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In 2025, building a website is pretty easy. Between the intuitive design interfaces and AI tools that can get you up and running after just a few questions, even the most novice of users can get a site live in just a few minutes.
However, just because it’s easy doesn’t mean you can ignore what makes a good website. After all, everyone in the world has access to these AI website builders, which means you’ll need to follow best practices — like a clear brand vision, simple navigation, and mobile optimization — to ensure that your site stands out.
In this guide, you’ll learn about why good website design is so important, as well as a range of helpful tips to make the best site you can. We even provide some short reviews of our top website builders, so you can get started right away.
A well-designed site isn’t just easy on the eye – it has the power to considerably improve business performance and profitability.
Considering web design influences 94% of first impressions, there’s no denying that a website can have a huge impact on your business. So, if you want to make sure that poor design doesn’t drive customers away, taking note of the tips below is in your best interest.
This doesn’t just mean choosing a sleek template and calling it a day: paying attention to details like navigation, typography, color palettes, and images makes users more likely to stay on your site for longer and potentially convert into paying customers.
Squarespace let us filter its professionally designed templates by topic and business type. Source: Tech.co user testing
Prioritizing design also makes it more likely that browsers stumble across your brand in the first place. The relationship between website design and SEO is well documented, and there are a number of actions you can take to help your site show up favorably in the rankings, from making your page responsive to less obvious steps like using high-contrast colors.
These rules don’t just apply to traditional ecommerce businesses. Most types of businesses will benefit from having a well-designed, highly optimized site, from high-street pizza delis to high-end designers. Fortunately, you don’t have to hire a web designer to create a website that converts, but doing your homework doesn’t help.
Follow our tips below for advice on creating a high-performing website. Pressed for time? Jump to our cheat sheet section to find out how to make a site in seven streamlined steps.
Now, there’s no silver bullet for creating a great website. But if you stick to these 15 principles when creating your next blog, ecommerce site, portfolio, or business website, you’ll find creating a good website is easier than you think.
It’s absolutely essential that when you’re building your own website, you understand exactly what your site is going to do. For example, if you’re looking to create a site to sell products, selling products should be your absolute priority. With every decision you make, you should ask yourself – is this going to help users buy my products? Defining a clear purpose takes some time and will impact how long it takes to build a website.
Good website examples include USA Sports. Its website makes it immediately clear that it’s an ecommerce company, and its College Collection display invites viewers to browse its selection of products straight away. The website displays USA Sports’ logo front and center, clearly communicating its brand identity, and its color scheme also draws from its logo, adding to the site’s overall cohesive look.
USA Sports’s website places its products front and center, making its purpose clear for the viewer. Source: USA Sports
USA Sports’s website also uses mixed media to communicate its purpose. For example, it features a video that outlines the company’s discount and reward system, which concludes with a clear CTA. This further incentivizes customers to buy from the company and makes the purpose of the website crystal clear.
Identifying who is going to be using your site is also crucial to building a good website. If you can understand what sort of people are going to be visiting your site, reading your blog posts, buying your products, or taking a look through your previous work, then you can build the site to suit them.
Establishing what your audience looks like is easier than you might think. Start off with good old common sense. For example, if you are selling artisan soap, then your target audience isn’t going to be 15- to 20-year-olds, like Snapchat’s was. Instead, your users might be 30- to 50-year-olds with more disposable income to spend on soap.
Compare the prices of the best website builders with our free tool
One useful tip is to break down your target users into different groups, by creating what is known as a user persona. These are generalized, fictional people who represent a group of users.
The best way to create these personas, especially if you’re just starting out, is to research your market.
Armed with this information, you can adjust your content to either match the needs of your existing audience or attract a new one.
Why are You Looking to Build a Website?
Once you’ve established the purpose of your site and your target audience, your top priority should be improving its user experience (UX) to make it as easy as possible for this audience to get around.
According to research, 79% of website visitors will immediately look for another site if there is a poor user experience. To make sure your audience gets from A to B within this time limit, and without expending too much mental effort, you need to consider your site structure.
SeatGeek’s search bar invites users to search for events and artists, increasing the amount of time they’ll spend on the site. Source: SeatGeek
A good website example that gets its navigation spot on is SeatGeek. The page displays a search bar, which encourages the user to search the site for whatever team, artist, event, or venue they’re looking for, saving them the time it would have taken to find results manually. Using navigation bars like Seak Geek’s – or on-page menus – will significantly improve your website’s user experience, and pretty much guarantee viewers stay on your page for longer.
By contrast, try canceling your Amazon account. There’s no way to close your account from the My Account section, and even on the Contact Us pages, the process isn’t made clear.
Another shortcut to finessing user experience on your site is using Shneiderman’s eight golden rules of interface design. The guidelines were designed to help designers enhance usability across a range of products, and are especially relevant when it comes to web design. The roles are as follows:
Here at Tech.co, we recommend using website builders to create your own website. The best website builders make it easy to create a navigable site structure, with different page categories and subsections.
SEO is the process of improving your website’s ranking in the search engine results page (SERPs) and increasing the quantity and quality of your site traffic as a result. You could have the best-looking website in the world, but if your page doesn’t rank, you’re wasting your time.
Organic search optimization may be more time-intensive than alternative marketing methods like paid search, but it’s much cheaper in the long run. And with organic search delivering 53% of all website traffic, SEO is no longer a trick businesses can afford to miss.
There are three main types of SEO: technical SEO, on-site SEO, and off-site SEO.
Check out our guide to the best website builders for SEO to learn more
Wix offers a wide range of guides that help us with building our site, like SEO. Source: Tech.co testing
To give your site the best chance of being picked up by search engine algorithms, you’ll need to focus on all three metrics. This may sound like a lot of work, but trust us, it’s worth it.
A user’s first impression of a website is 94% related to design. With this in mind, carefully considering your site’s aesthetic – and its relationship to your brand’s message – is a must.
When looking at examples of other websites, Mr. Porter offers a clean, fuss-free style, designed to showcase the high-quality, luxury products it sells and the service it delivers.
Oi Polloi, on the other hand, offers a different proposition – a friendlier face, sure, but it still might feel intimidating to those not familiar with the brand. Oi Polloi’s site is less aloof than Mr. Porter’s, but at the same time, it is specifically designed with an ‘in-crowd’ in mind.
Our Wix site is very customizable, offering lots of design options across every page. Source: Tech.co testing
It’s also worth keeping an eye on general web design trends. For example, scrolling textures and ‘flat’ elements are great design styles to keep your website looking fresh, as well as make it easier to use.
You should try and avoid design styles based on skeuomorphism – a type of design that mimics the style of real things
In general, you should avoid design styles based on skeuomorphism. Skeuomorphic design refers to objects that are designed to mimic the style of real things, whilst offering a different function. This design style isn’t mobile-friendly and can make your website seem kitsch, which could put off some users.
In contrast, it’s advised to opt for flat designs when creating a site, a minimalist user interface design style that uses simpler, two-dimensional images. You don’t need to be an expert to nail your vision either. Tools like Squarespace offer industry-leading design tools that do most of the hard work for you.
Color is one of the most central components of your website design. In fact, color can increase brand recognition by up to 80%. The same theory applies to your website. Selecting the right palette makes it easier for viewers to remember your site and connect with it on an emotional level.
Being mindful of colors also considerably improves the user experience, increasing dwell time and even conversion rates as a result. You don’t need to be a master in color theory to nail a perfect color palette, either. However, we’d recommend choosing colors that communicate your brand, keeping it relatively simple by using two or three shades and following one of the main types of color schemes below instead of picking at random.
According to Tictoc Digital, websites should use monochromatic, analogous, complementary, or split complementary color schemes. Source: Tictoc Digital
There are also some technical aspects to bear in mind. Choosing low-contrast colors like pink and red can make the text on your site less legible, resulting in a poorer browsing experience for the user. Like using a small font, having low-contrast colors on your site can make your page less optimized for search engines, so it is important to make sure that your choice of colors isn’t too overwhelming, and that they make the text on your page as legible as possible.
Once you’ve got your site’s general design nailed down, it’s time to move on to the individual design components.
All the best websites feature images, and whether it’s to showcase products they’re selling, create a certain mood, or illustrate something else, they need to be high quality, particularly for artists creating their own websites to sell or showcase art.
Blurry images, or an overreliance on joyless stock images, will make a website seem amateurish. Instead, you should pick a style and stick to it. Take a look at the images on Apple’s site. They are all clear images that reflect the brand and are targeted towards the users of that specific product.
For example, the MacBook Air’s page features images on a light-colored background to emphasize that the device is light and transportable. The Mac Mini, on the other hand, uses darker, moodier images to reinforce that it’s a powerful device for professionals (If you do use a Mac, find out why Wix is the best Mac website builder here).
You’ll also want to know the best practices for keeping your website disability friendly for those with vision impairments, from alt tags to strong color contrasts.
With the best design score on record, our research and user testing suggest Squarespace is the best website builder for showcasing powerful images and graphics. If you don’t have your own imagery, the platform’s image gallery lets users insert, edit, and format free images from Unsplash or premium images from Getty Images, to enhance the quality of their page, too.
A typeface might seem relatively inconsequential. However, picking the right font helps to set the correct tone for your website, and can have massive implications on user experience, accessibility, and brand engagement.
Wired and The Guardian, for example, both use serif fonts (the ones with the little lines on the end of each letter) to emphasize that they are serious publishing businesses, with an established presence and serious journalistic weight. However, Wired drops the serif fonts in its headings and standfirsts. Why? To make the biggest impression on the page. Sans-serif fonts are typically more attention-grabbing and easier to read.
The Verge uses a variety of different fonts, all with unique purposes. Source: The Verge
When building your site, you should try out different font styles to find the right one. Remember to always keep your site’s purpose and users in mind. And if you’re unsure where to start, look at your favorite sites to gather ideas for a website.
Opting for unusual, heavily stylized fonts is fine for brand names, but you don’t want long paragraphs of text in cursive-style fonts. For instance, the example website Four Eyes uses a mixture of Mr De Haviland and Rosewood for its header fonts, creating a chaotic overall impression for the viewer. If you’re serious about the user experience of your viewers, you’d want to avoid making font choices like this at all costs.
Why are You Looking to Build a Website?
So, you’ve picked your design, you’ve got your images sorted, and you’ve found the right font (or fonts). Now you need to fill your site with the right words.
Again, users and purpose are at the forefront of any copy you craft for your site. You’ll want to make sure it’s engaging, easy to read, and has a consistent tone. If one page on your website is written in the style of a Buzzfeed listicle and the next page is written like a legal contract, your users will be confused and turned off by your site.
Make sure your copy is to the point and clear. If you’re selling products, give your users the information they need to know about the product. If you’re trying to drum up customers for your business, consider getting testimonials from other customers and being clear about the service your business provides.
Whatever you’re doing, your copy should point users to an action without overdoing it – whether that’s buying a product, making an appointment, or enquiring about a service.
GoDaddy’s builder includes an AI text generator on all plans. Source: Tech.co testing
Struggling for inspiration? Most builders, like Wix, GoDaddy, and Shopify, include AI text generators to help get the ball rolling when you’re making copy for your website. These tools can provide a lifeline to users who are struggling to get started, but remember to always double-check text created by AI and to edit the content to ensure it’s human-sounding and compelling.
It may seem trivial, but the reality is that every single second counts when it comes to page speeds and retaining visitors. There are literally dozens of stats out there that show customers will leave and never come back to your site for even just a few seconds of delay.
