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Here’s a small exercise — Give a quick Google search on the terms “Best SEO Tools.” Go ahead, I’ll wait.
Done? What did you find?
Chances are you found listicles that featured one or all of these tools on page 1 of Google SERPs — Semrush, Ahrefs, Moz Pro, and SpyFu.
Chances are you found Semrush, Ahrefs, Moz, and SpyFu featured in almost all the articles. You may have also seen mentions of SE Ranking SEO Software on some of these posts.
Here’s the thing: these tools have dominated the SEO scene for the last few years and will continue to do so as they evolve and add more features to help you improve your rankings and traffic.
In this article, I’ll put each of these tools under the microscope and help you decide whether it’s worth investing in them.
For all these tools, I’ll reveal their key features, pros and cons, pricing, and ratings on popular reviews sites such as G2Crowd, TrustRadius, and Capterra.
Let’s get started.
Semrush is the world’s leading keyword research and competitor analysis service for online marketing and one of the most popular SEO tools on the market. It’s my go-to tool for all SEO-related tasks.
Semrush allows you to do keyword research, backlink audit, competitor analysis, technical SEO audit, and much more. Using Semrush is a sure-fire way to climb up search rankings and dominate your niche.
For the complete list of Semrush features, refer to this page. Listed below are some of the tool’s key features:
Note: By opting for annual pricing, you can save up to 17% on the total billing amount.
Try Semrush Pro free for 14 days
* Last update: July 2024
If you had to choose just one service out of these four, go with Semrush. Semrush is the ultimate SEO tool that helps you unlock the most profitable keywords for your business or blog, and helps you gain a deeper understanding of your competitors’ search and PPC tactics to rank higher in SERPs.
Sign up for Semrush
If you’re serious about building high-quality backlinks for your site, Ahrefs is the tool you should invest in. Ahrefs has the best link index among all SEO reporting tools. You can use this tool to unearth your competitors’ backlink profile and build your own backlinks.
In addition to link building, you can also use Ahrefs to track your rankings on Google, perform technical audits, and do keyword research via Keywords Explorer.
While the tool has evolved into a full-fledged SEO software, it’s still primarily known for its backlink analysis features.
Note: By signing up for annual plans, you get 20% off.
* Last update: July 2024
When it comes to backlink analysis, Ahrefs is the best there is. Despite being on the pricier side, it’s well worth investing in this tool because of the strong ROI.
Sign up for Ahrefs Webmaster Tools (free)
Check out our full review of Ahrefs here.
Recommended reading: Semrush vs Ahrefs: Which SEO Tool is Better?
Started by Rand Fishkin aka the Wizard of Moz back in 2004, Moz is perhaps the most popular SEO tool in this list, owing to the cult-like popularity of Fishkin in the marketing space.
Moz relies heavily on SEO metrics such as Domain Authority and Page Authority to give you insights on link equity, keyword rankings, page optimization reports, and more. Despite all these features, Moz has not evolved or improved much in recent years, especially since Fishkin’s departure from the company in 2018.
For the full list of features, refer to this page. Here are some of the key features of Moz you should know about:
Note: You can save 20% on any of the above by opting for yearly plans.
* Last update: July 2024
Despite having a wealth of SEO resources on their blog and a top-notch YouTube channel, Moz is the weakest all-purpose SEO tool on the list. Since we are evaluating these tools on their features and pricing, and not the kind of content they produce, Moz is simply not worth paying $100 a month. I’d much rather spend that money on Semrush or Ahrefs.
Sign up for Moz
Recommended reading: Semrush vs Moz: Which is the Best SEO Tool?
Launched in 2006 by Mike Roberts, SpyFu is a competitive intelligence tool for online marketers. SpyFu offers deep insights into both SEO and PPC, and helps you improve your search rankings by tapping into your competitors’ keyword strategies.
* Last update: July 2024
SpyFu is a decent competitive research and keyword analysis tool. With paid plans starting at $39/month, it’s also one of the most competitively priced SEO products on the market.
Having said that, the tool certainly has limitations. The data you get is not always accurate and the UI looks and feels outdated. Nevertheless, if you want a reliable SEO competitor analysis tool that’s not too heavy on the pocket, you should try SpyFu.
Sign up for SpyFu
Recommended reading: Semrush vs SpyFu: Which SEO Tool is Better for Competitor Analysis?
That wraps up this comparison post. We hope you’ve got a clearer picture of each of these SEO tools now, making your choice to grab one (or a few) a whole lot easier.
If you liked this article, please share it on Twitter using the link below:
Editor’s Note: This article was first published on February 6, 2017 and has been updated regularly since then for relevance and comprehensiveness.
