In this #TechKnow Session Parveen explains, what are the best ways to create leads from Facebook?
A few questions to answer before we look at FB promotion
What’s your business about? Is your business audience on Facebook?
You’d want to capture user’s details to connect with them (1 step) or direct them to a website to signup/subscribe/buy (2 steps)?
Do you have something to give the subscriber/lead as a complimentary add-on (download, free eBook, trial or some giveaway)?
Have you used paid marketing before? Whats been your experience?
Are you looking at generating leads as a short term strategy (season, festival) or long term (business growth)? Once these are answered then a FB promo strategy can be developed.
In an ever changing complex business scenario, where it’s becoming increasingly difficult to retain customers. Here are three ways you can maintain customer connect and enjoy long term relationships for your business.
No 1: The E-mail Trail
Make sure your customers sign up to your emailers and newsletters. This is the easiest way to maintain customer connect. Keep sending the information, industry news, ideas innovations, your new product or service launches and even offerings. So that constant connect constant engagement remains in the minds of the customer. And when he is ready he is ready to connect you to do business.
No 2: The Online Trail
Social media is it’s so easy to follow what your customers are doing. What seminars they attending or hobbies they have or interests they follow users because it would be easy to track. What they are doing and if there’s interest or a hobby or any subject that is complementary. You can really connect with them and share your ideas share tasks and that can boost and create a very good customer connect. And lead to more opportunities isn’t it. So keep your eye on the social media for the right reasons.
No 3: The Personal Trail
Try and create a connect with your customer as a person. Look beyond contracts look beyond transactions look beyond business. Try and collaborate with him as a person. Try to understand his values his vision and what he wants to achieve as a business and as a person. See there are complementary strengths see there are supplementary strengths where you can really collaborate and create new ideas. Isn’t that powerful. So never ever miss out on any personal connect with your customer. Any company any kind of a leak. So those are my three methods of creating great customer connect and improving your business relationships. What are yours?
Please share your thoughts or if you have any questions please write to us on the e-mail shown on your screen. And we can get talking. Until then bye.
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
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https://www.zoomyourtraffic.com/wp-content/uploads/2019/03/016-Retain-Customers-Long-Term.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-03-05 10:30:032019-08-07 11:48:453 Ways To Maintain Customer Connect And Long Term Biz Relationships?
As a B2B marketer. We get all the three P’s right.
We have a great PRODUCT, our PRICE it very competitively and our PROMOTION is very excellent.
But we still struggle to make those sales breakthroughs right and the reason is we miss out on the fourth very important P, which drives B2B sales and that is PAIN.
So in today’s video, we are going to see three reasons why B2B Sales happen. And surprise, they are three Ps again. Let’s take a look.
P number one is: Existing PROVIDER issues.
Most B2B sales happen, when businesses have issues with existing providers, they are not happy overall. Their service may not be Ok, their communication may not be Okay, they may have integrity issues or they must not have love the service. This leads to businesses taking call on finding new partners or new providers. This could be your opportunity to establish where their issues in businesses in terms of existing providers are serving. That could be your gateway into that business.
P number two is: PATCHED solutions.
Most B2B businesses are very comfortable using their existing systems. So they are kind of averse to technology upgrades or new innovations coming to the market. However if you have learning to build solutions that patch with their existing systems. Then they will be more than happy to look at your product or service. If it’s an add-on to an existing system. It will be easy for them to learn and use it better. This could be your opportunity.
P number three is: PIECEMEAL solutions.
This is another area where business is really bored the fact that they have managed so many providers one for software one for the online one for hardware, one for logistics. It becomes too much for them. So if you can actually look out for an area in that business where you can provide a complete turnkey solution or a one stop approach that could become your opportunity.
Businesses would love to hear such solutions that they have managed only one provider which takes care of the entire problem as you see is three Ps are the key drivers and therefore as a B2B marketer you must really focus on them to drive B2B sales for your business.
I hope this video was useful. In the upcoming videos, we are also going to see how we grow businesses to generate B2B inquiries.
Share your feedback & queries in comments or email us @ amod@zoomyourtraffic.com or business@zoomyourtraffic.com
