We understand how distressing the spread of non-consensual intimate imagery (NCII) is for those affected by this form of abuse. That’s why we have long invested in ways to protect people from this content on Search. Today, we’re deepening our investment in fighting NCII by developing a new partnership with StopNCII.org, which is part of the UK-based charity South West Grid for Learning (SWGfL). This partnership will build on our existing protections to create more scalable solutions for victims affected by this content.
Our existing tools allow people to request the removal of NCII from Search, and we’ve continued to launch ranking improvements to reduce the visibility of this type of content. We have also heard from survivors and advocates that given the scale of the open web, there’s more to be done to reduce the burden on those who are affected by it. Over the next few months, we will begin using StopNCII’s hashes, which are digital fingerprints of images and videos, to proactively identify and remove content which violates our policy against NCII.
StopNCII.org helps adults protect their private images from being shared online without their permission. Adults concerned about intimate image abuse can use StopNCII.org to create a unique identifier (also known as a “hash” or digital fingerprint) representing their intimate imagery. These hashes are shared with participating companies, who can use them to detect corresponding imagery that violates their NCII policy and remove it from their platform or service.
As part of our long-term commitment to creating a safer online environment, we look forward to bringing together policymakers, industry leaders and civil society at today’s NCII London Summit to help to continue the dialogue about how we can best empower survivors and work together to combat this issue across the web.
https://zoomyourtraffic.com/wp-content/uploads/2025/09/wp-header-logo-44.png338600Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-09-17 16:22:512025-09-17 16:22:51Developing a new partnership to combat non-consensual intimate imagery on Search
| Source: Otterly.AIOtterly.AI Vienna, Austria, Sept. 16, 2025 (GLOBE NEWSWIRE) — Otterly.AI, the award-winning AI Search Monitoring Tool trusted by SEO professionals, today announced the launch of its GEO (Generative Engine Optimization) Audit Tool, a first-of-its-kind AI visibility checklist designed to help marketers and SEO teams quickly understand how their brand is performing across the rapidly evolving world of AI-powered search. A New Standard for Generative Engine Optimization With generative search platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot increasingly shaping consumer discovery, SEO teams need new methods to evaluate visibility. Otterly.AI’s GEO Audit Tool provides a clear framework for: “Generative Engine Optimization is the next frontier for SEO,” said Thomas Peham, CEO of Otterly.AI. “Our GEO Audit Tool gives SEO professionals a simple but powerful way to audit, benchmark, and improve their AI visibility, ensuring they don’t get left behind as search evolves.” Why This Matters Interested parties can learn more about Otterly.AI’s GEO Audit tool here: https://otterly.ai/blog/geo-audit/. About Otterly.AI Otterly.AI is an AI Search Monitoring and optimization platform built for the future of search. It enables brands and SEO professionals to automatically monitor where they show up, what’s being said about them, and which websites get cited—across new and evolving AI search platforms. Trusted by thousands of marketing and SEO experts, Otterly.AI helps users turn visibility into action. Media Contact: Email: hello@otterly.ai Phone: +43 676 65 69 192
| Source: Otterly.AIOtterly.AI Vienna, Austria, Sept. 16, 2025 (GLOBE NEWSWIRE) — Otterly.AI, the award-winning AI Search Monitoring Tool trusted by SEO professionals, today announced the launch of its GEO (Generative Engine Optimization) Audit Tool, a first-of-its-kind AI visibility checklist designed to help marketers and SEO teams quickly understand how their brand is performing across the rapidly evolving world of AI-powered search. A New Standard for Generative Engine Optimization With generative search platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot increasingly shaping consumer discovery, SEO teams need new methods to evaluate visibility. Otterly.AI’s GEO Audit Tool provides a clear framework for: “Generative Engine Optimization is the next frontier for SEO,” said Thomas Peham, CEO of Otterly.AI. “Our GEO Audit Tool gives SEO professionals a simple but powerful way to audit, benchmark, and improve their AI visibility, ensuring they don’t get left behind as search evolves.” Why This Matters Interested parties can learn more about Otterly.AI’s GEO Audit tool here: https://otterly.ai/blog/geo-audit/. About Otterly.AI Otterly.AI is an AI Search Monitoring and optimization platform built for the future of search. It enables brands and SEO professionals to automatically monitor where they show up, what’s being said about them, and which websites get cited—across new and evolving AI search platforms. Trusted by thousands of marketing and SEO experts, Otterly.AI helps users turn visibility into action. Media Contact: Email: hello@otterly.ai Phone: +43 676 65 69 192
Today, we’re launching a new experimental Google app for Windows in Labs to help you find what you need, faster.
Now you can search without switching windows or interrupting your flow. Whether you’re writing in a doc or in the middle of a game, just press Alt + Space to instantly search for information from your computer files, installed apps, Google Drive files — and of course, the web.