Don’t trust us? Well, here are some statistics to convince you that page speed needs to be a priority for your website.
Sounds pretty serious, right? To make matters worse, studies have shown that a simple 1-second delay on your site results in 16% less customer satisfaction, 11% fewer page views, and 7% reduced conversions.
Loading speed plays a crucial role in determining your site’s overall UX. But aside from the experience of your audience, Google takes page speeds and bounce rates into account when it comes to SEO, which means you need to have a fast website with positive engagement to rank in search results. Fortunately, Google offers a great speed test to get a better idea of how you are performing.
The best way to build a speedy website is to choose a website builder that prioritizes fast loading speeds. After testing websites made by the top providers, we found that Squarespace and IONOS created the sites with the fastest response times, while sites created by BigCommerce had some of the longest loading times.
Learn more about Squarespace in our Squarespace website builder review.
If you’re using your content to drive conversions, the value of sensible sale points cannot be understated. After all, you’re trying to get potential customers to start the journey to a purchase; the only way to do that is with a call-to-action (CTA) that not only makes sense but is also enticing.
Not quite sure about the power of a good CTA? Optimization efforts in many businesses have yielded very positive results, with companies like SAP and Performable noting 20% to 35% conversion rate increases from something as simple as a color change.
Wix provided us with lots of options when it came to displaying products on our site. Source: Tech.co testing
So, how can you improve your sales points? The honest truth is that you need to find that out for your particular brand, and the best way to do that is to do some testing. Collect data, try different strategies, and find out what the most effective sales points are moving forward.
After you’ve identified your sales point, it’s important to move forward with the right ecommerce builder. With templates that have been specifically designed to boost profits and countless sales extensions available, Shopify is the best website builder we researched for maximizing sales. And if Shopify is out of your budget, Wix and Squarespace offer a range of advanced sales features too.
It’s 2025, and smartphones are used for everything from payment to entertainment. In fact, mobile commerce statistics show that smartphone spending is substantially on the rise. Subsequently, your website absolutely needs to be accessible and well-designed for mobile usage, otherwise you’re going to have some serious trouble getting visitors, let alone making conversions.
For example, 89% of restaurant research is done on mobile devices before even stepping foot in an establishment. Subsequently, you’ll want a restaurant website builder that can guarantee you have a mobile page that is easy to navigate.
In fact, 61% of consumers insist that they’d be more likely to buy from a website if it were mobile-friendly. This means the majority of users want to make a purchase on their smartphone, but are turned off by issues like security concerns, poorly designed sites, and messy detail-input systems.
Again, this isn’t just about customer experience either. Google takes into consideration the mobile functionality of a website when it comes to search rankings. And with 96% of mobile searches found on Google, it’s safe to say that’s an important avenue to lock down.
Pixpa lets you check how responsive your site is on mobile. Source: Tech.co testing
Lots of website builders will show you how your website looks on mobile in their main interface, and Pixpa even lets you access the view by right-clicking and inspecting the page. Using website builders like this makes it easier for you to adapt your website to mobile devices.
Asking someone to buy something from your website is a tall order. Yes, people do it every day, but if they have no reason to trust you, it’s going to be almost impossible to convert.
This is where trust signals come in. They are a means of establishing your website and your business as a trustworthy source of content, as well as a secure point of sale. From about us pages and author bios to contact information and support options, there are lots of ways to show your customers that you actually care.
After all, if you’re hiding something, it’s going to be obvious that you can’t be trusted with a customer’s credit card information.
The Wix free plan requires your URL to be branded, making it harder to rank on search engines like Google. Source: Tech.co testing
One of the best ways to improve the trustworthiness of your website is to create a custom, reputable domain. By including a keyword in your domain and making it original and representative of your brand identity, you will showcase your authority to viewers.
However, getting a custom URL is something you’ll have to pay for. No free website builders let you pick your own domain, so check out our website cost guide to learn how much you’ll have to pay.
With 81% of small businesses reporting that they suffered a cybersecurity breach in 2024, website security is something you should be taking very seriously. Not only does your business have an obligation to keep viewers safe, but data breaches can also compromise sensitive company data and damage a brand’s reputation as a result.
As a bare minimum, we recommend using an SSL certificate from a valid Certificate Authority (CA) to keep your site secure. This helps to encrypt site data and keep information private. To play things safe, using anti-malware software is also a good idea if your hosting company doesn’t already provide malware and virus scanning services as part of their basic package.
Having a strong password and changing it often is another tried-and-tested way to protect your website. We recommend creating a secure code with a combination of letters, numbers, and symbols that bears no relation to your personal information.
Leveling up your access control is another way to protect the backend of your website. This can be done in a variety of ways, including implementing two-factor authentication, removing unnecessary user permissions, and limiting administrative access to your website. For extra guidance on how to keep your company’s data on lockdown, check out some useful data hygiene tips.
If you have a global audience – or even attract the odd foreign visitor – your site should offer multilingual support. Multilingual websites are capable of reaching wider audiences, have lower bounce rates, and rank more competitively in countries other than their own. However, if you want to improve your international ranking, you’ll have to translate 100% of your site, including metadata, your URL, and subdomains.
While this sounds like heaps of work, lots of website builders boast multilingual capabilities and carry out a lot of legwork for the user. For example, builders like Wix, Squarespace, and Shopify create multiple versions of your website for you, saving you from having to duplicate your site yourself and edit multiple pages each time you make a change.
Using these capabilities is straightforward, too. Typically, the most you’ll have to do is select your primary and secondary languages and click on the text you want to translate. Most builders are integrated with Google Translate, but if you want to translate the text manually, you’re usually able to edit the textbox too.
Squarespace integrates with WeGlot, so you can make your site multilingual in a few clicks. Source: Tech.co testing
If your chosen builder doesn’t offer multi-lingual support, rest assured. Lots of third-party apps like Weglot Translate, Multilingualizer, and Bablic offer this service, so all you have to do is subscribe to a paid service or free trial and then let the add-on get to work.
Feeling overwhelmed or need to build a site in a hurry? We’ve condensed the information in the article into seven actionable steps for you to use as a jumping-off point:
If all of the above sounds complicated and intimidating, it shouldn’t. Millions of people create and manage their own websites using website builders, such as Wix and Squarespace.
Website builders make it super easy to create well-designed websites with templates, drag-and-drop editors, and plenty of tools and plugins for extra features.
Some website builders, including Wix, can even create the basis of a website for you with their artificial design intelligence services. Squarespace, on the other hand, makes managing your site structure a piece of cake and offers some of the best professional-looking website templates on the market.
Find out how the best AI website builders compare.
Tech.co has done a lot of research on the features, pricing, and customizability of website builders, and you can take advantage of that by answering a few questions about your website builder needs. We’ll then pair you with three options that fit your criteria for a great website.
Wix
Shopify
Squarespace
GoDaddy
Hostinger
$17/month
$15.84/month with code TAKE10
$29/month $1 for first three months
$16/month
$14.40/month with code “TC10”
$16.99/month Currently $9.99/month for one-year term
$11.99/mo ($2.99/mo with deal)
We’ve done the research, and we’ve redone the research, and every time we come to the same conclusion: Wix is the best website builder available. Starting at only $17 per month, this all-in-one website management system combines design, ecommerce, and marketing into one platform, allowing you complete control over your website.
We were able to edit the look of our website by adding unique images. Source: Tech.co testing
One of the standout features of Wix is the prevalence of AI features, including an AI image generator that can create content for your site and a programmable AI chatbot that can answer questions that your visitors might have.
Our research did find that Wix was a bit difficult to use, only because of the sheer scale of functionality across the entire platform. Don’t worry, though, because Wix offers expert support available across all areas of site creation, so you should be able to get assistance if you run into any problems.
If you’re looking to build a site that prioritizes form over function, Squarespace is absolutely your best bet. While it doesn’t have all the features of Wix, its professional templates and customizable web design features make it a no-brainer for creatives looking to showcase their work. Squarespace is also an ideal solution for service-based businesses, offering a handy booking tool that is built into the platform, requiring no third-party integration.
Squarespace lets me customize the font and color scheme of my template in a couple of clicks. Source: Tech.co testing
Where Wix struggles with ease of use because of all the functionality, Squarespace turned out to the the easiest to use website builder across our research, featuring step-by-step instructions for setup, an intuitive interface for navigating the platform, and AI tools to get your site live fast.
The AI website building tools from Squarespace aren’t as robust as Wix, but they definitely provide a lot of customizability and design control, so you won’t just have to use what the template churns out for you. Squarespace is a bit cheaper than Wix, too, starting at only $16 per month, so you can get started while saving a bit of money on your site.
Check out our Wix vs Squarespace guide to learn more
If your primary goal for building a website is to create an online store, look no further than Shopify. This website builder offers a huge selection of basic and advanced ecommerce tools that can help you sell unlimited products, reach customers, drive traffic, and make shipments, all from a single platform.
Shopify offered us a wide range of themes to choose from, some free and some paid. Source: Tech.co testing
Shopify is unique in its offering of inventory management and multichannel selling features, which are rare to find in website builders that aren’t specifically geared towards ecommerce. You’ll also be able to automatically generate and customize invoices for your business, so you won’t need a third-party integration to manage your payments.
Like Wix, Shopify is a highly functional platform, which can make it a bit harder to navigate in the long run. We found it to be lacking when it came to helping users find what they need in the moment, but that comes with all those advanced features.
Check out our Shopify review to learn more
You don’t need to outsource help to build a good website. As long as you build a user-friendly, practical site with a clear vision, engaging visuals, and effective CTAs, your website should be able to deliver its intended results.
Selecting the right website builder is also a key element of what makes a website good. So before you start building, it’s important to pinpoint a tool that can help you bring your vision to life.
If you click on, sign up to a service through, or make a purchase through the links on our site, or use our quotes tool to receive custom pricing for your business needs, we may earn a referral fee from the supplier(s) of the technology you’re interested in. This helps Tech.co to provide free information and reviews, and carries no additional cost to you. Most importantly, it doesn’t affect our editorial impartiality. Ratings and rankings on Tech.co cannot be bought. Our reviews are based on objective research analysis. Rare exceptions to this will be marked clearly as a ‘sponsored’ table column, or explained by a full advertising disclosure on the page, in place of this one. Click to return to top of page
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We’re sorry this article didn’t help you today – we welcome feedback, so if there’s any way you feel we could improve our content, please email us at contact@tech.co
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Advanced YouTube SEO Strategies for 2025 – HackerNoon
/in website SEO, Website Traffic/by Team ZYTYouTube has evolved from just a video-sharing platform to a powerful search engine. It’s the second-largest search engine, with over 2 billion users. This Video search engine presents a golden opportunity for creators, businesses, and brands.
Multiple brands and people market themselves via YouTube. As the competition rises, as usual, we must opt for the advanced way to make ourselves visible in the search.
As we approach 2025, staying ahead means keeping up with the latest advanced YouTube SEO strategies.
YouTube is not only a video hosting site. It is a large search engine with its algorithm. Like Google, we can rank our video at the top of the feed with its SEO tactics to get more views.
Learning SEO for YouTube has become essential for content creators and marketers. Its algorithm has keywords, engagement metrics, Video length, and others.
As we move into 2025, the way we consume content has changed. Users expect more personalized and engaging content, and YouTube's algorithms are getting smarter at finding what they want.
