Download your cheat sheet and checklist to start building content that works harder. Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic. Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend. Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic. This template is your no-nonsense roadmap to a flexible, agile social media strategy. Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic. Google AI agents can now modify campaigns automatically, but advertisers at Marketing Live raised control concerns. Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give up too much human control. At Google Marketing Live, the company showcased three new AI agents. These tools can handle everything from creating campaigns to managing tasks across multiple platforms. However, the announcement raised questions from attendees about accountability and transparency. The reaction highlights growing tension in the industry. Platforms want more automation, while marketers worry about losing control of their accounts. This system makes changes to your campaigns without first asking for permission. It can: This tool finds insights and trends automatically. It also makes data exploration easier through simple visuals. The goal is to help marketers spot performance patterns without deep Analytics knowledge. This browser extension launches later this year. It manages tasks across multiple platforms, including: Marketing Advisor works across Google properties like Google Ads and Analytics. It also works on external websites and content management systems. Here’s a promotional video demonstrating these tools’ capabilities:
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by Joe Warnimont Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don’t believe I’ve ever seen him pop the hood and work on its engine. Then it struck me. Isn’t that how so many businesses and B2B marketers approach SEO? You’ll spend countless dollars and hours to make a website absolutely perfect for traditional search engines. Heck, much of my own time over the past 10 years has revolved around things like keyword density, alt tags, internal linking, meta tags, and schema. Unfortunately, all of those focus on cosmetic changes, not substance. Not authority, not trustworthiness—the very things AI-powered search tools, like ChatGPT, now look at. Luckily, you can make the shift from traditional SEO tactics to something more useful: artificial intelligence search optimization. I’ll walk you through what you need to know. When I think of traditional SEO, here’s what it mainly focuses on optimizing: These are all still important, but AI has shifted the dynamic. No longer can you only focus on those cosmetic details to gain an advantage. To help you understand the differences, I’ve put their core focuses side by side: B2B marketers must adapt optimization strategies and embrace a culture of building true domain authority with trust. I don’t think you should totally abandon the more “cosmetic” focus of traditional SEO, but you should simply spend less time optimizing for only visibility. The best way to view AI search optimization is to think of it as a digital credit score. In the financial sector, banking institutions evaluate the “creditworthiness” of a person interested in a loan based on various elements, such as account age, payment history, credit utilization, and so on. I’ve found that AI search engines focus on similar areas; but, instead of seeing whether a person can afford a car, they’re figuring out whether a website’s content should be shown in its AI responses. I’ve discovered that—much like with credit—authority and trust are the factors that mean the most for AI search engines. Below, I’ve outlined how to build that authority and trust to boost your “digital credit score.” The first step of establishing a solid relationship with AI search engines is to let them search your websites. Similar to making your website indexable, you want to give AI crawlers access to your content. Follow these steps to do so: Here’s what you can add to your robots.txt file to allow specific AI crawlers: User-agent: Bingbot Allow: / Or… User-agent: GPTBot Allow: / It’s like letting credit bureaus view your past financial habits. It’s possible to block access, but then you’re never building authority. Here’s the word to focus on: history. You’re writing a history for every website you optimize for AI search. I like to build that history with expertise, essentially showing AI search engines that I’ve put in the work to maintain a content schedule of quality over quantity. Here’s how I recommend building that history of expertise: AI search engines are becoming increasingly skilled at detecting genuine expertise. So, it’s risky to pump out eight shallow articles that don’t add much value to the Internet. You’re better off spending time on three or four expertly crafted pieces with credible citations. What’s the point of a credit score? In my eyes, it’s usually a way for financial institutions to vouch for you as a loan applicant. It puts some authority on your side. Similarly, reputable sources linking to your content build authority with AI engines. As does the act of citing reputable sources within your content. Take these steps to build a network of authority: It’s about participation. It’s a lot less transactional than just trading backlinks. You’re finding genuine partnerships and building on each other’s expertise so you both become trusted voices. Inaccurate financial records can lead to lower credit scores; accuracy and verification also matter greatly to AI search engines. Here’s how to strengthen accuracy and verification efforts for AI search engines: I highly recommend making claims to get noticed by AI search engines. You must, however, back up those claims with multiple, credible sources. That’s because AI systems corroborate evidence before delivering responses to users. The introduction of AI search engines demands more. It’s a long-term process of building your digital reputation. I suggest starting with an audit of your current SEO strategies and the ways you can connect with AI crawlers for visibility. After that: Remember, this is your website’s digital credit score. It may take time for ChatGPT and other AI search modules to take notice, but the rewards of being a trustworthy voice in your industry will pay out big time. Enter your email address to continue reading Why Traditional SEO Isn’t Enough Anymore: How to Prepare for AI Search Don’t worry…it’s free! Sign in with your preferred account, below. Copy Link Email Twitter Facebook Pinterest Linkedin ABOUT THE AUTHOR Joe Warnimont is a senior analyst at HostingAdvice.com, where he covers topics such as artificial intelligence, cybersecurity, Web hosting, and data governance. LinkedIn:Joe Warnimont You may like these other MarketingProfs articles related to Artificial Intelligence: Keep me signed in Sign in with your preferred account, below. Over 600,000 marketers rely on MarketingProfs for B2B know-how every day. Don’t miss out on the latest marketing tips and techniques, delivered right to your inbox. Subscribe today … it’s free! Sign in with your preferred account, below.
