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The right tool for the job makes everything easier. These are the 31 best digital marketing tools for teams and budgets of all sizes.
What a time to be alive for digital marketers. This is it: The Future. We may not have flying cars yet, but we do have the most advanced digital marketing tools ever created at our fingertips that anyone can use to work smarter, not harder.
There’s something for everyone and every budget on this list of the very best digital marketing tools in existence in 2024.
You don’t need to use tools or apps to manage your social media but it makes it way faster and easier. Besides scheduling content, the best social media marketing tools also help support strategic planning with insightful analytics and ways to find and engage your audience.
Okay, we’ve gotta include ourselves on this list because over 22 million people in 175+ countries trust Hootsuite to manage their social media, from individuals and small businesses all the way up to the biggest enterprise corporate teams.
Hootsuite manages your Instagram, Facebook, TikTok, LinkedIn, Pinterest, X (Twitter), YouTube, and Threads profiles all in one place. Like other social media marketing tools, Hootsuite can help you plan, schedule, and publish content across multiple platforms… but it also does way, way more. See analytics and performance across all your channels together, answer and manage DMs and comments, and optimize your posts for the highest possible reach.
Hootsuite has many more advanced features to really set your social media apart from the pack.
Standout Feature #1: Social listening to protect and enhance your brand
Hootsuite Listening can help you identify opportunities for collaboration, protect your reputation, and get real-time customer feedback straight from the source.
Track mentions of your company or other keywords across social media to find out what people are saying about you and your products. Respectfully tackle negative comments and reply to positive ones to further enhance your brand image.
All of this, plus the ability to reply to posts and comments right from your Hootsuite dashboard.
Standout Feature #2: Built-in social media advertising
Does it often feel like your paid and organic social media campaigns exist on different planets? How can you know the real ROI of your social media marketing efforts if you can’t see all the data together, in context? Or, do you simply wish you could publish and manage organic and paid campaigns alongside each other?
Hootsuite’s built-in social advertising allows you to:
Standout Feature #3: AI tools to save you time
Hootsuite makes everything you do on social media easier and faster.
It’s got some AI tricks up its sleeve to supercharge your workflow, such as:
OwlyWriter AI for post ideas and captions
Get content ideas, view trending topics, and generate post variations or captions from scratch with OwlyWriter AI.
Since OwlyWriter AI is designed to save you time, it’s faster to watch everything it can do in just 60 seconds:
A unified Inbox to manage comments and DMs across platforms
Reply to comments and DMs across multiple platforms right from Hootsuite. Assign conversations to team members and easily see what’s been dealt with and what needs to be addressed quickly. Plus, saved replies make answering common questions super speedy.
The best time to post based on your goals
Hootsuite analyzes your audience to recommend the best times to post on social media to meet your engagement or brand awareness goals. This is customized to your actual audience; not industry benchmarks.
Price: Plans start at $99/month for up to 5 profiles. Try Hootsuite with an unlimited 30-day free trial.
Who it’s best for: There’s a plan to suit everyone and make your social media life easier, from solo creators to enterprise teams.
Source: Later
Later is another all-in-one social media scheduling tool. It supports multiple platforms, though it began as an Instagram-only solution and still leans more toward features for that platform vs. others.
Handy Later features include cross-platform scheduling, a brandable Link in Bio page, and AI caption writing.
Wondering how Later compares to Hootsuite? Check out our detailed comparison.
Standout features:
Price: Starting at $25/month for only 1 of each social profile and limited analytics.
Who it’s best for: Instagram-focused creators.
Source: Buffer
Buffer is a social media scheduling and publishing tool that works with Instagram, Facebook, TikTok, X (Twitter), Pinterest, and LinkedIn — though lacks support for YouTube and Threads scheduling.
Check out a breakdown of how Hootsuite compares to Buffer.
Standout features:
Price: $6 per profile/month for individuals or $12 per profile/month for teams
Who it’s best for: Individuals; those who want simple social media scheduling without more advanced analytics or time-saving AI tools.
