Search Atlas is an AI-powered SEO platform that covers keyword research, content optimization, site audits, and backlink tracking in one place, but its most distinctive features are AI tools OTTO SEO, OTTO PPC, and the new Vibe SEO tool, OTTO Agent.
I decided to test the Search Atlas SEO platform using its 7-day free trial to see whether it lives up to the buzz around its AI automation features. I looked at the company’s history, its awards, and user reviews, tested all of its tools, and compared its pricing to competitors. Here’s what I found.
Search Atlas is an AI-powered SEO platform that combines keyword research, content optimization, site audits, and backlink tracking in one place. It focuses on automation and workflow simplification, using its proprietary AI engine, OTTO SEO, to handle technical, on-page, off-page, local SEO, press release distribution, cloud stacking, content, and many more tasks automatically. The Search Atlas platform aims to replace multiple SEO tools while offering a more affordable alternative to competitors like Semrush and Ahrefs.
It was created in 2022 by the entrepreneur Manick Bhan, a 3x INC 5000 founder and the company’s CTO. It has received several industry awards, the latest of which is Best AI Search Software Solution at the Global Search Awards 2025 for OTTO SEO. A significant part of the team is remote and global. Search Atlas keeps a strong focus on SEO testing and research, and offers a scholarship.
From what I saw, Search Atlas suits anyone who needs to manage SEO at scale without juggling multiple tools. It’s built for freelancers, agencies, and enterprises that want a single, automated platform for everything—keyword research, content optimization, link building, site audits, and even PPC campaign creation.
Freelancers and small teams will appreciate how easy it is to set up and how much time it saves, while enterprise clients can take advantage of its scalable infrastructure and detailed reporting. The pricing also makes it accessible, which lowers the barrier for smaller operations.
Search Atlas is great for complete automation, innovative tools, and features based on the team’s research of thousands of websites. The platform offers a 7-day free trial with complete onboarding and excellent customer support.
Pros:
Cons:
The platform offers most of the standard tools, such as rank tracking, keyword research, and link and competitor analysis. However, it also has plenty of unique tools so I focused on them a bit harder here.
First, when you sign up for the 7-day free trial, the platform asks you if you’re using it as an agency or a brand. I picked “brand” (also suitable for individuals) and the platform took me to the onboarding page to set up my project.
Also, you do need to give your credit card details, which I’m always wary of, but I didn’t have any issues cancelling later.
It guides you through the steps and lets you research the tools, connect to GSC, GBP, and GA4, and pick additional services such as additional link building packages and local data aggregation.
The company also sends you a step-by-step onboarding email sequence during the trial, and the support is highly responsive, so this part is a plus for me.
For more solo research, there’s a Knowledge Base available, too.
The dashboard has a dark theme and a very modern look. While it isn’t the most important thing, it can be refreshing compared to tools that have a Windows XP-era aesthetic.
The next thing I tested was the flagship automation tools. What stood out first is how much automation it offers beyond a typical SEO dashboard. The OTTO ecosystem—including OTTO SEO, OTTO PPC, OTTO Agent, and OTTO Implementation Services—feels more like an AI operations team than a set of tools.
So what does OTTO SEO do?
OTTO SEO monitors different issue categories, including technical fixes, content optimization, schema markup, instant indexing, GBP optimization, link building, and digital PR. You get 24/7 tracking of issues, and not just recommendations on how to fix them. You see all of them in the dashboard, choose what to execute, and once you approve changes, OTTO SEO implements them instantly on your site, no matter the CMS.
However, it’s clearly a new tool and needs a few loose ends tied up, given that it got a bit buggy. Still, I’m curious to see where they go with it next.
The combination of site auditing and automation is one of the platform’s main selling points, and I can tell why. Combined with OTTO SEO, you get to monitor and fix issues with more efficiency and less technical knowledge required.
The overview shows you how your site’s health changes over time, and it’s not much different than standard technical SEO tools at first glance.
So far, OTTO SEO has left the strongest impression. Instead of just giving recommendations, it lets you implement fixes directly from the dashboard, and it covers a really wide range of tasks. For agencies, this makes auditing multiple sites much more manageable, and the pricing scales so adding more sites actually gets cheaper per site.
The platform provides the Keyword Research tool, the Keyword Gap Tool, the Keyword Rank Tracker, and the Keyword Magic Tool for finding related terms. I first tested the Keyword Magic Tool by entering a seed keyword and selecting a target location. It returned related terms with volume, difficulty, and search intent. Then I tried the Keyword Gap Tool, which lets you compare your site against up to five competitors. It highlighted ranking gaps, shared terms, and unique opportunities, and it organized them into Gap, Opportunities, and Unique Keywords.
The platform is better known for its rank tracking, as it gives you a choice to really narrow the rank tracking location down, and it’s directly connected to GSC, so you have a reliable overview of where you stand.
Search Atlas puts a strong focus on content, with a full pipeline that covers everything from research to optimization. The Topical Map Generator is where you start: you enter a topic, choose clusters, and set how many long-tail keywords and blog titles to generate. It helps connect themes, guide internal linking, and keep topical consistency across a site.