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[…] Bonus: See how Ahrefs compares with SEMrush, Moz, and SpyFu on key features […]
I’ve tried them all. But I agree Semrush seems to be the best overall tool if you only have the budget (or the time) to choose one. I’ve also tried Moz several times, but have never really warmed up to it for my purposes. I find Semrush is just way faster and easier for me to use for the purposes I use it for. (The learning curve was kind of steep too in the beginning – I’m still not what you’d call a power user
I’m trying all of them right now to see which I’ll subscribe to and it seems like they all differ wildly in results for the same searches with ahrefs being way ahead of the pack in my experience. I do wish ahrefs had a better on-page SEO tool like SEMRush and Moz though. Thinking of doing the base plans on ahrefs and Moz Pro combined and ditching SEMRush before renewal.
I came across this page because I was looking for the best SEO tool to use and which would be my money’s worth. SEMrush is definitely number especially when it comes to keywords research. But for backlink analysis, nothing beats Ahrefs. That’s my opinion. Based on my research, Ahrefs is useful for backlink analysis and link building. I like the pros and cons you put in the article. I found that helpful. It made me understand which tool to get.
Hi, doe’s SEMrush also offer backlink analysis tools?
Yes, they do. It’s included in their PRO subscription which is $99.95/mo.
Thanks for the comparison. Hmmm I’m wondering can I use SemRush to do niche/keyword research the same job as Long tail Pro? Or was intending use both LTP and maybe Ahrefs. I now see Ahrefs is more for backlinks…which is great but Im only starting out… so now Im thinking maybe SemRush could replace both?
We are currently testing out both SEMRush and MOZ Pro for the next 30 days. I’ve been going through several of your articles on the comparisons between the two platforms and have been really impressed and appreciative of the insight you have provided on them. We have outsourced our SEO fulfillment for years but have decided to start bringing select clients in house. We are looking for strong insights to improve their rankings as well as clear and easy to understand reporting to provide to the client. Thanks for the information and tips!
[…] SEO Tools Showdown: SEMrush vs Ahrefs vs Moz Pro vs SpyFu […]
Amazing comparison, thanks for your work
Thanks for reading your post. Glad, me liked .
Tools like tools but they still have a problem with “difficult” languages like “Polish” 🙁
I confirm the opinion of Zgred.
You forgot about Ahrefs’ Site Audit – it’s pretty cool.
Yes, it is. Will add the feature in my next update. Thank you for letting me know.
Hi,
Thanks for the article, really gives some clear insights.I am currently testing out Ahref’s and have tested Moz and Semrush in the past as well. In my opinion Ahref’s UI is the best and clearest. I will have to test Moz and Semrush again i am afraid to be sure which one to start using. Have been using SE Ranking for rank tracking mostly but have noticed rank positions are not accurate most times.
I had an account in all of those tools but the best for me is ahrefs. But good to have few to compare results.
Great article. Before reading this I was practically sold on SEMrush. However, after reading this article and the comments from other readers, I’m realizing I shouldn’t be so quick to pull the trigger and that Ahrefs may in fact be what I’m looking for. I will most likely do the trial period for both before deciding, but this article definitely opened my eyes to Ahrefs possibly being my best option (instead of SEMrush). Thanks for taking the time to write this article. Great work.
Glad you liked the article, Sahil. I personally prefer SEMrush. Ahrefs is a close second! 🙂 Love its backlink analysis capabilities, but Ahrefs’ site audit feature is not as refined as SEMrush.
Great post. SEMRUSH and Ahrefs are my favorite tools for SEO, backlink analysis and keyword research. Glad to see your comparison post.
Best wishes,
I’m curious if you have an opinion on which of these would be best for someone not directly in the SEO field but trying to build an industry specific site with high organic ranking? Or more specifically, does Spyfu offer enough to make it worthwhile to effectively examine keywords I would like to rank for and analyze my and competitor back links and keywords so I can build effective SEO? I’m in real estate and honestly, the number of $99 per month services is starting to get hefty *but I also want to get ranked. Is there a free site (or similar) anybody reccomends that might accomplish most of this? Thanks!
Hey Dominic – You can find 35+ free SEO tools here. If you’re on a shoestring budget, try SE Ranking. Their plans start from $7/month.
Hello.
Do you guys really think something can beat semrush? I am a big fan of this tool and can not imagine myself using a different one.
Interesting article though.
Regards
Kris
Semrush offer is not working, it says that such plan does not exist…
Ok, strange, second time it passed through.
