+32.2%  for 2 years period
+44.4% YoY
+46.88% YoY
More about Onlinemashini.bg
OnlineMashini.bg is the biggest website for machines in Bulgaria, which provides a wide range of machines, tools, and equipment for construction, household, and garden.
Definition of goals: strategic focus on growth and conversions
At the start of the work together, we defined clear and measurable goals that were aimed at addressing specific challenges and unlocking the full potential of organic traffic.
It included:
At the initial stage, we focused on solving critical technical SEO issues, which laid a solid foundation for the follow-up activities. The focus then changed to a comprehensive refactoring and semantic optimization of key categories to improve the website structure and satisfy user expectations as much as possible.
The approach: a flexible and step-by-step SEO strategy
Considering the scope and complexity of the online store, the flexible “Monthly SEO” method was chosen. This model allowed for adaptive task planning and execution in accordance with market dynamics and the client’s internal resources.
The following key activities were implemented during the two-year collaboration:
This systematic and step-by-step approach, which moved smoothly from technical to content and structural optimization, was key to achieve sustainable results. It allowed the teams to focus their efforts on the highest priority aspects at each stage of the project.
Results achieved: measurable growth in key indicators (YoY)
Concrete results measure the real success of any SEO strategy. Comparing the performance of the organic channel in the second year of our work together versus the first year of the project demonstrates the effectiveness of the approach taken.
This looks in the following way:
These results clearly show that focusing on traffic quality and user journey optimization leads to significantly better business results than simply chasing a higher volume of visitors.
SEO Evolution: a two-year review of organic presence
Analysis of SEO metrics over the two-year collaboration period shows the strategic evolution and its effect:
This data confirms the following key conclusion: strategic optimization of structure and semantics that is focused on attracting the right audience and facilitating conversion brings greater business value than the single-target goal of chasing maximum traffic volume. Focus on the quality and conversion potential of keywords has proven crucial to achieving impressive growth in turnover.
Conclusion: Strategic SEO as a driver for sustainable business growth
The results demonstrate the success of a long-term, step-by-step SEO strategy implemented for a leading online machine and equipment shop.
The significant percentage growth achieved in key business metrics such as transactions (+44.4% YoY) and organic traffic revenue (+46.88% YoY) proves that a combination of thorough technical optimization, smart category restructuring and targeted semantic work leads to measurable and sustainable success.
The case study underlines that in a competitive industry, investing in strategic SEO for online stores is key. Not only does it increase visibility and attract more visitors, but when executed precisely, focusing on quality and conversions, it directly contributes to a significant increase in organic channel revenue and profitability.
The success of this project, achieved under strict confidentiality requirements, confirms our ability to deliver real business results through SEO expertise.
Quote from client
” Serpact is a great partner for the clients to help them achieve their business goals. The team is professional, organized and responsive, and their project management style is impressive. They communicate effectively through email, virtual meetings and a messaging app.”
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Mar 18, 2025
At our annual The Check Up event, we shared how we’re using AI to advance science and build products to help improve health outcomes for everyone, everywhere.
Today at The Check Up, Google's annual health event, we shared how we’re using AI to help improve health outcomes for everyone, everywhere.
People use Search and features like AI Overviews to find credible and relevant information about health, from common illnesses to rare conditions. Since AI Overviews launched last year, people are more satisfied with their search results, and they’re asking longer, more complex questions. And with recent health-focused advancements on Gemini models, we continue to further improve AI Overviews on health topics so they’re more relevant, comprehensive and continue to meet a high bar for clinical factuality.
We’ve also continued to provide knowledge panels on common health topics, like the flu or the common cold, and help people connect with reliable sources across the web. Now, using AI and our best-in-class quality and ranking systems, we’ve been able to expand these types of overviews to cover thousands more health topics. We’re also expanding to more countries and languages, including Spanish, Portuguese and Japanese, starting on mobile.
While people come to Search to find reliable medical information from experts, they also value hearing from others who have similar experiences. That's why we're making it even easier to find this type of information on Search with a new feature labeled “What People Suggest.” Using AI, we’re able to organize different perspectives from online discussions into easy-to-understand themes, helping you quickly grasp what people are saying. For example, a person dealing with arthritis might want to know how others with this condition exercise. With this feature, they can quickly uncover real insights from people who also have the condition, with links to click out and learn more. “What People Suggest” is available on mobile devices in the U.S.
Managing your health can be hard when information is spread across different apps. To help, we’ve launched our new Medical Records APIs globally in Health Connect. These APIs enable apps to read and write medical record information like allergies, medications, immunizations and lab results in standard FHIR format. With these additions, Health Connect supports over 50 data types across activity, sleep, nutrition, vitals and now medical records — making it easier to connect your everyday health data with data from your doctor’s office.
On Health Connect, your data is stored locally on your device, and you’re in full control of which apps have access to your data and what kind of data is shared with them.
Last month, we received clearance from the U.S. Food and Drug Administration (FDA) for our Loss of Pulse Detection feature on Pixel Watch 3. This first-of-its-kind feature can detect when you’ve experienced a loss of pulse (your heart stops beating from an event like primary cardiac arrest, respiratory or circulatory failure, overdose or poisoning) and automatically prompt a call to emergency services for potentially life-saving care if you’re unresponsive.
First announced in 2024 with EU availability, this feature is currently available in 14 countries and we’ll begin rolling it out in the U.S. at the end of March.
Research is at the heart of our work, whether that’s incremental updates that build on years of progress, or groundbreaking developments that change the industry and how our partners work. To help biomedical researchers create novel hypotheses and research plans, we recently launched an AI co-scientist, a new system built on Gemini 2.0. The AI co-scientist helps researchers parse large volumes of scientific literature and generate high-quality, novel hypotheses. For instance, let’s say researchers want to better understand the spread of a disease-causing microbe. They can specify this research goal using natural language, and the AI co-scientist will propose testable hypotheses, including a summary of relevant published literature and a possible experimental approach.
Though not meant to automate the scientific process, this collaborative tool is designed to help experts uncover new ideas and accelerate their work. We’re already working with partners, including Imperial College London, Houston Methodist and Stanford University, and are keen to see how researchers around the world use this tool. And while it’s in its early days, the enthusiasm is clear — we’ve received considerable interest for our upcoming trusted tester program.
The development of therapeutic drugs from concept to approved use is a long and expensive process, so we’re working with the wider research community to find new ways to make this development more efficient.
Today, we announced TxGemma, a collection of Gemma-based open models that we hope will help improve the efficiency of AI-powered drug discovery. TxGemma is able to understand regular text and the structures of different therapeutic entities, like small molecules, chemicals and proteins. This means researchers can ask TxGemma questions to help predict important properties of potential new therapies, like how safe or effective they might be.
Later this month, we’ll be making this available to the community to build on and improve through Health AI Developer Foundations.
With the help of Google, the Princess Máxima Center for pediatric oncology in the Netherlands is developing an AI tool called Capricorn. It uses Gemini models to help physicians accelerate the identification of personalized cancer treatments by combining vast public medical data and de-identified patient data.
Based on its analysis, Capricorn rapidly generates summaries of treatment options and relevant medical publication, which allows physicians to have more in-depth discussions on how to achieve the best possible health outcomes for their pediatric patients. With AI, physicians have more time to dedicate to what’s most important: patient care.
Taken together, these updates show the potential of AI to transform health outcomes across the globe, with more to come.
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