I also like the Content Planner, which is especially useful for agencies managing multiple clients or freelancers trying to save time. You input a seed keyword, homepage URL, and region, and it generates keyword clusters with volume, competition, and search intent to guide writing priorities.
The platform’s on-page audit works across large numbers of pages, checking meta data, keyword use, and other on-page signals in a single view—great for bigger sites. Scholar is an interesting addition: it scores content and competitors on ranking factors like entities, clarity, and factual language. Some of these metrics take time to understand, but it’s a unique angle for assessing content quality, and it’s been confirmed through Search Atlas research based on Google Leaks.
The platform has three main backlink tools: the Backlink Research Tool, the Backlink Gap Analysis Tool, and the Backlink Profile Comparison Tool.
The Backlink Research Tool analyzes backlinks by domain, subdomain, or specific URL, showing linking domains, anchor text patterns, link types, and page-level metrics. For profile comparison, you get to analyze up to six domains at once, side by side, with pretty nice visualizations.
In the same Site Metrics section, there’s a solid set of competitor overview and research tools. Some are standard tools that look similar to Ahrefs Site Explorer, but with additional features. For example, Search Atlas has its own authority metric, Domain Power, and research so far shows it’s more accurate in predicting actual rankings. This is primarily useful for link building.
Also, you see other authority metrics, traffic, keywords, LLM visibility, and an analysis based on Holistic SEO, which the founder of Search Atlas is a great proponent of.
LLM Visibility is a part of Site Metrics, but it gets a separate section given that it’s becoming a highly necessary feature, and not all platforms have it. The tool tracks your brand across AI-powered search tools like ChatGPT, Gemini, and Perplexity. It shows brand mentions, sentiment, share of voice, and ranking in AI answers.
Also, the company’s Local SEO Heatmaps let you track how you rank in any location with a lot of customization, from area size to map shape.
I heard a lot of users pick Search Atlas because of its affordable data aggregator, which gives you the 5 biggest data aggregators with a discount if you use all of them. This is cheaper than local SEO specialized tools.
You also get to create cloud stacks automatically, and easily distribute press releases with the help of AI, which is excellent for boosting your authority.
Another specialty of Search Atlas is LLM Quest. With this tool, you improve your visibility in LLMs as it lets you find their sources for a query and contact the site directly to build links with them, and hopefully, end up in the LLM’s knowledge base.
IMO, this will come in handy in 2026 if AI browsers start really taking off, although it’s also a top feature now.
I tested the Search Atlas Report Builder and found it useful for pulling all SEO data into one place. It connects to Google Search Console, GA4, Rank Tracker, Backlinks, and Local Heat Maps, so I could combine everything into a single client report. The drag-and-drop layout makes it easy to customize sections, add a logo, and adjust widgets. I liked that I could schedule automatic reports, and the AI summary really helps clients who don’t have time to get into the details.
Search Atlas has a solid ranking on G2 (4.7/5) and Capterra (4.8/5), and mixed but mostly positive reviews on Reddit.
Also, a common complaint was that Deep Freeze (keeping the OTTO SEO changes after cancelling) was paid. I checked, and it is now free as the company decided to pay attention to the complaints.
Starter
Growth
Pro
$99/month
$199/month
$399/month
1 OTTO SEO Project, 10 OTTO Google Ads campaigns, 3 GBP Galactic projects, 2 user seats, 2000 tracked keywords, 5 GSC projects
2 OTTO SEO projects, 10 OTTO Google Ads campaigns, 10 GBP Galactic projects, 3 user seats, 3500 tracked keywords, 15 GSC projects
4 OTTO SEO projects, 10 OTTO Google Ads campaigns, 25 GBP Galactic projects, 5 user seats, 6000 tracked keywords, unlimited GSC projects
There is also an Enterprise Plan with custom pricing and quotas. Also, additional OTTO SEO activations scale in price: $99 per site initially, dropping per site as volume increases. This makes the platform highly affordable for enterprises.
Overall, the tool is cheaper than its biggest competitors and offers plenty of integrated tools that others sell as costly add-ons. For example, the report-building tool is $999 per year, while here, reporting is integrated and comes with the price.
Let’s look at the two biggest ones, as the platform claims it can replace them.
After testing both, I’d say Semrush feels like the safer, more established choice, while Search Atlas focuses on automation and speed.
Semrush impressed me with its massive keyword database, long historical data, and detailed competitive intelligence. It’s the go-to option for large companies that need deep market research and advanced PPC features. However, it’s expensive, takes time to learn, and offers little automation, so most tasks still require manual setup.
Search Atlas, on the other hand, feels more modern. Its OTTO AI handles audits, on-page fixes, and campaign setup automatically, which is a serious timesaver. It integrates directly with WordPress and it’s much more affordable. Still, its keyword database is smaller, the platform is newer and can be buggy, and reviews are mixed.