Hi. I got used to the semrush and I think it would be quite hard for me to use a different tool although other softwares seem interesting.
Cheers.
I prefer Ahrefs tool. The best for me.
I love using the AHREFS free backlink checker to check not only my backlinks but also my competitors. I’m just getting started with my SEO journey. Thanks for listing out all the great SEO resources.
Hi there.
Great article. I prefer Semrush to any other software. Actually, I am so used to Semrush that I just do not like to use anything else. At first it may seem a bit complicated as it shows a lot of gathered information but then you realize that all data the software gives you is clear and easy to understand. Without any doubt, Semrush is no.1 for me.
Cheers
Arthur
I just use ahrefs for everything. They are the biggest and more powerful than the competition. But Moz lately upgrades their system, core and I switch sometimes. But generally, semrush also has nice features (keywords)
I would say that SEMRush has better competitive visualizations, but the data on Ahrefs appears more solid.
That being said, one that was left out that should be considered – even though it just provides raw data is Data For SEO. Yes, it says SEO, but it does both paid and organic. It won’t provide any backlink information on the SEO side, that’s just not their thing, but if you are looking for keyword data, you won’t find anything that is as extensive at the price point. Data For SEO charges per query not with monthly packages and the rates are ridiculously competitive.
[…] SEO Tools Showdown: SEMrush vs. Ahrefs vs. Moz Pro vs. SpyFu This is very similar to the headline above, but the order is switched round. It leads with “SEO Tools Showdown,” which grabs your attention right away. It also stands a chance at ranking for more related keywords, such as “SEO Tool Comparisons,” with that phrase at the beginning. […]
All search engine ranking monitoring tools are pretty much the same.
Semrush, Ahrefs, and SpyFu all offer paid subscriptions that will give you excellent data on traffic and keywords of your site’s competition while also giving you deep insight into which SEO keywords work for your site.
Moz provides an excellent free suite of tools to help people with link-building campaigns and tasks related to SEO, at no cost. If you plan on investing a lot of time in SEO or if paying for SEM services is outside your budget, I would recommend Semrush because they have the widest range of features.
Thank you for this amazing information. SpyFu is one of my best 🙂
Semrush is better at everything
very good and detailed comparison. thanks.
What do you think of Neil Patel’s tools?
Neil Patel’s Ubersuggest is good if you’re looking for a budget-friendly SEO tool that provides basic SEO data. I did a comparison between Ubersuggest and Semrush in this post, and honestly, Ubersuggest doesn’t quite reach the same level as Semrush or even Ahrefs. So, while it’s a great affordable option, it’s not in the same league as the big players.
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Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…

Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
A few links on this blog are affiliate links. If you purchase a product or service through one of these affiliate links, I’ll receive a commission at no additional cost to you.
Rest assured, I recommend only those tools that I personally use and genuinely trust. In most cases, you’ll find in-depth reviews, tutorials, and how-to guides of these tools on my blog to help you make informed decisions.

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Learn how to use digital and traditional marketing strategies to grow a hydrocarbon-based business and rebrand for the future.
There have been two massive shifts that have impacted the crude oil and natural gas industry.
Interestingly, it is the second point that is helping to accelerate the first.
Thanks to new tools, such as AI and customer relationship management (CRM) software, many of these companies are better equipped to respond to changes in the energy supply and rebrand to meet changing demands.
While marketers have occupied a unique position within the hydrocarbon supply chain, the role of marketing communications has never been more important for companies looking to evolve in this sector.
In this article, we’ll explore the role that marketers have historically played in the oil and natural gas industry and how they will help shape the future of energy production as energy companies look to diversify their portfolios and rebrand their businesses.
The hydrocarbon business model is traditionally divided into three parts:
It’s important to note that oil and natural gas companies rely on a diverse mix of end-stage customers to market their products to, including regional supplies (most prominent in heavily regulated states), individual refineries, distributors, and gas stations.
Before we explore the marketer’s role in this complex supply chain, I think it’s important to understand how external factors can impact the sale of hydrocarbon products and their supply chains.
Unlike crude oil, natural gas markets are highly regionalized, and the location of energy sources matters immensely when it comes to transporting (added cost) these materials and finding customers.
Similarly, crude oil typically flows to the nearest market because that is the one that tends to provide the highest value.
For marketers, factoring in these inputs is important when determining the best customers to reach with your messaging.
Similarly, pricing has a massive impact on the return on investment (ROI) of any marketing strategy, whose profit is often measured on a margin-by-barrel basis.
There are also fundamental differences in spot vs. wholesale pricing, which influences the ROI of a sale.
