ProERP is India’s only Google Cloud Based ERP solution for small and medium sized enterprises. Does ERP ring a bell? – Lot of resources, heavy pricing, skilled people managing it? etc. Here comes ProERP to address all those issues in a “Pay As You Go” manner. Start small and scale as your business grows.
Ganesh and his team have developed this ERP system specifically using the robust Google Cloud platform to ensure a world class, secure and scalable infrastructure for its customers.
In this video, he explains to Amod on the industry’s key pain points in using ERP software, how to plan data management for businesses and most importantly how to overcome the need-cost mindset when investing into strategic data policies for your business.
Looking for an ERP solution? Log in to http://www.proerp.in and sign up for a demo today.
https://zoomyourtraffic.com/wp-content/uploads/2019/07/04-Talking-to-Game-Ganesh.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-07-07 14:00:132019-07-07 07:04:05Talking To Game Changers – Ganesh Lawande, Founder & CEO – ProERP
Hello everyone. In this video, let’s find 3 Reasons why website traffic not converting into sales and could be the probable reasons? Let’s get started.
1) Relevancy of Traffic Over Volume Of Traffic You may be having a lot of traffic coming site. But it may not be relevant for your business. Now by relevancy, I don’t mean that people are not searching for the correct phrase or search term. Let’s take an e.g.: You are a B2B manufacturer of air conditioning systems. So you are only supplying air conditioners to other industries where the requirements are huge. However, your website gets optimized for the term ‘air conditioner’ because probably you build a website around that word. So you start getting traffic, for household customers who want to buy one ton or one and a half ton air conditioners.
Is that your relevant audience? Is that going to add business value to you? Are you able to serve those type of customers? You will see that even though the searches are relevant, it is not going to yield into business value for you. Hence the traffic was generated but did not add any business value to you. Hence RELEVANCY. This is where the relevancy factor is so important.
To be able to address, you need to understand, define your audience in the correct manner upfront when planning for your online and then build your content, build websites, social presence in such a way, that you are targeting only relevant customers. So the volume of traffic is not the critical part. The relevancy of the traffic and relevancy for your business, not relevancy for the search presence. Please note that now.
2)Relevant Traffic Is There, but It’s Not Engaged You would be getting good traffic, it may be relevant for that but this as well. It’s not getting engaged. Now continuing with the same example: with the B2B air conditioner manufacturer.
If you get traffic from other B2B companies or industries for the air conditioning requirements, but when they land on your website all they see is some brochure or some technical specifications of the air conditioners or some pricing points. Probably does not generate that kind of trust in them.
Because there are 20 people or competitors like you who are giving them the same information. So what is your USP? Where do you stand out? What are the features? What are the factors that make you stand out from them? Why they should come to you? Why they should deal with you? Why they should really connect with you? Ask questions.
So that’s where we have to build our website’s content in such a way that it’s not just getting that relevant traffic, it engages them in the right way, keeps them connected. Once they look at the website they want to talk to you.They want to connect with you, ask you questions. So you want to create those avenues for them. So that they remain engaged. They want to come back to you again and again. So engaging your relevant customer is your next step in improving your conversions.
3)Enable Customers The most important aspect now is once the customer is engaged you ENABLE him to make that purchase or enable him to convert. Now how is it possible in the B2B scenario?
Is once he’s engaged and he’s connected you must be able to create a contact with him time and again and could for emailers/WhatsUp campaigns, it could be through actual physical visits, with calls and all this has to be in terms of improving on the previous experience, improving on the previous interaction. So that his questions and answered, his queries are resolved, all his specific issues, technical requirements are handled.
Using that OMNI channel approach, in which you are constantly giving him a consistent and connected experience to your user so that it creates an impression that he is talking to the right business, he is interacting with the right person and that’s when the sale is going to happen. That’s when the business is going to happen.
let’s summarize the cycle: Traffic Coming On Website= To ensure its relevant traffic and relevant for your business = With Relevant Traffic Want To Engage Them = Relevant Traffic Want To Talk To You =Once Engaged Create An experience, Showcase your skill, knowledge and your experience with them = To enable them to make them buying decision. This is how you convert traffic into sales Online.
https://zoomyourtraffic.com/wp-content/uploads/2019/07/22-3-Steps-Traffic-To-Sales.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-07-05 14:30:242019-07-05 07:35:07Why Is Your Website Traffic Not Converting Into Sales For Your Business?
In this #TechKnow Session Parveen explains, what are the SEO tips to improve website visibility in 2019?
Instead of Tips, suggest a process – Focus 90% on your website’s health. Universal principles never change – Health is Wealth. If you are fit and agile, you will be able to achieve much more. This rule will never change – not in 2019 or 3019 or 4019.