With Google Lens built in, you can select and search anything on your screen, making it easy to translate images or text, get help with homework problems and more. You can also get deeper AI-powered responses in AI Mode and keep exploring with follow-up questions and helpful links.
https://zoomyourtraffic.com/wp-content/uploads/2025/09/wp-header-logo-41.png337600Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-09-16 18:22:242025-09-16 18:22:24We’re launching a new Google app for Windows experiment in Labs.
In the evolving world of digital marketing, search engine optimization (SEO) remains a cornerstone for businesses aiming to capture organic traffic and build lasting online presence. As we approach 2025, industry experts are highlighting a shift toward AI-integrated strategies that prioritize user intent over traditional keyword stuffing. According to insights from Exploding Topics, AI Overviews in search results are transforming how information is delivered, compiling summaries from multiple sources to provide quick, comprehensive answers without requiring users to click through websites. This change demands marketers to adapt by creating content that not only ranks but also serves as a reliable source for AI algorithms. For instance, focusing on high-quality, authoritative content that demonstrates expertise is crucial, as emphasized in guidelines from Google’s E-E-A-T framework—now expanded to include experience. AI’s Role in Reshaping Search Dynamics Looking deeper, the integration of artificial intelligence isn’t just altering search engines; it’s redefining content creation itself. Publications like WordStream report that zero-click searches are on the rise, with only about 36% of searches leading to clicks on non-Google properties, based on recent clickstream data. This trend underscores the need for strategies that optimize for featured snippets and AI-generated responses, ensuring visibility even when users don’t visit the site. Marketers are advised to leverage tools for hybrid content creation, where AI assists in outlining but human expertise refines the final output. Backlinko suggests incorporating voice search optimization, as conversational queries grow with devices like smart assistants, pushing for natural language processing in keyword research. Adapting to User-Centric Optimization Beyond AI, 2025 trends point to a stronger emphasis on user experience and behavioral signals. Experts from Exposure Ninja note that search engines are prioritizing relevance and intent, rewarding sites that offer seamless mobile experiences and fast loading times. This includes technical SEO enhancements like optimizing for Core Web Vitals, which measure loading performance, interactivity, and visual stability. Community engagement is another rising pillar, with strategies shifting toward building authority through social proof and backlinks from trusted sources. Posts on X from SEO influencers like Matt Diggity highlight entity optimization for large language models, ensuring content aligns with contextual understanding rather than mere keywords. Strategic Priorities for Competitive Edge To stay ahead, businesses should focus on local SEO and personalized search, as detailed in Search Engine Land. Regularly updating local listings and using AI to target specific queries can boost visibility in fragmented search environments. Moreover, integrating SEO with other digital channels, such as social media optimization, is essential, as Neil Patel’s X posts indicate billions of daily searches across platforms beyond Google. Data from TheeDigital reinforces the importance of E-E-A-T, urging creators to infuse personal experiences into content for trustworthiness. As AI tools become ubiquitous, ethical use is key—starting with AI for analysis but finalizing with human insight to avoid penalties from over-optimization. Navigating Challenges and Opportunities Challenges abound, including the potential for reduced traffic from AI summaries, but opportunities lie in diversifying strategies. FourFront predicts mobile-first approaches and machine learning will dominate, with ChatGPT’s rapid adoption signaling broader AI acceptance in marketing workflows. Recent news on X, such as discussions from Connor Gillivan, outline comprehensive SEO campaigns encompassing technical foundations like site speed and modern UX, evolving into content that resonates across AI platforms. For education brands, as covered in London Daily News, SEO is pivotal for reaching students via optimized resources and courses. Future-Proofing SEO Investments Ultimately, 2025’s SEO success hinges on agility and a user-first mindset. By blending AI efficiencies with authentic storytelling, as advised in Semrush’s blog on SEO marketing, businesses can navigate algorithm updates and sustain growth. Cross-functional collaborations, per WebProNews, will be vital for scaling efforts, ensuring SEO aligns with broader digital goals. As search behaviors evolve with social media rivals like TikTok, optimizing for hashtags and voice search becomes imperative, echoing sentiments in WebProNews reports. Embracing these trends positions marketers not just to survive, but to thrive in an AI-driven era. Subscribe for Updates The latest news and headlines for marketing leaders. Help us improve our content by reporting any issues you find. Get the free daily newsletter read by decision makers Get our media kit Deliver your marketing message directly to decision makers.