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Geeky Gadgets The Latest Technology News By Julian Horsey What if the videos you watched online weren’t just entertaining but felt like they were made just for you? Imagine scrolling through your favorite platform and encountering a video ad that speaks directly to your interests, or an educational clip that adapts to your learning pace. This isn’t science fiction—it’s the reality being shaped by artificial intelligence. AI-powered video technology is not only transforming how content is created but also how it resonates with audiences. With tools that can automate editing, generate lifelike animations, and tailor content to individual preferences, the internet is undergoing a seismic shift. The result? A digital landscape where creativity and connection thrive like never before, but where ethical dilemmas loom larger than ever. All About AI explore how AI video is transforming industries, from marketing and entertainment to education, while also addressing the challenges that come with it. You’ll discover how these tools are lowering barriers to content creation, allowing anyone—from seasoned filmmakers to small business owners—to produce high-quality videos with ease. But it’s not all smooth sailing. As AI blurs the line between authentic and synthetic content, questions about trust and accountability are becoming increasingly urgent. Whether you’re a creator, a consumer, or simply curious about the future of digital media, this exploration will shed light on the profound ways AI is reshaping the internet—and what it means for all of us. TL;DR Key Takeaways : AI video technology has made remarkable strides, allowing faster and more efficient content production than ever before. Modern AI tools can now automate complex tasks such as video editing, scene generation, and even scriptwriting. For instance, AI-powered platforms can create realistic animations or deepfake videos with minimal user input. These advancements significantly reduce production costs while making professional-grade tools accessible to creators like you. By lowering technical barriers, AI is providing widespread access to content creation and empowering individuals to produce high-quality videos without requiring extensive expertise. Beyond cost savings, these tools enhance creativity by allowing you to focus on storytelling and innovation rather than technical details. Whether you are a filmmaker, marketer, or educator, AI video tools provide the resources to bring your ideas to life with unprecedented ease and efficiency. One of AI’s most fantastic contributions is its ability to personalize video content. By analyzing user data, AI algorithms can tailor videos to align with individual preferences, making sure the content resonates with specific audiences. For example, in marketing, AI can generate dynamic advertisements that adapt to your interests, location, or browsing history. This level of personalization not only enhances viewer engagement but also improves the effectiveness of digital campaigns by delivering content that feels relevant and meaningful. In addition to marketing, personalized video content is making waves in other sectors. Streaming platforms use AI to recommend shows and movies based on your viewing habits, while educational platforms create customized learning experiences tailored to your progress and needs. These applications demonstrate how AI is redefining the relationship between creators and audiences, fostering deeper connections and more impactful interactions.
Below are more guides on AI video technology from our extensive range of articles. AI video tools are breaking down barriers, making high-quality content creation accessible to individuals from diverse backgrounds. Features such as automated subtitles, voiceovers, and translations are allowing creators to reach global audiences and accommodate individuals with disabilities. These tools are particularly valuable for educators, allowing them to produce instructional videos that are engaging, inclusive, and easy to understand. For example, automated subtitles ensure that videos are accessible to viewers who are deaf or hard of hearing, while translation tools allow content to cross language barriers effortlessly. This inclusivity is expanding the reach of digital media, fostering a more connected and equitable online environment. Whether you are a small business owner, a teacher, or an aspiring content creator, AI video tools provide the resources to share your message with the world. AI video technology is driving innovation across multiple industries, offering new possibilities and transforming traditional practices. These applications highlight the versatility of AI video technology in addressing diverse needs and enhancing industry practices. By integrating AI into these fields, creators and organizations can deliver more impactful and innovative content. While AI video technology offers numerous benefits, it also raises significant ethical concerns. Deepfake videos, for instance, can be used to spread misinformation, manipulate public opinion, or harm individuals’ reputations. As these videos become increasingly realistic, distinguishing between authentic and AI-generated content is becoming more challenging. To address these issues, researchers are developing content authentication tools designed to verify the origin and integrity of videos. These tools are essential for maintaining trust in digital media and making sure accountability. As a viewer, staying informed about the potential risks of AI-generated content and supporting efforts to combat misuse is crucial for fostering a responsible digital ecosystem. The rapid growth of AI-generated videos presents complex regulatory challenges. Governments and organizations are working to establish guidelines that balance innovation with accountability. Key issues include intellectual property rights, data privacy, and the potential misuse of AI for malicious purposes. For example, questions surrounding the ownership of AI-generated content and the ethical use of personal data are at the forefront of regulatory discussions. As a participant in the digital ecosystem, you have a role to play in advocating for responsible AI practices and supporting efforts to create transparent and effective regulatory frameworks. By addressing these challenges, society can harness the benefits of AI video technology while minimizing its risks. AI video technology is poised to redefine internet culture and communication. As tools become more sophisticated, you can expect increasingly immersive and interactive video experiences. For example, virtual reality (VR) and augmented reality (AR) applications powered by AI are likely to become more prevalent, offering new ways to engage with digital content. However, this evolution also requires vigilance in addressing ethical, social, and regulatory challenges. By fostering a culture of responsibility and innovation, AI video technology can continue to enhance how we connect, communicate, and create in the digital age. Understanding its potential and challenges is essential for navigating this dynamic and rapidly evolving landscape. Media Credit: All About AI
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Social Media School The Self-Paced Course for Aspiring Social Media Managers TikTokSchool Free course to shine on TikTok Resources Templates and downloadables to manage social networks InstaSchool A free course for Instagram success Marketing Guides Online Advertising Guides Instagram TikTok YouTube Threads Twitter Twitch Google Business Profile Bluesky Facebook Pinterest LinkedIn Analytics Influencer Marketing Content Marketing AI Marketing Email Marketing Online Advertising Home / TikTok SEO Guide 2025 TikTok has evolved from a fun video-sharing app into a multifaceted platform for discovery, shopping, and brand engagement. For many users, TikTok isn’t just a social media platform but also a search engine—particularly for Gen Z and younger millennials who turn to TikTok for everything from recommendations to tutorials. For brands and creators, mastering TikTok SEO can be transformative, boosting reach, engagement, and brand visibility. This guide will walk you through everything you need to know about TikTok SEO, from fundamental tips to advanced strategies designed to help your content reach the right audience and perform well on the platform. TikTok SEO (Search Engine Optimization) is all about optimizing content so it ranks better in TikTok’s