For the most part, we are only concerned with buying and selling physical hydrocarbon products.
However, it’s important to note that natural gas and crude oil trading over financial markets greatly influences the price of these products and their supply.
The global interconnectedness of many energy products – which can be influenced by various inputs, such as war, bad weather, and OPEC (Organization of the Petroleum Exporting Countries) – makes the price and supply of hydrocarbons extremely volatile.
Finally, the business model of the company you are marketing for greatly influences its strategy.
For example, some downstream refineries are solely invested in commercial sales to factories and power plants, while others are connected to a regional network of gas stations that rely on them for supply.
Oil and natural gas marketers – whether hired in-house or as an agency – play an important role in bolstering existing supplier networks and assisting in the digital transformation of these companies through the fourth industrial revolution.
As a middleman in a complex supply chain, marketers can offer lots of supporting roles to oil and natural gas companies, including:
Ultimately, the primary role of marketers in the hydrocarbon supply chain is to ensure the sale and transportation of hydrocarbon products to their respective end-stage customers.
Marketers can use various strategies – which I will discuss in much more detail beneath – to foster the continuous growth and digital transformation of these companies, including:
In turn, marketers can help manage brand reputation as these companies diversify their portfolios and go from a fossil fuel-first business model to one that reflects the growing needs and interests of consumers.
I should note that CRM and SaaS solutions are also critical in helping marketers manage relationships with clients and prospective customers across localized regions.
Furthermore, analytics software is also instrumental in this process and can be used to track various marketing key performance indicators (KPIs) that help determine any campaign’s profitability.
In sum, you’ll find that many of the functions of an oil and natural gas marketer mirror that of any B2B enterprise – although this varies a bit between companies.
Oil and natural gas companies do have slightly different service models.
For example, natural gas end-stage customers are typically energy distributors – such as your state or local supplier – which then supply the finished product to homes and businesses.
Another key difference between these two verticals is that natural gas markets tend to be more influenced by regionalized factors than crude oil companies tied to global markets.
With that said, let’s explore some of the primary marketing strategies that oil and gas companies can use to expand their brand and increase their growth.
Online SEO and marketing strategies allow natural gas and crude oil companies to expand their digital footprint and reach more clients through alternative marketing channels.
While keywords, such as “natural gas companies in texas,” may have low volume (320), the ROI of capitalizing on that term with 1 to 2 new regional clients can greatly increase that company’s regional cash flow.
Likewise, all hydrocarbon companies transitioning to alternative energy sources can create informative content around solar, wind, or renewable energy to educate potential clients and create authority around their brand.
If you are struggling to acquire organic real estate for targeted searches, I highly recommend bidding on relevant keywords over Google Ads. In my opinion, online advertising is especially useful for B2B companies with limited engagement channels.
Follow up a lead outreach strategy with an automated email marketing strategy using any leading CRM or email marketing software.
Creating efficient lead funnels that nurture and engage leads across their conversion path will help companies land more sales and keep them in mind the next time a distributor or refinery wants to switch suppliers.
Traditional advertising is a good way to increase brand awareness, especially for companies looking to rebrand.
While it might not make sense for smaller companies, larger oil and natural gas companies can benefit from the reach that traditional ads over TV and radio provide.
Reputation management is critical for an industry historically in hot water with much of the public. Press releases, social media engagement, and ad campaigns are all great ways to help companies rebrand a more holistic energy company.
Similarly, I recommend leaning into the service angle of your offerings by promoting your reliability and consistency to local distributors and refineries.
As the cost of switching suppliers remains high, you want potential clients to be assured that you can provide them with a reliable supply so they don’t lose out on potential profits.
Trade shows and exhibitions are really popular among the energy industry for brokers, suppliers, and distributors.
Consider setting up a booth and attending trade shows to network with potential clients you couldn’t reach on ordinary channels.
These events also allow you to rebrand your business and present new service offerings to clients.
Finally, I would just like to wrap up by mentioning that an omnichannel approach that utilizes all of the marketing channels listed above will help energy companies achieve the best success in their growth.
Between the reach of digital and traditional channels and the ability to engage with customers via email and social media, utilizing a multichannel approach will ensure that your business is constantly pulling in new leads and converting the ones you do have.
Oil and natural gas marketing requires special considerations based on the volatility of the industry and its heterogeneous customer base.
Nevertheless, many of the strategies we recommend to most B2B businesses will help in undergoing a digital and brand transformation into a cutting-edge energy company of the future.