In short, Semrush gives more data depth, while Search Atlas delivers faster automation and better value for teams that want to move quickly.
Ahrefs stands out for its massive keyword and backlink databases, visual reports, and precise competitor analysis. It’s great for users who want to control every step manually. The tradeoff is that it’s expensive, especially for enterprise plans, and it requires more hands-on time to manage.
Search Atlas feels built for efficiency. Its OTTO SEO agent automates content optimization, technical audits, and internal linking, which removes a lot of manual work. It also includes local SEO tools and real-time tracking, and its entry plans cost less than Ahrefs. However, its data coverage is smaller, and automation sometimes misses finer analytical detail.
I’d say Ahrefs is the stronger option for data depth, while Search Atlas is better for automation and workflow speed.
After testing Search Atlas, I can say it’s one of the more ambitious AI SEO platforms I’ve tried. The OTTO tools let you act on insights directly, handling SEO, PPC, and content tasks automatically. Features like the Site Auditor, Content Genius, and LLM Visibility add useful depth, and the content pipeline works well for freelancers and agencies managing multiple clients.
The platform has some drawbacks. The interface can be confusing at first; there is a learning curve, and occasional bugs appear. OTTO automation is powerful but requires trust since it makes changes directly on your site.
Pricing starts at $99/month and includes many tools that competitors sell separately. For anyone looking for automation, centralized management, and scalable SEO, Search Atlas delivers strong value and is worth trying.
Meet Asim, the maverick of tech news reporting, renowned for his unconventional flair and unapologetic embrace of personal style. Branded by some as “lazy,” he defiantly wears this label as a badge of honor, championing efficiency over needless hustle. Across various digital platforms, he weaves tales of technological evolution, infusing each narrative with a distinct, robotic touch (cough cough.). :)
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AI Visibility Index: What three months of data reveals by Semrush Enterprise
/in SEO/by Team ZYTAI search evolves every month. This constant flux is reshaping which brands get visibility and which sources AI models trust most.
We now have three months of data in the AI Visibility Index, tracking ChatGPT and Google AI Mode.
The key takeaway: AI search is volatile. This is likely to be normal for the immediate future.
The brands that win are monitoring and adapting to these changes in real-time.
The research tracks 2,500 real-world prompts across five key verticals: Business & Professional Services, Digital Technology & Software, Consumer Electronics, Fashion & Apparel, and Finance. revealing seismic shifts in source diversity, brand mentions, and model behavior that no marketer can afford to ignore.
What changed at a model level?
Key trends over three months
Reddit’s correction and resurgence: ChatGPT reduced Reddit citations by 82% between August and October. However, it remains the fourth most-cited source in ChatGPT. During the same period, Google AI Mode increased Reddit usage by 75%, making it the second most-used source. The platforms are converging on Reddit’s value, just from opposite directions.
Brand diversity varies by vertical and model: In ChatGPT, Consumer Electronics saw a 20% increase in unique brands mentioned, while Finance dropped 15%. Google AI Mode showed universal declines across almost every vertical. More proof that each model requires its own approach.
Top brands remain relatively stable: Among the top 100 brands, there were 25 new entrants over three months—but only two broke into the top 50. For leading brands, changes in visibility stayed within a ~20% range, much narrower than the broader market volatility.
Source strategies must be model-specific: ChatGPT and Google AI Mode agree on which brands to mention 67% of the time, but only 30% of the time on which sources to use. Wikipedia, Forbes, and Amazon dominate ChatGPT, while Amazon and YouTube lead in Google AI Mode.
The update confirms that AI visibility requires constant monitoring. Both platforms are experimenting with diversity, correcting for overreliance, and refining their approaches.
What this means for your strategy
In AI search, yesterday’s visibility doesn’t guarantee tomorrow’s.
Sixty-one of the top 100 brands appear in both ChatGPT and Google AI Mode’s results, showing high brand similarity. But source similarity is much lower and actually decreased from August to October.
Translation: build your brand visibility across both platforms, but tailor your source strategy to each model individually.
Explore the AI Visibility Index to discover the complete rankings, interactive leaderboards, and deeper trends across all five industries. Then download the proven tactics to build visibility in this rapidly evolving landscape. All for free.
Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented above.
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What’s new in Android’s November 2025 Google System Updates [U] – 9to5Google
/in AI Search, website SEO, Website Traffic/by Team ZYTThe monthly “Google System Release Notes” primarily detail what’s new in Play services, Play Store, and Play system update across Android phones/tablets, Wear OS, Google/Android TV, Auto, and PC. Some features apply to end users, while others are aimed at developers.
The following first-party apps comprise the “Google System”:
A feature appearing in the changelog does not mean it’s widely available. Some capabilities take months to fully launch.
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Wallet
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Developer Services
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Wallet
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Breaking news for Android. Get the latest on app…
Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: abner@9to5g.com
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New ways to plan travel with AI in Search
/in Google, Online Marketing, website SEO/by Team ZYTThen, AI Mode will show you a curated list to choose from, with direct links so you can finalize your booking through partners like OpenTable, Resy, Tock, Ticketmaster, StubHub, SeatGeek, Vivid Seats, Booksy, Fresha and Vagaro.
