Nine spots left to join us in NYC on July 15
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account.This article was provided as an exclusive preview for Digiday+ members, who were able to access it early. Check out the other features included with Digiday+ to help you stay ahead
The fate of third-party cookies is arguably the ad tech story of the 2020s, particularly how the industry’s most popular web browser (Google Chrome) will permit third parties to track its three billion-plus users.
However, the online behemoth’s recent policy update, particularly around the timings of its rollout of a much-anticipated user consent prompt, hints at the continuation of the status quo for much of the remainder of the decade.
Of course, an undercurrent to this has been device fingerprinting, an issue that has generally been frowned upon by the sector, given concerns over the ethics of collecting user attributes such as a device’s operating system, language setting, and (more pertinently) IP address — see video below.
A recent proposal from Google Chrome — a unit that works parallel to its Privacy Sandbox initiative — moots further protection measures for those using the web browser incognito by limiting the use of IP addresses in a third-party context.
“To that end, this proposal uses a list-based approach, where only domains on the masked domain list (MDL) in a third-party context will be impacted,” reads a Github update outlining the measures.
Per the policy update, the aim is to minimize disruption to the normal operations of servers, including the use of IP addresses for anti-fraud and anti-spam use cases, “until there are alternative mechanisms in place when users are signed into their Google account in the Chrome browser before starting an Incognito session.”
Destination origins on the MDL, i.e., third parties such as demand- and supply-side platforms, don’t see the client’s original IP address. Ergo, the IP addresses of the proxies cannot be used for cross-site identification.
The latest Github update reads, “We are using a list-based approach, and only domains on the list in a third-party context will be impacted.” This further clarifies that companies that serve, target, or measure the effectiveness of ads, i.e., “the collection of user data for ads, commerce or marketing related activities,” will be prohibited.
Here is a full list of the identified MDLs or companies impacted by the above update. The fact there are multiple Google entries on said list has been interpreted by some as part of the organization’s orchestrated to ward off any additional antitrust charges.
Will Harmer, chief product officer at Utiq, a European-based telco-backed company in the ad targeting space, points out that the above proposal only applies to incognito sessions. He maintains that this reflects the increasingly obfuscated approach taken by the various teams within Google and how it simultaneously has to balance user protection with various business interests.
While fingerprinting isn’t outright eliminated within Chrome, the changes make it less scalable, Harmer observes, pointing out that other divisions, such as Google Marketing Platform, have recently U-turned on their earlier “fingerprinting is bad” stance.
Observers also point to Google Ads’ recent policy shift*, which effectively permitted fingerprinting, as a notable departure. This move upset privacy advocates and has others nervously wondering if further attitude shifts can be expected in the future.
“Chrome’s approach to fingerprinting in incognito mode aligns user expectations of tracking in this environment with real-world application. However, the question is, really, will the IP address be obfuscated from regular Chrome browsing?” opined Wayne Blodwell, svp programmatic, Assembly Global, before concluding, “I expect not.”
He added, “Many cite the costs to proxy traffic as being too high to do it now, but the reality is the IP address serves multiple use cases (not just for ad tech), which, if removed, would be detrimental to user experience. I believe Chrome will continue to focus on managing user expectations of tracking types, in line with regulatory oversight, as opposed to proxying the IP address everywhere.”
Apple has been at the forefront of restricting tracking. In 2017, Safari introduced Intelligent Tracking Prevention (ITP) to block third-party cookies, prompting advertisers to turn to fingerprinting.
Apple responded by limiting access to APIs commonly used for fingerprinting (Canvas API, WebGL), randomizing user-agent strings, and launching Private Relay to obfuscate IP addresses. Additionally, App Tracking Transparency (ATT), introduced in iOS 14.5, required explicit user consent for tracking.
Meanwhile, Google, a business model that relies on advertising, took a more gradual approach.
In proximity to its 2019 Privacy Sandbox launch and bid to phase out third-party cookies while maintaining ad functionality, Chrome later introduced Gnatcatcher to obscure IP addresses and began restricting fingerprinting-related APIs.