Start with a complete Website SEO Audit for your website. This audit needs to be based on your Key Performance Indicators e.g. conversions, traffic, rankings – depending on your business goals. Make sure the audit is very well documented and defines benchmarks for existing and desired metrics to measure along the way
Follow it up with a Website Fixing program. This should cover all critical and general corrections as documented in the SEO audit in a prioritized manner. Evaluate corrections and ensure correct documentation
Define a 3-Month or 100-Day Follow up Program to review the site again to verify set benchmarks and goals are being met
Move to the Promotion Program Audit – i.e. all external promotional elements like Social Media, Paid and Organic marketing, External SEO, etc. Goal oriented audit with documented benchmarks and goals
Set up reviews every 100 days to evaluate results and keep adapting.
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Hello Everyone! As a business, you must be running a lot of SEO and online promotional campaigns for your business either yourself or through agencies and you will be scanning through a lot of reports coming up at the end of every month using Google Analytics, which is the most widely used analytics tool to see user behavior. Right? If so, in this video I’m going to tell you three important metrics that you must see as a business owner to ensure that your campaigns are moving in the right direction.
1) Relevancy Now relevancy is most important. You do not want junk traffic on your website, because that is going to add to your effort and cost and that’s going to reduce your ROI. Therefore the campaign has to move towards attracting relevant traffic only. Hence using Google Analytics you can track for relevancy using What sources the traffic is coming from? What keywords coming from? What devices they’re coming in from? What locations are coming in from? And try to map your business case with this data. Are you targeting any specific location? Are you targeting a specific set of customers with a demographic? Please carefully understands and define the relevancy. Once the relevancy is defined then you can clearly see that your campaign is started off well and moving in the right direction.
2) Engagement Once how relevant traffic coming to a website, it is so important to keep them engaged. Because now you have a potential customer coming in to check your website. It should be able to address his queries his questions, solutions that he is seeking for him. Because if he doesn’t find them he’s going to walk away. Therefore your website should be organized in such a way that holds him, it addresses his queries or gives him a chance to interact with you, by filling in some form, or having a live chat or having an email option or a phone call.
Using Google Analytics you can check out • A bounce rate of visitors • Time spent by a user on your website • How many pages he has seen? • What kind of click follow he has achieved? • Very specific sections of the website that he has visited • On what pages he is spending the most time? Or on what pages he is moving on quickly. All this is so important information to make those important tweaks and findings to your content when engaging and interacting with your customer.
3) Qualification Now you have RELEVANT TRAFFIC, you have ENGAGED THEM. Now you want to qualify them as a lead. Now your website should have clearly defined As sections that determine an entry visitor into a qualified lead. For example, if he does a website and lands up filling up the questionnaire that you have on some page, it will be termed as a qualified lead Or if he browse us through 3 pages that you have to define him to go through & then connect with you through email that would be a qualified lead. So if those flows are established as qualified leads you will have facilities in Google Analytics to track that and then based on that you can clearly determine the kind of traffic that’s coming in and the kind of traffic that is getting qualified as leads. Isn’t that powerful? You can either learn this yourself or you can hire an agency or freelancer to help you understand this. Make sure you do this every month and keep on improving, keep on tweaking, keep on fine tuning those goals so that your entry level in traffic to your qualification ratio always keeps on improving. Isn’t that powerful?
So these were my three inputs for you as a business owner to look at Google Analytics as a relevant traffic generator, an Engager & Lead qualifier tool.
https://zoomyourtraffic.com/wp-content/uploads/2019/06/16-Google-anaylatics.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-06-28 14:30:282019-06-28 08:03:07How To Use Google Analytics For Relevant Traffic, Engagement, Leads And Sales?
In this #TechKnow Session Parveen explains, what are the best ways to create leads from Facebook?
A few questions to answer before we look at FB promotion
What’s your business about? Is your business audience on Facebook?
You’d want to capture user’s details to connect with them (1 step) or direct them to a website to signup/subscribe/buy (2 steps)?
Do you have something to give the subscriber/lead as a complimentary add-on (download, free eBook, trial or some giveaway)?
Have you used paid marketing before? Whats been your experience?
Are you looking at generating leads as a short term strategy (season, festival) or long term (business growth)? Once these are answered then a FB promo strategy can be developed.
Time is running out for the thousands of merchants still using Magento 1.9 or older. Support for Magento 1.9 is due to expire by June 2020 at the latest. But more importantly, support for PHP 5.6 has already expired. PHP is the scripting software that Magento runs on. Most hosting companies will be demanding that you stop using PHP 5.6. If they have not already, the hosting companies will soon turn it off.
Using a patch, Magento 1.9 can run with the newer versions of PHP, such as 7.3. But it is not at all certain that Magento extensions would also work. Thus, many merchants have correctly decided to migrate the entire Magento platform and not tinker with patching the PHP.
