How to use Google Gemini for better SEO  Search Engine Land
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May 11, 2025 19:17 ET  | Source: SearchX SearchX
Charleston, SC, May 11, 2025 (GLOBE NEWSWIRE) — SearchX, a leading-edge SEO agency specializing in Universal Search Optimization (USO), today announced a strategic expansion of its services to help businesses navigate the rapidly evolving landscape of generative AI and Large Language Models (LLMs). With tailored solutions for platforms like ChatGPT, Claude, Perplexity AI, and Google’s Search Generative Experience (SGE), SearchX is reengineering digital strategy to meet the demands of a new search paradigm. By embedding USO across every aspect of digital strategy, the agency ensures brands don’t just rank—they resonate in AI-generated responses, voice interfaces, and beyond.

As conversational AI continues to disrupt how information is discovered online, SearchX’s clients are no longer asking how to rank on Google, they’re asking how to achieve ChatGPT visibility and show up inside AI-generated responses. The agency has developed a pioneering LLM SEO framework designed to optimize content for AI-driven platforms to meet this demand.
“Search isn’t just typed anymore—it’s spoken, inferred, and generated,” said Lorenz Esposito, CEO of SearchX. “We’re helping brands understand how to become visible in these discovery channels, whether that’s through SEO for ChatGPT, Claude SEO, or Perplexity SEO. It’s no longer just about search engine optimization—it’s about AI SEO.”
What is USO?
USO is the evolution of traditional SEO into a comprehensive, omni-channel strategy built for the AI era. Unlike conventional approaches that focus solely on Google rankings, USO optimizes for visibility wherever a brand can be discovered from search engines and AI assistants to voice platforms, social search, and machine-generated overviews. USO blends technical SEO, structured content, prompt engineering, and machine learning insights to ensure brands appear contextually and authoritatively no matter where or how users are searching. At its core, USO is about building discoverability across the entire digital ecosystem, not just one platform.
Rewriting the Rules of Search
The newly launched LLM SEO Framework integrates technical SEO principles with machine learning insights, ensuring that brands appear accurately and authoritatively within responses generated by LLMs. By structuring content to appeal to how AI interprets and cites data, SearchX increases a brand’s potential for inclusion in answers from ChatGPT, Claude, Bing AI, and Perplexity.
As a result, businesses can engage customers in environments where traditional ranking models don’t apply. This includes Google SGE strategy development, which helps brands stay ahead of how Google surfaces AI-generated overviews directly on search results pages.
The firm’s AI Ranking Optimization process further enhances the credibility of content, making it more likely to be referenced, summarized, or linked in AI-generated outputs. With over 1,750 pieces of AI-ready content published, SearchX leads the field in designing digital assets for conversational AI marketing environments.
Real-Time, Conversational Discovery
SearchX’s services also extend into real-time conversational discovery, where interactions with AI assistants and voice-activated platforms demand a shift in how businesses approach keyword strategy and content logic. The agency combines SEO expertise with prompt engineering to reverse-engineer how LLMs choose and present content, helping clients secure digital real estate in this emerging ecosystem.
Esposito adds, “The question we solve today isn’t how to get to the top of search results, it’s how to be the answer inside AI. That’s where true visibility lies.”
Expanding Globally with Stockholm Launch
To better serve the growing demand for AI SEO solutions across Europe, SearchX has officially opened its new international office in Stockholm, Sweden. This marks a significant milestone in the company’s global strategy, aimed at meeting enterprise needs for scalable AI-optimized digital marketing across regions and industries.
“European brands are moving fast to adapt to the AI shift,” said Esposito. “Our Stockholm hub enables us to offer localized LLM SEO solutions that align with evolving market requirements and regulatory standards.”
Demonstrated Impact, Measurable Growth
The performance of SearchX’s AI-optimized strategies is already visible in client outcomes:
These results underscore the importance of adapting to AI search engine optimization practices now, not later. With a focus on structured, verifiable content that supports LLM comprehension, SearchX is positioned as a vital partner for businesses pursuing relevance in an AI-first future.
Shaping the Future of SEO
As search becomes increasingly powered by LLMs and generative models, the digital marketing landscape is undergoing one of its most significant transformations in decades. SearchX stands at the forefront of this shift, providing the technical guidance, content frameworks, and strategic vision necessary for brands to thrive.