In fact, at the time it stated that “unlike cookies, users cannot clear their fingerprint, and therefore cannot control how their information is collected. We think this subverts user choice and is wrong.”
Hence, the furor over its policy shift has opened the door yet again to this most controversial marketing practice. Given Google’s political situation, some wonder if more twists and turns are on the horizon.
*Editor’s note: An earlier version of this story referred to a policy shift from Chrome that “which effectively permitted fingerprinting.” The policy shift was from Google Ads
Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.
Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.
Get access to tools and analysis to stay ahead of the trends transforming media and marketing
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Google Chrome Updates To Stop On August 5 For 300 Million Android Users – Forbes
/in website SEO, Website Traffic/by Team ZYTByDavey Winder
ByDavey Winder,
Senior Contributor.
Google confirms it will stop updateng Chrome for 300 million Android users in August.
Update, June 28, 2025: This story, originally published on June 27, has been updated with advice from Google on how to check and update your Android version in response to the news that Chrome will stop getting security updates in August for users of Android 8 and 9.
If there is one thing you can guarantee in life, other than death and taxes, it’s that Google will update the Chrome web browser with alarming frequency to fight off attacks using newly discovered security vulnerabilities. That guarantee will disappear for an estimated 300 million Android users starting August 5. Here’s what you need to know.
According to the latest estimates, 4% of the Android user base of 3.3 billion still use Android 8 and another 5.8% use Android 9. While the percentages might seem insignificant in the overall scheme of things, that’s a combined total of more than 300 million devices. It’s also 300 million devices that will no longer benefit from security updates for the Google Chrome browser from August 5.
Ellen T, a Chrome support manager at Google, has now officially confirmed in a Google Chrome community posting, that “Chrome 138 is the last version of Chrome that will support Android 8.0 and Android 9.0.” With Chrome 139 being expected to arrive on August 5, and requiring devices to be running Android 10.0 or later, this means that you will “need to ensure your device is running Android 10.0 or later to continue receiving future Chrome releases,” Ellen T said.
Ellen T has stated that Google encourages all impacted users “to move to a supported Android 10.0 version (or newer) to ensure you continue to receive the latest security updates and Chrome features.” Which is great, but how easy is that going to be in the real world? Google itself, of course, has a support page dedicated to just that question, explaining how to check for and update the version of Android for your device, be it a smartphone or tablet.
“You can find your device's Android version number, security update level, and Google Play system level in your Settings app,” Google said, adding that you will also get notifications when any operating system updates are available for your specific device. Here are the step-by-step instructions provided by Google:
To check which Android version your device is running currently:
To check for the latest Android operating system updates for your device:
It’s important to note that older versions of the Google Chrome web browser app will continue to work just fine on older Android smartphones and tablets. Assuming that your definition of just fine includes being open to attack by anyone armed with an exploit for the latest security vulnerabilities. Indeed, as time passes, and those security vulnerabilities become common knowledge, with exploits exchanged in criminal forums online, the threat will only increase for any users who have not either updated to a more recent operating system or switched to a different browser app. You know what to do, and the correct answer is most certainly not nothing. You have been warned.
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Google Family Link brings new supervision tools for parents – Google Blog
/in website SEO, Website Traffic/by Team ZYTFeb 12, 2025
To help families foster healthy digital habits, Family Link is introducing an easier-to-navigate design and School time and parent-managed contacts for Android.
Google Family Link is getting new tools to help parents manage their kids’ devices. The app has a new design with a dedicated Screen Time tab for managing screen time limits and Downtime. Parents can also easily manage their child’s account, privacy settings, and content filters on the Controls tab. You can learn more about these new features and how Google is helping families explore online safely at families.google.
Google Family Link is getting an update to help parents keep their kids safe online. The app is easier to use and has new tools to manage screen time, like setting limits and blocking certain apps. Parents can also choose which contacts their kids can call and text. The update also lets parents set “School Time” on Android phones and tablets, which limits distractions during school hours.
