Entries by Team ZYT

Google Analytics now suggests tracking AI chatbots in custom channel groups – PPC Land

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Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.Google Analytics has introduced specific documentation advising marketers to create custom channel groups for tracking traffic from AI chatbots, marking the first time the platform has officially recognized artificial intelligence tools as distinct traffic sources requiring specialized measurement approaches.The documentation, published […]

Meltwater debuts GenAI Lens for comprehensive brand monitoring across AI platforms – PPC Land

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New GenAI Lens tool monitors brand mentions across ChatGPT, Claude, Gemini and other major AI assistants, filling blind spots in digital marketing.Meltwater announced on July 29, 2025, the launch of GenAI Lens, a monitoring solution that tracks brand representation across major artificial intelligence platforms including ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek. The San Francisco-based […]

Google’s latest core update leaves publishers rattled, but its consequences are still to be determined – Digiday

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Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many othersLast month’s Google core update was no cake walk for some publishers.Several publishers told Digiday that unlike the March Google core update — which had minimal effects on publisher search traffic — the latest one was the more typical, Google […]

The New SEO Playbook: How AI Is Reshaping Search & Content – Search Engine Journal

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Download your cheat sheet and checklist to start building content that works harder.Walk away with a clear understanding of how AI search advancements affect performance, investment decisions, and internal capabilities.You’ll learn why traditional SEO tactics still matter, how query fanout shapes which documents are selected, and what makes content truly quotable.This webinar challenges the “set […]

The Dawn of Dynamic AI: How Generative Video Models Are Reshaping Content Creation – FinancialContent

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The landscape of digital content creation is undergoing a seismic shift with the latest breakthroughs in generative artificial intelligence, particularly in the realm of video generation. Pioneering models such as OpenAI’s (PRIVATE: OPENAI) Sora and Google’s (NASDAQ: GOOGL) Veo and V2A technology are not merely incremental improvements; they represent a fundamental redefinition of how visual […]