Agentic booking for restaurants is rolling out this week on AI Mode in the U.S. (no Labs opt-in required), so you can easily make plans for family dinners, date nights, holiday brunches and more. And as we recently shared, agentic booking for event tickets and local appointments is available to all U.S. Labs users.
In the future, we’ll also make it possible to finish booking flights and hotels directly in AI Mode. We’re working with industry partners to build an experience where you can simply describe what you’re looking for to compare different flights or hotels and browse helpful information like schedules, prices, room photos, amenities and reviews. You’ll be able to follow up and refine your options, and then once you’re ready, you can quickly complete the booking with the partner of your choice.
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Yelp’s 2025 AI Features Boost SMB Traffic 25% with Local SEO Tools – WebProNews
/in AI Search, website SEO, Website Traffic/by Team ZYTIn the ever-evolving landscape of digital marketing, Yelp Inc. has unveiled its 2025 Fall Product Release, a suite of over 35 AI-powered features designed to supercharge local search engine optimization (SEO) and customer engagement for small and medium-sized businesses (SMBs). Drawing from recent announcements, this release emphasizes automated review responses, AI-driven business listings, and enhanced geo-targeting capabilities, all timed strategically ahead of the Black Friday and Cyber Monday (BFCM) shopping frenzy. As consumers increasingly rely on zero-click searches—where answers appear directly in search results without needing to visit a site—Yelp’s tools aim to capture attention at the point of intent, potentially boosting local traffic by up to 25%.
The core of Yelp’s update lies in its AI integration, which automates mundane tasks while providing actionable insights. For instance, the new automated review response feature uses generative AI to craft personalized replies to customer feedback, saving business owners hours of manual labor. This isn’t just about efficiency; it’s about fostering genuine connections. According to a report from WebProNews, these tools have shown early promise in increasing conversion rates by 25% for participating SMBs, particularly in sectors like restaurants and services where reviews heavily influence decisions.
Beyond responses, Yelp’s AI-driven listings dynamically update business profiles based on real-time data, incorporating user behavior and seasonal trends. This means a coffee shop could automatically highlight pumpkin spice lattes during fall or promote holiday deals during BFCM without manual intervention. Such features align with broader industry shifts, where AI is transforming how local businesses appear in searches. As noted in a recent article from Search Engine Land, these updates enable instant lead capture and real-time engagement, crucial in an era where 42% of local searches are zero-click, per industry analytics.
Navigating the Zero-Click Challenge
Zero-click searches represent a paradigm shift, with users getting information from snippets, maps, and AI overviews without clicking through. Yelp’s response? Enhanced geo-targeting that ensures businesses surface prominently in location-based queries. For BFCM 2025, this could mean tailoring promotions to shoppers within a specific radius, leveraging AI to predict and respond to surging demand. Posts found on X highlight user excitement around these tools, with business owners sharing how AI summaries of reviews are making their profiles more appealing in quick glances.
Integrating these features with platforms like Google Business Profile amplifies their impact. WebProNews reports that combining Yelp’s AI with Google’s ecosystem can yield 15-25% traffic increases, a boon for SMBs competing against e-commerce giants. Imagine a boutique store in Chicago using geo-targeted ads to draw in Black Friday crowds, with AI optimizing listings for phrases like “best deals near me.”
However, this isn’t without challenges. Privacy concerns and the accuracy of AI-generated content are hot topics. Industry insiders point out that while AI speeds up responses, human oversight is essential to avoid generic or off-tone replies. Recent news from WordStream underscores that SEO trends in 2025 will favor authentic, user-centric content, suggesting Yelp’s tools must evolve to prioritize quality over quantity.
AI’s Role in Holiday Marketing Strategies
As Black Friday and Cyber Monday approach, Yelp’s release positions SMBs to capitalize on holiday spending. AI keyword insights and alt text automation, as discussed in AltText.ai, can help rank for high-intent searches like “Black Friday deals in [city].” This is particularly vital for local businesses, where 2025 projections indicate a 30% uptick in AI-assisted shopping, according to WebProNews.
Small businesses, often resource-strapped, stand to gain the most. The release includes customer insight dashboards that analyze review sentiment and engagement patterns, enabling data-driven decisions. For example, a salon could use these insights to promote services that garner positive feedback, timed for Cyber Monday rushes. Outreach Digital Marketing emphasizes AR integrations and video SEO as complementary trends, suggesting Yelp’s AI could integrate with these for immersive experiences.
Moreover, the economic context amplifies the release’s significance. With inflation concerns lingering, consumers are deal-hunting more aggressively. Yelp’s tools facilitate this by enabling dynamic pricing displays and personalized offers, potentially increasing foot traffic during peak seasons. Data from Conductor shows that geo-strategies in AI search can dominate holiday visibility, aligning perfectly with Yelp’s enhancements.