Keeping kids safer online and fostering healthy digital habits is important for parents, and finding the right balance is key. Today, we’re announcing new tools for parents to manage their child’s devices with Google Family Link 1 .
Family Link’s new design is more intuitive for parents to use and navigate. A new Screen Time tab consolidates all screen-time management tools in a single, easily accessible place. In addition to the app and device-specific usage summary and time limits, the Screen Time tab also makes it easier for parents to set and adjust Downtime and School time.
Parents will find that managing their child’s account, privacy settings and content filters are now easier than ever on the Controls tab. We've streamlined key controls so parents have what they need right at their fingertips, including the ability to manage account data settings, approve app downloads and block specific websites.
Juggling multiple kids and their devices is also getting easier. Simply swipe between child profiles and manage devices from a single page, with more advanced settings just a tap away.
We introduced School time 2 on the Fitbit ACE LTE and Samsung Galaxy Watch for Kids as a way to help minimize distractions on smartwatches for children during school hours. Starting next week, we’ll roll out School time support for Android phones and tablets as well.
School time can help reduce distractions, by scheduling limited phone functionality and silenced notifications during school hours. If there is a vacation or planned day off, or even just planned lunches and recess, parents can easily adjust the settings and set a “Break” to fit their children’s schedules.
Parents can choose the apps that are silenced and restricted, and learn which apps their child uses while in School time or outside of it. We understand there are times when certain apps are useful for studying, which is why parents can choose a set of allowed apps, and select which are allowed during School time or in other selected modes.
Galaxy Watch for Kids launched with lots of new features for kids and parents. In the coming months, we're bringing the ability for parents to approve contacts 3 for kids to call and text to Android phones, too. Parents can add these contacts from Family Link directly to their child’s device and limit calls and texts to only those approved contacts. Children can also request to add new contacts to be approved by parents in Family Link.
To learn more about how we’re helping families more safely explore online, visit families.google.
Supervised Google Account required for all Family Link features.
Kids can still access limited features during school time, like calling emergency services.
Parent managed contact limits apply only to Google Messages and dialer apps on Android. It does not restrict communication through third-party or other communication apps. Emergency services remain accessible regardless of settings. Child’s phone must run Android 14+.
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AI for India summit: Experts call for stronger R&D from academia and industry; AI adoption growing across – Times of India
/in website SEO, Website Traffic/by Team ZYTThe TOI Business Desk is a vigilant and dedicated team of journalists committed to delivering the latest and most relevant business news from around the world to readers of The Times of India. The primary focus of the TOI Business Desk is to keep a watchful eye on the global business landscape, covering a wide spectrum of industries, markets, economic trends, in-depth analysis, exclusive reports and breaking stories that impact businesses and economies. With a mission to provide valuable insights and updates, the desk ensures that TOI readers are well-informed about the ever-changing and dynamic world of commerce and can navigate the complexities of the business world.
9 most colourful birds one can spot in India
Try these 8 ways to get rid of a pimple in a day
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New creative updates to help advertisers generate lifestyle imagery – Google Blog
/in website SEO, Website Traffic/by Team ZYTGoogle Ads
Feb 19, 2025
We’re introducing new capabilities in Google Ads to help you create and use assets that resonate with your audience.
As an advertiser, your creative is often the first impression potential customers have of your brand. You need to make sure your assets are as visually engaging and varied as possible so they resonate with the different needs of your audience and help you achieve your business goals. That’s why we’re introducing new creative capabilities in Google Ads so that you can create a higher variety of effective assets to drive performance in your campaigns. We’re bringing you:
Since we first announced asset generation in Performance Max, we’ve continued to grow and improve our technology so that you can generate high-quality assets that resonate with your customers and deliver strong results. Last year, we expanded asset generation to six new languages, introduced it to new campaign types, including Demand Gen, and upgraded our image generation model.
