Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.source

What gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here’s what to watch.source

Ghosting prospects, candidates, partners and vendors wastes time and damages relationships. Closing the loop still matters in business.source

AI isn’t hurting content performance. Dropping proven content strategies is the bigger reason content isn’t delivering, survey suggests.source

Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.source

Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.source

SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?source

OpenAI is reportedly blocking ads for competing image and audio AI tools from running inside ChatGPT.source

Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.source

Compare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further testing.source