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Mar 13, 2025
We’re bringing new and upgraded features to Gemini users including Deep Research on 2.0 Flash Thinking, Gems, apps and personalization.

• The Gemini app is getting a bunch of new features, including Deep Research and personalization.
• Gemini 2.0 Flash Thinking Experimental is now available with a longer context window and file upload capabilities.
• Deep Research is now available for everyone to try and helps you research and synthesize information from the web.
• Gemini can now connect with your Google apps and services to provide more personalized responses.
• You can now create your own custom Gems to personalize Gemini for specific tasks.

Today, we’re making big upgrades to the performance and availability of our most popular Gemini features, and adding a new feature that will make Gemini even more personal and helpful.
Today, we’re starting to roll out an upgraded version of our 2.0 Flash Thinking Experimental model that supports added features like file upload. This model, which is trained to break down prompts into a series of steps to strengthen its reasoning capabilities and deliver better responses, now has better efficiency and speed. And now, Gemini Advanced users will have access to a 1M token context window with 2.0 Flash Thinking Experimental, enabling you to solve more complex problems than ever before by exploring and analyzing large amounts of information.
In December, we pioneered a new product category in Gemini with Deep Research. It saves you hours of time as your personal AI research assistant, searching and synthesizing information from across the web in just minutes, and helps you discover sources from across the web you may not have otherwise found.
Today, we're upgrading Deep Research with Gemini 2.0 Flash Thinking Experimental. This enhances Gemini's capabilities across all research stages — from planning and searching to reasoning, analyzing and reporting — creating higher-quality, multi-page reports that are more detailed and insightful. Gemini now shows its thoughts while it browses the web, giving you a real-time look into how it’s going about solving your research task. By pairing Deep Research with this new model, we expect the quality of reports to keep getting even better.
We’ve seen incredible enthusiasm about Deep Research, and are rolling it out starting today so that anyone ¹ will be able to try it across the globe in 45+ languages; just select Deep Research in the new prompt bar or model drop-down. Gemini users can try Deep Research a few times a month at no cost, and Gemini Advanced users get expanded access to Deep Research to save even more time on their most complex projects. Learn more on our website.
Gemini isn’t just a helpful assistant — it’s your personal, AI-powered assistant that understands you and makes every interaction feel tailored to you. Today, we’re enhancing the Gemini experience with a new, experimental capability called personalization ² , powered by Gemini 2.0 Flash Thinking Experimental.
With personalization, Gemini connects with your Google apps and services, beginning with Search, to deliver responses that are even more tailored to your individual needs. For example, you can ask Gemini for restaurant recommendations and it will reference your recent food-related searches, or ask for travel advice and Gemini will respond based on destinations you've previously searched. To enable this, select Personalization (experimental) from the model drop-down. You remain in control of your Search history and can always disconnect it from Gemini after enabling. Learn more on our website.
Part of the magic of Gemini as your personal AI assistant is being able to access the Google apps and services you already rely on. Now, starting in English, additional apps that connect to Gemini — including Calendar, Notes, Tasks and Photos — are becoming available on 2.0 Flash Thinking Experimental ³ . With this thinking model, Gemini can better tackle complex requests like prompts that involve multiple apps, because the new model can better reason over the overall request, break it down into distinct steps, and assess its own progress as it goes. So in one single prompt, you can ask Gemini: “Look up an easy cookie recipe on YouTube, add the ingredients to my shopping list and find me grocery stores that are still open nearby.”
And in the coming weeks, we're adding Google Photos ⁴ to the list of apps that Gemini can interact with, so you can easily ask for help based on your pictures. For example, Gemini can look at photos from your recent trip and create a travel itinerary based on the places you visited, or you can ask Gemini to recall information – like when your driver’s license expires.
Gems let you customize Gemini to create your own personal AI expert on any topic, and are starting to roll out for everyone at no cost in the Gemini app. Get started with one of our premade Gems or quickly create your own custom Gems, like a translator, meal planner or math coach. Just go to the “Gems manager” on desktop, write instructions, give it a name and then chat with it whenever you want. You can also upload files when creating a custom Gem, so it can reference even more helpful information.