Implications for SMB Growth and Competition
For US SMBs, integrating Yelp’s AI suite could be a game-changer, especially in competitive local markets. The 25% traffic spike isn’t hyperbolic; pilot programs reported in Ignite Visibility demonstrate tangible ROI, with businesses seeing higher engagement rates post-implementation. This is critical as zero-click searches erode traditional click-through traffic, forcing a rethink of SEO strategies.
Competition from giants like Google and Amazon looms large. Yelp’s antitrust lawsuit against Google, as mentioned in posts on X from Yelp’s official account, underscores tensions in the search space. By bolstering local SEO, Yelp is carving a niche, empowering SMBs to compete on equal footing. Analysts predict that tools like AI-suggested replies will become standard, reducing response times from days to minutes.
Yet, adoption hurdles remain. Not all SMBs are tech-savvy, and training will be key. Yelp plans webinars and support, but success hinges on seamless integration. Looking ahead, as AI evolves, features like predictive analytics for seasonal trends could further enhance these tools, making them indispensable for holiday campaigns.
Broader Industry Ripple Effects
The ripple effects extend beyond Yelp. Competitors may accelerate their AI rollouts, fostering innovation across the board. For marketers, this means adapting to a landscape where AI handles the grunt work, freeing time for strategy. ZPlatform.ai lists numerous AI SEO deals for BFCM 2025, indicating a market ripe for such technologies.
Consumer behavior is shifting too. With 54% using AI for deals—a 23% year-over-year rise per WebProNews—businesses ignoring these tools risk obsolescence. Gen Z’s tech-savvy hunts, combined with skepticism toward AI, demand transparency, which Yelp addresses through verifiable data sources.
Ultimately, Yelp’s 2025 release signals a maturing AI ecosystem in local search. By blending automation with human touchpoints, it promises sustainable growth for SMBs, particularly during high-stakes periods like BFCM. As the industry watches, this could redefine how local businesses engage in the digital age, turning zero-click challenges into opportunities for connection and conversion.
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What happened to Emari Demercado? Live injury updates for 49ers at Cardinals on Sunday 11/16/25 – DraftKings Network
/in AI Search, website SEO, Website Traffic/by Team ZYTCiaran Doyle provides the latest injury updates for Cardinals RB Emari Demercado after his injury vs. the 49ers.
Nov 16, 2025 5:15 PM EST
In the second quarter of Sunday’s game vs. the 49ers, running back Emari Demercado injured his right foot/ankle area and went to the medical tent. After a short stint there, he headed back to the locker room. Demercado is now considered questionable to return with an ankle injury.
Emari Demercado (ankle) is questionable to return pic.twitter.com/QMrEBfHYtX
Before exiting, he rushed five times for eight yards. He also caught two of his three targets for 12 yards. If Demercado doesn’t return, expect Zonovan Knight to take over the bulk of the carries for Arizona. Before today’s game, he carried the ball 26 times for 233 yards this season while averaging 9.0 yards per carry.
Stay tuned to DK Network for live updates on his injury.
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Ciaran has been an editor for the DraftKings Network team since 2023. He graduated from the University of Arizona before attending Arizona State University for his master’s degree in sports journalism. Ciaran previously covered Phoenix Rising FC for Cronkite News before joining DraftKings. He is passionate about sports betting, and his biggest focus has always been on the NFL and soccer. You can find him on X at @Ciaran_Doyle7.
I am a promoter at DraftKings and am also an avid fan and user (my username is ciarandoyle77) and may sometimes play on my personal account in the games that I offer advice on. Although I have expressed my personal view on the games and strategies above, they do not necessarily reflect the view(s) of DraftKings and do not constitute a representation that any particular strategy will guarantee success. All customers should use their own skills and judgment in building lineups. I may also deploy different players and strategies than what I recommend above. I am not an employee of DraftKings and do not have access to any non-public information.
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Zach Thompson details his top Amon-Ra St. Brown player prop for tonight’s Sunday Night Football matchup between the Lions and the Eagles.
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Google’s Updated Special Offer To Pixel 9 And Pixel 10 Buyers – Forbes
/in AI Search, website SEO, Website Traffic/by Team ZYTGoogle’s Updated Special Offer To Pixel 9 And Pixel 10 Buyers Forbes
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Search Atlas Review: I Tested the AI SEO Platform Powering the Future of Search [Sponsored] – Digital Information World
/in AI Search, website SEO, Website Traffic/by Team ZYTSearch Atlas is an AI-powered SEO platform that covers keyword research, content optimization, site audits, and backlink tracking in one place, but its most distinctive features are AI tools OTTO SEO, OTTO PPC, and the new Vibe SEO tool, OTTO Agent.
I decided to test the Search Atlas SEO platform using its 7-day free trial to see whether it lives up to the buzz around its AI automation features. I looked at the company’s history, its awards, and user reviews, tested all of its tools, and compared its pricing to competitors. Here’s what I found.