Therefore, having a basic understanding of SEO is not enough. You need an advanced strategy that doesn't just focus on keywords but also considers user engagement, market trends, and personalization.
Like any other search engine work, "Key Phrases" also play a vital role in YouTube SEO. Nowadays, people only engage with personalized/niche-related content by using Long-tail keywords.
For example, if you are becoming health conscious, searching "fitness tips" will keep you scrolling. But if you are searching for" Fitness Tips for beginners," and BINGO! The first video is for you.
So now you know why using "Long tail Keywords" is good for you. It also helps in
TubeBuddy & VidIQ: These extensions provide keyword suggestions, search volume, and competition statistics.
Now that you have the list of Keywords for your video, you need to strategically add those in your Title, Description, and Tags to get more views.
Artificial intelligence (AI) will be key in shaping YouTube's algorithm in 2025. YouTube uses AI and ML to recommend videos, rank them, and interpret user behavior. AI considers factors such as user engagement. Watch time click-through rate (CTR) and more, helping you decide which videos to promote.
Content Categorization: Videos are categorized based on their content. This analysis includes the title, description, and video content. Be consistent with your keywords and segments.
By understanding how AI affects rankings and user behavior, you can create videos that not only attract more views but are also more likely to be recommended by YouTube's algorithm.
Recently, engagement metrics (likes, feedback, shares, and watch time) have become more crucial. These metrics tell YouTube’s algorithm that your video is worth it to the target market.
Challenges/Competitions: Invite visitors to participate and submit their reports in the comments.
Focusing on interactive features can help increase engagement metrics. This will help improve your video's ranking on YouTube.
YouTube’s Community Tab is an often underutilized function that may provide your SEO strategy a great raise. In 2025, creating a vibrant and engaged network for your channel might be a key differentiator.
One of the most exciting aspects of YouTube SEO is its integration with Google Search. Videos often rank on Google’s search results, giving your content more visibility beyond the YouTube platform.
Transcripts and Closed Captions (CC): Adding transcripts and CC makes your content more user-friendly.
Since Google owns YouTube and all its content, it ranks YouTube videos on its SERPs for video-related queries.
YouTube Shorts is YouTube’s answer to TikTok and Instagram Reels. It has much shorter content and provides a big opportunity for Content Creators. YouTube started paying attention to Shorts, making it easy for creators to get monetized.
Link to Longer Videos: Use Shorts as a teaser for your longer content. Include links to your main videos in the description or comments.
YouTube Shorts allows you to reach new audiences while boosting your overall engagement.
YouTube Analytics provides user data and stats that can be used to enhance your SEO approach. By monitoring overall performance, you can see what’s working and what's not. YouTube analytics also helps you define your user segments and their engagement.
YouTube Analytics provides a lot of metrics to analyze your performance. But,
Other content your audience watches: Give you a holistic view of what your user finds interesting.
By checking your analytics, you can identify your viewer's behavior patterns and adjust your content and SEO strategy.
A/B testing allows you to experiment with different versions of thumbnails and titles to see which version performs best. This is because thumbnails and headlines are very important in capturing viewers' attention. Optimizing your thumbnails and headlines can therefore significantly increase your CTR.
Use tools like TubeBuddy or VidIQ to test special thumbnail variations.
Create variations of your video name and check which one gets greater clicks.
After checking out, stay with the version that performs higher in phrases of CTR and engagement.
By A/B trying out your thumbnails and titles, you may enhance your video’s visibility and engagement.
As YouTube keeps updating, staying in advance with search engine marketing is critical for growing your channel. In 2025, you may simply grow more by optimizing your channel with these superior recommendations. As stated earlier, leveraging those techniques will assist you in developing your channel.
Implementing those advanced YouTube SEO techniques will help you rank higher on YouTube, appeal to extra users and engagement, and grow your subscriber base.
Remember, YouTube search engine optimization isn’t a one-time venture—it is an ongoing system that calls for regular optimization, experimentation, and version to keep up with evolving developments and algorithms. So, make sure your channel has longevity with the aid of these strategies now!
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AI in Marketing Statistics By Gross Value, AI Marketing Tools and Facts – Coolest Gadgets
/in website SEO, Website Traffic/by Team ZYTContents
(Source: fitsmallbusiness.com)
(Source: thebusinessresearchcompany.com)
(Reference: artsmart.ai)
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(Reference: explodingtopics.com)
(Reference: explodingtopics.com)
(Reference: aiprm.com)
(Source: servicedirect.com)
(Reference: unbounce.com)
(Reference: precedenceresearch.com)
(Reference: loopexdigital.com)
(Reference: loopexdigital.com)
AI in Marketing Statistics: By 2025, artificial intelligence (AI) will play a big role in changing how companies do marketing. It helps businesses understand customer habits, create personalized content, and run automated campaigns. From smart chatbots to AI tools that predict trends or target ads, companies use these technologies to work faster and get better results.
As more brands spend money on AI-powered marketing, the global industry is quickly changing. This section shares the latest 2025 stats showing how businesses use AI to stay ahead and connect with customers more effectively. We shall shed more light on AI in Marketing Statistics through this article.
More and more marketers are using AI because it can greatly improve how they plan and run their marketing efforts. In 2024, the use of AI tools will continue growing. Marketing professionals use AI to automate tasks, create personalized customer experiences, and make their campaigns more effective. This trend shows how much people in marketing and sales value what AI can do.
Even though AI has many advantages, some challenges still prevent marketers from using it. Some think AI is too hard to understand or costly for their business. Others struggle to fit AI into their current marketing plans. To overcome these obstacles, marketers must fully understand what AI can do and take a smart, well-planned approach to adding it to their strategies.
Using AI in marketing is not just about adding new tools but also changing how marketing is done. Successful marketers know they must make data-based choices, customize their campaigns for specific audiences, and use AI tools to connect with customers more personally.
Wholesale and Retail
$304 billion
Transportation and Storage
$216 billion
Public Services
$1.85 trillion
Other Services
$3.78 trillion
Information and Communication
$461 billion
Financial Services
$109 billion
Construction
$87 billion
Agriculture, Forestry, and Fishing
$489 billion
$43.29 billion
2024
$30.35 billion
2022
$17.58 billion
2020
$8.21 billion
2018
$3.18 billion
Understanding how different parts of the world use AI helps marketers make smarter global decisions. Here’s a clear summary of AI growth and adoption by region:
The worldwide AI in the e-commerce industry reached $5.81 billion in 2022 and is estimated to reach almost $22.60 billion by 2032, with a registered CAGR of 14.06% for the predicted period 2023 to 2032.
The worldwide generative AI industry in finance is estimated to grow at a compound annual growth rate of 28.1% between 2023 and 2032, increasing from $1.09 billion in 2023 to $9.48 billion in 2032. The increase and the growth in adoption indicate an expanding focus on Artificial Intelligence.
The worldwide AI market in the healthcare industry was estimated at $16.3 billion in 2022 and is predicted to grow at a CAGR of 40.2% to reach $173.55 billion by 2029. The healthcare AI industry has seen significant acceptance and growth.
The worldwide AI market in the entertainment and media industry was estimated at $10.25 billion in 2021 and is estimated to reach $104.36 billion by 2030, at a CAGR of 26.12% from 2022 to 2030.
To summarize, AI is becoming a major part of today’s marketing world. From writing content to understanding data and improving customer interactions, companies of all sizes are seeing real value. Many marketers say AI tools help them work faster, create better content, and get stronger results.
As AI keeps advancing, more businesses plan to spend money on it to stay ahead, customize their campaigns, and increase success across different platforms. We have shed enough light on AI in Marketing Statistics through this article.
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31 best digital marketing tools for every budget in 2024 – Hootsuite Blog
/in website SEO, Website Traffic/by Team ZYTThe right tool for the job makes everything easier. These are the 31 best digital marketing tools for teams and budgets of all sizes.
What a time to be alive for digital marketers. This is it: The Future. We may not have flying cars yet, but we do have the most advanced digital marketing tools ever created at our fingertips that anyone can use to work smarter, not harder.
There’s something for everyone and every budget on this list of the very best digital marketing tools in existence in 2024.
You don’t need to use tools or apps to manage your social media but it makes it way faster and easier. Besides scheduling content, the best social media marketing tools also help support strategic planning with insightful analytics and ways to find and engage your audience.
Okay, we’ve gotta include ourselves on this list because over 22 million people in 175+ countries trust Hootsuite to manage their social media, from individuals and small businesses all the way up to the biggest enterprise corporate teams.
Hootsuite manages your Instagram, Facebook, TikTok, LinkedIn, Pinterest, X (Twitter), YouTube, and Threads profiles all in one place. Like other social media marketing tools, Hootsuite can help you plan, schedule, and publish content across multiple platforms… but it also does way, way more. See analytics and performance across all your channels together, answer and manage DMs and comments, and optimize your posts for the highest possible reach.
Hootsuite has many more advanced features to really set your social media apart from the pack.
Standout Feature #1: Social listening to protect and enhance your brand
Hootsuite Listening can help you identify opportunities for collaboration, protect your reputation, and get real-time customer feedback straight from the source.
Track mentions of your company or other keywords across social media to find out what people are saying about you and your products. Respectfully tackle negative comments and reply to positive ones to further enhance your brand image.
All of this, plus the ability to reply to posts and comments right from your Hootsuite dashboard.
Standout Feature #2: Built-in social media advertising
Does it often feel like your paid and organic social media campaigns exist on different planets? How can you know the real ROI of your social media marketing efforts if you can’t see all the data together, in context? Or, do you simply wish you could publish and manage organic and paid campaigns alongside each other?
Hootsuite’s built-in social advertising allows you to:
Standout Feature #3: AI tools to save you time
Hootsuite makes everything you do on social media easier and faster.
It’s got some AI tricks up its sleeve to supercharge your workflow, such as:
OwlyWriter AI for post ideas and captions
Get content ideas, view trending topics, and generate post variations or captions from scratch with OwlyWriter AI.
Since OwlyWriter AI is designed to save you time, it’s faster to watch everything it can do in just 60 seconds:
A unified Inbox to manage comments and DMs across platforms
Reply to comments and DMs across multiple platforms right from Hootsuite. Assign conversations to team members and easily see what’s been dealt with and what needs to be addressed quickly. Plus, saved replies make answering common questions super speedy.
The best time to post based on your goals
Hootsuite analyzes your audience to recommend the best times to post on social media to meet your engagement or brand awareness goals. This is customized to your actual audience; not industry benchmarks.
Price: Plans start at $99/month for up to 5 profiles. Try Hootsuite with an unlimited 30-day free trial.
Who it’s best for: There’s a plan to suit everyone and make your social media life easier, from solo creators to enterprise teams.
Source: Later
Later is another all-in-one social media scheduling tool. It supports multiple platforms, though it began as an Instagram-only solution and still leans more toward features for that platform vs. others.
Handy Later features include cross-platform scheduling, a brandable Link in Bio page, and AI caption writing.
Wondering how Later compares to Hootsuite? Check out our detailed comparison.
Standout features:
Price: Starting at $25/month for only 1 of each social profile and limited analytics.
Who it’s best for: Instagram-focused creators.
Source: Buffer
Buffer is a social media scheduling and publishing tool that works with Instagram, Facebook, TikTok, X (Twitter), Pinterest, and LinkedIn — though lacks support for YouTube and Threads scheduling.
Check out a breakdown of how Hootsuite compares to Buffer.