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Visuals run today’s digital world. The video has taken over as the centerpiece of online engagement, whether in marketing, entertainment or education. However, creating high-quality videos is time-consuming and technical. And that’s where AI comes in, to help fill in the gap between imagination and execution.
How AI video tools are reshaping content creators work. Now you can create polished, cinematic videos in minutes with just an image or a few words. In this article, yoou will learn about six of the best platforms that allow you to do exactly that. Every AI video generation tool on this list is made to remove friction, spur creativity and effortlessly assist you in realizing your ideas.
Vidu is more than just a video tool, it’s a full creative suite built for visual storytelling. Whether you’re creating anime shorts, social media content, or promo videos, Vidu’s giving you speed, control, and cinematic quality.
Its image to video capability is what makes it stand out. You can upload a single image or two sets, the start and end frame, and see your concept brought to life in dynamic animation with expressive motion. Vidu offers various animation styles, from anime to realistic, surreal, and illustration, to help you fit the tone of your content.
You have full frame control, allowing for smooth transitions and story-driven scene consistency. The video reference is preserved with visual integrity between characters and objects. Free generation mode allows you to experiment without limits when you’re producing ads, reviving personal photos, or building cinematic shorts. From kissing animations to fashion videos, Vidu offers templates for quick, stylish creativity.
Luma focuses on crafting short, high-quality video clips with deep emotional resonance. Built around the Ray 2 model, Luma excels in camera-aware AI rendering. That means fluid motion, stable composition, and believable physics—all of which make your scenes feel planned and purposeful.
It handles close-ups with impressive subtlety. You can expect nuanced expressions, clean lighting, and dynamic camera transitions. Luma shines when you’re trying to create dramatic moods or simulate film-quality visuals. Think mood boards, cinematic shots, and artistic storytelling.
However, Luma works best in short bursts. Most clips max out at 10 seconds and come in 720p resolution. Still, its ability to capture a filmic atmosphere with minimal effort makes it a solid pick for creators looking to add polish to their vision.
Adobe Firefly brings a user-friendly interface to the text to video and image-to-video generation space. It’s ideal for casual creators and those wanting to experiment with visual ideas quickly.
Firefly works well for abstract backgrounds and non-human scenes. Its rendering is sharp—up to 1080p—but character motion can sometimes feel janky or distorted. For example, action scenes may suffer from awkward movement glitches. That said, Firefly’s ease of use makes it an accessible tool for trying out different looks and visual directions.
The tool allows for simple edits like changing camera angles or shot size directly within the interface. If your goal is to explore ideas or create background loops, Firefly gets the job done.
LTX Studio is designed for creators who need more than just a video. It helps turn scripts into visual narratives, making it perfect for storyboarding and pre-production work.
You can break your script into visual scenes and control layout and pacing. It’s useful when pitching an idea or collaborating with others on creative projects. LTX Studio bridges the gap between writing and visual design, offering a structured approach to storytelling.
It’s less about instant visual spectacle and more about building narrative flow. If you’re working on multi-scene projects or need visual structure, this tool serves as a digital director’s board.
Higgsfield prioritizes energy and movement. This AI tool lets you build videos with fast-paced transitions, like FPV (first-person view), slow spins, and dynamic zooms. If you’re making ads, music clips, or experimental reels, Higgsfield delivers an eye-catching, kinetic style.
It sacrifices some detail in favor of high-impact motion. While realism takes a hit, you gain control over tempo and flow. This makes Higgsfield ideal for creators who value rhythm and visual punch over photorealism.
Use it when you want to lead with energy and create scenes that feel alive and in motion.
Pollo AI combines multiple AI models in a single interface, letting you do more with your video after it’s generated. Features like lip-sync, upscaling, and face-swap add flexibility for those fine-tuning characters or adjusting scenes post-creation.
It’s especially useful for building complex, character-driven narratives. You can create consistent personas, refine transitions, and enhance resolution—all without starting from scratch. Pollo AI’s strength lies in its modularity. If you’re experimenting a lot or need multiple revisions, this tool gives you the freedom to iterate efficiently.
Every tool in this list brings something different to the table. Some focus on realism, others on motion, while a few help build stories from scratch. Choosing the right AI video generator depends on your intent.
Vidu stands out for its fast output, cinematic consistency, and diverse visual styles. It’s particularly strong in anime creation and memory-based storytelling. If you’re aiming for expressive visuals with minimal effort, Vidu offers one of the best blends of quality and creative control.
Match your tool to your vision—whether it’s cinematic storytelling, abstract scenes, fast-paced action, or collaborative narratives. These AI video generators make it easier than ever to turn ideas into videos that resonate.
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