https://zoomyourtraffic.com/wp-content/uploads/2025/09/wp-header-logo-40.png7681024Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-09-16 18:20:302025-09-16 18:20:302025 SEO Trends: AI Integration, User Intent, and E-E-A-T Focus – WebProNews
https://zoomyourtraffic.com/wp-content/uploads/2025/09/wp-header-logo-39.png14002500Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-09-16 07:20:082025-09-16 07:20:08Generative Engine Optimization (GEO): How to Win in AI Search – Backlinko
This guide gives you a clear framework to track, measure, and optimize every lead source so you can double down on what works and cut what doesn’t. Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. Learn how to craft better prompts, choose topics that rank, and infuse every AI-assisted piece with authority and trust. Learn how to craft better prompts, choose topics that rank, and infuse every AI-assisted piece with authority and trust. Learn how to craft better prompts, choose topics that rank, and infuse every AI-assisted piece with authority and trust. Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions. Google appears to have disabled or is testing the removal of the &num=100 URL parameter that shows 100 results per page. Reports of the change began around September 10, and quickly spread through the SEO community as rank-tracking tools showed disruptions. Google hasn’t yet issued a public statement. The &num=100 parameter has long been used to retrieve 100 results in one request. Over the weekend, practitioners noticed that forcing 100 results often no longer works, and in earlier tests it worked only intermittently, which suggested a rollout or experiment. @tehseoowner reported on X: Google has seemingly removed the ability to do &num=100, can anyone confirm? If you use the parameter, only 2 pages show. This “2 pages” filter has been tested for a year, but usually if you clicked to page 2 they have the rest the top 100. Now it shows nothing after page 2. — SEOwner (@tehseowner) September 11, 2025
Keyword Insights wrote: ‼️ Google has killed the n=100 SERP parameter. Instead of 1 request for 100 SERP results, it now takes 10 requests (10x the cost). This impacts Keyword Insights’ rankings module. We’re reviewing options and will update the platform soon. — Keyword Insights (@keywordinsights) September 14, 2025
https://zoomyourtraffic.com/wp-content/uploads/2025/09/wp-header-logo-37.png00Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-09-15 09:16:422025-09-15 09:16:42Top SEO Agency UltraSEOSolutions Celebrates 16 Years of Industry Awards and Proven Rankings, Enhances SEO Services for E-E-A-T and AI Search Dominance – TradingView
“We can get away with this because we are Brand Y”. I heard this too many times in my career. The days when brands could rely on authority or legacy to secure top rankings are over. Visibility is no longer solely about who you are but about how relevant you are to a user’s intent in the moment. Algorithms, AI assistants, and shifting discovery behaviours have rewritten the rules: you don’t rank because you matter, you rank because you’re relevant… and also because you matter. Organic search is no longer a channel, but a user behaviour we build products around. This was the key idea I wanted to share with my audience at the Digital Marketing World Forum this year, and it is the idea behind my book “SEO as a distribution game”. When we understand that search is a reflection of intent, it becomes natural that the days of optimising for just Google’s blue links are behind us. Today’s users discover content through AI assistants, TikTok feeds, voice searches, marketplace queries, and rarely with a simple typed keyword. Moreover, the user funnel is becoming almost a perfect loop: users search on LLMs, which in turn rely on Google results, and then users often return to Google to validate or go deeper. This creates a circular dependency where both platforms feed each other, reinforcing Google’s role while shaping how LLMs surface answers. This fragmented discovery journey, accelerated by generative AI and privacy-first policies, demands a new playbook. SEO is no longer just technical or keyword-focused; brand recognition and engagement become critical for the success of any business. Brands must be where their audiences are. Organic is now a strategic distribution engine for visibility and growth across digital surfaces. If you want to rank and be discoverable by your customers, your brand needs to matter across the web, and your services or products must be relevant. I’ve been lucky to collaborate closely with Product teams, and when SEO aligns with Product, it stops seeking permission and starts delivering real impact. In recent years, leading SEO at Eventbrite and now Organic Marketing Growth at Busbud, I’ve witnessed the power of distribution. Eventbrite has been distributing its content to platforms where its audience is active, by working with Google, TikTok, Spotify… At Busbud, we are now attacking the Google space and the recent Google Bus space, but we know our users seek information across searchable platforms, not only on Google. Today, users need to genuinely love you and your products or services. If the new organic search is about relevance, then the playbook to succeed must evolve as well. Relevance today goes far beyond keywords. Stop thinking about content and blog posts. Consider your audience and brand, and how your brand, product, and content align with genuine user intent across various discovery channels. This is about your message and the format of the message. Let me try to summarise this concept in 5 points: Your site is not the only touchpoint that matters. If your audience is searching on TikTok, Amazon, Reddit, or AI assistants, you need to show up there with the right content – in the right format – that answers their intent. Being relevant means being present where your users are. Stop chasing long lists of keywords and start mapping the problems your customers are trying to solve. When your content, product, or experience solves the underlying problem better than anyone else, relevance follows naturally, regardless of the channel. Keywords can be a good way to find out what problems users are trying to solve, but they shouldn’t define the copy or the message you will put out there. Users rarely stop after the first answer. They cross-check, compare, and validate. Make sure your brand builds trust through consistent messaging, transparent proof points (reviews, case studies, testimonials), and credible partnerships. That trust is what converts validation into action. SEO needs to be approached in terms of cost per acquisition, return on investment, and profit contribution. Just like paid media, SEO