We’re excited to continue improving and expanding the availability of our Gemini app features; give them a try at gemini.google.com.
Qualifying Google Workspace business and education users can continue to access Deep Research.
Compatible with certain features and accounts. Available on select devices and in select countries, languages, and to users 18+. Future usage limits may apply. This experience is not yet available to Google Workspace business and education users.
This experience is not yet available to Google Workspace business and education users.
We’re rolling out access in English on the mobile app to 18+ US users of Ask Photos. These capabilities are not yet available to Google Workspace or Education users. Eligible users can activate or deactivate it under the Apps menu.
Results for illustrative purposes and may vary. Check responses for accuracy. Internet and browser for setup required. Available in select languages, and to users 18+.
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Senior Reporter, Work/Life
If you use Google Chrome as your web browser, you are familiar with the regular unwanted interruption of the browser needing to shut down to complete an update.
You may also notice these updates more because they often occur when you need them most not to happen ― like right before a work meeting or when you have a dozen tabs open for a brainstorm.
“A lot of our phone updates, like app updates, just happen quietly in the background while we’re sleeping. And we don’t even notice them anymore,” said Thorin Klosowski, a security and privacy activist for the Electronic Frontier Foundation.
In contrast, he said, Chrome updates cannot happen while we are sleeping and many of us leave our computers on all the time, so shutting down Chrome to relaunch the browser and complete the update is more of an “arduous process.”
But despite how annoying these updates are, you should not try to get out of doing them. The frequency of these updates is because web browsers are responsible for so much of our online behaviors.
Programs like Chrome are our “portal to everything” on the Internet, Klosowski said. They are how we stream video, read the news, chat with friends and co-workers. Each of those different activities “has its own set of possible concerns, compared to an app, which is doing basically one or two things most of the time,” which is why updates appear to happen frequently, Klosowski said.
Hackers know we’re using Chrome all the time, which is what necessitates so many updates to counteract potential security weaknesses.
“Chrome is one of the most widely-used browsers globally, making it an extremely attractive target for attackers,” said Truman Kain, an offensive security researcher at Huntress. “As you might expect with more hackers poking around, vulnerabilities are discovered more regularly, which means Google has to issue updates and patches more often than many other software providers.“
Klosowski said the latest Chrome update may or may not personally affect you, but the vast majority of them are “security patches that patch these little tiny holes that may or may not be exploited in the real world.”
You can see for yourself what exactly the latest public Chrome update is addressing by going directly to the source. Google shares posts about why they are doing their updates on https://chromereleases.googleblog.com/. You can see if Google awarded thousands of dollars to people who spotted and shared fixes to security or bug problems. For example, Google awarded $7,000 to someone for reporting a fix to a security issue that the March 10 desktop update addressed.
Klosowski said in general, the higher the reward amount, the more likely it was “a very big security problem.”
So the next time your web browser asks you to close out of your tabs so you can complete the update, do yourself and your computer a favor: Do it as soon as it is available.
If you are delaying an update because you fear losing your tabs, know that you can ask Google to save your Chrome tabs and reopen them upon restarting. To toggle this setting on, go to Chrome Settings, then select “On Startup.” Then you can choose the option to “Continue where you left off.“
Whatever you do, do not ignore the update prompts. Our web browsers store and track our more sensitive information, and the longer you delay security updates, the more likely you are putting your data at risk.
“When you get prompted to update, think of it like putting your seatbelt on before driving,” Kain said. “You could wait until you’re already on the road, but why leave yourself vulnerable even for a short time? All it takes is visiting one website that is exploiting a critical vulnerability for attackers to get onto your machine or steal your sensitive data.”
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Burger King, a Florida-based fast-food chain, is known for its quirky marketing campaigns that have revolutionised the global QSR industry. Learn about the marketing mix, how it uses technology, along with its bold marketing tactics leveraging social media and elements of mobile marketing. 
