website SEOWebsite Traffic
What We Do
SEO
Increase search rankings for higher conversions.
Web Design & Creative
Creative visuals to enhance your brand identity.
SEM/PPC
Targeted traffic, improved visibility, measurable results.
Content
Creating content that attracts, engages, converts.
Video & Programmatic
Engaging audiences with social media advertising.
Data
Analyzing behavior to optimize and boost ROI.
Social Media Marketing
Engaging audiences with social media advertising.
Link Building
Get backlinks from trusted websites to boost your ranking.
Increase search rankings for higher conversions.
Targeted traffic, improved visibility, measurable results.
Get backlinks from trusted websites to boost your ranking.
Get discovered in AI search results and turn visibility into growth.
Market your target audience with precise, personalized ads.
Engaging audiences with social media advertising.
Creative visuals to enhance your brand identity.
Data-driven experiments, higher conversions, smarter decisions.
Leverage an efficient customer platform and boost revenue.
Creating content that attracts, engages, converts.
Analyzing behavior to optimize and boost ROI.
How Can We Help You?
Looking for something else? Get in touch with our team today for expert advice and custom solutions to meet your business needs.
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
Services
AI SEO Services
Generative Engine Optimization
Google’s AI Overviews Optimization
Rank in ChatGPT
Rank in Gemini
Rank in Perplexity
About
AI Answer Engines
AI-Ready Content
AI Search Engine Optimization
LLM SEO
Contact Us
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
Resources
Blog
From our brains to yours.
People
Meet our team of SEPers.
Careers
Bring your talents to SEP.
Contact Us
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
Looking for something else? Get in touch with our team today for expert advice and custom solutions to meet your business needs.
A Large Language Model (LLM) is an advanced type of artificial intelligence that processes and generates human-like language. Think ChatGPT, Gemini, Claude – these models scan massive datasets to understand language patterns and deliver text-based outputs. In digital marketing, they’re the driving force behind generative search, AI assistants, and increasingly, how users discover content.
LLM SEO (Large Language Model Search Engine Optimization) is the strategic practice of optimizing your digital content to be surfaced, summarized, or referenced by LLMs. It’s not just about ranking on Google’s SERPs anymore—it’s about being cited in AI-generated answers across platforms like ChatGPT, Perplexity, Gemini, and even Google’s own AI Overviews (formerly SGE).
Traditional SEO focuses on winning page-one rankings. LLM SEO ensures your content is chosen by generative engines as trustworthy, relevant, and high-quality enough to influence or directly appear in AI responses.
Generative engines favour brands that demonstrate credibility. That means:
Getting backlinks and brand mentions from reputable sources.
Publishing expert-level content supported by case studies, whitepapers, or first-party data.
Building out profiles on LinkedIn, YouTube, and industry directories with consistent NAP data.
LLMs love well-structured, semantically rich content. That includes:
Using clear headers and concise paragraphing.
Including definitions, FAQs, and “how-to” style content in plain language.
Embedding schema markup and structured data to aid context.
Generative engines don’t rely on keyword density—they infer intent. That means shifting your content strategy from chasing individual keywords to building deep, interconnected topic clusters.
While Google still dominates, platforms like ChatGPT and Perplexity are gaining traction. Ensure your content is crawlable and visible across multiple platforms—YouTube, Reddit, Quora, GitHub, and more. LLMs ingest from a broad spectrum of public content—not just your website.
LLMs prioritize recency in their responses. Refresh your cornerstone content regularly with new insights, updated stats, and original research to increase your inclusion odds in AI-generated summaries.
LLM SEO builds on traditional SEO fundamentals—but with a generative twist:
Focus: Traditional SEO is about search engine rankings. LLM SEO is about being referenced or summarized in AI-generated answers.
Metrics: SEO success is measured in rankings and traffic. LLM SEO success is measured in visibility within AI outputs, brand mentions, and indirect traffic/referral lift.
Distribution: SEO typically emphasizes Google SERPs. LLM SEO expands to AI engines, voice search, and emerging assistant-based interfaces.
The two disciplines are complementary. A solid SEO foundation amplifies your LLM SEO potential—but ignoring generative engines in 2025 means leaving serious brand visibility on the table.
Search Engine People has always been ahead of the search curve. We invest in data, talent, and proprietary technology that evolves with the digital landscape. Our SEO strategies are already optimized for generative search. We connect the dots between E-E-A-T, structured data, content hubs, and multi-platform visibility to help our clients dominate both traditional SERPs and AI engines alike.
Book a free consultation with our SEO Strategists and let’s future-proof your digital presence together.
Fuel Your Marketing Genius! Get the latest on SEO, PPC, AI, and more—delivered with a spark of creativity to keep you ahead of the game.
What Is an LLM? A Large Language Model (LLM) is an advanced type of artificial intelligence that processes and generates […]How Is AI Changing Search? Generative AI is changing how your customers find answers online. With AI-powered search tools like […]Why AI-Ready Content Matters Now AI answer engines like Google Gemini, Bing Copilot and ChatGPT are changing how your customers […]We are Canada’s top digital marketing agency, specializing in SEO, SEM, and PPC strategies that deliver measurable results. We have a proven track record of driving growth and maximizing online visibility for enterprise and small business. Whether you need to boost search rankings, increase website traffic, or optimize ad campaigns, we are committed to delivering high-performance solutions that propel your brand forward.
Phone
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
Location
2 Bloor St E, Suite 3500, Toronto, ON M4W 1A8
Solutions
Company
Resources
Legal
© 2025 Search Engine People. All Right Reserved.