search results and on users’ For You Page (FYP). With TikTok’s growing role as a search engine, especially for Gen Z and millennials, mastering SEO on this platform can significantly expand your brand’s reach. TikTok’s search behavior is unique when compared to traditional search engines like Google. When you use TikTok SEO, you will start to see how the platform actually recommends videos to you and other users. We are even finding out that Gen Z users are more likely to search something on TikTok before they use Google. To maximize your SEO efforts, it’s important to understand these differences: If you want your content to reach more people and get noticed on TikTok, it’s important to understand how the platform decides what videos to highlight. TikTok’s algorithm looks at several factors to determine which videos to show to more users. By tailoring your content to fit these factors, you can boost your chances of appearing on users’ For You Pages (FYPs) and in search results. Building a strong TikTok SEO foundation starts with understanding the fundamentals of content optimization. Here’s a structured approach to maximize your reach, engage your target audience, and improve visibility on TikTok. Before diving into content creation, you need a clear understanding of your target audience’s interests, preferences, and behaviors. Knowing what resonates with them helps you to craft relevant content that fosters a stronger connection. Optimizing keywords and hashtags is essential for making your content discoverable on TikTok. These help categorize your videos, boosting visibility and reach by aligning with relevant topics and trends. Here’s how to make the most of keywords and hashtags: Metricool tip: Go a step further in your TikTok SEO practices and use “long-tail SEO keywords“. For example, instead of using “skincare tips”, take that extra step and use “skincare tips for oily skin”. Audio is not just an afterthought when it comes to TikTok; it plays a huge role in determining how well your content performs on the platform. TikTok’s algorithm heavily promotes videos with trending sounds, which is a great opportunity for brands to boost their visibility. By tapping into popular sounds, you’re more likely to reach a broader audience as TikTok actively pushes these videos to users. The quality of your videos plays a big role in engagement, which is essential for TikTok SEO. With the app being such a fast-paced platform, you only have a few seconds to catch a user’s attention before they scroll away. To ensure your content stands out, you need to prioritize high-quality visuals and engage viewers from the very first moment. Metricool tip: Start your video with a question, and then answer that question! Take it further and say something along the lines of “wait until you hear the last one”, to motivate watchers to stay till the end of your video. TikTok SEO absolutely loves when viewers watch your entire video from their FYP. TikTok is full of unique features that can help elevate your content and engage with your audience. By using them creatively, you can boost your content’s reach and visibility. Engagement metrics are central to TikTok’s algorithm. The more users interact with your content, the more likely it is to be promoted to others. Encouraging engagement doesn’t have to be complicated—it’s about fostering a two-way conversation with your audience. Metricool tip: When responding to comments, boost your TikTok SEO by uploading an entire video responding to that comment. Your profile is an important SEO asset. TikTok SEO is all about making your content easier to find and more likely to be recommended. A well-optimized profile can help increase your chances of showing up in search results, making it easier for people to find your content and follow you. Regular, relevant content signals to TikTok that you’re serious about your content and helps you build authority within your niche. The more consistently you post relevant content, the more likely the algorithm is to recognize you as a valuable creator within your field. TikTok is a highly visual, fast-paced platform, and optimizing your videos is essential for making a lasting impression and improving discoverability. Here are a few practical video optimization tips to ensure your content performs well: Once you’ve mastered the basics of TikTok SEO, it’s time to take things to the next level with more advanced strategies that can significantly boost your reach and visibility. These strategies focus on expanding your content’s reach across different platforms, fine-tuning your content to resonate with a broader audience, and leveraging data to replicate success. Tracking data is key to optimizing TikTok SEO. Use TikTok’s native analytics and tools like Metricool for deeper insights. Metricool is a powerful tool that can help you refine your TikTok SEO efforts by providing valuable insights and tools for content planning, hashtag research, and performance tracking. Here’s how Metricool can elevate your TikTok strategy: Metricool’s analytics provide a deep dive into the performance of your TikTok account, helping you make data-driven decisions to boost your visibility. This data is going to help you understand which content is performing well and which content isn’t: By watching these insights, you can tailor your content to meet your audience’s preferences and improve your chances of ranking higher in TikTok’s algorithm. Consistency is key to TikTok success, and Metricool offers several tools to help you stay organized and optimize your posting schedule: Monitoring your SEO progress is essential for refining your strategy, and Metricool makes it easy: Metricool also offers a range of additional features to further enhance your TikTok presence: Anyone who wants to gain a following, grow an audience, and be successful on the platform needs TikTok SEO. Accounts that will get the best benefit of these practices will be businesses, brands, marketers, niche experts, and even content creators of all sizes. Engaging with the right audience and staying ahead of the competition equals winning! The best way to do this is simply by using the TikTok search bar. Start typing in a keyword that you want to rank for and see what gets suggested. Stalk these results and notice what more established creators are using for hashtags, descriptions, etc. Incorporate key phrases or keywords right at the start of your video, in any overlay text, and within the caption. Craft an engaging description that grabs attention, placing important keywords upfront and encouraging viewers to interact. Use a mix of trending hashtags and niche-specific ones to increase visibility. Add subtitles and include the keywords in your video’s audio to help TikTok’s algorithm better understand your content. Similar to website SEO, there are certain pitfalls to steer clear of when it comes to TikTok SEO. One of the biggest mistakes is overloading your content with SEO keywords. TikTok, more than any other social media platform, values genuine, people-focused content over posts designed to cater solely to algorithms. Use your keywords naturally and in the right places, but if it feels forced or unnatural, that’s a sign you’re overdoing it. If you’re doing everything right and using these TikTok SEO strategies the best way possible, but still see no growth or engagement…. it’s more than likely you’re video content is the problem. This doesn’t mean you’re bad at making video content, it’s possible that you aren’t making “engaging” content for your specific audience. Ready to Take Your TikTok Strategy to the Next Level? Create, schedule, and analyze, your content on TikTok. Make data-driven decisions to optimize your TikTok strategy and grow your brand. Register for Metricool FREE TikTok in 2025: Still Unstoppable? The platform with no limits keeps growing. TikTok remains the king of reach, but how is engagement shifting? See the latest trends and performance insights. Join Metricool
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Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns – Search Engine Journal
/in website SEO, Website Traffic/by Team ZYTDownload your cheat sheet and checklist to start building content that works harder.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
This template is your no-nonsense roadmap to a flexible, agile social media strategy.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Google AI agents can now modify campaigns automatically, but advertisers at Marketing Live raised control concerns.
Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give up too much human control.
At Google Marketing Live, the company showcased three new AI agents. These tools can handle everything from creating campaigns to managing tasks across multiple platforms.
However, the announcement raised questions from attendees about accountability and transparency.
The reaction highlights growing tension in the industry. Platforms want more automation, while marketers worry about losing control of their accounts.
This system makes changes to your campaigns without first asking for permission. It can:
This tool finds insights and trends automatically. It also makes data exploration easier through simple visuals.
The goal is to help marketers spot performance patterns without deep Analytics knowledge.
This browser extension launches later this year. It manages tasks across multiple platforms, including:
Marketing Advisor works across Google properties like Google Ads and Analytics. It also works on external websites and content management systems.
Here’s a promotional video demonstrating these tools’ capabilities:
During a press session led by Melissa Hsieh Nikolic, Director of Product Management for YouTube Ads, and Pallavi Naresh, Director of Product Management for Google Ads, executives addressed concerns from industry professionals.
Advertisers asked how AI-made changes would appear in Google Ads’ change history, but executives couldn’t give clear answers.
Naresh responded:
“That’s a great question. I don’t know if it’ll show up with your username or like you and the agent’s username.”
This uncertainty worries agencies and brands. They need detailed records of campaign changes for client reports and internal approvals.
One attendee directly questioned the automation direction, stating:
“We’ve seen the ‘googlification’ of the Google help desk. Getting to a human is hard. This seems like it’s going down the path of replacing that.”
Google reps promised human support would stay available, responding:
“That’s not the intention. You will still be able to access support in the ways you can today.”
The new AI creative tools raised questions about content authenticity.
Google introduced image-to-video creation and “outpainting” technology. Outpainting expands video content for different screen sizes. However, Google’s approach to AI content labeling differs from other platforms.
Hsieh Nikolic explained:
“All of our images are watermarked with metadata and SynthID so generated content can be identified. At this time, we’re not labeling ads with any sort of identification.”
This approach is different from other platforms that use visible AI content labels.
Google shared performance data for its AI-enhanced tools. Products with AI-generated images saw a “remarkable 20% increase on return on ad spend” compared to standard listings.
The company also said “advertiser adoption of Google AI for generating creative increased by 2500%” in the past year. But this growth comes with the control concerns mentioned above.
Google revealed it’s “actively working on a generative creative API.” This could impact third-party tools and agency workflows.
The timing makes sense given industry pressures. Google says marketers spend “10 hours or more every week creating visual content.” These tools directly address that pain point.
The three-agent system is Google’s biggest push into hands-off advertising management yet. It moves beyond creative help to full campaign control.
Digital marketing has always been about precise budget and targeting control. This shift toward AI decision-making changes how advertisers and platforms work together.
The pushback from advertisers suggests more resistance than Google expected. This is especially true around accountability and transparency, which agencies and brands need for client relationships.
The Marketing Advisor Chrome extension is particularly ambitious. It extends Google’s reach beyond its platforms into general marketing workflow management, which could reshape how digital marketing teams work across the industry.
As these features roll out, advertisers should:
The change history question is still unresolved. It’s critical for agencies and brands that need detailed campaign records. Marketers should:
Google is developing a generative creative API. Marketing teams should think about how this might impact:
Google’s three-agent system shows the company’s confidence in AI-driven advertising management. It builds on the success of over 500,000 advertisers using conversational AI features.
However, industry practitioners’ concerns highlight real challenges around control, transparency, and technical readiness. As these tools become standard practice, these issues need solutions.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Top 10 Long Tail Keyword Generator Tools In 2025 – Exploding Topics
/in website SEO, Website Traffic/by Team ZYTTop 10 Long Tail Keyword Generator Tools In 2025 Exploding Topics
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Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search – MarketingProfs
/in website SEO, Website Traffic/by Team ZYTby Joe Warnimont
Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don’t believe I’ve ever seen him pop the hood and work on its engine.
Then it struck me. Isn’t that how so many businesses and B2B marketers approach SEO?
You’ll spend countless dollars and hours to make a website absolutely perfect for traditional search engines. Heck, much of my own time over the past 10 years has revolved around things like keyword density, alt tags, internal linking, meta tags, and schema.
Unfortunately, all of those focus on cosmetic changes, not substance. Not authority, not trustworthiness—the very things AI-powered search tools, like ChatGPT, now look at.
Luckily, you can make the shift from traditional SEO tactics to something more useful: artificial intelligence search optimization.
I’ll walk you through what you need to know.
When I think of traditional SEO, here’s what it mainly focuses on optimizing:
These are all still important, but AI has shifted the dynamic. No longer can you only focus on those cosmetic details to gain an advantage.
To help you understand the differences, I’ve put their core focuses side by side:
B2B marketers must adapt optimization strategies and embrace a culture of building true domain authority with trust. I don’t think you should totally abandon the more “cosmetic” focus of traditional SEO, but you should simply spend less time optimizing for only visibility.
The best way to view AI search optimization is to think of it as a digital credit score. In the financial sector, banking institutions evaluate the “creditworthiness” of a person interested in a loan based on various elements, such as account age, payment history, credit utilization, and so on.