With the help of Imagen 3, we’re now rolling out the ability to use text prompts to generate images that contain adult people and faces across Performance Max, Demand Gen, Display and Apps campaigns. We’ve conducted extensive user research and developed protocols and safeguards to meet advertisers’ high expectation for quality, while adhering to Google’s rigorous product and design principles and clear Ads policies. For example, you won’t be able to generate images of brand-named products, prominent figures like politicians and celebrities, children or minors, or other sensitive or explicit content. All generated images are tagged with SynthID to provide transparency into which images were generated using AI.
This new capability means that you can create compelling lifestyle imagery to better engage customers. For example, if you’re an instructor who wants to drive leads for cooking class enrollments, you could use a simple prompt like “person cooking” or be more specific with “middle-aged man chopping carrots.” If the initial images you get don’t meet your expectations, you can generate more variations or add more descriptive details to the prompt like age, gender, race, ethnicity and nationality to customize further. If you don’t like the images generated, you can “Hide” them and provide feedback to help our AI improve. From start to finish, you’re in control of the creative process and able to approve every image before it goes live.
You can generate images of someone cooking using a simple prompt like “person cooking” or get more specific with a prompt like “middle-aged man chopping carrots”.
"We can easily generate images tailored to specific audiences within the campaign creation process. The potential to significantly shorten the production cycles of creatives is no longer a fancy futuristic theory. It's already here. Today."
— Matthias Wenninger, Group Head Performance Marketing Manager, Mediaplus Performance Germany
If you’re looking for new ways to scale and improve the variety of your assets, we’re introducing asset-audience recommendations. These give you new ideas to improve the effectiveness of your images by showing you the themes and elements that resonate with your top audiences like “nature” and “ocean” scenes. In the coming weeks, you’ll also start seeing AI-generated image suggestions to help you implement fresh ideas without having to create new assets from scratch.
Asset-audience recommendations show you which elements and themes can resonate with your valuable audiences. In this example, a travel site is discovering that their images of destinations that contain “Nature”, “Sun”, and “Ocean” from their account perform well with their key audiences.
We’ve continued to invest in experiments for Performance Max that help you test the impact of different changes and optimizations. We started with experiments to let you test the uplift of adding Performance Max campaigns to your existing campaign mix. Last year, we added experiments that let you test changes within your Performance Max campaigns, like testing the impact of using final URL expansion. Now, we’re introducing a beta for retailers who have campaigns with product feeds, but haven’t uploaded additional creative assets. Compare the impact of adding text, image and video assets to your campaign — including assets built with generative AI — against your control configuration with no assets. If you’re interested in this beta, contact your Google account team to sign up.
With these new creative capabilities in Google Ads, you can craft more compelling and effective campaigns, ultimately driving better results for your business. We encourage you to explore these features, experiment with different approaches, and provide feedback.
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The Rundown: Google Chrome’s IP tracking updates – Digiday
/in website SEO, Website Traffic/by Team ZYTNine spots left to join us in NYC on July 15
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account.This article was provided as an exclusive preview for Digiday+ members, who were able to access it early. Check out the other features included with Digiday+ to help you stay ahead
The fate of third-party cookies is arguably the ad tech story of the 2020s, particularly how the industry’s most popular web browser (Google Chrome) will permit third parties to track its three billion-plus users.
However, the online behemoth’s recent policy update, particularly around the timings of its rollout of a much-anticipated user consent prompt, hints at the continuation of the status quo for much of the remainder of the decade.
Of course, an undercurrent to this has been device fingerprinting, an issue that has generally been frowned upon by the sector, given concerns over the ethics of collecting user attributes such as a device’s operating system, language setting, and (more pertinently) IP address — see video below.
A recent proposal from Google Chrome — a unit that works parallel to its Privacy Sandbox initiative — moots further protection measures for those using the web browser incognito by limiting the use of IP addresses in a third-party context.
“To that end, this proposal uses a list-based approach, where only domains on the masked domain list (MDL) in a third-party context will be impacted,” reads a Github update outlining the measures.