Search Atlas is an AI-powered SEO platform that combines keyword research, content optimization, site audits, and backlink tracking in one place. It focuses on automation and workflow simplification, using its proprietary AI engine, OTTO SEO, to handle technical, on-page, off-page, local SEO, press release distribution, cloud stacking, content, and many more tasks automatically. The Search Atlas platform aims to replace multiple SEO tools while offering a more affordable alternative to competitors like Semrush and Ahrefs.
It was created in 2022 by the entrepreneur Manick Bhan, a 3x INC 5000 founder and the company’s CTO. It has received several industry awards, the latest of which is Best AI Search Software Solution at the Global Search Awards 2025 for OTTO SEO. A significant part of the team is remote and global. Search Atlas keeps a strong focus on SEO testing and research, and offers a scholarship.
From what I saw, Search Atlas suits anyone who needs to manage SEO at scale without juggling multiple tools. It’s built for freelancers, agencies, and enterprises that want a single, automated platform for everything—keyword research, content optimization, link building, site audits, and even PPC campaign creation.
Freelancers and small teams will appreciate how easy it is to set up and how much time it saves, while enterprise clients can take advantage of its scalable infrastructure and detailed reporting. The pricing also makes it accessible, which lowers the barrier for smaller operations.
Search Atlas is great for complete automation, innovative tools, and features based on the team’s research of thousands of websites. The platform offers a 7-day free trial with complete onboarding and excellent customer support.
Pros:
Cons:
The platform offers most of the standard tools, such as rank tracking, keyword research, and link and competitor analysis. However, it also has plenty of unique tools so I focused on them a bit harder here.
First, when you sign up for the 7-day free trial, the platform asks you if you’re using it as an agency or a brand. I picked “brand” (also suitable for individuals) and the platform took me to the onboarding page to set up my project.
Also, you do need to give your credit card details, which I’m always wary of, but I didn’t have any issues cancelling later.
It guides you through the steps and lets you research the tools, connect to GSC, GBP, and GA4, and pick additional services such as additional link building packages and local data aggregation.
The company also sends you a step-by-step onboarding email sequence during the trial, and the support is highly responsive, so this part is a plus for me.
For more solo research, there’s a Knowledge Base available, too.
The dashboard has a dark theme and a very modern look. While it isn’t the most important thing, it can be refreshing compared to tools that have a Windows XP-era aesthetic.
The next thing I tested was the flagship automation tools. What stood out first is how much automation it offers beyond a typical SEO dashboard. The OTTO ecosystem—including OTTO SEO, OTTO PPC, OTTO Agent, and OTTO Implementation Services—feels more like an AI operations team than a set of tools.
So what does OTTO SEO do?
OTTO SEO monitors different issue categories, including technical fixes, content optimization, schema markup, instant indexing, GBP optimization, link building, and digital PR. You get 24/7 tracking of issues, and not just recommendations on how to fix them. You see all of them in the dashboard, choose what to execute, and once you approve changes, OTTO SEO implements them instantly on your site, no matter the CMS.
However, it’s clearly a new tool and needs a few loose ends tied up, given that it got a bit buggy. Still, I’m curious to see where they go with it next.
The combination of site auditing and automation is one of the platform’s main selling points, and I can tell why. Combined with OTTO SEO, you get to monitor and fix issues with more efficiency and less technical knowledge required.
The overview shows you how your site’s health changes over time, and it’s not much different than standard technical SEO tools at first glance.
So far, OTTO SEO has left the strongest impression. Instead of just giving recommendations, it lets you implement fixes directly from the dashboard, and it covers a really wide range of tasks. For agencies, this makes auditing multiple sites much more manageable, and the pricing scales so adding more sites actually gets cheaper per site.
The platform provides the Keyword Research tool, the Keyword Gap Tool, the Keyword Rank Tracker, and the Keyword Magic Tool for finding related terms. I first tested the Keyword Magic Tool by entering a seed keyword and selecting a target location. It returned related terms with volume, difficulty, and search intent. Then I tried the Keyword Gap Tool, which lets you compare your site against up to five competitors. It highlighted ranking gaps, shared terms, and unique opportunities, and it organized them into Gap, Opportunities, and Unique Keywords.
The platform is better known for its rank tracking, as it gives you a choice to really narrow the rank tracking location down, and it’s directly connected to GSC, so you have a reliable overview of where you stand.
Search Atlas puts a strong focus on content, with a full pipeline that covers everything from research to optimization. The Topical Map Generator is where you start: you enter a topic, choose clusters, and set how many long-tail keywords and blog titles to generate. It helps connect themes, guide internal linking, and keep topical consistency across a site.
I also like the Content Planner, which is especially useful for agencies managing multiple clients or freelancers trying to save time. You input a seed keyword, homepage URL, and region, and it generates keyword clusters with volume, competition, and search intent to guide writing priorities.
The platform’s on-page audit works across large numbers of pages, checking meta data, keyword use, and other on-page signals in a single view—great for bigger sites. Scholar is an interesting addition: it scores content and competitors on ranking factors like entities, clarity, and factual language. Some of these metrics take time to understand, but it’s a unique angle for assessing content quality, and it’s been confirmed through Search Atlas research based on Google Leaks.
