Think about the last time you binged those true crime documentaries. The next time you opened your streaming app, the homepage likely shifted. Investigative series rose to the top. Maybe a notification alerted you when a new series dropped. Promotional emails highlighted only what...
Category: SEO
Google says AI isn’t killing Search — it’s changing how people use it and making them search more often. AI Overviews help filter out low-value clicks while driving more total searches, Google’s VP of Search Liz Reid said in a new Bloomberg podcast interview.
On AI killing clicks....
For 20 years, Google Ads management has followed the same basic model: you log in, review performance, make changes, and hope they work before the next check-in.
Agencies, freelancers, and in-house teams all work this way, even as the tools have changed. Spreadsheets gave way to...
An ecommerce company hires your PPC agency to explore paid search. A solid plan follows, and after approval, the campaigns go live. Soon, you’re seeing stellar results: high conversion volumes and a healthy ROAS.
On the surface, the strategy is a resounding success.
But look...
At $50+ CPCs, Reddit beats every vendor organically 67.3% of the time across 8,566 keywords.
The study from Ross Simmonds and his team focused on B2B SaaS, but the underlying dynamics don’t stop there. The higher the advertising competition on a term, the more likely a Reddit thread...
Google is narrowing the scope of its Performance Planner tool, signaling a shift toward conversion-focused campaign types and away from impression-based planning.
What’s happening. As of last month Performance Planner no longer supports planning for Display and Video campaigns, and...
AI bot activity surged 300% in 2025, with media and publishing among the most targeted sectors, according to a new Akamai report.
Why we care. AI bots are reshaping how content is discovered and consumed, shifting users from search clicks to instant answers in chat interfaces....
Google is fixing a long-running Search Console bug that inflated impression counts. As the fix rolls out, reported impressions will decrease.
What happened. A logging error caused Google Search Console to over-report impressions starting May 13, 2025. Google today updated its Data...
Your paid social operation is on fire. You know how your audience thinks, the creative process is dialed in, and the results get better every year. Leadership greenlights an expansion to Google Ads — a new channel and, critically, a new source of revenue.
As it turns out, applying...
In 1998, submitting a website to search engines was manual, methodical, and genuinely tedious. I remember 17 of them: AltaVista, Yahoo Directory, Excite, Infoseek, Lycos, WebCrawler, HotBot, Northern Light, Ask Jeeves, DMOZ, Snap, LookSmart, GoTo.com, AllTheWeb, Inktomi, iWon, and...