New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.source

Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.source

ChatGPT users can now reserve a table or join a Yelp waitlist without leaving the conversation, streamlining discovery to booking.source

The hardest part of an SEO test is knowing what caused the result. Choose comparisons and metrics that make your findings easier to defend.source

Google is bringing automated dashboards and conversational reporting to Google Ads and Analytics for faster analysis.source

High-DR links, paid mentions, and link exchanges can look authoritative without giving AI systems enough credibility to recommend your brand.source

ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.source

AI, Google, Reddit, YouTube, and brand sites help resolve different kinds of uncertainty. Here’s what that means for your search strategy.source

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel adssource

Google is introducing new qualification criteria based on trust signals, verification and account history.source