I’ve found that AI search engines focus on similar areas; but, instead of seeing whether a person can afford a car, they’re figuring out whether a website’s content should be shown in its AI responses.
I’ve discovered that—much like with credit—authority and trust are the factors that mean the most for AI search engines. Below, I’ve outlined how to build that authority and trust to boost your “digital credit score.”
The first step of establishing a solid relationship with AI search engines is to let them search your websites. Similar to making your website indexable, you want to give AI crawlers access to your content.
Follow these steps to do so:
Here’s what you can add to your robots.txt file to allow specific AI crawlers:
User-agent: Bingbot
Allow: /
Or…
User-agent: GPTBot
Allow: /
It’s like letting credit bureaus view your past financial habits. It’s possible to block access, but then you’re never building authority.
Here’s the word to focus on: history. You’re writing a history for every website you optimize for AI search. I like to build that history with expertise, essentially showing AI search engines that I’ve put in the work to maintain a content schedule of quality over quantity.
Here’s how I recommend building that history of expertise:
AI search engines are becoming increasingly skilled at detecting genuine expertise. So, it’s risky to pump out eight shallow articles that don’t add much value to the Internet. You’re better off spending time on three or four expertly crafted pieces with credible citations.
What’s the point of a credit score? In my eyes, it’s usually a way for financial institutions to vouch for you as a loan applicant. It puts some authority on your side. Similarly, reputable sources linking to your content build authority with AI engines. As does the act of citing reputable sources within your content.
Take these steps to build a network of authority:
It’s about participation. It’s a lot less transactional than just trading backlinks. You’re finding genuine partnerships and building on each other’s expertise so you both become trusted voices.
Inaccurate financial records can lead to lower credit scores; accuracy and verification also matter greatly to AI search engines.
Here’s how to strengthen accuracy and verification efforts for AI search engines:
I highly recommend making claims to get noticed by AI search engines. You must, however, back up those claims with multiple, credible sources. That’s because AI systems corroborate evidence before delivering responses to users.
The introduction of AI search engines demands more. It’s a long-term process of building your digital reputation. I suggest starting with an audit of your current SEO strategies and the ways you can connect with AI crawlers for visibility.
After that:
Remember, this is your website’s digital credit score. It may take time for ChatGPT and other AI search modules to take notice, but the rewards of being a trustworthy voice in your industry will pay out big time.
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Why Traditional SEO Isn’t Enough Anymore: How to Prepare for AI Search
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Joe Warnimont is a senior analyst at HostingAdvice.com, where he covers topics such as artificial intelligence, cybersecurity, Web hosting, and data governance.
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AI Video Revolution: How It’s Changing the Internet Forever – Geeky Gadgets
/in website SEO, Website Traffic/by Team ZYTGeeky Gadgets
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By Julian Horsey
What if the videos you watched online weren’t just entertaining but felt like they were made just for you? Imagine scrolling through your favorite platform and encountering a video ad that speaks directly to your interests, or an educational clip that adapts to your learning pace. This isn’t science fiction—it’s the reality being shaped by artificial intelligence. AI-powered video technology is not only transforming how content is created but also how it resonates with audiences. With tools that can automate editing, generate lifelike animations, and tailor content to individual preferences, the internet is undergoing a seismic shift. The result? A digital landscape where creativity and connection thrive like never before, but where ethical dilemmas loom larger than ever.
All About AI explore how AI video is transforming industries, from marketing and entertainment to education, while also addressing the challenges that come with it. You’ll discover how these tools are lowering barriers to content creation, allowing anyone—from seasoned filmmakers to small business owners—to produce high-quality videos with ease. But it’s not all smooth sailing. As AI blurs the line between authentic and synthetic content, questions about trust and accountability are becoming increasingly urgent. Whether you’re a creator, a consumer, or simply curious about the future of digital media, this exploration will shed light on the profound ways AI is reshaping the internet—and what it means for all of us.
TL;DR Key Takeaways :
AI video technology has made remarkable strides, allowing faster and more efficient content production than ever before. Modern AI tools can now automate complex tasks such as video editing, scene generation, and even scriptwriting. For instance, AI-powered platforms can create realistic animations or deepfake videos with minimal user input. These advancements significantly reduce production costs while making professional-grade tools accessible to creators like you. By lowering technical barriers, AI is providing widespread access to content creation and empowering individuals to produce high-quality videos without requiring extensive expertise.
Beyond cost savings, these tools enhance creativity by allowing you to focus on storytelling and innovation rather than technical details. Whether you are a filmmaker, marketer, or educator, AI video tools provide the resources to bring your ideas to life with unprecedented ease and efficiency.
One of AI’s most fantastic contributions is its ability to personalize video content. By analyzing user data, AI algorithms can tailor videos to align with individual preferences, making sure the content resonates with specific audiences. For example, in marketing, AI can generate dynamic advertisements that adapt to your interests, location, or browsing history. This level of personalization not only enhances viewer engagement but also improves the effectiveness of digital campaigns by delivering content that feels relevant and meaningful.
In addition to marketing, personalized video content is making waves in other sectors. Streaming platforms use AI to recommend shows and movies based on your viewing habits, while educational platforms create customized learning experiences tailored to your progress and needs. These applications demonstrate how AI is redefining the relationship between creators and audiences, fostering deeper connections and more impactful interactions.
Below are more guides on AI video technology from our extensive range of articles.
AI video tools are breaking down barriers, making high-quality content creation accessible to individuals from diverse backgrounds. Features such as automated subtitles, voiceovers, and translations are allowing creators to reach global audiences and accommodate individuals with disabilities. These tools are particularly valuable for educators, allowing them to produce instructional videos that are engaging, inclusive, and easy to understand.