Source: Sprout Social
Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. Offering scheduling and analytics for all the major social media platforms, Sprout can help you plan and execute your social media strategy.
Sprout Social offers many of the same features as Hootsuite — cross-platform scheduling, advanced analytics, link tracking, team collaboration, and social listening — but it’s double the price, at $199/month for 5 social profiles compared to Hootsuite’s $99/month for up to 10 profiles.
See how Sprout Social compares to Hootsuite in detail..
Standout features:
Price: Starting at $199 per user per month for up to 5 profiles.
Who it’s best for: Enterprise and large organizations.
Source: Loomly
Loomly features post scheduling and publishing across Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Snapchat, and Google Business Profile, as well as simple analytics and collaboration tools.
While Loomly offers a visual, calendar-based scheduling interface, it’s separated per social profile.
Standout features:
Price: Starting at $42/month for up to 10 social profiles, without advanced analytics or workflows.
Who it’s best for: Individuals and freelancers, creators, small teams.
Source: Sprinklr
Sprinklr is a powerful social media management tool complete with advanced analytics, time-saving AI features, social listening and monitoring, and brand compliance tools — but it comes with a hefty price tag.
Sprinklr might make sense for you if you’re also using their customer service management platform. Though using both Sprinklr Service and Sprinklr Social will set you back $549/month per user, for only 7 social profiles.
See how Sprinklr compares to Hootsuite.
Standout features:
Price: Starting at $299/month per user for 7 social profiles and basic features only.
Who it’s best for: Large teams with a strong focus on customer service.
Use our free AI social media tools to generate captions, pick the perfect new username, optimize your TikTok SEO, find the right hashtags, calculate your social media ROI, and more. Check ‘em out!
AI digital marketing tools hardly need an introduction with new ones popping up all the time. These are the very best AI tools for digital marketing and content creation.
Source: ChatGPT
Hail to the King, as ChatGPT was the AI catalyst that set off the race to create the world’s next greatest technological advancement (for marketers, anyway — it’s no wearable solar panel shirt). While it’s important to fact check and edit its output, ChatGPT is a valuable content production tool for marketers of all kinds.
Standout features:
Price: GPT 3.5, the earlier model, is free to use, or pay $20/month for the more advanced GPT-4 and DALL-E image generation. Team plans are $25/month/user.
Who it’s best for: Everyone! From students to content creators to marketing teams, ChatGPT offers a lot of value.
OwlyWriter AI, built into Hootsuite, saves you hours on social media content. It’s not the same as typing prompts into ChatGPT. OwlyWriter AI has all that awesome language processing power combined with over 14 years of proprietary social media expertise.
The result? Draft new content quickly, repurpose existing content optimized for reach on each network, or brainstorm content ideas — instantly.
Standout features:
Price: Included with Hootsuite! Grab a free trial.
Who it’s best for: People who like getting more done, faster.
Source: Vidyo.ai
If video makes up a lot of your content, you know reformatting it for 16:9 YouTube and 9:16 Reels and TikToks takes a lot of time. Or worse, you don’t do it at all so you’re leaving massive social media growth on the table.
Either way: yikes.
Vidyo takes your longform video and cuts it up — intelligently — into short clips for Instagram Reels, TikTok, YouTube Shorts, and other channels.
Standout features:
Price: Free up to 75 minutes of video/month, or starting at $35/month for 300 minutes/month and additional features.
Who it’s best for: All types of video, but especially for creating Reels and Shorts from longer YouTube videos.
Source: Jasper
Jasper is similar to ChatGPT as it’s primarily a text-based generative content AI tool for digital marketers. But it offers a lot of sophistication for brands, including the ability to add your style guide to match content to your brand voice.
More than style, Jasper also features a “central database” to keep company information — positioning statements, competitor analysis, product info, policies, etc — so that generated content truly reflects your business.
Standout features:
Price: Starting at $49/month.
Who it’s best for: Marketing teams, content creators, and freelancers.