With expertise across platforms, whether that’s SEO for ChatGPT, Claude SEO, Google SGE strategy, or Perplexity SEO—SearchX is leading the way for businesses ready to make their mark in AI-native environments.
To explore how an organization can build visibility and authority in the AI search era, visit https://www.searchxpro.com to schedule a free AI SEO consultation.
About SearchX
SearchX is a next-generation SEO agency headquartered in Charleston, South Carolina, with an international presence in Stockholm, Sweden. The agency specializes in AI SEO, LLM SEO, and digital strategies that position brands for success in both traditional and generative AI search environments. With over 1,750 pieces of published content and a proven track record across industries, SearchX empowers businesses to adapt and lead in the AI-driven future of search.

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Gym owners and entrepreneurs teaching fitness classes can develop an SEO strategy that brings more incoming leads to their gym or fitness business.
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Where do people find their favorite spot to work out? Maybe they walk past a local gym that looks interesting or get a referral from a neighbor. But increasingly, the path to finding a new gym starts with sitting on a couch and using a search engine. 
If you’re a fitness studio or gym owner, getting your business to score high on search engine results pages (SERP) for relevant queries is an important way to build clientele. A strong search engine optimization (SEO) strategy can therefore be crucial to your success.
Here’s what you need to know to improve the search engine rankings for your gym or fitness business, and to get potential customers to land on your page—and walk through the door.
SEO stands for “search engine optimization”—the process of strategically improving your ranking on search engine results pages (SERPs). SEO is an inbound marketing strategy businesses use to generate new leads for their products and services with techniques like keyword analysis and backlinking.
SEO helps local businesses like gyms and yoga studios be more visible online. By developing a focused SEO strategy, business owners can create web pages that appear closer to the top of a SERP and inspire conversions, whether for membership subscriptions, personal training sessions, or individual classes. 
There are a variety of techniques that gym owners and fitness instructors can use to build an SEO strategy designed to generate leads for their businesses. Here are a few approaches worth trying: 
Unless you run a purely online gym, local SEO is an effective way for customers around you to find out about your business. With this strategy, you can increase your visibility on platforms like Google Maps and Apple Maps—places where potential customers often turn to when looking for location-specific services. 
For Google, set up a Google Business Profile by adding some essential information about your fitness business on their website. Request ownership of your business name and profile and fill in your business address, phone number, accurate business hours, high-quality photos related to your business, and a description of your business and offerings, like classes or equipment.
When writing your business description, avoid links and any words that feel like promotions. Don’t use dollar and percent signs or phrases like “sale” or “buy one, get one free.” That type of content is prohibited. Instead, use local keywords that customers may be using to search for a business like yours. So, if you’re a local business offering Pilates classes at a studio space in Cleveland, Ohio, you could use keywords related to local searches like “Cleveland Pilates studio,” “Pilates classes in Cleveland,” or “local Pilates teacher in Cleveland.”
Keyword research is the process of analyzing which fitness-related keywords relate most specifically to your business. So, if you run a martial arts studio teaching Brazilian Jiu-Jitsu in San Diego, you might consider keywords like “self-defense classes + your neighborhood,” or “your target audience + Jiu-Jitsu classes.” 
Search engines like Google consider the use of relevant keywords when ranking results. This relates not just to the type of keywords and how often you use them, but also how you use the words. Do they make sense? Are they in the right context? Search engines use intelligent algorithms to scan web pages and analyze keyword use.
To target highly searched keywords relevant to your business, you can use a variety of free keyword research tools, like Google Keyword Planner and Google Search Console. Paid tools like Semrush or Surfer SEO are also useful, and Google Analytics can give you important information about your website’s on-page SEO like bounce rate and other metrics related to user behavior on your website.
The organization and user experience of your website play a critical role in how well your web pages rank on search engine results pages. One of the ways you can improve the technical SEO of your gym website is by breaking information down into sections that help search engine algorithms make sense of web pages.
For example, suppose you’re crafting service pages for your indoor cycling gym. You may want to start with a page listing all the types of fitness services you offer. Create a title that includes relevant keywords, and write meta descriptions of your web pages to summarize the content and help readers understand the main focus of a particular web page. Use headers (like H2 and H3 tags for specific types of cycling classes offered) within your web page’s HTML code to delineate subheadings and sections. This makes it easier for search engine site crawlers to scan your content, understand it, and rank it higher on results pages.