For example, automated subtitles ensure that videos are accessible to viewers who are deaf or hard of hearing, while translation tools allow content to cross language barriers effortlessly. This inclusivity is expanding the reach of digital media, fostering a more connected and equitable online environment. Whether you are a small business owner, a teacher, or an aspiring content creator, AI video tools provide the resources to share your message with the world.
AI video technology is driving innovation across multiple industries, offering new possibilities and transforming traditional practices.
These applications highlight the versatility of AI video technology in addressing diverse needs and enhancing industry practices. By integrating AI into these fields, creators and organizations can deliver more impactful and innovative content.
While AI video technology offers numerous benefits, it also raises significant ethical concerns. Deepfake videos, for instance, can be used to spread misinformation, manipulate public opinion, or harm individuals’ reputations. As these videos become increasingly realistic, distinguishing between authentic and AI-generated content is becoming more challenging.
To address these issues, researchers are developing content authentication tools designed to verify the origin and integrity of videos. These tools are essential for maintaining trust in digital media and making sure accountability. As a viewer, staying informed about the potential risks of AI-generated content and supporting efforts to combat misuse is crucial for fostering a responsible digital ecosystem.
The rapid growth of AI-generated videos presents complex regulatory challenges. Governments and organizations are working to establish guidelines that balance innovation with accountability. Key issues include intellectual property rights, data privacy, and the potential misuse of AI for malicious purposes.
For example, questions surrounding the ownership of AI-generated content and the ethical use of personal data are at the forefront of regulatory discussions. As a participant in the digital ecosystem, you have a role to play in advocating for responsible AI practices and supporting efforts to create transparent and effective regulatory frameworks. By addressing these challenges, society can harness the benefits of AI video technology while minimizing its risks.
AI video technology is poised to redefine internet culture and communication. As tools become more sophisticated, you can expect increasingly immersive and interactive video experiences. For example, virtual reality (VR) and augmented reality (AR) applications powered by AI are likely to become more prevalent, offering new ways to engage with digital content.
However, this evolution also requires vigilance in addressing ethical, social, and regulatory challenges. By fostering a culture of responsibility and innovation, AI video technology can continue to enhance how we connect, communicate, and create in the digital age. Understanding its potential and challenges is essential for navigating this dynamic and rapidly evolving landscape.
Media Credit: All About AI
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Google updates its URL structure best practices document with added examples – Search Engine Land
/in website SEO, Website Traffic/by Team ZYTGoogle updates its URL structure best practices document with added examples Search Engine Land
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TikTok SEO Guide 2025 – Metricool
/in website SEO, Website Traffic/by Team ZYTNEW: The 2025 Social Ads Study! Insights from +500.000 campaigns. Get your FREE copy!
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Home / TikTok SEO Guide 2025
TikTok has evolved from a fun video-sharing app into a multifaceted platform for discovery, shopping, and brand engagement. For many users, TikTok isn’t just a social media platform but also a search engine—particularly for Gen Z and younger millennials who turn to TikTok for everything from recommendations to tutorials. For brands and creators, mastering TikTok SEO can be transformative, boosting reach, engagement, and brand visibility.
This guide will walk you through everything you need to know about TikTok SEO, from fundamental tips to advanced strategies designed to help your content reach the right audience and perform well on the platform.
TikTok SEO (Search Engine Optimization) is all about optimizing content so it ranks better in TikTok’s search results and on users’ For You Page (FYP). With TikTok’s growing role as a search engine, especially for Gen Z and millennials, mastering SEO on this platform can significantly expand your brand’s reach.
TikTok’s search behavior is unique when compared to traditional search engines like Google. When you use TikTok SEO, you will start to see how the platform actually recommends videos to you and other users. We are even finding out that Gen Z users are more likely to search something on TikTok before they use Google. To maximize your SEO efforts, it’s important to understand these differences:
If you want your content to reach more people and get noticed on TikTok, it’s important to understand how the platform decides what videos to highlight. TikTok’s algorithm looks at several factors to determine which videos to show to more users. By tailoring your content to fit these factors, you can boost your chances of appearing on users’ For You Pages (FYPs) and in search results.
Building a strong TikTok SEO foundation starts with understanding the fundamentals of content optimization. Here’s a structured approach to maximize your reach, engage your target audience, and improve visibility on TikTok.
Before diving into content creation, you need a clear understanding of your target audience’s interests, preferences, and behaviors. Knowing what resonates with them helps you to craft relevant content that fosters a stronger connection.
Optimizing keywords and hashtags is essential for making your content discoverable on TikTok. These help categorize your videos, boosting visibility and reach by aligning with relevant topics and trends. Here’s how to make the most of keywords and hashtags:
Metricool tip: Go a step further in your TikTok SEO practices and use “long-tail SEO keywords“. For example, instead of using “skincare tips”, take that extra step and use “skincare tips for oily skin”.
Audio is not just an afterthought when it comes to TikTok; it plays a huge role in determining how well your content performs on the platform. TikTok’s algorithm heavily promotes videos with trending sounds, which is a great opportunity for brands to boost their visibility. By tapping into popular sounds, you’re more likely to reach a broader audience as TikTok actively pushes these videos to users.
The quality of your videos plays a big role in engagement, which is essential for TikTok SEO. With the app being such a fast-paced platform, you only have a few seconds to catch a user’s attention before they scroll away. To ensure your content stands out, you need to prioritize high-quality visuals and engage viewers from the very first moment.
Metricool tip: Start your video with a question, and then answer that question! Take it further and say something along the lines of “wait until you hear the last one”, to motivate watchers to stay till the end of your video. TikTok SEO absolutely loves when viewers watch your entire video from their FYP.
TikTok is full of unique features that can help elevate your content and engage with your audience. By using them creatively, you can boost your content’s reach and visibility.
