Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.source

This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI agents and much more.source

Google says the change is aimed at stopping tactics where publishers or networks try to artificially influence what AI systems say, rather than focusing on genuine, helpful content for users. Google Search has updated its search spam policies to explicitly target...