Use AI to understand complex text online with Simplify, now on the Google app for iOS.

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When you’re trying to learn about something new on the web, you might come across content that uses jargon or technical concepts you’re not familiar with. Simplify, a new feature in the Google app on iOS, uses AI to make dense text on the web easier to understand — without leaving a web page.

To use Simplify, select any complex text on a web page you’re visiting in the Google app. Tap the “Simplify” icon that appears, and you’ll see a new, simpler version of the text, helping you quickly understand a new concept so you can keep reading.

Simplify features a novel prompt refinement approach developed by Google Research, and uses Gemini to make complicated text more digestible — without losing key details. In research testing, people found the simplified text to be significantly more helpful than the original complex text, and better retained the information. Learn more about these findings and Simplify with Google Research.

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The latest AI news we announced in April

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Here's our statement on this morning’s press reports about Search traffic.

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We continue to see overall query growth in Search. That includes an increase in total queries coming from Apple’s devices and platforms. More generally, as we enhance Search with new features, people are seeing that Google Search is more useful for more of their queries — and they’re accessing it for new things and in new ways, whether from browsers or the Google app, using their voice or Google Lens. We’re excited to continue this innovation and look forward to sharing more at Google I/O.

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Read our new report on how we use AI to fight scams on Search.

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Today we published a new report called “Fighting Scams on Search.”

We’re constantly investing in our spam-fighting technology, including systems to prevent online scams from showing up in your Search results. That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe.

Thanks to new AI-powered additions to our scam-fighting systems, we’re preventing hundreds of millions of harmful and scammy results from appearing in Search every day.

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Shop with AI Mode, use AI to buy and try clothes on yourself virtually

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I/O 2025

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At Google I/O 2025, our annual developer conference, we shared how we’re using our cutting-edge technology to build products that are intelligent and personalized — and that can take action for you.

From advancements in our Gemini 2.5 models to rolling out AI Mode to Search for everyone in the U.S., we’re bringing innovative AI to our products to make them even more helpful. Read on to find out what’s new.

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Learn in newer, deeper ways with Gemini

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Here’s how to use Google’s new “try it on” feature.

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Found the perfect outfit but you’re not quite sure how it’ll look on you? Google now lets you virtually try on garments using your own photo in four simple steps:

  • Opt in to get started: Head over to Search Labs and opt into the “try on” experiment.
  • Browse your style: When you’re shopping for shirts, pants or dresses on Google, simply tap the “try it on” icon on product listings.
  • Strike a pose: Upload a full-length photo of yourself. For best results, ensure it’s a full-body shot with good lighting and fitted clothing. Within moments, you can see how the garment will look on you.
  • Show it off: Tried it on? Save or share your look with friends — or tap to shop similar styles at your fingertips.

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Google I/O 2025: From research to reality

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