 
Burger King is one of the world’s largest burger chains. It was founded in 1954 in Miami, a year before McDonald’s started operating. Today it serves 11 million customers globally every day. 
It has maintained its global footprint using out-of-the-box marketing campaigns that are memorable. These omnichannel marketing efforts have proven the chain’s dominance in the Quick Service Restaurant (QSR) industry. 
With fierce competition in this sector, it continues to surprise its target audience and rivals. And, it needs no introduction for its witty, honest and consistent marketing stunts. 
Have a look into the approach of Burger King’s digital marketing strategy by clicking on the links below. 
A major part of this fast-food chain’s success comes from offering innovative customer experiences across different geographies. But there are some factors to consider for a multi-billion dollar brand. 
A report from ResearchAndMarkets.com stated that the global fast-food market will reach $931.7 billion by 2027. This growth will be at a CAGR of 4.6% from 2020 to 2027.
Another study by Midwest Marketing Education in 2018 stated that hamburger fast food restaurants were dominating the US market. 
According to this research, the top market leaders were McDonald’s, Wendy’s and Burger King. McDonald’s with the largest market share in the world started losing out to Wendy’s and Burger King around 2016. 
Another concern was the change in buying behaviour of their primary consumers. The study states that consumers were becoming more health-conscious.
‘Cheaper healthy food’ threatened the dominance of the three hamburger fast-food chains. 
Similarly, the demand for ‘exotic cuisine’ – Asian and Mexican dishes sold by the growing number of casual fast-food eateries forced McDonald’s and Burger King to diversify their menu. 
Consumers here are the millennials who prefer diversity in cuisines with more affordable options. 
Just like the other fast-food chains, it started re-franchising around 2012. The brand sold off stores and 59.3% of revenue came from store operations, according to Restaurant Finance Monitor. 
According to the Midwest Marketing Education study, the chain could focus on its marketing strategy after these steps. 
The fast-food chain also rebranded in 2020 after 1999 with a new visual design. It was important for the brand to communicate to all consumer touchpoints in today’s digital age. 
According to Marketing Dive, the new design elements considered many contemporary factors ranging from the environment to minimalism in aesthetics. 
The rebranding also looked into offering more healthier options in its menus, eco-friendly packaging and so on. 
In terms of the 4Ps of marketing, Burger King has many advantages. 
Price – It offers competitive pricing that is more or less based on cost leadership. That is, it looks into traditional market factors such as supply and demand, pricing of competitors, etc. Just like its competitors it also offers combo meals that are cheaper in price compared to the separately sold items. 
Promotion – Burger King uses a variety of channels to promote its products. It offers sales promotions with deals and discounts, advertising, social media and more. 
Burger King is one great example of gamifying marketing communication. According to the CEO of Burger King India, Rajeev Varman, the food chain was the first in the Indian QSR industry to introduce a loyalty programme. 
Product – You can check the Burger King menu on the mobile app or on food delivery services apps. It segregates its products by burgers, desserts, beverages, sides, etc. 
Place – Another important factor to note here is its product range that varies across countries. It gives its franchises control over the menu. 
For instance, after opening up in India, it introduced six varieties of sandwiches and snacks that were vegetarian. 
After FY21, it introduced a new range of 4 Whopper burgers that catered specifically to the Indian tastebuds.  
Social media is the biggest ally of Burger King in the digital space. At the same time, it also generates traffic from paid ads and SEO. 
Burger King uses a variety of tactics on social media to gain brand awareness and audience engagement. On Instagram and Twitter, the US-based Burger King handles have over 1.9 million followers.
It prioritises quality of content over quantity, which is generally the case with its rivals and many other brands. 
On Twitter, you will find mostly replies and according to Falcon.io they comprise 97% of the posts. Burger King maintains a healthy reply rate of responding to customers and followers within a day. 
Competing with Rivals – Burger King competes with its rivals on Twitter. For instance, Wendy’s promoted a post offering 4 for $4. Burger King offered a better deal and it referenced its rival. 