Standout features:
Price: $6 per profile/month for individuals or $12 per profile/month for teams
Who it’s best for: Individuals; those who want simple social media scheduling without more advanced analytics or time-saving AI tools.
Source: Sprout Social
Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. Offering scheduling and analytics for all the major social media platforms, Sprout can help you plan and execute your social media strategy.
Sprout Social offers many of the same features as Hootsuite — cross-platform scheduling, advanced analytics, link tracking, team collaboration, and social listening — but it’s double the price, at $199/month for 5 social profiles compared to Hootsuite’s $99/month for up to 10 profiles.
See how Sprout Social compares to Hootsuite in detail..
Standout features:
Price: Starting at $199 per user per month for up to 5 profiles.
Who it’s best for: Enterprise and large organizations.
Source: Loomly
Loomly features post scheduling and publishing across Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Snapchat, and Google Business Profile, as well as simple analytics and collaboration tools.
While Loomly offers a visual, calendar-based scheduling interface, it’s separated per social profile.
Standout features:
Price: Starting at $42/month for up to 10 social profiles, without advanced analytics or workflows.
Who it’s best for: Individuals and freelancers, creators, small teams.
Source: Sprinklr
Sprinklr is a powerful social media management tool complete with advanced analytics, time-saving AI features, social listening and monitoring, and brand compliance tools — but it comes with a hefty price tag.
Sprinklr might make sense for you if you’re also using their customer service management platform. Though using both Sprinklr Service and Sprinklr Social will set you back $549/month per user, for only 7 social profiles.
See how Sprinklr compares to Hootsuite.
Standout features:
Price: Starting at $299/month per user for 7 social profiles and basic features only.
Who it’s best for: Large teams with a strong focus on customer service.
Use our free AI social media tools to generate captions, pick the perfect new username, optimize your TikTok SEO, find the right hashtags, calculate your social media ROI, and more. Check ‘em out!
AI digital marketing tools hardly need an introduction with new ones popping up all the time. These are the very best AI tools for digital marketing and content creation.
Source: ChatGPT
Hail to the King, as ChatGPT was the AI catalyst that set off the race to create the world’s next greatest technological advancement (for marketers, anyway — it’s no wearable solar panel shirt). While it’s important to fact check and edit its output, ChatGPT is a valuable content production tool for marketers of all kinds.
Standout features:
Price: GPT 3.5, the earlier model, is free to use, or pay $20/month for the more advanced GPT-4 and DALL-E image generation. Team plans are $25/month/user.
Who it’s best for: Everyone! From students to content creators to marketing teams, ChatGPT offers a lot of value.
OwlyWriter AI, built into Hootsuite, saves you hours on social media content. It’s not the same as typing prompts into ChatGPT. OwlyWriter AI has all that awesome language processing power combined with over 14 years of proprietary social media expertise.
The result? Draft new content quickly, repurpose existing content optimized for reach on each network, or brainstorm content ideas — instantly.
Standout features:
Price: Included with Hootsuite! Grab a free trial.
Who it’s best for: People who like getting more done, faster.
Source: Vidyo.ai
If video makes up a lot of your content, you know reformatting it for 16:9 YouTube and 9:16 Reels and TikToks takes a lot of time. Or worse, you don’t do it at all so you’re leaving massive social media growth on the table.
Either way: yikes.
Vidyo takes your longform video and cuts it up — intelligently — into short clips for Instagram Reels, TikTok, YouTube Shorts, and other channels.
Standout features:
Price: Free up to 75 minutes of video/month, or starting at $35/month for 300 minutes/month and additional features.
Who it’s best for: All types of video, but especially for creating Reels and Shorts from longer YouTube videos.
Source: Jasper
Jasper is similar to ChatGPT as it’s primarily a text-based generative content AI tool for digital marketers. But it offers a lot of sophistication for brands, including the ability to add your style guide to match content to your brand voice.
More than style, Jasper also features a “central database” to keep company information — positioning statements, competitor analysis, product info, policies, etc — so that generated content truly reflects your business.
Standout features:
Price: Starting at $49/month.
Who it’s best for: Marketing teams, content creators, and freelancers.
Source: Murf
Murf is a text-to-speech AI voice generator to create human-sounding voiceovers for videos, podcasts, presentations, and other content. Paste in your script, choose the type and style of voice you’d like — gender, formal or informal, speed, etc — and Murf outputs a real-sounding voice.
Standout features:
Price: Starting at $29/month for 2 hours of voice content per month.
Who it’s best for: Marketing teams looking to scale up video content, as well as global brands who want to dub/translate video content for diverse markets.
These are the SEO tools for digital marketing that keep you up to date on algorithms, find new search trends, and optimize your visibility online.
Source: Ahrefs
Ahrefs is one of the most well-known SEO and keyword research tools. Site Explorer helps analyze competitors and find new opportunities. Keyword Explorer identifies top keywords for you. Finally, Site Audit regularly monitors your website for SEO issues and makes improvement suggestions.
Standout features:
Price: Free for basic webmaster tools, or starts at $99/month for premium plans.
Who it’s best for: Anyone who wants to grow their organic search traffic, from creators to mid-level marketing teams to enterprise corporations.
Source: Semrush
Semrush started out mostly as a keyword research tool, which it’s still great at, but has evolved to include more competitive research, PPC campaign tracking, and website SEO audit features.
For SEO, Semrush uncovers your competitors keywords so you can optimize your own strategy as well as track keyword performance with daily ranking reports.
Standout features:
Price: Starting at $129/month for individuals up to 500 keywords, with higher tier plans available.
Who it’s best for: Marketers and teams who want to track both organic keywords and PPC campaigns together.
Source: Google
Google’s own Keyword Planner is a great place to start looking for keyword ideas for either organic or paid campaigns. It’s free and gives you the basic info about a keyword’s popularity, competition level, and performance forecasts.
Standout features:
Price: Free
Who it’s best for: Freelancers and creators getting started with content marketing, or those without a budget for advanced tools.
Source: SurferSEO
The other SEO digital marketing software mentioned above focus on your overall keyword strategy, but SurferSEO ties that into individual content pieces. Run articles through SurferSEO to get performance predictions for on-page SEO, including keyword performance. Plus, get suggestions to improve your SEO without making your content sound robotic (or fake).
Standout features:
Price: Starting at $89/month for freelancers, or $129/month for up to 5 team members.
Who it’s best for: Content marketers, freelancers, marketing teams.
Visual content is de facto required nowadays, whether it’s for social media or web content. Creating on-brand, attractive, professional, and engaging content is easier when using the right graphic design and video marketing tools.
Source: Canva
Canva is a do-it-all visual content editor to help you make aesthetically pleasing presentations, graphics, videos, social media posts including Stories and Reels, and much more.
Besides a super easy-to-use interface and great templates, Canva includes thousands of illustrations, graphics, stock photos or videos, and other media you can incorporate into your designs. It’s a digital marketing tool to create as simple, or as complex, materials as you want.
Standout features:
Price: Free plan available. Pro plans start at $14.99/month.
Who it’s best for: Literally everyone.
Source: Adobe
It should be no surprise that a graphic design tool from the Adobe brand is awesome. Express is Adobe’s solution for digital marketers, allowing you to create professional graphics and documents for social media or work, including TikTok videos, flyers, presentations, and more.
What sets Adobe Express apart from other graphic and video editing tools is the powerful AI design tools included within. Do simple things in less than a second like removing the background of a photo, or complex things like generating templates or changing parts of your image with realistic, AI-generated results.
Standout features:
Price: Free plan available. Premium plans start at $9.99/month for individuals, or included with a full Adobe Creative Cloud subscription.
Who it’s best for: Content creators, marketing teams.
Source: CapCut
CapCut is one of the most robust free video digital marketing tools available. It’s perfect for creating Reels, Stories, TikToks, YouTube videos, or any other type of video content.
The free plan offers everything most creators and small businesses need, including templates, automatic captions, filters, stickers, and more. For business teams or those looking to really stand out, CapCut Pro offers advanced AI video editing tools like 1-click clips-to-video creation, repurposing videos, and even making video ads from product page links.
Standout features:
Price: Free plan available. CapCut Pro is $13.49/month.
Who it’s best for: Creators, marketing teams, freelancers.
How do you know your marketing strategy is working without tracking performance? Digital marketing reporting tools are vital to see what’s working, what’s not, and what to try next.
We’re biased, but it’s also true that Hootsuite Analytics tracks the performance of all your social channels in one place to save a ton of time. Plus, you can track the ROI of organic and paid campaigns together to get the full picture of how your social media directly impacts your business.
Create and share custom reports that highlight progress toward your social media and business goals and easily communicate those to your boss. Besides being able to see all your social media performance together, you can still dive deep into metrics for an individual channel too, all from your Hootsuite dashboard.
Standout features:
Price: Starting at $99/month.
Who it’s best for: Creators, small businesses, enterprise companies, and everyone in between.
Source: Google
The O.G. of digital marketing analytics tools is mos def Google Analytics, which can tell you anything you want to know about web traffic. Find out where people found your content, track audience growth over time, and use custom UTM parameters to track specific campaign performance.
Standout features:
Price: Free
Who it’s best for: Everyone should use Google Analytics! Larger companies or those with specific growth goals should invest in additional analytics tools to use alongside Google Analytics.
Source: Talkwalker
Talkwalker is a social listening and media monitoring platform with a data library that includes more than 150 million sources (including emerging platforms, like Bluesky). With more than 50 advanced filters, you can segment your social data and identify the right target audience to monitor.
This powerful social listening tool allows you to understand the full impact of your online conversations by measuring engagement volume, reach, sentiment, and more. It incorporates Blue Silk GPT for AI analysis.
When you integrate Talkwalker into Hootsuite, you can tag, assign, and respond to Talkwalker-identified mentions up to two years old directly within the Hootsuite dashboard.
Standout features:
Price: Starting at $800/month (but soon to be included in Hootsuite plans!)
Who it’s best for: Larger organizations and curious teams looking to turn consumer insights into successful marketing strategies.
Dance craze this and new social platform that. Even in an ever-changing social media landscape, email marketing remains a constant performer, driving 2X the ROI, on average.
While there are many niche email marketing tools, these are the best for most companies.
Source: HubSpot
HubSpot’s free email template builder allows you to create and reuse email templates with a simple drag and drop interface, and share those templates with your team.
You can add design elements to align with your brand, but this email template builder is mainly focused on the email content, and is best used for sales emails, following up with clients, or content-rich messages.
It integrates, of course, with HubSpot CRM, but the template builder is free to use and you can send emails using the templates from Gmail, Outlook, or Office 365.
Standout features:
Price: Free
Who it’s best for: Sales professionals, marketing and/or sales teams, freelancers, and small businesses.
Source: Mailchimp
A familiar brand name after so long on the market, MailChimp is a staple for all sizes of businesses. From creators and freelancers testing out their free plan to enterprise clients driving mega returns with advanced email campaigns, MailChimp offers something for everyone.
Standout features:
Price: Free, or premium plans start at $13/month.
Who it’s best for: Small businesses getting into email marketing tools for the first time, as well as large and enterprise clients.
Source: Klaviyo
Klaviyo is a powerful email, SMS, and mobile push notification marketing platform with a strong emphasis on personalization. Did you know up to 81% of consumers are likely to stop using a brand if they don’t receive a personalized experience?
Besides increasing revenue up to 138%, Klaviyo’s personalized email marketing automations save time and result in more product reviews, and more importantly, happier customers.
Standout features:
Price: Free, or premium plans start at $45/month.
