Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.source

ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.source

Google’s Latest Gemini Update Is Good News For Spotify Users  Forbessource

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.source

Build a reliable AI content system in Claude Code with the right context, specialized agents, and human review.source

Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.source

New research shows how marketers define AI search, where they’re putting budget, and what vendors need to prove to earn their trust.source

If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works.The LinkedIn algorithm works a bit differently than other social platforms — it’s specifically designed to prevent content from going viral.That’s right: LinkedIn is...

Reduce the business impact of suspensions, verification issues, and missing reviews with practical preparation before problems occur.source

Search volume tells you what people search for. The context behind those searches can reveal what your content should actually address.source