As you can see, this is an example of social listening to stay ahead of competitors. 
Collaborations – Coming to the fast-food chain’s Instagram posts, it references pop culture to engage fans. To promote the third season of Stranger Things, it collaborated with Netflix. It came up with the idea of serving an upside-down burger in a custom-themed Stranger Things box. 
The main Burger King website, bk.com, has organic search traffic of 7.8 million and paid search traffic of 394.5k (SEMrush). 
A quick analysis of organic research on SEMrush shows it is ranking for 3.9k keywords in the month of February 2022. 
The site uses a mix of high and low volume keywords for gaining organic traffic. ‘Burger’ is a top-ranking keyword on Google with a monthly search volume of 201,000. The main website continues to rank on the top of Google SERP when you type the keyword ‘burger’. 
One famous example of this strategy is the ‘Whopper Detour’ campaign in 2018 that applied geofencing. 
Geofencing allows marketers to advertise to smartphone users within a specific radius. It is a mix of different technologies GPS, radio-frequency identification (RFID), Wi-Fi, Bluetooth, etc. 
During that time, Burger King had revised its mobile app design and promoted the feature of order-ahead. 
All the mobile app users had to do was go near (600m) select McDonald’s locations. Once they get near, they would receive a notification offering a Whopper burger for one cent. According to Marketing Dive, this campaign generated 1.5 million downloads of the app.  
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Burger King takes risks with its marketing campaigns. But it is successful by combining social listening, technology and standard SEO practices. 
How does Burger King use social media differently from its competitors in its marketing strategy?
Burger King stands out on social media by prioritising quality content over quantity, a tactic uncommon among many brands, including its rivals. They engage with their audience by maintaining a high response rate on platforms like Twitter, where they actively reply to customers and followers within a day. Additionally, Burger King utilises social listening to stay ahead of competitors, often responding creatively to rival promotions, thereby enhancing brand engagement.
What technological advancements has Burger King embraced to enhance its digital marketing efforts?
Burger King has leveraged geofencing technology in their ‘Whopper Detour’ campaign, a prime example of their innovative approach. This campaign utilised GPS and other technologies to target smartphone users within close proximity to select McDonald’s locations, offering them a Whopper burger for a nominal price via the Burger King mobile app. This strategy significantly boosted app downloads and showcased Burger King’s prowess in using technology for marketing.
How does Burger King’s approach to mobile marketing, particularly the ‘Whopper Detour’ campaign, showcase innovation in the fast-food industry?
Burger King’s ‘Whopper Detour’ campaign was a groundbreaking mobile marketing strategy that employed geofencing. By encouraging users to visit nearby McDonald’s locations through the Burger King app, they offered a Whopper for just one cent. This innovative use of technology not only boosted app downloads but also created significant buzz, demonstrating Burger King’s ingenuity in leveraging mobile platforms for marketing.
In what ways has Burger King adapted its menu offerings and marketing tactics to cater to changing consumer preferences for healthier options and diverse cuisines?
Burger King has responded to shifting consumer preferences by introducing vegetarian options and healthier menu choices. In regions like India, the brand diversified its menu with vegetarian sandwiches and snacks. Moreover, their rebranding in 2020 emphasised eco-friendly packaging and healthier menu items, aligning with the evolving tastes and health-conscious choices of consumers.
What elements of Burger King’s rebranding in 2020 reflect its commitment to contemporary factors like eco-friendliness and minimalism, especially in the realm of digital marketing and consumer engagement?
Burger King’s rebranding in 2020 encompassed various contemporary aspects, including a renewed focus on eco-friendly packaging, healthier menu options, and minimalist aesthetics. The brand ensured that these elements were communicated across all digital touchpoints, aligning with the modern consumer’s values and preferences. This approach showcased Burger King’s commitment to adapting to current trends while maintaining relevance in the digital age.
Aquib is a seasoned wordsmith, having penned countless blogs for Indian and international brands. These days, he's all about digital marketing and core management subjects – not to mention his unwavering commitment … Read Full Bio

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