The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point. Two account managers on my team, each handling different clients in different industries, came to me with the same uneasy admission.  They were leaning...

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude?  LLM optimization is taking shape as a new discipline focused on how brands surface in AI-generated results and...

This business is auto spares e-commerce business catering B2C & B2B customer segment. So first, let’s start with the B2C audience.

A good view from Eric Enge on how Google is improving its search result quality with Rankbrain – its newish AI powerered algorithm.

Apple easy, Google fast: The experience management culture

The past decade has been a decade of dynamic disruption where a number of technologies came forward and took the center stage. Several organizations also adopted new age mechanisms to kick start their transformative journey. In the last few years, digital transformation has become...