Engagement metrics are central to TikTok’s algorithm. The more users interact with your content, the more likely it is to be promoted to others. Encouraging engagement doesn’t have to be complicated—it’s about fostering a two-way conversation with your audience.
Metricool tip: When responding to comments, boost your TikTok SEO by uploading an entire video responding to that comment.
Your profile is an important SEO asset. TikTok SEO is all about making your content easier to find and more likely to be recommended. A well-optimized profile can help increase your chances of showing up in search results, making it easier for people to find your content and follow you.
Regular, relevant content signals to TikTok that you’re serious about your content and helps you build authority within your niche. The more consistently you post relevant content, the more likely the algorithm is to recognize you as a valuable creator within your field.
TikTok is a highly visual, fast-paced platform, and optimizing your videos is essential for making a lasting impression and improving discoverability. Here are a few practical video optimization tips to ensure your content performs well:
Once you’ve mastered the basics of TikTok SEO, it’s time to take things to the next level with more advanced strategies that can significantly boost your reach and visibility. These strategies focus on expanding your content’s reach across different platforms, fine-tuning your content to resonate with a broader audience, and leveraging data to replicate success.
Tracking data is key to optimizing TikTok SEO. Use TikTok’s native analytics and tools like Metricool for deeper insights.
Metricool is a powerful tool that can help you refine your TikTok SEO efforts by providing valuable insights and tools for content planning, hashtag research, and performance tracking. Here’s how Metricool can elevate your TikTok strategy:
Metricool’s analytics provide a deep dive into the performance of your TikTok account, helping you make data-driven decisions to boost your visibility. This data is going to help you understand which content is performing well and which content isn’t:
By watching these insights, you can tailor your content to meet your audience’s preferences and improve your chances of ranking higher in TikTok’s algorithm.
Consistency is key to TikTok success, and Metricool offers several tools to help you stay organized and optimize your posting schedule:
Monitoring your SEO progress is essential for refining your strategy, and Metricool makes it easy:
Metricool also offers a range of additional features to further enhance your TikTok presence:
Anyone who wants to gain a following, grow an audience, and be successful on the platform needs TikTok SEO. Accounts that will get the best benefit of these practices will be businesses, brands, marketers, niche experts, and even content creators of all sizes. Engaging with the right audience and staying ahead of the competition equals winning!
The best way to do this is simply by using the TikTok search bar. Start typing in a keyword that you want to rank for and see what gets suggested. Stalk these results and notice what more established creators are using for hashtags, descriptions, etc.
Incorporate key phrases or keywords right at the start of your video, in any overlay text, and within the caption. Craft an engaging description that grabs attention, placing important keywords upfront and encouraging viewers to interact. Use a mix of trending hashtags and niche-specific ones to increase visibility. Add subtitles and include the keywords in your video’s audio to help TikTok’s algorithm better understand your content.
Similar to website SEO, there are certain pitfalls to steer clear of when it comes to TikTok SEO. One of the biggest mistakes is overloading your content with SEO keywords. TikTok, more than any other social media platform, values genuine, people-focused content over posts designed to cater solely to algorithms. Use your keywords naturally and in the right places, but if it feels forced or unnatural, that’s a sign you’re overdoing it.
If you’re doing everything right and using these TikTok SEO strategies the best way possible, but still see no growth or engagement…. it’s more than likely you’re video content is the problem. This doesn’t mean you’re bad at making video content, it’s possible that you aren’t making “engaging” content for your specific audience.
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Here’s When Google Will Release Android 16 To The Public – Wccftech
/in website SEO, Website Traffic/by Team ZYTOnce again, Google is breaking the cycle and releasing Android 16 earlier than expected in contrast to its fall launch. If you are someone who is used to seeing major Android updates drop sometime in late summer or early fall, the company has already made a major change. According to a recent report, Google is planning to release Android 16 to the public on Tuesday, June 3, 2025, and yes, that is months ahead of the usual schedule.
Google has realized that dropping Android updates later in the year does not leave manufacturers with much breathing room to prepare their custom Android skins in time for the big end-of-the-year phone launches. For instance, Samsung launches its flagship Galaxy S-branded handsets early in the year and it wants the devices to run the latest updates. Xiaomi and other major smartphone manufacturers want their flagship models to get the latest updates on day one as well, which makes sense for Google to release Android updates earlier in the year.
While Android 16 will be available to all manufacturers eventually, Pixel-branded phones and tablets would be the first to get it. If you have a compatible Pixel phone or tablet, you will be able to download and install the latest build as soon as Tuesday next week. The update will be available as an over-the-air update, which can be downloaded through the stock Settings app on your Pixel.
As for what the update brings to the table, users will get a plethora of new additions and upgrades that polish the overall user experience. For instance, Lock Screen widgets are making a comeback, allowing users to set their preferred widgets to increase their productivity. The update will also bring enhanced multitasking features for foldable and tablets, which goes on to show the company’s commitment to its foldable lineup and bigger displays.
Other than this, Google will also enhance its AI features, which means that some of the features that the company showcased at its I/O event will be available to all users. Note that Google has not officially announced when it will release Android 16, but past reports have said that June 3 will be the day it will become public. Moreover, if you have a Pixel phone or tablet and are not sure if it will support it, you can check out the full compatibility list here. What is your favorite Android 16 feature? Let us know in the comments.
Some posts on wccftech.com may contain affiliate links. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com
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10 Game-Changing Digital Marketing Trends for 2025: The Ultimate Guide to Futureproof Your Ads and SEO – Search Engine People
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Digital marketing moves fast. Blink, and you might miss the next big thing. As we step into 2025, businesses are scrambling to figure out which trends to embrace, which to ignore, and how to make the most of their marketing budgets. Staying ahead isn’t just smart—it’s essential. Let’s break down 10 trends that are poised to dominate the year and help you future proof your strategy.
