A new version of the Google Ads API is out, bringing a handful of targeted updates across video, app campaigns, and audience planning tools.
Key changes in this release.
A new VideoEnhancement resource that surfaces whether a video ad is Google-generated or advertiser-provided —...
Category: SEO
AI search citations favor a small set of formats. Listicles, articles, and product pages drive over half of all mentions across major LLMs, according to new Wix Studio AI Search Lab research analyzing 75,000 AI answers and more than 1 million citations across ChatGPT, Google AI Mode,...
If your law firm’s referrals aren’t converting, validation may be the problem.
Referred prospects don’t go straight from recommendation to contact. They research, compare, and verify what they were told — on your website, in search results, and through AI tools.
These are your...
Small publishers are seeing sharp traffic declines from AI search experiences, according to new data from thousands of global sites using Chartbeat analytics.
The details. Publishers with 1,000 to 10,000 daily pageviews lost 60% of search referral traffic over two years, Chartbeat...
Looking to take the next step in your search marketing career?
Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open.
Newest SEO Jobs
(Provided to Search Engine Land by...
Google’s AI Overviews may be reducing traditional search clicks, but publishers still have meaningful growth opportunities in breaking news and Google Discover, according to new data from Define Media Group.
Organic search clicks have fallen 42% since AI Overviews began expanding in...
Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature. Leveraging advanced AI voice models, this update aims to infuse video ads with realistic voice-overs, ultimately enhancing user engagement and ad...
Google AI Max drives revenue but at a higher cost, according to Smarter Ecommerce’s Mike Ryan, who analyzed 250+ campaigns. Outcomes vary, and much more testing is still needed.
Why we care. AI Max isn’t a minor update. It’s Google’s most significant reimagining of Search campaigns...
Chrome 146 has introduced an early preview of WebMCP behind a flag. WebMCP (Web Model Context Protocol) is a proposed web standard that exposes structured tools on websites, showing AI agents exactly what actions they can take and how to execute them.
Here’s some context around what...
Somewhere inside your CRM is a customer who does not exist.
They open emails at impossible hours. They redeem promotions with machine-like precision. They browse product pages across three devices in under five minutes. They convert, unsubscribe, re-engage and transact again. On...