requires spend – whether on content, tech, or distribution. Track impact at the revenue level, not the ranking level or just traffic. That’s how you’ll defend your budgets in times of cuts. Relevance is achieved by integrating SEO within different parts of the business. You know what they say: Product shapes user experience, Marketing amplifies reach, and SEO ensures visibility. The brands that succeed are those where these teams align on a shared growth model. Without that, SEO remains tactical rather than transformational. Everyone is panicking. Some more than others, but all of us, at some point, panicked with the most recent rise of AI and LLMs. Teams are feeling the pressure to find solutions to problems that are unclear or not identified. Leaders across industries are facing the same pressure: shrinking budgets and increasing scrutiny on every line of investment. Teams can no longer ask for resources based on activity or historical precedent. Leadership needs a clear justification of why an investment matters, what outcomes it will deliver, and how it ties directly to business revenue. For SEOs, this demands a fundamental mindset shift. The days of reporting on rankings and traffic as proof of success are behind us. Senior leadership isn’t interested in vanity metrics! They expect – because they need it – to see profitability, efficiency, and clear return on investment. SEO must be treated with the same rigour as a paid channel: there is a cost to running it, and that cost must be justified with measurable revenue impact. In other words, SEO teams must start speaking the language of business. By connecting organic performance directly to revenue, margin, and long-term growth, we transform SEO from a “nice to have” into a core driver of profitability that deserves its seat at the table – even in times of budget cuts. This August, I had the privilege of joining the State of Play panel at Aviva’s headquarters in London. The big question on everyone’s mind: to panic or not to panic? What became clear is that even among dozens of experienced professionals and leading experts, no one had a definitive answer. If that group felt uncertain about which tactics to adopt, it’s safe to say the wider industry is facing the same reality. Right now, no one has a clear roadmap for where we’ll land or how best to prepare for the future. There is consensus on two points: the pressure is real, and a shift in mindset is urgent. But when it comes to navigating this new era of LLMs, the truth is: we’re all still figuring it out. Despite the noise, AI hasn’t killed Google – and it’s unlikely to. The real story in search isn’t LLMs stealing market share, it’s the rapid expansion and fragmentation of search surfaces. Datos’ Q2 report revealed YouTube searches have tripled year-on-year, Pinterest searches have doubled, and Reddit searches are up 30%. Meanwhile, LLM prompt growth remains modest, with early signs suggesting that the more people use LLMs, the more they still turn back to Google. The lesson here is clear: don’t fall into AI panic. Instead, step back and think about how to build distributed influence across all these surfaces. That means SEO can’t sit in isolation. The smarter play is to focus on adaptability: optimise owned content entities for inclusion in LLMs and new AI search features like Google’s Overviews, while applying proven SEO principles: technical foundations, schema, and information architecture. Have presence and be relevant across platforms like TikTok, YouTube, and Reddit. This is a massive opportunity for SEO leaders: with all eyes on search, use the attention to reclaim your seat at the table, push for an integrated content strategy, and secure the investment needed to drive discoverability. By 2026, the winners will be the teams that break silos, work as one, and deliver the right information in the right places for their audiences.
Mark your calendar for these stimulating events and prepare to be inspired. Save the dates for the Open Days of your preferred ExecutiveEducation programs. Don’t miss out! Mark your calendars for upcoming MBA events and programmes. Don’t miss out on these valuable opportunities! None of the information on this website is investment or financial advice. The European Business Review is not responsible for any financial losses sustained by acting on information provided on this website by its authors or clients. No reviews should be taken at face value, always conduct your research before making financial commitments. This will close in 15 seconds
https://zoomyourtraffic.com/wp-content/uploads/2025/09/wp-header-logo-36.png483724Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-09-14 22:16:002025-09-14 22:16:00The New Organic Search: You Don’t Rank Because You Matter – You Rank Because You’re Relevant – The European Business Review
SEO Becomes Essential for Small Manufacturing Companies in 2025, Says Cazbah – openPR.com
/in AI Search, website SEO, Website Traffic/by Team ZYTPermanent link to this press release:
All 5 Releases
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Developing a new partnership to combat non-consensual intimate imagery on Search
/in Google, Online Marketing, website SEO/by Team ZYTWe understand how distressing the spread of non-consensual intimate imagery (NCII) is for those affected by this form of abuse. That’s why we have long invested in ways to protect people from this content on Search. Today, we’re deepening our investment in fighting NCII by developing a new partnership with StopNCII.org, which is part of the UK-based charity South West Grid for Learning (SWGfL). This partnership will build on our existing protections to create more scalable solutions for victims affected by this content.
Our existing tools allow people to request the removal of NCII from Search, and we’ve continued to launch ranking improvements to reduce the visibility of this type of content. We have also heard from survivors and advocates that given the scale of the open web, there’s more to be done to reduce the burden on those who are affected by it. Over the next few months, we will begin using StopNCII’s hashes, which are digital fingerprints of images and videos, to proactively identify and remove content which violates our policy against NCII.
StopNCII.org helps adults protect their private images from being shared online without their permission. Adults concerned about intimate image abuse can use StopNCII.org to create a unique identifier (also known as a “hash” or digital fingerprint) representing their intimate imagery. These hashes are shared with participating companies, who can use them to detect corresponding imagery that violates their NCII policy and remove it from their platform or service.