AI has gone from being a buzzword to becoming a must-have tool. In 2025, it’s taking center stage—writing ad copy, generating SEO content, and analyzing performance metrics faster than any human ever could. Imagine being able to create dozens of targeted campaigns in a fraction of the time it used to take or having AI predict the type of content your audience will engage with most. That’s the level we’re heading toward. Expect AI to get even better at delivering insights and adapting campaigns in real-time. The key is knowing how to balance machine efficiency with human creativity to keep your brand voice authentic and engaging. This hybrid approach will help you stay ahead of competitors while delivering content that truly resonates.
Backlinks remain a cornerstone of SEO success in 2025. High-quality backlinks signal to search engines that your site is credible and authoritative. But it’s not just about quantity; relevance and trustworthiness matter more than ever. Building strong relationships with industry-specific websites and creating valuable, shareable content can help you earn these links naturally. Additionally, strategies like guest blogging, partnerships, and digital PR are key to enhancing your backlink profile. A robust backlink strategy not only boosts your rankings but also drives referral traffic and positions your brand as a leader in your field.
Videos are no longer optional; they’re essential. And in 2025, short, punchy clips rule the day. Platforms like TikTok, Instagram Reels, and YouTube Shorts are where audiences are spending their time, so make sure your content is creative, quick, and shareable. Beyond just creating content, focus on storytelling that aligns with your brand. Looking ahead, augmented reality (AR) and virtual reality (VR) are turning videos into immersive experiences—a huge opportunity for brands ready to experiment. Imagine letting your customers virtually “try on” products or explore a new location through AR. It’s these kinds of forward-thinking strategies that will separate the innovators from the followers.
Static content is fading into the background. People want to engage, not just scroll. Quizzes, polls, calculators—even interactive infographics—are becoming the norm for grabbing attention and generating leads. And they’re not just fun; they’re effective. By inviting users to participate, you’re creating a more memorable experience that fosters brand loyalty. As a bonus, these tools also give you valuable insights into what your audience cares about. For example, a well-designed quiz can not only entertain but also gather data that helps refine your marketing strategy. Moving forward, gamification and real-time interactivity will play an even larger role in keeping users engaged.
Google has made it clear: user experience matters. Core Web Vitals—things like loading speed, responsiveness, and visual stability—are becoming increasingly important for search rankings. Nobody likes waiting for a page to load or dealing with a glitchy interface. In 2025, ensuring your website runs like a dream isn’t just good for SEO; it’s crucial for keeping visitors happy. Think of it as the foundation for all your digital efforts. Beyond the basics, future optimization will include preparing your site for 5G speeds and emerging technologies. A seamless online experience will keep your audience coming back for more.
Personalization is evolving. It’s not just about addressing someone by name; it’s about showing them exactly what they need, when they need it. In 2025, ads are smarter than ever, thanks to AI-driven insights and real-time data. Imagine being able to serve an ad for running shoes right after someone searches for marathons in their area. From customized product recommendations to dynamic creatives, the more tailored your approach, the better your results will be. But it’s not just about data; it’s about making people feel seen and understood. Striking this balance will be key to winning your audience’s trust.
Green is more than a trend—it’s becoming a core expectation. Consumers want to support brands that care about the planet, and they’re looking for authenticity. Highlighting your sustainability efforts can set you apart, but it has to be genuine. Moving forward, transparency about your practices and measurable results will be essential to earning and keeping consumer trust. It’s not enough to say you’re sustainable; you have to prove it. Think about how your packaging, sourcing, and even digital presence reflect your brand’s values. In a world that’s increasingly eco-conscious, these efforts won’t go unnoticed.
Influencers aren’t going anywhere, but the way brands work with them is changing. Micro and nano influencers—with smaller, more engaged audiences—are proving to be more effective than big-name celebrities. Collaborations feel more authentic and cost a fraction of what larger deals do. Plus, tools that match brands with the perfect influencers are making it easier than ever to build meaningful partnerships. In 2025, it’s all about quality over quantity. Instead of casting a wide net, focus on creating genuine connections that align with your brand values and speak directly to your target audience.
Google’s EAT principles are more important than ever. In 2025, it’s all about proving your expertise and credibility. Think well-researched content, authoritative backlinks, and showcasing your credentials. If you’re in a specialized industry, highlighting your knowledge and providing value will make all the difference. Don’t forget to keep your site updated—stale content is a trust-breaker. And as AI-generated content becomes more prevalent, standing out as a trusted source will be even more important. Regular audits and improvements will help you stay ahead.
Zero-click searches—where users get answers directly on the search results page—are growing fast. That means optimizing for featured snippets, local packs, and knowledge panels is crucial. Structure your content to provide clear, concise answers and make it easy for Google to feature you. Leveraging tools like Google AI Overview can help you analyze how your content aligns with search intent and identify opportunities for optimization. Even if clicks are down, the visibility boost is worth it. Think of these snippets as your digital billboard—even if people don’t click, they’re still seeing your brand. As search evolves, understanding how to thrive in a zero-click world will be a game-changer.
Digital marketing in 2025 is shaping up to be dynamic, fast-paced, and full of opportunities for those ready to adapt. Whether you’re diving into AI tools, rethinking your content strategy, or focusing on user experience, staying curious and open to change will keep you ahead of the game. The trends we’ve covered aren’t just predictions—they’re the roadmap for what’s next. So, what do you think? Are you ready to embrace these trends and level up your marketing efforts?
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How marketing leaders are adjusting Google, AI search strategies – Search Engine Land
/in website SEO, Website Traffic/by Team ZYTHow marketing leaders are adjusting Google, AI search strategies Search Engine Land
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From AI Ambitions to Execution: Why Your Marketing Team Keeps Falling Short – CMSWire.com
/in website SEO, Website Traffic/by Team ZYTFrom AI Ambitions to Execution: Why Your Marketing Team Keeps Falling Short CMSWire.com
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