Your website’s loading speed and mobile-friendliness also impact your technical SEO. Building your gym or fitness center’s website with a reliable platform can provide a high-quality user experience with your website. For example, Shopify allows gym owners and fitness entrepreneurs to easily set up an optimized website for their fitness services with reliable booking management and secure payment processing features.
Another strategy for improving your visibility on search engines is through blog SEO, which is a form of content marketing. Blog SEO involves publishing useful, relevant, and entertaining blog posts related to your business. For example, you could launch a blog on your fitness website featuring instructions for different types of exercises or meal plans. 
Successful blogs can help SEO by improving your website’s authority in a specific niche and creating more chances for potential clients to find out about your business while searching online. This type of content can drive organic traffic and gradually turn curious readers into committed followers or clients.
Another way to perform SEO for gyms is to develop a robust backlinking strategy. Backlinks are hyperlinks from other websites that link back to your website. You can reach out to bloggers, journalists, influencers, and other authorities in your field, and suggest yourself or your website as a resource they can use and feature. You can also offer to write guest posts for them in exchange for links back to your page, suggest that they replace any broken links with links to your website or blog, or publish studies or data they can link to as a source.
Backlinks signal to search engines that your website is reputable and relevant, which helps with its placement on results pages. This is not just good SEO strategy but also has the advantage of setting you up as a knowledgeable authority in your line of work.
SEO stands for search engine optimization, a strategy businesses use to increase their placement in search engine rankings. A fitness business or gym owner can use SEO techniques like keyword research and backlinking to improve their visibility on search engine results pages (SERPs).
If you’re running a gym business, you can implement SEO techniques like keyword optimization, well-written meta descriptions, a robust backlinking strategy, or maintaining a blog.
SEO is important for a gym because it can help your website and business rank higher on search engines. When potential clients search relevant keywords related to your business, SEO can result in more memberships and increased revenue for your fitness business overall.
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You are here: Influencer Marketing Hub » Social Media » SMBs Turn to AI to Supercharge Social Media Marketing and Content Creation
In its 2025 State of Small Business Survey, Verizon Business uncovered a significant shift in how small and medium-sized businesses (SMBs) are approaching marketing and social media.
A surge in artificial intelligence (AI) adoption is empowering SMBs to streamline their marketing efforts and create more engaging content. This growing reliance on AI technologies is not only enhancing marketing strategies but is also helping SMBs adapt to an increasingly digital-first business environment.
We’ll dive into how AI is helping SMBs supercharge their social media marketing efforts, keep up with viral trends, and improve their overall business performance in an ever-evolving digital world.
According to the Verizon survey, 38% of SMBs are leveraging AI in various aspects of their operations, including marketing, customer service, and data analysis.
Of this group, 28% are specifically using AI tools for marketing and social media, a clear indicator of AI’s growing influence in driving consumer engagement. These tools are helping businesses better understand their audiences, personalize content, and automate repetitive tasks, ultimately enabling more efficient and targeted campaigns.
Verizon’s report highlights how AI has become an integral part of SMB marketing efforts. As 28% of SMBs are using AI for social media, tools like content generation, automated customer interactions, and sentiment analysis are helping businesses craft compelling campaigns that resonate with their target audiences.
Check out the OpenAI to Launch Its Own Social Media Network: Will It Rival X and Instagram?
Social media is a vital marketing tool for SMBs. The Verizon survey revealed that 76% of SMBs agree that social media has a positive impact on their business performance, and 58% of them are active on TikTok.
According to another study from Oxford Economics, SMBs on TikTok contributed as much as $24.2 billion to the U.S. economy back in 2024 – a figure that is bound to be much bigger in 2025.
This aligns with the growing trend of platforms like TikTok becoming central hubs for business marketing strategies.
However, keeping up with the latest trends and ensuring content remains fresh and relevant can be a daunting task. According to the survey, 54% of SMBs struggle to stay on top of the constantly changing social media landscape.
Here, AI is stepping in to help businesses keep up. By analyzing trends, AI-driven tools provide real-time insights, allowing SMBs to adapt quickly and deliver timely, engaging content that captures the attention of their audiences.
Some SMBs are directly driving consumer trends. We can look back at the Dubai chocolate craze that first started on TikTok as a point of reference. The creator of the trend, Sarah Hamouda, and her small business, Fix Dessert, were directly responsible for supermarket giants like Lidl and Waitrose to introduce their own versions of the popular chocolate.

