Anthropic is drawing the line against advertising in AI chatbots. Claude will remain ad-free, the company said, even as rival AI platforms experiment with sponsored messages and branded placements inside conversations. Ads inside AI chats would erode trust, warp incentives, and...

Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers under the ad description, including the third party’s name, logo, and favicon. What’s showing up. The test was first spotted by...

Many search teams are seeing better rankings, more visibility, increased traffic, and more leads. Yet feedback on pipeline, revenue, and sales outcomes isn’t showing the same positive results. When SEO KPIs are green and graphs are up and to the right, business outcomes don’t always...

Google is working toward a future where it understands what you want before you ever type a search. Now Google is pushing that thinking onto the device itself, using small AI models that perform nearly as well as much larger ones. What’s happening. In a research paper presented at...

Google’s head of Search warned a federal court that forcing the company to share its search index, ranking data, and live results with competitors would cause “immediate and irreparable harm” to Google, its users, and the open web. The warning appears in a filed affidavit from...

Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited in industry commentary. That’s one big takeaway from a new large-scale analysis by Graphite using Similarweb data from more than 40,000 of the largest U.S. websites. This finding...

Marketers can now set a total budget for a campaign over a defined period. Google automatically optimizes spend to fully use the budget by the campaign’s end date. The feature, earlier only available for Performance Max, is now available Search and Shopping campaigns, reducing the...

Google is rolling out a new update for the Trends Explore page that is powered by Gemini. The goal is to make it easier for users and researchers to find more search terms to explore. “The updated Explore page has a new side panel that uses Gemini capabilities to automatically...

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing marketers to see which creative combinations perform best. Google previously launched a...

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns.  This article breaks down the most common mistakes of 2026 so you can avoid repeating them this year. Mistake 1: Inconsistent...