Per the policy update, the aim is to minimize disruption to the normal operations of servers, including the use of IP addresses for anti-fraud and anti-spam use cases, “until there are alternative mechanisms in place when users are signed into their Google account in the Chrome browser before starting an Incognito session.”
Destination origins on the MDL, i.e., third parties such as demand- and supply-side platforms, don’t see the client’s original IP address. Ergo, the IP addresses of the proxies cannot be used for cross-site identification.
The latest Github update reads, “We are using a list-based approach, and only domains on the list in a third-party context will be impacted.” This further clarifies that companies that serve, target, or measure the effectiveness of ads, i.e., “the collection of user data for ads, commerce or marketing related activities,” will be prohibited.
Here is a full list of the identified MDLs or companies impacted by the above update. The fact there are multiple Google entries on said list has been interpreted by some as part of the organization’s orchestrated to ward off any additional antitrust charges.
Will Harmer, chief product officer at Utiq, a European-based telco-backed company in the ad targeting space, points out that the above proposal only applies to incognito sessions. He maintains that this reflects the increasingly obfuscated approach taken by the various teams within Google and how it simultaneously has to balance user protection with various business interests.
While fingerprinting isn’t outright eliminated within Chrome, the changes make it less scalable, Harmer observes, pointing out that other divisions, such as Google Marketing Platform, have recently U-turned on their earlier “fingerprinting is bad” stance.
Observers also point to Google Ads’ recent policy shift*, which effectively permitted fingerprinting, as a notable departure. This move upset privacy advocates and has others nervously wondering if further attitude shifts can be expected in the future.
“Chrome’s approach to fingerprinting in incognito mode aligns user expectations of tracking in this environment with real-world application. However, the question is, really, will the IP address be obfuscated from regular Chrome browsing?” opined Wayne Blodwell, svp programmatic, Assembly Global, before concluding, “I expect not.”
He added, “Many cite the costs to proxy traffic as being too high to do it now, but the reality is the IP address serves multiple use cases (not just for ad tech), which, if removed, would be detrimental to user experience. I believe Chrome will continue to focus on managing user expectations of tracking types, in line with regulatory oversight, as opposed to proxying the IP address everywhere.”
Apple has been at the forefront of restricting tracking. In 2017, Safari introduced Intelligent Tracking Prevention (ITP) to block third-party cookies, prompting advertisers to turn to fingerprinting.
Apple responded by limiting access to APIs commonly used for fingerprinting (Canvas API, WebGL), randomizing user-agent strings, and launching Private Relay to obfuscate IP addresses. Additionally, App Tracking Transparency (ATT), introduced in iOS 14.5, required explicit user consent for tracking.
Meanwhile, Google, a business model that relies on advertising, took a more gradual approach.
In proximity to its 2019 Privacy Sandbox launch and bid to phase out third-party cookies while maintaining ad functionality, Chrome later introduced Gnatcatcher to obscure IP addresses and began restricting fingerprinting-related APIs.
In fact, at the time it stated that “unlike cookies, users cannot clear their fingerprint, and therefore cannot control how their information is collected. We think this subverts user choice and is wrong.”
Hence, the furor over its policy shift has opened the door yet again to this most controversial marketing practice. Given Google’s political situation, some wonder if more twists and turns are on the horizon.
*Editor’s note: An earlier version of this story referred to a policy shift from Chrome that “which effectively permitted fingerprinting.” The policy shift was from Google Ads
Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.
Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.
Get access to tools and analysis to stay ahead of the trends transforming media and marketing
Visit your account page to make changes and renew.
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Analyze your Google Sheets data faster with this AI update. – Google Blog
/in website SEO, Website Traffic/by Team ZYTAll Workspace business users now have access to new Gemini capabilities in Sheets, so you can generate insights from your data like correlations, outliers and more. This update also allows Gemini in Sheets to generate advanced visualizations, too — like heatmaps, for example.
