Anthropic says detection tools and documentation are coming, while warning that watermarks can’t confirm authorship or rule out AI use.source

Publishers say Google’s AI-generated search summaries have reduced referral traffic and may breach a news compensation agreement.source

Google’s mobile experiment displays participating advertisers’ favicons and domain names above sponsored results.source

Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.source

Reddit has a unique advantage: communities built around real questions and decisions. Its ad platform needs to catch up.source

A fraudulent DMCA notice can cost you search visibility. Here’s what to document, how to file a counter-notice, and when to escalate.source

Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.source

Use SERP overlap, content independence, and site structure to determine whether to create a new page, expand an existing one, or consolidate.source

Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box.source

New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.source