As part of our long-term commitment to creating a safer online environment, we look forward to bringing together policymakers, industry leaders and civil society at today’s NCII London Summit to help to continue the dialogue about how we can best empower survivors and work together to combat this issue across the web.
source
Award-Winning AI Search Monitoring Platform Otterly.AI – GlobeNewswire
/in AI Search, website SEO, Website Traffic/by Team ZYT| Source: Otterly.AI Otterly.AI
Vienna, Austria, Sept. 16, 2025 (GLOBE NEWSWIRE) — Otterly.AI, the award-winning AI Search Monitoring Tool trusted by SEO professionals, today announced the launch of its GEO (Generative Engine Optimization) Audit Tool, a first-of-its-kind AI visibility checklist designed to help marketers and SEO teams quickly understand how their brand is performing across the rapidly evolving world of AI-powered search.
A New Standard for Generative Engine Optimization
With generative search platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot increasingly shaping consumer discovery, SEO teams need new methods to evaluate visibility. Otterly.AI’s GEO Audit Tool provides a clear framework for:
“Generative Engine Optimization is the next frontier for SEO,” said Thomas Peham, CEO of Otterly.AI. “Our GEO Audit Tool gives SEO professionals a simple but powerful way to audit, benchmark, and improve their AI visibility, ensuring they don’t get left behind as search evolves.”
Why This Matters
Interested parties can learn more about Otterly.AI’s GEO Audit tool here: https://otterly.ai/blog/geo-audit/.
About Otterly.AI
Otterly.AI is an AI Search Monitoring and optimization platform built for the future of search. It enables brands and SEO professionals to automatically monitor where they show up, what’s being said about them, and which websites get cited—across new and evolving AI search platforms. Trusted by thousands of marketing and SEO experts, Otterly.AI helps users turn visibility into action.
Media Contact:
Email: hello@otterly.ai
Phone: +43 676 65 69 192
source
Award-Winning AI Search Monitoring Platform Otterly.AI Launches Generative Engine Optimization (GEO) Audit Tool to Maximize AI Chatbot Visibility – GlobeNewswire
/in AI Search, website SEO, Website Traffic/by Team ZYT| Source: Otterly.AI Otterly.AI
Vienna, Austria, Sept. 16, 2025 (GLOBE NEWSWIRE) — Otterly.AI, the award-winning AI Search Monitoring Tool trusted by SEO professionals, today announced the launch of its GEO (Generative Engine Optimization) Audit Tool, a first-of-its-kind AI visibility checklist designed to help marketers and SEO teams quickly understand how their brand is performing across the rapidly evolving world of AI-powered search.
A New Standard for Generative Engine Optimization
With generative search platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot increasingly shaping consumer discovery, SEO teams need new methods to evaluate visibility. Otterly.AI’s GEO Audit Tool provides a clear framework for:
“Generative Engine Optimization is the next frontier for SEO,” said Thomas Peham, CEO of Otterly.AI. “Our GEO Audit Tool gives SEO professionals a simple but powerful way to audit, benchmark, and improve their AI visibility, ensuring they don’t get left behind as search evolves.”
Why This Matters
Interested parties can learn more about Otterly.AI’s GEO Audit tool here: https://otterly.ai/blog/geo-audit/.
About Otterly.AI
Otterly.AI is an AI Search Monitoring and optimization platform built for the future of search. It enables brands and SEO professionals to automatically monitor where they show up, what’s being said about them, and which websites get cited—across new and evolving AI search platforms. Trusted by thousands of marketing and SEO experts, Otterly.AI helps users turn visibility into action.
Media Contact:
Email: hello@otterly.ai
Phone: +43 676 65 69 192
source
We’re launching a new Google app for Windows experiment in Labs.
/in Google, Online Marketing, website SEO/by Team ZYTToday, we’re launching a new experimental Google app for Windows in Labs to help you find what you need, faster.
Now you can search without switching windows or interrupting your flow. Whether you’re writing in a doc or in the middle of a game, just press Alt + Space to instantly search for information from your computer files, installed apps, Google Drive files — and of course, the web.
With Google Lens built in, you can select and search anything on your screen, making it easy to translate images or text, get help with homework problems and more. You can also get deeper AI-powered responses in AI Mode and keep exploring with follow-up questions and helpful links.
Try it for yourself by opting into the experiment in Labs.
source
2025 SEO Trends: AI Integration, User Intent, and E-E-A-T Focus – WebProNews
/in AI Search, website SEO, Website Traffic/by Team ZYTIn the evolving world of digital marketing, search engine optimization (SEO) remains a cornerstone for businesses aiming to capture organic traffic and build lasting online presence. As we approach 2025, industry experts are highlighting a shift toward AI-integrated strategies that prioritize user intent over traditional keyword stuffing. According to insights from Exploding Topics, AI Overviews in search results are transforming how information is delivered, compiling summaries from multiple sources to provide quick, comprehensive answers without requiring users to click through websites.