Who it’s best for: Brands managing multiple touchpoints, especially e-commerce sellers.
Need to land more leads? It’s all about landing pages n’ lead generation, bossbud. Landing pages are a (usually) short webpage designed to do one thing: convert. Whether it’s simple contact information or a purchase you’re after, a landing page can help deepen customer relationships, keep your pipeline full, and drive results.
Source: LeadPages
LeadPages ties in the best mix of advanced lead capture tools with easy to use templates and integrations, making it a great choice for everyone but especially landing page newbies. Their 200+ beautifully designed templates make landing page creation easy and AI-powered text and image generation speed that up even more (or, bring in all your own content).
Standout features:
Price: Starting at $49/month.
Who it’s best for: Entrepreneurs, small businesses just getting started with landing pages, as well as larger teams.
Source: Linktree
Linktree turns your social media bio link into a landing page to feature all the things you want, including web links, other social channels, products, lead capture forms, email marketing signups, and more.
Standout features:
Price: Free, or premium plans start at $5/month.
Who it’s best for: Creators, freelancers, and businesses of all sizes.
Source: Unbounce
Unbounce is a flexible landing page builder that allows you to customize as much of your template as you want, or keep things simple with pre-made templates and AI-generated content designed to convert. Beyond landing pages, you can capture more leads from your website with sticky header bars and popups to grow your email list.
Standout features:
Price: Starting at $99/month.
Who it’s best for: Established creators, and businesses of all sizes.
Time is money and not investing in digital marketing automation tools is making you lose money. Besides, freeing up time by automating parts of your business or workflows allows you to work on other, more important tasks… like coming up with great new social media content ideas.
Source: Zapier
Zapier connects everything to everything else in your business, automating things like keeping email lists and customer databases in sync, organizing files for your team, communicating updates, and so much more. Zapier integrates over 6,000 of the world’s top apps and services to make your work and business more efficient.
Standout features:
Price: Free plan available. Premium plans start at $29.99/month.
Who it’s best for: Equally useful for solo creators or business owners to businesses of all sizes.
Source: IFTTT
Another top no-code automation solution is IFTTT, short for “If This Then That.” Automate your entire life from home to work. Forget to close the garage door? Get Alexa to notify you. Stay up to date with the news by getting a daily digest of top stories from sources you choose. Automatically turn down interior lights at sunset. Get a head start on the day’s work by generating article outlines from popular AI tools before you even sit down at your desk. Yowza.
Standout features:
Price: Free plan available. Premium plans start at $3.49/month.
Who it’s best for: People with a lot of “smart” home devices.
Team communication is critical whether you all work in the same space or are distributed around the planet. Everyone on your team needs to know where to find important information and files, and how and when to get in touch with other team members.
Using an online productivity and collaboration tool is plain fun, too. Share wins as a group, discuss ideas, quickly communicate company news, and get to know your colleagues better — all from a teeny tiny screen.
Source: Slack
Slack hardly needs an introduction as one of the most popular workplace collaboration tools. Employees can join your company’s space via desktop or mobile app to participate in group discussions or PM other colleagues. Organize your space into channels by topic, or discussion purpose, such as a “News” channel for a read-only stream of important updates, a “Water Cooler” channel for casual conversation, and everything in between.
Standout features:
Price: Limited free plan. Premium plans start at $4.38/month.
Who it’s best for: Teams of all sizes (e.g. two or more 😎).
Source: Discord
Discord is another primarily text-based team collaboration tool, though there are also voice and video conferencing options. Similar to Slack, you set up groups of “channels” to organize discussions and users can also private message each other.
Standout features:
Price: Free, with optional paid extra features for individual users.
Who it’s best for: Small teams and startups
Save time managing your social media presence with Hootsuite. Publish and schedule posts, find relevant conversions, engage your audience, measure results, and more — all from one dashboard. Try it free today.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
As an ex-agency strategist turned freelance WFH fashion icon, Michelle is passionate about putting the sass in SaaS content. She’s known for quickly understanding and distilling complicated technical topics into conversational copy that gets results. She has written for Fortune 500 companies and startups, and her clients have earned features in Forbes, Strategy Magazine and Entrepreneur.
Create. Schedule. Publish. Engage. Measure. Win.
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How AI Can Help Your Social Media Strategy – RISMedia
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9 Free Google SEO Tools To Utilize in 2025 – DesignRush
/in website SEO, Website Traffic/by Team ZYT9 Free Google SEO Tools To Utilize in 2025 DesignRush
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Confirmed: Google Is Requiring JavaScript To Block SEO Tools – Search Engine Journal
/in website SEO, Website Traffic/by Team ZYTDownload your cheat sheet and checklist to start building content that works harder.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
This template is your no-nonsense roadmap to a flexible, agile social media strategy.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Google Search confirms it’s requiring JavaScript to block bots and scrapers, like SEO Tools
Google has made a change to how it’s search results are served which will also help to secure it against bots and scrapers. Whether this will have further effect on SEO Tools or if they can use a headless Chrome that uses JavaScript remains an open question at the moment but it’s likely that Google is using rate limiting to throttle how many pages can be requested within a set period of time.
Ryan Jones’ (LinkedIn profile) SERPrecon is back up and running, according to a tweet:
“Good news. We are back up and running. Thanks for bearing with us.”
SERPrecon enables users to compare search results against competitors over time as well as competitor comparisons using “vectors, machine learning and natural language processing.” Quite likely one of the more useful SEO tools available and reasonably priced, too.
Google quietly updated their search box to require all users, including bots, to have JavaScript turned on when searching.
Surfing Google Search without JavaScript turned on results in the following message:
Turn on JavaScript to keep searching
The browser you’re using has JavaScript turned off. To continue your search, turn it on.
In an email to TechCrunch a Google spokesperson shared the following details:
“Enabling JavaScript allows us to better protect our services and users from bots and evolving forms of abuse and spam, …and to provide the most relevant and up-to-date information.”
JavaScript possibly enables personalization in the search experience, which is what that spokesperson may mean by providing the most relevant information. But JavaScript can also be used for blocking bots.
Using the latest version of Chrome I copied some of the JavaScript via Chrome Dev Tools and ran it through ChatGPT to ask what it does. One part of it may relate to restricting abusive requests for documents.
ChatGPT gave me the following feedback:
“Core Functionalities
Randomized Value Generation (rdb)
Generates a random value based on properties (D_d, idc, and p4b) of the input object a, constrained by p7d.
This may be used for rate-limiting, exponential backoff, or similar logic.
Purpose and Context
From its components, the script:
Likely handles request retries or access control for web resources.
Implements a policy enforcement system, where:
Policies determine if requests are valid.
Errors are logged and sometimes retried based on rules.
Randomized delays or limits might control the retry mechanism.
Appears optimized for error handling and resilience in distributed or high-traffic systems, possibly within a Google service or API.”
ChatGPT said that the code may use rate-limiting which is a way to limit the number of actions a user or a system can take within a specific time period.
Used to enforce a limit on the number of actions (e.g., API requests) a user or system can perform within a specific time frame.
In this code, the random values generated by rdb could be used to introduce variability in when or how often requests are allowed, helping to manage traffic effectively.
ChatGPT explained that exponential backoff is a way to limit the amount of retries for a failed action a user or system is allowed to make. The time period between retries for a failed action increases exponentially.
ChatGPT explained that random value generation could be used to manage access to resources to prevent abusive requests.
I don’t know for certain that this is what that specific JavaScript is doing, that’s what ChatGPT explained and it definitely matches the information that Google shared that they are using JavaScript as part of their strategy for blocking bots.
Semrush Says It was Never Affected
Semrush commented on a LinkedIn discussion that a delay that was seen was due to maintenance and didn’t have anything to do with Google’s JavaScript requirement.
They wrote:
“Hi Natalia Witczyk, the delay you saw yesterday was due to general maintenance within our Position Tracking tool, we are not experiencing any issues related to the event with Google but will continue to monitor the situation. We’d recommend refreshing your project, if you are still having issues please send us a DM or reach out to our support…”
One of the observations made by search marketers across social media is that dealing with the blocks may cause an increase in resources for crawling which in turn may be passed on to users in the form of rate increases.
Vahan Petrosyan, Director of Technology at Search Engine Journal observed:
“Scraping Google with JavaScript requires more computing power. You often need a headless browser to render pages. That adds extra steps, and it increases hosting costs. The process is also slower because you have to wait for JavaScript to load. Google may detect such activity more easily, so it can be harder to avoid blocks. These factors make it expensive and complicated for SEO tools to simply “turn on” JavaScript.”
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Data-Driven SEO in 2025: An Exclusive Interview with SeoProfy’s CEO – CEO Today
/in website SEO, Website Traffic/by Team ZYTVictor Karpenko has a reputation for redefining what it means to succeed in SEO. As the founder of SeoProfy, a company with nearly 200 specialists covering everything from technical optimizations to strategic link building, Victor has built a powerhouse in an industry where adaptability and precision are everything. In this conversation, he opens up about the future of SEO, what it takes to stay ahead of Google’s evolving algorithms, and why data-driven strategies are more essential than ever.
Moreover, SeoProfy, a data-driven SEO company, operates with one goal: to help clients not only rank but thrive in a competitive digital landscape. By analyzing data from every angle, Victor’s team tailors SEO strategies that drive real results across diverse industries. Today, he shares his thoughts on the next big trends, the role of AI, and what businesses should start doing now to prepare for SEO in 2025.
Q: Victor, thank you for joining us. With your extensive background in SEO, how has the field changed since you began, and how does SeoProfy adapt to these transformations?
Victor Karpenko: SEO has matured significantly, shifting from straightforward tactics like keyword stuffing to a complex, data-centred practice. Search engines now reward quality content, optimized user experience, and technical soundness. SeoProfy has evolved in tandem, building a team of specialized professionals across different areas—link building, content, and technical SEO. We approach SEO from every angle to create strategies that reflect where search engines are heading, not where they’ve been. Flexibility and foresight are essential in this industry.
Q: SeoProfy is known as a data-driven SEO company. Can you explain what this means for your clients and your team?
Victor: Absolutely. Data drives every decision we make. We analyze site performance metrics, conversion rates, and search trends to create tailored strategies for each client. Our clients see the benefit because we don’t make guesses; we use hard data to optimize their rankings and engagement. With a data-driven approach, we’re not just aiming for higher rankings but for metrics that translate into business growth. Data-driven SEO is critical as search engines continuously refine their algorithms to deliver more personalized, relevant results.
Q: Artificial intelligence has become prominent in digital marketing. How does SeoProfy integrate AI into its SEO strategies?
Victor: AI plays a role in enhancing efficiency and accuracy, especially in data analysis. We use AI to analyze patterns, segment audiences, and automate repetitive tasks like keyword research. However, we don’t rely solely on AI; human insight and experience are vital. AI supports our team by handling the volume and complexity of data, allowing them to focus on strategy and creative solutions. As AI continues to develop, I believe it will handle more of the operational aspects of SEO, but experienced professionals will remain central to decision-making and innovation.
Q: Google’s algorithm updates often disrupt SEO strategies. How does SeoProfy stay ahead of these changes?
Victor: Staying current with Google’s updates is a significant part of our approach. We maintain a research team that monitors every update, examining the impact on our clients’ rankings and adjusting strategies as needed. However, our core focus remains the same: high-quality content, a strong user experience, and technical soundness. When an algorithm changes, these fundamentals tend to hold strong, allowing us to adjust rather than overhaul our clients’ strategies.