The platform has three main backlink tools: the Backlink Research Tool, the Backlink Gap Analysis Tool, and the Backlink Profile Comparison Tool.
The Backlink Research Tool analyzes backlinks by domain, subdomain, or specific URL, showing linking domains, anchor text patterns, link types, and page-level metrics. For profile comparison, you get to analyze up to six domains at once, side by side, with pretty nice visualizations.
In the same Site Metrics section, there’s a solid set of competitor overview and research tools. Some are standard tools that look similar to Ahrefs Site Explorer, but with additional features. For example, Search Atlas has its own authority metric, Domain Power, and research so far shows it’s more accurate in predicting actual rankings. This is primarily useful for link building.
Also, you see other authority metrics, traffic, keywords, LLM visibility, and an analysis based on Holistic SEO, which the founder of Search Atlas is a great proponent of.
LLM Visibility is a part of Site Metrics, but it gets a separate section given that it’s becoming a highly necessary feature, and not all platforms have it. The tool tracks your brand across AI-powered search tools like ChatGPT, Gemini, and Perplexity. It shows brand mentions, sentiment, share of voice, and ranking in AI answers.
Also, the company’s Local SEO Heatmaps let you track how you rank in any location with a lot of customization, from area size to map shape.
I heard a lot of users pick Search Atlas because of its affordable data aggregator, which gives you the 5 biggest data aggregators with a discount if you use all of them. This is cheaper than local SEO specialized tools.
You also get to create cloud stacks automatically, and easily distribute press releases with the help of AI, which is excellent for boosting your authority.
Another specialty of Search Atlas is LLM Quest. With this tool, you improve your visibility in LLMs as it lets you find their sources for a query and contact the site directly to build links with them, and hopefully, end up in the LLM’s knowledge base.
IMO, this will come in handy in 2026 if AI browsers start really taking off, although it’s also a top feature now.
I tested the Search Atlas Report Builder and found it useful for pulling all SEO data into one place. It connects to Google Search Console, GA4, Rank Tracker, Backlinks, and Local Heat Maps, so I could combine everything into a single client report. The drag-and-drop layout makes it easy to customize sections, add a logo, and adjust widgets. I liked that I could schedule automatic reports, and the AI summary really helps clients who don’t have time to get into the details.
Search Atlas has a solid ranking on G2 (4.7/5) and Capterra (4.8/5), and mixed but mostly positive reviews on Reddit.
Also, a common complaint was that Deep Freeze (keeping the OTTO SEO changes after cancelling) was paid. I checked, and it is now free as the company decided to pay attention to the complaints.
Starter
Growth
Pro
$99/month
$199/month
$399/month
1 OTTO SEO Project, 10 OTTO Google Ads campaigns, 3 GBP Galactic projects, 2 user seats, 2000 tracked keywords, 5 GSC projects
2 OTTO SEO projects, 10 OTTO Google Ads campaigns, 10 GBP Galactic projects, 3 user seats, 3500 tracked keywords, 15 GSC projects
4 OTTO SEO projects, 10 OTTO Google Ads campaigns, 25 GBP Galactic projects, 5 user seats, 6000 tracked keywords, unlimited GSC projects
There is also an Enterprise Plan with custom pricing and quotas. Also, additional OTTO SEO activations scale in price: $99 per site initially, dropping per site as volume increases. This makes the platform highly affordable for enterprises.
Overall, the tool is cheaper than its biggest competitors and offers plenty of integrated tools that others sell as costly add-ons. For example, the report-building tool is $999 per year, while here, reporting is integrated and comes with the price.
Let’s look at the two biggest ones, as the platform claims it can replace them.
After testing both, I’d say Semrush feels like the safer, more established choice, while Search Atlas focuses on automation and speed.
Semrush impressed me with its massive keyword database, long historical data, and detailed competitive intelligence. It’s the go-to option for large companies that need deep market research and advanced PPC features. However, it’s expensive, takes time to learn, and offers little automation, so most tasks still require manual setup.
Search Atlas, on the other hand, feels more modern. Its OTTO AI handles audits, on-page fixes, and campaign setup automatically, which is a serious timesaver. It integrates directly with WordPress and it’s much more affordable. Still, its keyword database is smaller, the platform is newer and can be buggy, and reviews are mixed.
In short, Semrush gives more data depth, while Search Atlas delivers faster automation and better value for teams that want to move quickly.
Ahrefs stands out for its massive keyword and backlink databases, visual reports, and precise competitor analysis. It’s great for users who want to control every step manually. The tradeoff is that it’s expensive, especially for enterprise plans, and it requires more hands-on time to manage.
Search Atlas feels built for efficiency. Its OTTO SEO agent automates content optimization, technical audits, and internal linking, which removes a lot of manual work. It also includes local SEO tools and real-time tracking, and its entry plans cost less than Ahrefs. However, its data coverage is smaller, and automation sometimes misses finer analytical detail.