Just click the Gemini spark icon on the top right-hand side of your spreadsheet and try asking things like “predict my net income for the next quarter based on historical data” or “create a simple heatmap of support cases by category and device.” And there are more Workspace updates to check out: Head over to the Workspace blog to see everything in this month’s Workspace feature drop.
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Top SEO Trends for 2025: How AI, User Intent, and Semantic Search Are Redefining Digital Success – Vocal
/in website SEO, Website Traffic/by Team ZYTTop SEO Trends for 2025: How AI, User Intent, and Semantic Search Are Redefining Digital Success Vocal
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6 updates for Gemini on Pixel that make it better than ever – Google Blog
/in website SEO, Website Traffic/by Team ZYTFeb 24, 2025
Over the last six months, Gemini on Pixel received quite a few improvements. Here are six updates we’ve launched and how you can use them.
Six months ago, we introduced our first Pixel phones with Gemini built in. Since then, we’ve been busy updating Gemini models and the Gemini app, along with developing new features that make it more useful. Here are six upgrades that launched over the past six months for Gemini:
In December, we introduced experimental versions of our latest family of models, Gemini 2.0. This includes Flash, Flash Thinking and Pro — each of which is for specific use cases. 2.0 Flash can handle your everyday tasks, try 2.0 Flash Thinking when you have questions that require multiple steps and 2.0 Pro is great at coding, math and other complex queries. In January, an updated version of 2.0 Flash launched for all Gemini app users on desktop as well as mobile. All of this means that Gemini now answers your questions faster and is better at answering more complex questions, too.
Plus, the Gemini app now uses our latest Imagen 3 model, delivering significantly brighter, better composed images and more accurate rendering of diverse art styles, from photorealism to anime.
We added multimodal capabilities to Gemini Live in January. Gemini Live (available for Android and iOS phones) lets you have free-flowing conversations with Gemini. Multimodal capabilities in Gemini Live allow you to add images, files and YouTube videos to your conversations to provide more context about what exactly you’re looking for or trying to understand — this means you can do things like take a photo of a plant and have a conversation with Gemini Live about whether it will survive in your yard and when you should plant it, or link to a cooking tutorial video on YouTube and ask Gemini to talk you through how to double the recipe.
Launched in December, Deep Research is our new agentic feature in Gemini Advanced: It uses Gemini models to search dozens of websites and explore complex topics for you and delivers its findings in easy-to-read reports. You can ask Deep Research to compare mortgage rates in different cities or help you decide what car you should buy. The reports include source links and you can always use the chat feature to add more information or edit the report. Recently, we also made Deep Research available on mobile (including Pixel users, of course) in the Gemini app, in addition to it being available for everyone via desktop.
An Assistant can’t be helpful if it isn’t able to answer your questions when you need it, so now Gemini responds to more of your questions in more places. Gemini now answers your queries, even when your phone is locked.
Over the past six months, Gemini broadened its capabilities by integrating a number of new extensions. For example, Gemini’s Google Home extension lets you do things from your Pixel, like ask it to dim your lights or turn on your TV. You can also ask Gemini to call personal contacts or businesses, as well as draft and send messages with your default phone and messaging apps. And with the new Utilities extension, Gemini can even set alarms, control your device settings and open your camera to take a quick selfie. The list of available extensions includes apps like Google Calendar, Google Tasks, Spotify and more — and the list is growing!
At the beginning of this year, Gemini’s overlay on Pixel got a new look: The simple, intuitive layout makes it easy to prompt Gemini whenever you need it. Simply long press the power button or say “Hey Google” to activate it.
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Boosting your reach and performance with Google Display Ads – Google Blog
/in website SEO, Website Traffic/by Team ZYTGoogle Ads
Feb 28, 2025
How to cut through with compelling ad experiences across Display inventory.
In an evolving digital landscape, it’s becoming more complex to engage consumers and truly resonate with their interests. For advertisers, that means it’s now critical to connect with customers across a wider range of channels to meet them where they are. Google Display Ads (GDA) are a powerful tool for building those connections. GDA helps advertisers drive reach and performance across websites and apps using visually immersive and engaging creative. Today we’re sharing updates designed to help advertisers cut through with more compelling ad experiences across Display inventory.