Q: Link building remains a foundational element of SEO. What changes do you foresee in this area by 2025?
Victor: Link building will continue to be essential, but the focus will shift even more toward quality and relevance. Search engines are becoming better at recognizing natural, authoritative links. Our approach prioritizes building relationships with reputable sites and creating content that earns links organically. By 2025, I expect link building strategies to be increasingly aligned with genuine partnerships and industry connections.
Q: How does SeoProfy prioritize technical SEO, and why is it so crucial to success?
Victor: Technical SEO is the foundation for any successful strategy. If a website has issues with structure, speed, or mobile optimization, it won’t perform well, no matter the content quality. Our technical team addresses these elements to ensure our clients’ sites are fully optimized. In 2025, technical SEO will likely expand to include new standards for accessibility, security, and loading speed as users demand seamless online experiences.
Q: Content remains central to SEO. How do you foresee its role evolving over the next few years?
Victor: Content will always be at the core of SEO, but the format and depth will continue to evolve. Users now expect content that’s interactive, visually engaging, and highly relevant. As search engines become more sophisticated, content needs to be tailored not only to rank but to engage and provide real value. We’re focusing on multi-format content that speaks directly to users’ needs, which I believe will be a critical aspect of successful SEO in the coming years.
Q: For businesses looking to strengthen their SEO strategies for 2025, what advice would you give?
Victor: Focus on quality across all aspects of your strategy. Invest in technical optimization, understand your audience’s needs, and create valuable content. Avoid shortcuts and prioritize sustainable growth—this is where real results come from. Embrace data and automation where possible, but balance it with the human insight that only experienced professionals can offer. SEO in 2025 will be more competitive than ever, so establishing strong fundamentals is key.
Q: What’s next for SeoProfy as you look to the future of SEO?
Victor: SeoProfy will continue to grow and innovate, focusing on developing new tools and refining our data-driven approach. As the industry evolves, we’re committed to helping our clients not only adapt but excel. For us, the future is about pushing boundaries in SEO while maintaining the quality and attention to detail that have brought us success. We’re excited for what’s to come and eager to be part of shaping the future of SEO.
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Google Causes Global SEO Tool Outages – Search Engine Journal
/in website SEO, Website Traffic/by Team ZYTDownload your cheat sheet and checklist to start building content that works harder.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
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Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
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Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Google is blocking search result scraping, causing global outages at rank and keyword tracking services
Google cracked down on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like Semrush that depend on providing fresh data from search results pages.
What happens if Google’s SERPs are completely blocked? A certain amount of data provided by tracking services have long been extrapolated by algorithms from a variety of data sources. It’s possible that one way around the current block is to extrapolate the data from other sources.
What Google is doing is still having a major effect on the freshness of data that SEO tools are able to deliver. There are many SEO tools that are experiencing outages to data that can normally be obtained through scraping Google’s search engine results pages (SERPs).
@RyanJones, who operates several tools, tweeted an update today:
“Definitely affecting my tools as well – as we use a 3rd party data supplier and ALL the major ones were blocked yesterday. Many still are”
@seovision tweeted observations in Spanish (translated below) using a Spanish colloquialism to describe Google as a dog guarding vegetables it won’t eat, blocking the gardener who wants them and leaving the resource inaccessible to everyone.
“Since yesterday it seems that they have put in place a new anti-scraping system also in SERPs, which is stricter. They are getting very tough on scraping. …Like the gardener’s dog, I won’t sell you the data or let you get it.”
Semrush is likely the most used tool whose data has not been refreshed (according to posts online). That said, someone from Semrush contacted me to say that nothing unusual is going on and that there are no widespread issues.
Popular SEO tool, SE Ranking, is another service that’s experiencing a loss of fresh data.
@LauraChiocciora posted a screenshot of a message received from the SE Ranking tool indicating that position tracking is back online but that SERP Features is still missing because of “technical issues.”
The full message in the screenshot is:
“Position tracking is back online. SERP Features tracking is still not available due to technical issues. Our team is already working on resolving the problem and providing you with the data as soon as possible.”
Google’s guidelines have long prohibited automated rank checking in the search results but apparently Google has also allowed many companies to scrape their search results and charge for accessing ranking data for the purposes of tracking keywords and rankings.
According to Google’s guidelines:
“Machine-generated traffic (also called automated traffic) refers to the practice of sending automated queries to Google. This includes scraping results for rank-checking purposes or other types of automated access to Google Search conducted without express permission. Machine-generated traffic consumes resources and interferes with our ability to best serve users. Such activities violate our spam policies and the Google Terms of Service.”
Related: 13 Black Hat Techniques That Can Harm An SEO Campaign
It’s highly resource intensive to block scrapers, especially because they can respond to blocks by doing things like changing their IP address and user agent to get by any blocks. Another way to block scrapers is through targeting specific behaviors like how many pages are requested by a user. Excessive amounts of page requests can trigger a block. The problem to that approach is that it can become resource intensive keeping track of all the blocked IP addresses which can quickly number in the millions.
A post in the private SEO Signals Lab Facebook Group announced that Google was striking hard against web scrapers, with one member commenting that the Scrape Owl tool wasn’t working for them while others cited that Semrush’s data has not updated.
Another post, this time on LinkedIn, noted multiple tools that weren’t refreshing their content but it also noted that the blocking hasn’t affected all data providers, noting that Sistrix and MonitorRank were still working. Someone from a company called HaloScan reported that they made adjustments to resume scraping data from Google and have recovered and someone else reported that another tool called MyRankingMetrics is still reporting data.
So whatever Google is doing it’s not currently affecting all scrapers. It may be that Google is targeting certain scraping behavior, learning from the responses and improving their blocking ability. The coming weeks may reveal that Google is improving its ability to block scrapers or it’s only targeting the biggest ones.
Another post on LinkedIn provided insights about the impact, including speculating how the blocking could eventually result in higher resources and fees charged to end users of SaaS SEO tools.
Natalia Witczyk (LinkedIn profile) offered the following insights via LinkedIn:
“Fresh in: Google starts intensifying its anti-scraping measures, introducing stricter protections such as IP blocking and CAPTCHAs. Popular SEO tools like Semrush, SE Ranking are being impacted.
This move from Google is making data extraction more challenging and costly. As a result, users may face higher subscription fees.
Any of you seeing data issues in your SEO tools?
EDIT: Ahrefs claims no outages, so I have removed their name from the first paragraph, however some users reported data lags. Sistrix seem unaffected.”
Ryan Jones tweeted:
“Google seems to have made an update last night that blocks most scrapers and many APIs.
Google, just give us a paid API for search results. we’ll pay you instead.”
So far there has not been any announcement by Google but it may be that the chatter online may force someone at Google to consider making a statement.
Featured Image by Shutterstock/Krakenimages.com
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Copyright © 2025 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.
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Google I/O 2025 live coverage: Google AI Ultra, Project Mariner, Gemini app updates, and more – TechCrunch
/in website SEO, Website Traffic/by Team ZYTLatest
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Google I/O, Google’s biggest developer conference of the year, is here.
I/O will showcase product announcements from across Google’s portfolio. We’re looking forward to plenty of news relating to Android, Chrome, Google Search, YouTube, and — of course — Google’s AI-powered chatbot, Gemini.
Stick with us all day as we bring you the latest news from this year’s conference.
It’s time to close up the live updates shop.
Yes, there was a lot announced today, although many could be housed under the “AI improvements” category. You can read everything that was announced at Google I/O 2025 here. The mood was upbeat and the crowd — per reporter Maxwell Zeff’s view — was most interested in the AI Mode rollout. What’s AI Mode? You can read about it here.
Here’s what is on tap for tomorrow. Waymo co-CEO Dmitri Dolgov is scheduled to talk. No word on what Dolgov will talk about but he’ll surely mention this milestone that was posted on X today: Waymo has now officially served over 10 million fully autonomous paid rides — doubling its total from the end of last year.
Tomorrow’s I/O agenda is packed, including sessions covering Google’s Gemma family of open AI models, Google Workspace, and Android development tools. We’re expecting lots of demos, as well as possibly a few surprises that weren’t announced during the Tuesday keynotes.
Google launched a new series of AI models in its Gemma collection at Google I/O. Gemma models are “open” in the sense that developers can build apps on top of them and fine-tune them, including offline.
Gemma 3n is a general-purpose model that can handle audio, text, images, and videos, and run on devices with as little as 2GB of RAM. MedGemma can analyze health-related text and images. As for SignGemma, it can translate sign language to spoken-language text; Google says it’s best at American Sign Language and English.
Consumer features might’ve gotten most of the focus at Google I/O’s day-one keynote, but Google highlighted a few developer tools and platform updates as well.
Google’s Colab, a notebooking tool for AI applications, now has a built-in AI “agent” that can perform certain actions, like fixing errors and transforming code. Meanwhile, Gemini Code Assist, Google’s AI coding assistant, entered general availability. And Google rolled out a new API, Computer Use API, that lets developers build applications that can browse the web or use other software tools.
Google says that it’s teaming up with Darren Aronofsky, the filmmaker behind “The Whale” and “The Fountain,” to experiment with generative AI tools for movie making.
We’re teaming up with @PrimordialSoup_, a new venture by visionary director @DarrenAronofsky, to redefine AI’s role in filmmaking and put artists in control of technological innovation.
The first film explores how emotional live-action performance integrates with Veo-generated… pic.twitter.com/IjWTOuUdvb
Aronofsky’s new venture, Primordial Soup, has produced a live-action film that integrates footage generated by Google’s Veo video model. The film, “Ancestra,” was directed by Eliza McNitt and will premiere at the Tribeca Festival in June.
During the Google I/O keynote this morning, Google CEO Sundar Pichai mentioned that AI usage across Google’s products and services climbed from 9.7 trillion tokens in April 2024 to more than 480 trillion tokens in April 2025, a 50x increase.
Most important plot from IO today — AI usage is skyrocketing. This is real. pic.twitter.com/IGQf3UX50k
Tokens are the raw bits of data that AI models work with, with a million tokens being equivalent to about 750,000 words (roughly 163,000 words longer than “War and Peace”).
Two hours. Yes, two hours to try the Android-based XR glasses at Google I/O 2025, at least that is according to boots-on-the-ground reporter Maxwell Zeff.
In case you missed it, we have the full story on the XR glasses, which is Google going after Meta’s Ray-Ban Meta glasses. Google launched the Android XR platform with Qualcomm and Samsung last year. Today, the company provided more detail, had a few live demos, and announced new partnerships with Gentle Monster and Warby Parker to create smart glasses based on Android XR.
The update to Wear OS 6 is, perhaps, one of the announcements you might have missed.
The upshot: Google gave Wear OS 6 a design makeover with Material 3 Expressive, the design language the company unveiled earlier this month.
Reporter Ivan Mehta has the details in this story, but here’s the TL;DR: Google released the developer preview of Wear OS 6, which is based on Android 16, for testing. The aim of the makeover is to make apps look more cohesive, so app tiles will adopt the default system font, among other improvements.
Word from folks “in the know” is that Waymo has a booth at the Google I/O 2025 conference and is giving out tickets to ride in the company’s robotaxis in its Silicon Valley territory. Waymo just received approval from California regulators that allows them to expand that service area. The expansion hasn’t happened yet, but it does allow Waymo to offer robotaxi rides in more Silicon Valley cities, including most of San Jose.
Here’s another item you might have missed.