I’d say Ahrefs is the stronger option for data depth, while Search Atlas is better for automation and workflow speed.
After testing Search Atlas, I can say it’s one of the more ambitious AI SEO platforms I’ve tried. The OTTO tools let you act on insights directly, handling SEO, PPC, and content tasks automatically. Features like the Site Auditor, Content Genius, and LLM Visibility add useful depth, and the content pipeline works well for freelancers and agencies managing multiple clients.
The platform has some drawbacks. The interface can be confusing at first; there is a learning curve, and occasional bugs appear. OTTO automation is powerful but requires trust since it makes changes directly on your site.
Pricing starts at $99/month and includes many tools that competitors sell separately. For anyone looking for automation, centralized management, and scalable SEO, Search Atlas delivers strong value and is worth trying.
Meet Asim, the maverick of tech news reporting, renowned for his unconventional flair and unapologetic embrace of personal style. Branded by some as “lazy,” he defiantly wears this label as a badge of honor, championing efficiency over needless hustle. Across various digital platforms, he weaves tales of technological evolution, infusing each narrative with a distinct, robotic touch (cough cough.). :)
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12 Best SEO Tools for November 2025 (Used by Our Team Daily) – Backlinko
/in AI Search, website SEO, Website Traffic/by Team ZYT12 Best SEO Tools for November 2025 (Used by Our Team Daily) Backlinko
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True North Social Launches a Guide on How to Develop an Effective SEO Marketing Strategy – Pensacola News Journal
/in AI Search, website SEO, Website Traffic/by Team ZYTWritten by
CULVER CITY, CA – November 07, 2025 – PRESSADVANTAGE –
True North Social, a full-service digital marketing agency based in Los Angeles, has released a comprehensive guide designed to help businesses and marketers build robust foundations for online growth and visibility. The new resource provides a step-by-step framework for developing effective search engine optimization strategies tailored to different industries and business sizes.
The guide addresses critical challenges faced by businesses navigating the complex landscape of search engine optimization. It offers practical, data-driven insights that support long-term success in search engine rankings, drawing from the agency’s extensive experience helping brands increase organic traffic and conversions across diverse market sectors.
The comprehensive resource covers essential components of SEO strategy development, including keyword research methodologies, content optimization techniques, technical SEO implementation, and performance measurement frameworks. Each section provides actionable guidance that businesses can implement immediately, regardless of their current level of digital marketing expertise.
“Businesses today face unprecedented competition for online visibility, and many struggle to understand where to begin with search engine optimization,” said Sophia Williams, Executive Assistant at True North Social. “This guide breaks down complex SEO concepts into manageable steps, empowering business owners and marketing teams to take control of their online presence and drive meaningful results.”
The guide reflects True North Social’s commitment to making advanced marketing knowledge more accessible to businesses of all sizes. By sharing proven methodologies and industry best practices, the agency aims to democratize access to professional-grade SEO strategies that were previously available only through expensive consulting engagements.
The resource emphasizes the importance of integrating SEO strategies with broader digital marketing initiatives, including social media management, content creation, and web development. This holistic approach ensures that businesses develop cohesive online presences that resonate with both search engines and human audiences.
The release of this guide reinforces the agency’s position as a thought leader in SEO strategy development. It represents a significant contribution to the digital marketing community, providing businesses with the tools and knowledge needed to improve their online performance, brand visibility, and customer engagement.
“For businesses seeking additional support, readers can visit our website to explore our full range of digital marketing services,” continued Williams. This guide serves as both a standalone resource and an introduction to the comprehensive solutions available through professional partnership.
True North Social specializes in delivering integrated digital marketing solutions that combine search engine optimization with social media marketing, pay-per-click advertising, and web design. The agency works with businesses across various industries, developing customized strategies that align with specific business objectives and market conditions. Through its combination of technical expertise and creative innovation, the agency has established itself as a trusted partner for brands seeking to enhance their digital presence and drive sustainable growth.
###
For more information about True North Social – Los Angeles, contact the company here:
True North Social – Los Angeles
Sophia Williams
3106945655
sophia@truenorthsocial.com
5855 Green Valley Cir #109, Culver City, CA 90230
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Google Ads boosts accuracy in advertiser account suspensions
/in SEO/by Team ZYTGoogle says it’s dramatically cut down on mistaken advertiser suspensions — a long-standing frustration for many legitimate marketers using its platform.
By the numbers:
Why we care. Advertisers depend on uninterrupted access to Google Ads to reach customers and drive revenue. Erroneous suspensions can derail campaigns and business operations, especially for small and mid-size advertisers.
How they did it:
The big picture. Google Ads processes millions of advertiser accounts globally and faces constant threats from scammers and policy violators. Balancing enforcement with fairness has been a persistent challenge — one the company hopes these AI-driven improvements will finally stabilize.
Dig Deeper. Statement from Google Ads Liaison Ginny Marvin.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
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