This change demands marketers to adapt by creating content that not only ranks but also serves as a reliable source for AI algorithms. For instance, focusing on high-quality, authoritative content that demonstrates expertise is crucial, as emphasized in guidelines from Google’s E-E-A-T framework—now expanded to include experience.
AI’s Role in Reshaping Search Dynamics
Looking deeper, the integration of artificial intelligence isn’t just altering search engines; it’s redefining content creation itself. Publications like WordStream report that zero-click searches are on the rise, with only about 36% of searches leading to clicks on non-Google properties, based on recent clickstream data. This trend underscores the need for strategies that optimize for featured snippets and AI-generated responses, ensuring visibility even when users don’t visit the site.
Marketers are advised to leverage tools for hybrid content creation, where AI assists in outlining but human expertise refines the final output. Backlinko suggests incorporating voice search optimization, as conversational queries grow with devices like smart assistants, pushing for natural language processing in keyword research.
Adapting to User-Centric Optimization
Beyond AI, 2025 trends point to a stronger emphasis on user experience and behavioral signals. Experts from Exposure Ninja note that search engines are prioritizing relevance and intent, rewarding sites that offer seamless mobile experiences and fast loading times. This includes technical SEO enhancements like optimizing for Core Web Vitals, which measure loading performance, interactivity, and visual stability.
Community engagement is another rising pillar, with strategies shifting toward building authority through social proof and backlinks from trusted sources. Posts on X from SEO influencers like Matt Diggity highlight entity optimization for large language models, ensuring content aligns with contextual understanding rather than mere keywords.
Strategic Priorities for Competitive Edge
To stay ahead, businesses should focus on local SEO and personalized search, as detailed in Search Engine Land. Regularly updating local listings and using AI to target specific queries can boost visibility in fragmented search environments. Moreover, integrating SEO with other digital channels, such as social media optimization, is essential, as Neil Patel’s X posts indicate billions of daily searches across platforms beyond Google.
Data from TheeDigital reinforces the importance of E-E-A-T, urging creators to infuse personal experiences into content for trustworthiness. As AI tools become ubiquitous, ethical use is key—starting with AI for analysis but finalizing with human insight to avoid penalties from over-optimization.
Navigating Challenges and Opportunities
Challenges abound, including the potential for reduced traffic from AI summaries, but opportunities lie in diversifying strategies. FourFront predicts mobile-first approaches and machine learning will dominate, with ChatGPT’s rapid adoption signaling broader AI acceptance in marketing workflows.
Recent news on X, such as discussions from Connor Gillivan, outline comprehensive SEO campaigns encompassing technical foundations like site speed and modern UX, evolving into content that resonates across AI platforms. For education brands, as covered in London Daily News, SEO is pivotal for reaching students via optimized resources and courses.
Future-Proofing SEO Investments
Ultimately, 2025’s SEO success hinges on agility and a user-first mindset. By blending AI efficiencies with authentic storytelling, as advised in Semrush’s blog on SEO marketing, businesses can navigate algorithm updates and sustain growth. Cross-functional collaborations, per WebProNews, will be vital for scaling efforts, ensuring SEO aligns with broader digital goals.
As search behaviors evolve with social media rivals like TikTok, optimizing for hashtags and voice search becomes imperative, echoing sentiments in WebProNews reports. Embracing these trends positions marketers not just to survive, but to thrive in an AI-driven era.
Subscribe for Updates
The latest news and headlines for marketing leaders.
Help us improve our content by reporting any issues you find.
Get the free daily newsletter read by decision makers
Get our media kit
Deliver your marketing message directly to decision makers.
source
Generative Engine Optimization (GEO): How to Win in AI Search – Backlinko
/in AI Search, website SEO, Website Traffic/by Team ZYTGenerative Engine Optimization (GEO): How to Win in AI Search Backlinko
source
Google Modifies Search Results Parameter, Affecting SEO Tools – Search Engine Journal
/in AI Search, website SEO, Website Traffic/by Team ZYTThis guide gives you a clear framework to track, measure, and optimize every lead source so you can double down on what works and cut what doesn’t.
Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.
Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.
Learn how to craft better prompts, choose topics that rank, and infuse every AI-assisted piece with authority and trust.
Learn how to craft better prompts, choose topics that rank, and infuse every AI-assisted piece with authority and trust.
Learn how to craft better prompts, choose topics that rank, and infuse every AI-assisted piece with authority and trust.
Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions.
Google appears to have disabled or is testing the removal of the
&num=100URL parameter that shows 100 results per page.Reports of the change began around September 10, and quickly spread through the SEO community as rank-tracking tools showed disruptions.
Google hasn’t yet issued a public statement.
The
&num=100parameter has long been used to retrieve 100 results in one request.Over the weekend, practitioners noticed that forcing 100 results often no longer works, and in earlier tests it worked only intermittently, which suggested a rollout or experiment.