Many will migrate to Magento 2.0. It is better than Magento 1.9. Pages load faster and the checkout is faster, among other technical benefits. But why restrict yourself to Magento 2.0? Out of the box, it will be expensive to install, expensive to run, and expensive to maintain. Does your eCommerce site need all the functionality that this sledgehammer provides?
Magento is not inexpensive to run. If you have just a few orders per day, you should likely be on a cheaper and smaller system. If you process a significant number of daily orders or sell on multiple channels, you likely require an order management system. Most decent order management systems will interface with more than just Magento version 2.0.
Likewise, modern e-commerce platforms all provide the core functionality of most retailers. If you list all the features that you need — not the “nice to have” — you are likely to find that many platforms have them natively, without an extension.
How much does it cost to run Magento 1.9? Magento 2.0 will likely cost about the same. The main expenditures are: • Hosting • Maintenance of the software (including keeping it up to date) • Man hours in keeping the content up to date • License fees for all the needed extensions
Before switching off the live 1.9 system, most developers recommend • Creating a new 2.0 installation • Importing all of the data • Getting it running fully
Migrating to a different platform will be no different. The same technical challenges exist. You would still need to create 301 redirects. You would need to integrate with all third-party software. You’ll need to test. Whether it’s Magento 2.0 or another option, the migration is similar.
https://zoomyourtraffic.com/wp-content/uploads/2019/06/02.png6711059https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-06-26 10:45:462019-06-29 06:19:22Magneto 1.9 Supports End In 2020. Are You Ready For It?
In this #TechKnow Session Parveen explains, What-is-Higher-or-Lower-Bounce-Rate? Which-is-Better for your Website?
Bounce Rate is a highly misunderstood and misperceived metric. The general belief is that lower the bounce rate, better the quality score of the page, website. Logically that’s correct – because it means – the user has continued to browse to another page of the site i.e. continuation of his session on the particular website. When I started working on SEO way back in 2004, there was no concept of bounce rate at all. Getting users on our website was a big success and increased traffic meant Google gave your site a push in their rankings.
Things have dramatically changed after that. Until a few years ago, a 40% or lower bounce rate was considered great for any website.
ECommerce and Mobile changed that perception forever.
e.g.You have a one-page website where the visitor can review products and buy on the fly from your store. All the action including making the purchase happens on one page or at most another one which says “Thank You for Buying From Us” or “Thanks for Subscribing”.
What would be the bounce of the website now? 50% because everything happens on the one/two pages of the website. Are you complaining though?
No, as long as the user completes the desired action and closes the website. Right?
Summary: Bounce Rate is a good metric to measure user experience/flow on a website but “how much is too much” will depend on the intuitive nature of website you have developed, your website’s intended flow for the user and goals hit on the website page.
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Hello Everyone! A lot of people ask me this question when I meet them, what is the basic principles of SEO success? And the reason is that they have either burned cash, trying to experiment or work with agencies or outsourced providers or themselves & not being able to achieve real, long term business benefits using online marketing. In this video, I’m going to tell you 3 Key Principles to effectively used to make your SEO campaigns successful & work for your online business.
1) Think Long Term: This is the most fundamental mistake most businesses make. They look at online marketing as a quick fix, a quick result driven, a quick money rich kind of an approach. So that once you put money online you get a major business. But in that kind of an approach you will always see results coming in bursts & actually do really well, sometimes will not do well & then you really analyze it for a period of time, you will find that you actually lost money rather than making it. Therefore having a long term vision is very crucial. Take the help of experts to really understand how to plan for the long term & make sure there are campaigns 12/24 months. This is very important. Because only then you will be able to see real online growth for your business.
2) Be Adaptive: Now I may have the longer vision, but if I am not adaptive, I will panic too soon & I’ve seen customers panicking within 3-4 months of the campaign & hey nothing is happening, nothing is working for me. What to do? And I’m losing money. Well, that’s where the adaptive approach is very crucial. Market place & competition is changing, technology is changing real fast & therefore if you be very rigid in your campaigns the chances of you panicking soon will be high. As an example, I’ve seen so many customers come to me & say hey Amod I used to get a lot of traffic visitors from Google 3 years ago, but today nothing is happening. So my counter question to them was OK, what kind of changes you have made to your campaign? They said NO, we do the same things that we did. So how are new results going to come out? Because Google has moved ahead, their search algorithms, their metrology of evaluating websites has tremendously changed. Your competition is coming, they have adapted, they have made the changes & that’s why they’re doing better than you. That is why being adaptable is very crucial. You need to be able to adapt to the market, to competition & technology at the same time. A lot of productive this thing is learning is about unlearning as well. You need to be able to unlearn a lot of things & adapt to new things. We will have a separate video on this aspect coming soon. So being adaptive is the way to move ahead.