Source: Murf
Murf is a text-to-speech AI voice generator to create human-sounding voiceovers for videos, podcasts, presentations, and other content. Paste in your script, choose the type and style of voice you’d like — gender, formal or informal, speed, etc — and Murf outputs a real-sounding voice.
Standout features:
Price: Starting at $29/month for 2 hours of voice content per month.
Who it’s best for: Marketing teams looking to scale up video content, as well as global brands who want to dub/translate video content for diverse markets.
These are the SEO tools for digital marketing that keep you up to date on algorithms, find new search trends, and optimize your visibility online.
Source: Ahrefs
Ahrefs is one of the most well-known SEO and keyword research tools. Site Explorer helps analyze competitors and find new opportunities. Keyword Explorer identifies top keywords for you. Finally, Site Audit regularly monitors your website for SEO issues and makes improvement suggestions.
Standout features:
Price: Free for basic webmaster tools, or starts at $99/month for premium plans.
Who it’s best for: Anyone who wants to grow their organic search traffic, from creators to mid-level marketing teams to enterprise corporations.
Source: Semrush
Semrush started out mostly as a keyword research tool, which it’s still great at, but has evolved to include more competitive research, PPC campaign tracking, and website SEO audit features.
For SEO, Semrush uncovers your competitors keywords so you can optimize your own strategy as well as track keyword performance with daily ranking reports.
Standout features:
Price: Starting at $129/month for individuals up to 500 keywords, with higher tier plans available.
Who it’s best for: Marketers and teams who want to track both organic keywords and PPC campaigns together.
Source: Google
Google’s own Keyword Planner is a great place to start looking for keyword ideas for either organic or paid campaigns. It’s free and gives you the basic info about a keyword’s popularity, competition level, and performance forecasts.
Standout features:
Price: Free
Who it’s best for: Freelancers and creators getting started with content marketing, or those without a budget for advanced tools.
Source: SurferSEO
The other SEO digital marketing software mentioned above focus on your overall keyword strategy, but SurferSEO ties that into individual content pieces. Run articles through SurferSEO to get performance predictions for on-page SEO, including keyword performance. Plus, get suggestions to improve your SEO without making your content sound robotic (or fake).
Standout features:
Price: Starting at $89/month for freelancers, or $129/month for up to 5 team members.
Who it’s best for: Content marketers, freelancers, marketing teams.
Visual content is de facto required nowadays, whether it’s for social media or web content. Creating on-brand, attractive, professional, and engaging content is easier when using the right graphic design and video marketing tools.
Source: Canva
Canva is a do-it-all visual content editor to help you make aesthetically pleasing presentations, graphics, videos, social media posts including Stories and Reels, and much more.
Besides a super easy-to-use interface and great templates, Canva includes thousands of illustrations, graphics, stock photos or videos, and other media you can incorporate into your designs. It’s a digital marketing tool to create as simple, or as complex, materials as you want.
Standout features:
Price: Free plan available. Pro plans start at $14.99/month.
Who it’s best for: Literally everyone.
Source: Adobe
It should be no surprise that a graphic design tool from the Adobe brand is awesome. Express is Adobe’s solution for digital marketers, allowing you to create professional graphics and documents for social media or work, including TikTok videos, flyers, presentations, and more.
What sets Adobe Express apart from other graphic and video editing tools is the powerful AI design tools included within. Do simple things in less than a second like removing the background of a photo, or complex things like generating templates or changing parts of your image with realistic, AI-generated results.
Standout features:
Price: Free plan available. Premium plans start at $9.99/month for individuals, or included with a full Adobe Creative Cloud subscription.
Who it’s best for: Content creators, marketing teams.
Source: CapCut
CapCut is one of the most robust free video digital marketing tools available. It’s perfect for creating Reels, Stories, TikToks, YouTube videos, or any other type of video content.