GDA, and the wider Google Display Network (“GDN”), helps advertisers expand and diversify their marketing strategies across more than 3 million sites and apps. 1 And now we've added even more inventory across a range of platforms and categories, like news, sports, social and gaming. Over the next few weeks, you’ll see a new selection of third-party Connected TV (CTV) inventory across key categories, including TelevisaUnivision, MLB, and FOX News. With this wider breadth of networks and channels, you can ensure your brand shows up across your audience’s favorite media.
We’re also giving you more flexibility over how you buy Display ads. Today, you can use them in both standalone Display and Performance Max campaigns. We recently announced that we’re also adding Google Display inventory to Demand Gen campaigns to help advertisers stay top of mind with more customers — wherever they are browsing visual-first content. Demand Gen previously only had access to a video-eligible subset of the Google Display Network via Google Video Partners (“GVP”). If you’ve previously opted into GVP and have image assets uploaded to your existing Demand Gen campaigns, your image ads will start serving on the Google Display Network as part of this transition. In testing, on average, advertisers who added Google Display Network to their Demand Gen campaigns saw a 16% lift in conversions. 2 To learn about how to add the Google Display Network to your Demand Gen campaigns, you can visit our Google Ads Help Center.
According to Ipsos, 75% of an ad's recall potential is determined by the quality of the creative. 3 It’s essential to ensure your brand shows up in the right way across Display surfaces — so we’ve recently launched a range of creative features to help. For example, we upgraded our image generation models across all campaign types, including Display, to Imagen 3. This is our most advanced text-to-image model, tuned using ads performance data across industries so you can harness the power of Google AI to drive even stronger creative performance.
Use generative AI and our latest Imagen 3 models to create new and high-quality images
We’re also making it easier for teams to review and collaborate on building creative assets. Now, all your assets can be previewed in a dedicated gallery. This will provide greater transparency into how imagery has been enhanced and combined using AI, and how different assets will show across a wide variety of formats and surfaces on desktop, video and mobile. Plus, if you need other teams to weigh in, it’s now easy to review, approve and generate a sharing link to send to partners for their review — all from the preview gallery.
GDA Preview Gallery – mobile ads view
GDA Preview Gallery – desktop ads view
Lastly, we know that it’s a balance. Accelerating creative production is great, but you also need to stay in control of how your brand is represented across different channels. To make that easier, we’re introducing a range of creative templates for Display ads, so you can keep your brand standards top-of-mind when building new assets.
Responsive display ad templates
We’re continually working to improve the quality of inventory that Google Display Ads serve on. We regularly review and evaluate publishers and their inventory on the Google Display Network, defend our systems against invalid activity and advertising fraud, and add new protections to reduce exposure to potentially invalid leads and invalid traffic. Second, we’ve launched multiple improvements designed to further elevate the quality of ad placements, including enhanced inventory verification procedures. We’re also incorporating even more sophisticated signals of site quality into our screening algorithms.
With these updates, it’s easier than ever to boost your reach and performance with the Google Display Network, all while meeting your brand standards. It’s part of our ongoing commitment to making sure advertisers and customers have the best experience and opportunity to connect online.
‘Display ads: a creative Best Practices guide’ — https://support.google.com/google-ads/answer/9823397
Source: Google Internal Data, 2023-2024.
Ipsos Global Creative Database, 2020:
https://www.ipsos.com/en-dk/75-campaign-success-driven-creativity-test-optimise-and-validate-just-5-days
Google’s Commerce Media solutions connect retailers and brands, offering expanded reach and Google AI-driven performance with essential control and transparency. Here ar…
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Google Announces Updates To Display Network Campaigns – Social Media Today
/in website SEO, Website Traffic/by Team ZYTGoogle Announces Updates To Display Network Campaigns Social Media Today
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