3) Having The Right Support: Now in most cases businesses either stop their campaigns on their own for lack of resources or they have the technical expertise to do it or they feel that they can be managed in-house for the right results or they outsourced it to 3rd party agency or freelancer considering that they know the game & the marketing will yield results. However in most cases which has been observed that over a period of time when the evaluation is done the desired or the perceived goals or objectives are not met. And this is where having the right support is crucial, because in the market what we really see is there are more packaged solutions available around for e.g. you create a social media or Google ranking or generate XYZ traffic kind of packages. So it’s all getting packaged type, with no overall br& value or business value happening. Therefore you need the right support to think in an integrated manner on how platforms, which media, what strategy is going to work for you. And you as a business have to be a very key part of that discussion. Now once the goals are set you & your supporting team will work on that road map. Keep evaluating from time to time, be adaptive & achieve long term results for your business.
Key aspects to select support team: a) Integrity is very important & grossly overlooked by businesses very unfortunate b) Reliability in terms of how they’ve done? What kind of work has happened? What kind of results have been achieved in the market, reputation, etc. c) Bottom line whether they can deliver on your goals. You need to evaluate them. That’s why give that time in selecting your support partner. Don’t rush. Underst& whether your vision matches theirs, energies match. Once that happens then you will see the results coming in.
So those were my 3 principles to apply to the business to get started online or want to really drive business results using online marketing.
https://zoomyourtraffic.com/wp-content/uploads/2019/06/20-3-principle-SEO-success.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2019-06-21 14:30:212019-06-24 11:55:31How To Plan Your SEO Campaigns For Leads, Sales And Online Branding?
In this #TechKnow Session Parveen explains what’s the secret behind Amazon keyword ranking for product listing?
Below is a list of key factors. For detail explanation please watch the video.
Amazon’s original A9 algorithm for ranking products on their search has evolved over the years. However, the underlying principles remain the same as Google – the better people respond to your product, the higher you will be on their search. Some of the key factors would be:
Sales
Reviews and Ratings
Product views
Wishlist entries
Add to Cart entries
Repeat buyers
Responsive system to user reviews and questions
Complete profiles with detailed product descriptions
Of course – the keyword factor is important but adding your products in the right category & subcategory is highly critical
Product valuation in comparison to competing products.
Just like Google (who has over 200 parameters for ranking), Amazon claims to have a series of parameters to rank products on their search. The above are just indicative parameters that businesses can understand and work on immediately.
Hello Everyone! As an SEO marketer and salesperson, I meet a lot of customers every day and it is invariably found out that there are 3 questions that pop-up in most meetings.
In this video, we’re going to look at three such questions and how to effectively handle them to come up with successful outcomes. 1) Google Rankings Most customers start with meetings by saying they’re my previous agency was not able to deliver on the Google rankings that they had promised and how do you intend to deliver on that one?
If the meeting starts on this note, it indicates a lot of education needs to be done with clients. Start asking questions in terms of their objectives? why did they want to make the Google rankings? What is the purpose?
In most cases, the purpose is to generate leads and business for them. But then is Google ranking the only way to do it? But since they have heard from friends, their experience tells them that once we have Google rankings we are going to have a business. On their part, it’s very fair.
But as an SEO marketer, it’s our job, it’s our duty to educate them to understand the link between Google rankings, right traffic and lead generation, lead qualification and eventual sales. Therefore education with the customer when such a question comes up is very important.
2) How Is Your Program Different From Other Agencies? This question also pops up and also shows that the customer is trying to create benchmarking to decide whom they want to go.? This is fair in a way but again, a comparative approach will not work. Your methodologies differ, your approaches differ. What’s more important is understanding the customer’s vision and objectives and then be able to apply through your methodology to achieve that.
Don’t try to compare other programs with yours. Your conviction of really achieving set goals to deliver, what promises you make can be fulfilled should be really understood by the customer. Only then the comparison will stop. Otherwise, he’s going to rise from your meeting into another one to look for comparative options. Make your proposition unique.
3) Pricing 99% of projects boil down to this factor – Pricing Plans. This X-agency has given me A price, Y has B and yours say C which is 5 times more than what the others. Why is that? Understand clearly that probably you have not been able to educate your customer by now. This is a very really good indicator. This also calls for another round with customer, share good case studies, good examples of similar projects that you have done with delivered results. customers will have budgets, but then ideally he should say – “This is my budget and now how can we achieve these objectives?”
That’s the one where you can then align, probably stage it or break it into parts or just focus on the few areas. Way to go. By comparing with An agency and B agency will not serve any purpose. Once these are answered confidently, you are on your way to sign the contract with your customers.
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