The free plan offers everything most creators and small businesses need, including templates, automatic captions, filters, stickers, and more. For business teams or those looking to really stand out, CapCut Pro offers advanced AI video editing tools like 1-click clips-to-video creation, repurposing videos, and even making video ads from product page links.
Standout features:
Price: Free plan available. CapCut Pro is $13.49/month.
Who it’s best for: Creators, marketing teams, freelancers.
How do you know your marketing strategy is working without tracking performance? Digital marketing reporting tools are vital to see what’s working, what’s not, and what to try next.
We’re biased, but it’s also true that Hootsuite Analytics tracks the performance of all your social channels in one place to save a ton of time. Plus, you can track the ROI of organic and paid campaigns together to get the full picture of how your social media directly impacts your business.
Create and share custom reports that highlight progress toward your social media and business goals and easily communicate those to your boss. Besides being able to see all your social media performance together, you can still dive deep into metrics for an individual channel too, all from your Hootsuite dashboard.
Standout features:
Price: Starting at $99/month.
Who it’s best for: Creators, small businesses, enterprise companies, and everyone in between.
Source: Google
The O.G. of digital marketing analytics tools is mos def Google Analytics, which can tell you anything you want to know about web traffic. Find out where people found your content, track audience growth over time, and use custom UTM parameters to track specific campaign performance.
Standout features:
Price: Free
Who it’s best for: Everyone should use Google Analytics! Larger companies or those with specific growth goals should invest in additional analytics tools to use alongside Google Analytics.
Source: Talkwalker
Talkwalker is a social listening and media monitoring platform with a data library that includes more than 150 million sources (including emerging platforms, like Bluesky). With more than 50 advanced filters, you can segment your social data and identify the right target audience to monitor.
This powerful social listening tool allows you to understand the full impact of your online conversations by measuring engagement volume, reach, sentiment, and more. It incorporates Blue Silk GPT for AI analysis.
When you integrate Talkwalker into Hootsuite, you can tag, assign, and respond to Talkwalker-identified mentions up to two years old directly within the Hootsuite dashboard.
Standout features:
Price: Starting at $800/month (but soon to be included in Hootsuite plans!)
Who it’s best for: Larger organizations and curious teams looking to turn consumer insights into successful marketing strategies.
Dance craze this and new social platform that. Even in an ever-changing social media landscape, email marketing remains a constant performer, driving 2X the ROI, on average.
While there are many niche email marketing tools, these are the best for most companies.
Source: HubSpot
HubSpot’s free email template builder allows you to create and reuse email templates with a simple drag and drop interface, and share those templates with your team.
You can add design elements to align with your brand, but this email template builder is mainly focused on the email content, and is best used for sales emails, following up with clients, or content-rich messages.
It integrates, of course, with HubSpot CRM, but the template builder is free to use and you can send emails using the templates from Gmail, Outlook, or Office 365.
Standout features:
Price: Free
Who it’s best for: Sales professionals, marketing and/or sales teams, freelancers, and small businesses.
Source: Mailchimp
A familiar brand name after so long on the market, MailChimp is a staple for all sizes of businesses. From creators and freelancers testing out their free plan to enterprise clients driving mega returns with advanced email campaigns, MailChimp offers something for everyone.
Standout features:
Price: Free, or premium plans start at $13/month.
Who it’s best for: Small businesses getting into email marketing tools for the first time, as well as large and enterprise clients.
Source: Klaviyo
Klaviyo is a powerful email, SMS, and mobile push notification marketing platform with a strong emphasis on personalization. Did you know up to 81% of consumers are likely to stop using a brand if they don’t receive a personalized experience?
Besides increasing revenue up to 138%, Klaviyo’s personalized email marketing automations save time and result in more product reviews, and more importantly, happier customers.
Standout features:
Price: Free, or premium plans start at $45/month.
Who it’s best for: Brands managing multiple touchpoints, especially e-commerce sellers.
Need to land more leads? It’s all about landing pages n’ lead generation, bossbud. Landing pages are a (usually) short webpage designed to do one thing: convert. Whether it’s simple contact information or a purchase you’re after, a landing page can help deepen customer relationships, keep your pipeline full, and drive results.