App developers who build for Google’s TV platform, Google TV, can now use an updated version of the In-App Ratings and Reviews API to prompt viewers to leave a rating and review for a piece of content, like a TV show or movie. The feature allows users to see the rating averages, browse reviews, and leave their own reviews directly from the app store listing page on Google TV.
There was so much packed into the Google I/O 2025 keynote that we missed a few items. For instance, toward the end of the keynote, Sundar Pichai said Google is building a constellation of satellites to detect natural calamities.
“Together with an amazing group of partners, we are building something called Fire SAT. It’s a constellation of satellites that use multi-spectral satellite imagery and AI, aiming to provide near-real-time insights,” he said. “It can detect fires as small as 270 square feet, about the size of a one-car garage. Our first satellite is in orbit now, and when fully operational, imagery will be updated with a much greater frequency, down from every 12 hours today to every 20 minutes.”
The main showcase of the Google I/O conference — which was livestreamed — is over. CEO Sundar Pichai gave closing remarks for the show, along with a handy wrap-up video. But stay with us for a bit. We’ll have more to share, plus full articles on everything that was announced today.
In a word: AI. But it goes deeper than that. AI is touching all of Google’s products, from search and video to Google Meet and its Gemini AI app.
Google’s in on the joke. Toward the end of this year’s I/O keynote, the company put up a counter showing how many times its execs and product leaders mentioned “AI” onstage.
“AI” got 92 callouts this year — a little down from I/O 2024’s 120+ mentions.
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What Makes a Good Website? | Helpful Design Guide 2025 – tech.co
/in website SEO, Website Traffic/by Team ZYTOur content is funded in part by commercial partnerships, at no extra cost to you and without impact to our editorial impartiality. Click to Learn More
In 2025, building a website is pretty easy. Between the intuitive design interfaces and AI tools that can get you up and running after just a few questions, even the most novice of users can get a site live in just a few minutes.
However, just because it’s easy doesn’t mean you can ignore what makes a good website. After all, everyone in the world has access to these AI website builders, which means you’ll need to follow best practices — like a clear brand vision, simple navigation, and mobile optimization — to ensure that your site stands out.
In this guide, you’ll learn about why good website design is so important, as well as a range of helpful tips to make the best site you can. We even provide some short reviews of our top website builders, so you can get started right away.
A well-designed site isn’t just easy on the eye – it has the power to considerably improve business performance and profitability.
Considering web design influences 94% of first impressions, there’s no denying that a website can have a huge impact on your business. So, if you want to make sure that poor design doesn’t drive customers away, taking note of the tips below is in your best interest.
This doesn’t just mean choosing a sleek template and calling it a day: paying attention to details like navigation, typography, color palettes, and images makes users more likely to stay on your site for longer and potentially convert into paying customers.
Squarespace let us filter its professionally designed templates by topic and business type. Source: Tech.co user testing
Prioritizing design also makes it more likely that browsers stumble across your brand in the first place. The relationship between website design and SEO is well documented, and there are a number of actions you can take to help your site show up favorably in the rankings, from making your page responsive to less obvious steps like using high-contrast colors.
These rules don’t just apply to traditional ecommerce businesses. Most types of businesses will benefit from having a well-designed, highly optimized site, from high-street pizza delis to high-end designers. Fortunately, you don’t have to hire a web designer to create a website that converts, but doing your homework doesn’t help.
Follow our tips below for advice on creating a high-performing website. Pressed for time? Jump to our cheat sheet section to find out how to make a site in seven streamlined steps.
Now, there’s no silver bullet for creating a great website. But if you stick to these 15 principles when creating your next blog, ecommerce site, portfolio, or business website, you’ll find creating a good website is easier than you think.
It’s absolutely essential that when you’re building your own website, you understand exactly what your site is going to do. For example, if you’re looking to create a site to sell products, selling products should be your absolute priority. With every decision you make, you should ask yourself – is this going to help users buy my products? Defining a clear purpose takes some time and will impact how long it takes to build a website.
Good website examples include USA Sports. Its website makes it immediately clear that it’s an ecommerce company, and its College Collection display invites viewers to browse its selection of products straight away. The website displays USA Sports’ logo front and center, clearly communicating its brand identity, and its color scheme also draws from its logo, adding to the site’s overall cohesive look.
USA Sports’s website places its products front and center, making its purpose clear for the viewer. Source: USA Sports
USA Sports’s website also uses mixed media to communicate its purpose. For example, it features a video that outlines the company’s discount and reward system, which concludes with a clear CTA. This further incentivizes customers to buy from the company and makes the purpose of the website crystal clear.
Identifying who is going to be using your site is also crucial to building a good website. If you can understand what sort of people are going to be visiting your site, reading your blog posts, buying your products, or taking a look through your previous work, then you can build the site to suit them.
Establishing what your audience looks like is easier than you might think. Start off with good old common sense. For example, if you are selling artisan soap, then your target audience isn’t going to be 15- to 20-year-olds, like Snapchat’s was. Instead, your users might be 30- to 50-year-olds with more disposable income to spend on soap.
Compare the prices of the best website builders with our free tool
One useful tip is to break down your target users into different groups, by creating what is known as a user persona. These are generalized, fictional people who represent a group of users.
The best way to create these personas, especially if you’re just starting out, is to research your market.
Armed with this information, you can adjust your content to either match the needs of your existing audience or attract a new one.
Why are You Looking to Build a Website?
Once you’ve established the purpose of your site and your target audience, your top priority should be improving its user experience (UX) to make it as easy as possible for this audience to get around.
According to research, 79% of website visitors will immediately look for another site if there is a poor user experience. To make sure your audience gets from A to B within this time limit, and without expending too much mental effort, you need to consider your site structure.
SeatGeek’s search bar invites users to search for events and artists, increasing the amount of time they’ll spend on the site. Source: SeatGeek
A good website example that gets its navigation spot on is SeatGeek. The page displays a search bar, which encourages the user to search the site for whatever team, artist, event, or venue they’re looking for, saving them the time it would have taken to find results manually. Using navigation bars like Seak Geek’s – or on-page menus – will significantly improve your website’s user experience, and pretty much guarantee viewers stay on your page for longer.
By contrast, try canceling your Amazon account. There’s no way to close your account from the My Account section, and even on the Contact Us pages, the process isn’t made clear.
Another shortcut to finessing user experience on your site is using Shneiderman’s eight golden rules of interface design. The guidelines were designed to help designers enhance usability across a range of products, and are especially relevant when it comes to web design. The roles are as follows:
Here at Tech.co, we recommend using website builders to create your own website. The best website builders make it easy to create a navigable site structure, with different page categories and subsections.
SEO is the process of improving your website’s ranking in the search engine results page (SERPs) and increasing the quantity and quality of your site traffic as a result. You could have the best-looking website in the world, but if your page doesn’t rank, you’re wasting your time.
Organic search optimization may be more time-intensive than alternative marketing methods like paid search, but it’s much cheaper in the long run. And with organic search delivering 53% of all website traffic, SEO is no longer a trick businesses can afford to miss.
There are three main types of SEO: technical SEO, on-site SEO, and off-site SEO.
Check out our guide to the best website builders for SEO to learn more
Wix offers a wide range of guides that help us with building our site, like SEO. Source: Tech.co testing
To give your site the best chance of being picked up by search engine algorithms, you’ll need to focus on all three metrics. This may sound like a lot of work, but trust us, it’s worth it.
A user’s first impression of a website is 94% related to design. With this in mind, carefully considering your site’s aesthetic – and its relationship to your brand’s message – is a must.
When looking at examples of other websites, Mr. Porter offers a clean, fuss-free style, designed to showcase the high-quality, luxury products it sells and the service it delivers.
Oi Polloi, on the other hand, offers a different proposition – a friendlier face, sure, but it still might feel intimidating to those not familiar with the brand. Oi Polloi’s site is less aloof than Mr. Porter’s, but at the same time, it is specifically designed with an ‘in-crowd’ in mind.
Our Wix site is very customizable, offering lots of design options across every page. Source: Tech.co testing
It’s also worth keeping an eye on general web design trends. For example, scrolling textures and ‘flat’ elements are great design styles to keep your website looking fresh, as well as make it easier to use.
You should try and avoid design styles based on skeuomorphism – a type of design that mimics the style of real things
In general, you should avoid design styles based on skeuomorphism. Skeuomorphic design refers to objects that are designed to mimic the style of real things, whilst offering a different function. This design style isn’t mobile-friendly and can make your website seem kitsch, which could put off some users.
In contrast, it’s advised to opt for flat designs when creating a site, a minimalist user interface design style that uses simpler, two-dimensional images. You don’t need to be an expert to nail your vision either. Tools like Squarespace offer industry-leading design tools that do most of the hard work for you.
Color is one of the most central components of your website design. In fact, color can increase brand recognition by up to 80%. The same theory applies to your website. Selecting the right palette makes it easier for viewers to remember your site and connect with it on an emotional level.
Being mindful of colors also considerably improves the user experience, increasing dwell time and even conversion rates as a result. You don’t need to be a master in color theory to nail a perfect color palette, either. However, we’d recommend choosing colors that communicate your brand, keeping it relatively simple by using two or three shades and following one of the main types of color schemes below instead of picking at random.
According to Tictoc Digital, websites should use monochromatic, analogous, complementary, or split complementary color schemes. Source: Tictoc Digital
There are also some technical aspects to bear in mind. Choosing low-contrast colors like pink and red can make the text on your site less legible, resulting in a poorer browsing experience for the user. Like using a small font, having low-contrast colors on your site can make your page less optimized for search engines, so it is important to make sure that your choice of colors isn’t too overwhelming, and that they make the text on your page as legible as possible.
Once you’ve got your site’s general design nailed down, it’s time to move on to the individual design components.
All the best websites feature images, and whether it’s to showcase products they’re selling, create a certain mood, or illustrate something else, they need to be high quality, particularly for artists creating their own websites to sell or showcase art.
Blurry images, or an overreliance on joyless stock images, will make a website seem amateurish. Instead, you should pick a style and stick to it. Take a look at the images on Apple’s site. They are all clear images that reflect the brand and are targeted towards the users of that specific product.
For example, the MacBook Air’s page features images on a light-colored background to emphasize that the device is light and transportable. The Mac Mini, on the other hand, uses darker, moodier images to reinforce that it’s a powerful device for professionals (If you do use a Mac, find out why Wix is the best Mac website builder here).
You’ll also want to know the best practices for keeping your website disability friendly for those with vision impairments, from alt tags to strong color contrasts.
With the best design score on record, our research and user testing suggest Squarespace is the best website builder for showcasing powerful images and graphics. If you don’t have your own imagery, the platform’s image gallery lets users insert, edit, and format free images from Unsplash or premium images from Getty Images, to enhance the quality of their page, too.
A typeface might seem relatively inconsequential. However, picking the right font helps to set the correct tone for your website, and can have massive implications on user experience, accessibility, and brand engagement.
Wired and The Guardian, for example, both use serif fonts (the ones with the little lines on the end of each letter) to emphasize that they are serious publishing businesses, with an established presence and serious journalistic weight. However, Wired drops the serif fonts in its headings and standfirsts. Why? To make the biggest impression on the page. Sans-serif fonts are typically more attention-grabbing and easier to read.
The Verge uses a variety of different fonts, all with unique purposes. Source: The Verge
When building your site, you should try out different font styles to find the right one. Remember to always keep your site’s purpose and users in mind. And if you’re unsure where to start, look at your favorite sites to gather ideas for a website.