Waitrose and other supermarkets used AI tools to track what’s trending on TikTok and stock their shelves with the latest and trendiest products.
AI’s role in content creation is another area where Verizon’s survey shows significant promise. SMBs are increasingly using AI-powered platforms to automate content generation, optimize publishing schedules, and track performance. These tools enable businesses to efficiently produce high-quality content that drives engagement, leading to more conversions.
The use of AI is particularly valuable when it comes to personalizing content. By analyzing customer data and behaviors, AI helps SMBs tailor their social media posts to meet the specific preferences of their target audiences. This level of personalization has been proven to increase engagement rates, a crucial factor in today’s competitive social media space.
The Verizon survey also highlights how AI is transforming not only marketing but also employee management within SMBs. 56% of SMBs believe AI can help alleviate issues related to reduced staff or hiring freezes.
By using AI for recruitment and talent sourcing, businesses can identify and hire the right candidates more efficiently. Additionally, AI tools are helping SMBs retain talent by offering personalized training and development opportunities tailored to individual employee needs.
In the age of digital marketing, cybersecurity is another area where SMBs are turning to AI. The Verizon survey found that 47% of SMBs have invested in AI-driven cybersecurity solutions to protect their digital operations.
As the number of cyber threats increases, AI’s ability to detect and respond to potential security breaches is becoming indispensable for SMBs looking to safeguard customer data and maintain trust.
The 2025 Verizon State of Small Business Survey paints a clear picture of how AI is reshaping marketing and content creation for SMBs.
As more businesses adopt AI-driven tools to enhance social media strategies and optimize content, they are gaining a competitive edge in the digital marketplace. With 38% of SMBs already integrating AI into their operations and more businesses recognizing the value of these technologies, the future of SMB marketing is poised to be increasingly data-driven and efficient.
By embracing AI, SMBs are not only improving their marketing strategies but also enhancing customer engagement and streamlining operations. As AI continues to evolve, its role in SMBs’ growth and success will only become more vital, helping them navigate the complexities of the digital age.
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Jun 03, 2025
Here’s a closer look at what’s new in Gemini 2.5 for audio dialog and generation.
Gemini is built from the ground up to be multimodal, natively understanding and generating content across text, images, audio, video and code. At I/O we showed how Gemini 2.5 marks a significant step forward with new capabilities in AI-powered audio dialog and generation.
We’re already using these models to bring audio to users globally, across numerous products, prototypes and languages. NotebookLM’s Audio Overviews and Project Astra are just two examples. Here’s a closer look at what you can do with Gemini 2.5 native audio capabilities.
Human conversation is rich and nuanced, with meaning conveyed not just by what is said, but how it’s spoken — through tone, accent and even non-speech vocalizations, like laughter. We believe conversation will be a key way we interact with AI. That’s why Gemini reasons and generates speech natively in audio, enabling effective, real-time communication.
Native audio dialog with Gemini 2.5 Flash preview features:
The evolution of text-to-speech technology is moving rapidly, and with our latest models, we’re moving beyond naturalness to giving unprecedented control over generated audio. Now you can generate anything from short snippets to long-form narratives, precisely dictating style, tone, emotional expression and performance — all steerable through natural language prompts.
Additional controls and capabilities include:
For controllable speech generation (TTS), choose Gemini 2.5 Pro Preview for state-of-the-art quality on complex prompts, or Gemini 2.5 Flash Preview for cost-efficient everyday applications. This allows developers to dynamically create audio for announcements, stories, podcasts, video games and more.
We’ve proactively assessed potential risks throughout every stage of the development process for these native audio features, using what we’ve learned to inform our mitigation strategies. We validate these measures through rigorous internal and external safety evaluations, including comprehensive red teaming for responsible deployment. Additionally, all audio outputs from our models are embedded with SynthID, our watermarking technology, to ensure transparency by making AI-generated audio identifiable.
We’re bringing native audio outputs to Gemini 2.5 models, giving developers new capabilities to build richer, more interactive applications via the Gemini API in Google AI Studio or Vertex AI.
To begin exploring, developers can try native audio dialog with Gemini 2.5 Flash preview in Google AI Studio’s stream tab. Controllable speech generation (TTS) is available in preview for both Gemini 2.5 Pro and Flash by selecting speech generation in the generate media tab within Google AI Studio.
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