@tehseoowner reported on X:
Google has seemingly removed the ability to do &num=100, can anyone confirm?
If you use the parameter, only 2 pages show. This “2 pages” filter has been tested for a year, but usually if you clicked to page 2 they have the rest the top 100. Now it shows nothing after page 2.
— SEOwner (@tehseowner) September 11, 2025
Keyword Insights wrote:
‼️ Google has killed the n=100 SERP parameter. Instead of 1 request for 100 SERP results, it now takes 10 requests (10x the cost). This impacts Keyword Insights’ rankings module. We’re reviewing options and will update the platform soon.
— Keyword Insights (@keywordinsights) September 14, 2025
Clark and others documented tools showing missing rankings or error states as the change landed.
Some platforms’ search engine results page (SERP) screenshots and daily sensors briefly stalled or displayed data gaps.
Multiple SEO professionals saw sharp declines in desktop impressions in Google Search Console starting September 10, with average position increasing accordingly.
Clark’s analysis connects the timing of those drops to the
&num=100change. He proposes that earlier desktop impression spikes were partly inflated by bots from SEO and AI analytics tools loading pages with 100 results, which would register many more impressions than a normal 10-result page.This is a community theory at this stage, not a confirmed Google explanation.
Over the past year, many teams reported rising impressions without matching clicks and associated that pattern with AI Overviews.
Clark argues the
&num=100change, and the resulting tool disruptions, offer an alternate explanation for at least part of that decoupling, especially on desktop where most rank tracking happens.This remains an interpretation until Google comments or provides new reporting filters.
Clark wrote about the shift after observing significant drops in desktop impressions across multiple accounts starting on September 10.
He wrote:
“… I’m seeing a noticeable decline in desktop impressions, resulting in a sharp increase in average position.
“This is across many accounts that I have access to and seems to have started around September 10th when the change first begun.”
Keyword Insights said:
“Google has killed the n=100 SERP parameter. Instead of 1 request for 100 SERP results, it now takes 10 requests (10x the cost). This impacts Keyword Insights’ rankings module. We’re reviewing options and will update the platform soon.”
Ryan Jones suggests:
“All of the AI tools scraping Google are going to result in the shutdown of most SEO tools. People are scraping so much, so aggressively for AI that Google is fighting back, and breaking all the SEO rank checkers and SERP scrapers in the process.”
Take a closer look at recent Search Console trends.
If you noticed a spike in desktop impressions in late 2024 or early 2025 without clicks, some of those impressions may have been driven by bots. Use the week-over-week changes since September 10 as a new baseline and note any substantial changes in your reporting.
Check with your rank-tracking provider. Some tools are still working with pagination or alternative methods, while others have had gaps and are now fixing them.
Google has been reached out to for comment, but hasn’t confirmed whether this is a temporary test or a permanent shift.
Tool vendors are already adapting, and the community is reevaluating how much of the ‘great decoupling’ story stemmed from methodology rather than user behavior.
We’ll update if Google provides any guidance or if reporting changes show up in Search Console.
Featured Image: Roman Samborskyi/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Top SEO Agency UltraSEOSolutions Celebrates 16 Years of Industry Awards and Proven Rankings, Enhances SEO Services for E-E-A-T and AI Search Dominance – TradingView
/in AI Search, website SEO, Website Traffic/by Team ZYTTop SEO Agency UltraSEOSolutions Celebrates 16 Years of Industry Awards and Proven Rankings, Enhances SEO Services for E-E-A-T and AI Search Dominance TradingView
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The New Organic Search: You Don’t Rank Because You Matter – You Rank Because You’re Relevant – The European Business Review
/in AI Search, website SEO, Website Traffic/by Team ZYT“We can get away with this because we are Brand Y”. I heard this too many times in my career. The days when brands could rely on authority or legacy to secure top rankings are over. Visibility is no longer solely about who you are but about how relevant you are to a user’s intent in the moment. Algorithms, AI assistants, and shifting discovery behaviours have rewritten the rules: you don’t rank because you matter, you rank because you’re relevant… and also because you matter.
Organic search is no longer a channel, but a user behaviour we build products around. This was the key idea I wanted to share with my audience at the Digital Marketing World Forum this year, and it is the idea behind my book “SEO as a distribution game”. When we understand that search is a reflection of intent, it becomes natural that the days of optimising for just Google’s blue links are behind us. Today’s users discover content through AI assistants, TikTok feeds, voice searches, marketplace queries, and rarely with a simple typed keyword.
Moreover, the user funnel is becoming almost a perfect loop: users search on LLMs, which in turn rely on Google results, and then users often return to Google to validate or go deeper. This creates a circular dependency where both platforms feed each other, reinforcing Google’s role while shaping how LLMs surface answers.
This fragmented discovery journey, accelerated by generative AI and privacy-first policies, demands a new playbook. SEO is no longer just technical or keyword-focused; brand recognition and engagement become critical for the success of any business. Brands must be where their audiences are. Organic is now a strategic distribution engine for visibility and growth across digital surfaces. If you want to rank and be discoverable by your customers, your brand needs to matter across the web, and your services or products must be relevant.