Source: LeadPages
LeadPages ties in the best mix of advanced lead capture tools with easy to use templates and integrations, making it a great choice for everyone but especially landing page newbies. Their 200+ beautifully designed templates make landing page creation easy and AI-powered text and image generation speed that up even more (or, bring in all your own content).
Standout features:
Price: Starting at $49/month.
Who it’s best for: Entrepreneurs, small businesses just getting started with landing pages, as well as larger teams.
Source: Linktree
Linktree turns your social media bio link into a landing page to feature all the things you want, including web links, other social channels, products, lead capture forms, email marketing signups, and more.
Standout features:
Price: Free, or premium plans start at $5/month.
Who it’s best for: Creators, freelancers, and businesses of all sizes.
Source: Unbounce
Unbounce is a flexible landing page builder that allows you to customize as much of your template as you want, or keep things simple with pre-made templates and AI-generated content designed to convert. Beyond landing pages, you can capture more leads from your website with sticky header bars and popups to grow your email list.
Standout features:
Price: Starting at $99/month.
Who it’s best for: Established creators, and businesses of all sizes.
Time is money and not investing in digital marketing automation tools is making you lose money. Besides, freeing up time by automating parts of your business or workflows allows you to work on other, more important tasks… like coming up with great new social media content ideas.
Source: Zapier
Zapier connects everything to everything else in your business, automating things like keeping email lists and customer databases in sync, organizing files for your team, communicating updates, and so much more. Zapier integrates over 6,000 of the world’s top apps and services to make your work and business more efficient.
Standout features:
Price: Free plan available. Premium plans start at $29.99/month.
Who it’s best for: Equally useful for solo creators or business owners to businesses of all sizes.
Source: IFTTT
Another top no-code automation solution is IFTTT, short for “If This Then That.” Automate your entire life from home to work. Forget to close the garage door? Get Alexa to notify you. Stay up to date with the news by getting a daily digest of top stories from sources you choose. Automatically turn down interior lights at sunset. Get a head start on the day’s work by generating article outlines from popular AI tools before you even sit down at your desk. Yowza.
Standout features:
Price: Free plan available. Premium plans start at $3.49/month.
Who it’s best for: People with a lot of “smart” home devices.
Team communication is critical whether you all work in the same space or are distributed around the planet. Everyone on your team needs to know where to find important information and files, and how and when to get in touch with other team members.
Using an online productivity and collaboration tool is plain fun, too. Share wins as a group, discuss ideas, quickly communicate company news, and get to know your colleagues better — all from a teeny tiny screen.
Source: Slack
Slack hardly needs an introduction as one of the most popular workplace collaboration tools. Employees can join your company’s space via desktop or mobile app to participate in group discussions or PM other colleagues. Organize your space into channels by topic, or discussion purpose, such as a “News” channel for a read-only stream of important updates, a “Water Cooler” channel for casual conversation, and everything in between.
Standout features:
Price: Limited free plan. Premium plans start at $4.38/month.
Who it’s best for: Teams of all sizes (e.g. two or more 😎).
Source: Discord
Discord is another primarily text-based team collaboration tool, though there are also voice and video conferencing options. Similar to Slack, you set up groups of “channels” to organize discussions and users can also private message each other.
Standout features:
Price: Free, with optional paid extra features for individual users.
Who it’s best for: Small teams and startups
Save time managing your social media presence with Hootsuite. Publish and schedule posts, find relevant conversions, engage your audience, measure results, and more — all from one dashboard. Try it free today.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
As an ex-agency strategist turned freelance WFH fashion icon, Michelle is passionate about putting the sass in SaaS content. She’s known for quickly understanding and distilling complicated technical topics into conversational copy that gets results. She has written for Fortune 500 companies and startups, and her clients have earned features in Forbes, Strategy Magazine and Entrepreneur.
Create. Schedule. Publish. Engage. Measure. Win.
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