Opting for unusual, heavily stylized fonts is fine for brand names, but you don’t want long paragraphs of text in cursive-style fonts. For instance, the example website Four Eyes uses a mixture of Mr De Haviland and Rosewood for its header fonts, creating a chaotic overall impression for the viewer. If you’re serious about the user experience of your viewers, you’d want to avoid making font choices like this at all costs.
Why are You Looking to Build a Website?
So, you’ve picked your design, you’ve got your images sorted, and you’ve found the right font (or fonts). Now you need to fill your site with the right words.
Again, users and purpose are at the forefront of any copy you craft for your site. You’ll want to make sure it’s engaging, easy to read, and has a consistent tone. If one page on your website is written in the style of a Buzzfeed listicle and the next page is written like a legal contract, your users will be confused and turned off by your site.
Make sure your copy is to the point and clear. If you’re selling products, give your users the information they need to know about the product. If you’re trying to drum up customers for your business, consider getting testimonials from other customers and being clear about the service your business provides.
Whatever you’re doing, your copy should point users to an action without overdoing it – whether that’s buying a product, making an appointment, or enquiring about a service.
GoDaddy’s builder includes an AI text generator on all plans. Source: Tech.co testing
Struggling for inspiration? Most builders, like Wix, GoDaddy, and Shopify, include AI text generators to help get the ball rolling when you’re making copy for your website. These tools can provide a lifeline to users who are struggling to get started, but remember to always double-check text created by AI and to edit the content to ensure it’s human-sounding and compelling.
It may seem trivial, but the reality is that every single second counts when it comes to page speeds and retaining visitors. There are literally dozens of stats out there that show customers will leave and never come back to your site for even just a few seconds of delay.
Don’t trust us? Well, here are some statistics to convince you that page speed needs to be a priority for your website.
Sounds pretty serious, right? To make matters worse, studies have shown that a simple 1-second delay on your site results in 16% less customer satisfaction, 11% fewer page views, and 7% reduced conversions.
Loading speed plays a crucial role in determining your site’s overall UX. But aside from the experience of your audience, Google takes page speeds and bounce rates into account when it comes to SEO, which means you need to have a fast website with positive engagement to rank in search results. Fortunately, Google offers a great speed test to get a better idea of how you are performing.
The best way to build a speedy website is to choose a website builder that prioritizes fast loading speeds. After testing websites made by the top providers, we found that Squarespace and IONOS created the sites with the fastest response times, while sites created by BigCommerce had some of the longest loading times.
Learn more about Squarespace in our Squarespace website builder review.
If you’re using your content to drive conversions, the value of sensible sale points cannot be understated. After all, you’re trying to get potential customers to start the journey to a purchase; the only way to do that is with a call-to-action (CTA) that not only makes sense but is also enticing.
Not quite sure about the power of a good CTA? Optimization efforts in many businesses have yielded very positive results, with companies like SAP and Performable noting 20% to 35% conversion rate increases from something as simple as a color change.
Wix provided us with lots of options when it came to displaying products on our site. Source: Tech.co testing
So, how can you improve your sales points? The honest truth is that you need to find that out for your particular brand, and the best way to do that is to do some testing. Collect data, try different strategies, and find out what the most effective sales points are moving forward.
After you’ve identified your sales point, it’s important to move forward with the right ecommerce builder. With templates that have been specifically designed to boost profits and countless sales extensions available, Shopify is the best website builder we researched for maximizing sales. And if Shopify is out of your budget, Wix and Squarespace offer a range of advanced sales features too.
It’s 2025, and smartphones are used for everything from payment to entertainment. In fact, mobile commerce statistics show that smartphone spending is substantially on the rise. Subsequently, your website absolutely needs to be accessible and well-designed for mobile usage, otherwise you’re going to have some serious trouble getting visitors, let alone making conversions.
For example, 89% of restaurant research is done on mobile devices before even stepping foot in an establishment. Subsequently, you’ll want a restaurant website builder that can guarantee you have a mobile page that is easy to navigate.
In fact, 61% of consumers insist that they’d be more likely to buy from a website if it were mobile-friendly. This means the majority of users want to make a purchase on their smartphone, but are turned off by issues like security concerns, poorly designed sites, and messy detail-input systems.
Again, this isn’t just about customer experience either. Google takes into consideration the mobile functionality of a website when it comes to search rankings. And with 96% of mobile searches found on Google, it’s safe to say that’s an important avenue to lock down.
Pixpa lets you check how responsive your site is on mobile. Source: Tech.co testing
Lots of website builders will show you how your website looks on mobile in their main interface, and Pixpa even lets you access the view by right-clicking and inspecting the page. Using website builders like this makes it easier for you to adapt your website to mobile devices.
Asking someone to buy something from your website is a tall order. Yes, people do it every day, but if they have no reason to trust you, it’s going to be almost impossible to convert.
This is where trust signals come in. They are a means of establishing your website and your business as a trustworthy source of content, as well as a secure point of sale. From about us pages and author bios to contact information and support options, there are lots of ways to show your customers that you actually care.
After all, if you’re hiding something, it’s going to be obvious that you can’t be trusted with a customer’s credit card information.
The Wix free plan requires your URL to be branded, making it harder to rank on search engines like Google. Source: Tech.co testing
One of the best ways to improve the trustworthiness of your website is to create a custom, reputable domain. By including a keyword in your domain and making it original and representative of your brand identity, you will showcase your authority to viewers.
However, getting a custom URL is something you’ll have to pay for. No free website builders let you pick your own domain, so check out our website cost guide to learn how much you’ll have to pay.
With 81% of small businesses reporting that they suffered a cybersecurity breach in 2024, website security is something you should be taking very seriously. Not only does your business have an obligation to keep viewers safe, but data breaches can also compromise sensitive company data and damage a brand’s reputation as a result.
As a bare minimum, we recommend using an SSL certificate from a valid Certificate Authority (CA) to keep your site secure. This helps to encrypt site data and keep information private. To play things safe, using anti-malware software is also a good idea if your hosting company doesn’t already provide malware and virus scanning services as part of their basic package.
Having a strong password and changing it often is another tried-and-tested way to protect your website. We recommend creating a secure code with a combination of letters, numbers, and symbols that bears no relation to your personal information.
Leveling up your access control is another way to protect the backend of your website. This can be done in a variety of ways, including implementing two-factor authentication, removing unnecessary user permissions, and limiting administrative access to your website. For extra guidance on how to keep your company’s data on lockdown, check out some useful data hygiene tips.
If you have a global audience – or even attract the odd foreign visitor – your site should offer multilingual support. Multilingual websites are capable of reaching wider audiences, have lower bounce rates, and rank more competitively in countries other than their own. However, if you want to improve your international ranking, you’ll have to translate 100% of your site, including metadata, your URL, and subdomains.
While this sounds like heaps of work, lots of website builders boast multilingual capabilities and carry out a lot of legwork for the user. For example, builders like Wix, Squarespace, and Shopify create multiple versions of your website for you, saving you from having to duplicate your site yourself and edit multiple pages each time you make a change.
Using these capabilities is straightforward, too. Typically, the most you’ll have to do is select your primary and secondary languages and click on the text you want to translate. Most builders are integrated with Google Translate, but if you want to translate the text manually, you’re usually able to edit the textbox too.
Squarespace integrates with WeGlot, so you can make your site multilingual in a few clicks. Source: Tech.co testing
If your chosen builder doesn’t offer multi-lingual support, rest assured. Lots of third-party apps like Weglot Translate, Multilingualizer, and Bablic offer this service, so all you have to do is subscribe to a paid service or free trial and then let the add-on get to work.
Feeling overwhelmed or need to build a site in a hurry? We’ve condensed the information in the article into seven actionable steps for you to use as a jumping-off point:
If all of the above sounds complicated and intimidating, it shouldn’t. Millions of people create and manage their own websites using website builders, such as Wix and Squarespace.
Website builders make it super easy to create well-designed websites with templates, drag-and-drop editors, and plenty of tools and plugins for extra features.
Some website builders, including Wix, can even create the basis of a website for you with their artificial design intelligence services. Squarespace, on the other hand, makes managing your site structure a piece of cake and offers some of the best professional-looking website templates on the market.
Find out how the best AI website builders compare.
Tech.co has done a lot of research on the features, pricing, and customizability of website builders, and you can take advantage of that by answering a few questions about your website builder needs. We’ll then pair you with three options that fit your criteria for a great website.
Wix
Shopify
Squarespace
GoDaddy
Hostinger
$17/month
$15.84/month with code TAKE10$29/month$1 for first three months$16/month
$14.40/month with code “TC10”$16.99/monthCurrently $9.99/month for one-year term$11.99/mo ($2.99/mo with deal)
We’ve done the research, and we’ve redone the research, and every time we come to the same conclusion: Wix is the best website builder available. Starting at only $17 per month, this all-in-one website management system combines design, ecommerce, and marketing into one platform, allowing you complete control over your website.
We were able to edit the look of our website by adding unique images. Source: Tech.co testing
One of the standout features of Wix is the prevalence of AI features, including an AI image generator that can create content for your site and a programmable AI chatbot that can answer questions that your visitors might have.
Our research did find that Wix was a bit difficult to use, only because of the sheer scale of functionality across the entire platform. Don’t worry, though, because Wix offers expert support available across all areas of site creation, so you should be able to get assistance if you run into any problems.
If you’re looking to build a site that prioritizes form over function, Squarespace is absolutely your best bet. While it doesn’t have all the features of Wix, its professional templates and customizable web design features make it a no-brainer for creatives looking to showcase their work. Squarespace is also an ideal solution for service-based businesses, offering a handy booking tool that is built into the platform, requiring no third-party integration.
Squarespace lets me customize the font and color scheme of my template in a couple of clicks. Source: Tech.co testing
Where Wix struggles with ease of use because of all the functionality, Squarespace turned out to the the easiest to use website builder across our research, featuring step-by-step instructions for setup, an intuitive interface for navigating the platform, and AI tools to get your site live fast.
The AI website building tools from Squarespace aren’t as robust as Wix, but they definitely provide a lot of customizability and design control, so you won’t just have to use what the template churns out for you. Squarespace is a bit cheaper than Wix, too, starting at only $16 per month, so you can get started while saving a bit of money on your site.
Check out our Wix vs Squarespace guide to learn more
If your primary goal for building a website is to create an online store, look no further than Shopify. This website builder offers a huge selection of basic and advanced ecommerce tools that can help you sell unlimited products, reach customers, drive traffic, and make shipments, all from a single platform.
Shopify offered us a wide range of themes to choose from, some free and some paid. Source: Tech.co testing
Shopify is unique in its offering of inventory management and multichannel selling features, which are rare to find in website builders that aren’t specifically geared towards ecommerce. You’ll also be able to automatically generate and customize invoices for your business, so you won’t need a third-party integration to manage your payments.
Like Wix, Shopify is a highly functional platform, which can make it a bit harder to navigate in the long run. We found it to be lacking when it came to helping users find what they need in the moment, but that comes with all those advanced features.
Check out our Shopify review to learn more
You don’t need to outsource help to build a good website. As long as you build a user-friendly, practical site with a clear vision, engaging visuals, and effective CTAs, your website should be able to deliver its intended results.
Selecting the right website builder is also a key element of what makes a website good. So before you start building, it’s important to pinpoint a tool that can help you bring your vision to life.
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