I’ve been lucky to collaborate closely with Product teams, and when SEO aligns with Product, it stops seeking permission and starts delivering real impact. In recent years, leading SEO at Eventbrite and now Organic Marketing Growth at Busbud, I’ve witnessed the power of distribution. Eventbrite has been distributing its content to platforms where its audience is active, by working with Google, TikTok, Spotify… At Busbud, we are now attacking the Google space and the recent Google Bus space, but we know our users seek information across searchable platforms, not only on Google.
Today, users need to genuinely love you and your products or services. If the new organic search is about relevance, then the playbook to succeed must evolve as well.
Relevance today goes far beyond keywords. Stop thinking about content and blog posts. Consider your audience and brand, and how your brand, product, and content align with genuine user intent across various discovery channels. This is about your message and the format of the message.
Let me try to summarise this concept in 5 points:
Your site is not the only touchpoint that matters. If your audience is searching on TikTok, Amazon, Reddit, or AI assistants, you need to show up there with the right content – in the right format – that answers their intent. Being relevant means being present where your users are.
Stop chasing long lists of keywords and start mapping the problems your customers are trying to solve. When your content, product, or experience solves the underlying problem better than anyone else, relevance follows naturally, regardless of the channel. Keywords can be a good way to find out what problems users are trying to solve, but they shouldn’t define the copy or the message you will put out there.
Users rarely stop after the first answer. They cross-check, compare, and validate. Make sure your brand builds trust through consistent messaging, transparent proof points (reviews, case studies, testimonials), and credible partnerships. That trust is what converts validation into action.
SEO needs to be approached in terms of cost per acquisition, return on investment, and profit contribution. Just like paid media, SEO requires spend – whether on content, tech, or distribution. Track impact at the revenue level, not the ranking level or just traffic. That’s how you’ll defend your budgets in times of cuts.
Relevance is achieved by integrating SEO within different parts of the business. You know what they say: Product shapes user experience, Marketing amplifies reach, and SEO ensures visibility. The brands that succeed are those where these teams align on a shared growth model. Without that, SEO remains tactical rather than transformational.
Everyone is panicking. Some more than others, but all of us, at some point, panicked with the most recent rise of AI and LLMs. Teams are feeling the pressure to find solutions to problems that are unclear or not identified.
Leaders across industries are facing the same pressure: shrinking budgets and increasing scrutiny on every line of investment. Teams can no longer ask for resources based on activity or historical precedent. Leadership needs a clear justification of why an investment matters, what outcomes it will deliver, and how it ties directly to business revenue. For SEOs, this demands a fundamental mindset shift.
The days of reporting on rankings and traffic as proof of success are behind us. Senior leadership isn’t interested in vanity metrics! They expect – because they need it – to see profitability, efficiency, and clear return on investment. SEO must be treated with the same rigour as a paid channel: there is a cost to running it, and that cost must be justified with measurable revenue impact.
In other words, SEO teams must start speaking the language of business. By connecting organic performance directly to revenue, margin, and long-term growth, we transform SEO from a “nice to have” into a core driver of profitability that deserves its seat at the table – even in times of budget cuts.
This August, I had the privilege of joining the State of Play panel at Aviva’s headquarters in London. The big question on everyone’s mind: to panic or not to panic?
What became clear is that even among dozens of experienced professionals and leading experts, no one had a definitive answer. If that group felt uncertain about which tactics to adopt, it’s safe to say the wider industry is facing the same reality. Right now, no one has a clear roadmap for where we’ll land or how best to prepare for the future. There is consensus on two points: the pressure is real, and a shift in mindset is urgent. But when it comes to navigating this new era of LLMs, the truth is: we’re all still figuring it out.
Despite the noise, AI hasn’t killed Google – and it’s unlikely to. The real story in search isn’t LLMs stealing market share, it’s the rapid expansion and fragmentation of search surfaces. Datos’ Q2 report revealed YouTube searches have tripled year-on-year, Pinterest searches have doubled, and Reddit searches are up 30%. Meanwhile, LLM prompt growth remains modest, with early signs suggesting that the more people use LLMs, the more they still turn back to Google.
The lesson here is clear: don’t fall into AI panic. Instead, step back and think about how to build distributed influence across all these surfaces. That means SEO can’t sit in isolation.
The smarter play is to focus on adaptability: optimise owned content entities for inclusion in LLMs and new AI search features like Google’s Overviews, while applying proven SEO principles: technical foundations, schema, and information architecture. Have presence and be relevant across platforms like TikTok, YouTube, and Reddit.
This is a massive opportunity for SEO leaders: with all eyes on search, use the attention to reclaim your seat at the table, push for an integrated content strategy, and secure the investment needed to drive discoverability. By 2026, the winners will be the teams that break silos, work as one, and deliver the right information in the right places for their audiences.
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