https://zoomyourtraffic.com/wp-content/uploads/2025/07/wp-header-logo-1426.png00Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-07-20 09:11:572025-07-20 09:11:57Google I/O revealed more updates for Wallet, Wear OS, Google Play, and more – theverge.com
https://zoomyourtraffic.com/wp-content/uploads/2025/07/wp-header-logo-1425.png5911125Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-07-20 08:07:042025-07-20 08:07:04The Rise of AI-Driven Content Creation: A New Era for Digital Marketing and Media Companies – AInvest
Mar 04, 2025 Our first Pixel Drop of the year is here, bringing more helpful features and updates to your devices. These features start rolling out today and will continue over the next few weeks. 1 Use Gemini Live in new ways Gemini Live is getting an upgrade. With the power of 2.0 Flash, we’ve made improvements in understanding and multilingual conversation. Now, you can speak to Gemini Live in any combination of over 45 languages without having to change your language setting. Just start talking and Gemini Live will take it from there. Also, multimodal capabilities in Gemini Live, which we announced in January and launched for Pixel 9 users, are now rolling out to all Pixel 6 and newer and Pixel Fold devices. You’ll be able to add images, files and YouTube videos to your conversations to provide more context about what exactly you’re looking for or trying to understand. And in the coming weeks, you’ll be able to interact with Gemini Live through live video and screen sharing with Gemini Advanced. Organize screenshots with ease Want to get more organized? The new suggestions feature in Pixel Screenshots 2 takes the mental load off you by automatically suggesting screenshots to add to your collections. You can also now use the Pixel Screenshots app with your work profile, so you can easily organize receipts from client dinners, expense reports and more. Create images with people in Pixel Studio Create unique images of people to share with your friends and family in Pixel Studio. 3 All you have to do is type a description of a person or scene you’d like to see and watch as Pixel Studio brings your imagination to life. Try AI features: New for Japan and Germany Pixel users in Japan and Germany will get an extra boost of help from Pixel Screenshots, Pixel Studio, Pixel AI weather reports and Pollen tracker in the Weather app. 4 Japanese speakers will also get AI-powered summaries in the Recorder app, 5 great for summarizing class notes or meeting minutes. Strengthen Scam Detection with the power of on-device AI Scam Detection for phone calls, powered by Gemini Nano, protects you from fraud with on-device AI while keeping your conversations private to you. This Pixel-exclusive feature detects conversation patterns in calls commonly used by scammers in real time and will notify you if it senses anything suspicious. And Scam Detection is now available in Google Messages, too. It uses on-device AI to flag conversational text patterns commonly associated with scams, so it can identify messages that seem harmless, but turn dangerous over time. You’ll receive a real-time warning so you can easily block and report the conversation. 6 Stay safe, even when you’re off the grid We’re expanding Satellite SOS to Hawaii, Alaska, Europe and Canada so you can stay connected to emergency services, even if you don’t have cellular or Wi-Fi. 7 If you’re a Verizon 8 user, and you’re somewhere without cellular or Wi-Fi, you can use your Pixel to text message your family and friends, or it can even connect you to emergency services via satellite to get help. And T-Mobile 9 users are now able to text 911 during an emergency without cellular or Wi-Fi, as well as text message your loved ones over satellite. Find your friends and family You can now use Find My Device 10 to share your live location with your friends and family, so they can rest easy knowing you got to your destination safely. You can share your location with someone in the app’s settings, and they’ll be able to see you on the move. And your friends and family can share their location with you, too! Enable Loss of Pulse Detection, now available in the U.S. Loss of Pulse Detection on Pixel Watch 3 recently received U.S. FDA clearance, expanding this first-of-its-kind feature to people in the U.S. beginning at the end of this month. It can detect when someone’s heart suddenly stops beating from an event like primary cardiac arrest, 11 respiratory or circulatory failure, overdose or poisoning, and automatically prompt a call to emergency services for potentially life-saving care if you are unresponsive. 12 Track menstrual health from your wrist Pixel Watch 3 has added on-device menstrual tracking so you can conveniently log periods, view cycle status or predict your next period in the Fitbit app straight from your wrist. Step with even better accuracy Your Pixel Watch now tracks your steps with greater precision and accuracy by better recognizing when you deviate from a typical walking pattern, like pushing a shopping cart or wheelchair, jogging with a stroller or hiking with poles. The improved algorithm ensures that not only are your steps accurately counted toward your daily goal, but that you’ll get reliable insights into your daily activities. Sleep peacefully with Auto-bedtime Mode Auto-bedtime Mode (launched with Pixel Watch 3) is now expanding to Pixel Watch 2 to automatically detect when you fall asleep and turn off your watch face and disable notifications to minimize distractions. Auto-bedtime Mode helps conserve your battery overnight, so you don’t miss out on your valuable sleep tracking, and it senses when you wake up and turns Bedtime Mode off. Capture memories the right way Great news, Pixel Fold users! Dual Screen Preview 13 now supports video recording, so you can capture the perfect memory. And Pixel 9 Pro Fold users can now use Add Me with Dual Screen Preview so everyone’s included in the moment. Stream like a pro We’re making streaming even easier for creators: With Connected Cameras, you can connect your Pixel to another camera — like a GoPro or another Pixel phone — and use the cameras on all these devices to stream to social media platforms from different angles. 14 Switch to Pixel and keep your recordings You might have a few old lecture or conference recordings you want to hang on to when switching to a new phone. Now, if there are any recordings on your older phone or Pixel Watch, you can transfer them to your current Pixel phone and they'll be transcribed automatically in the Recorder app. 15 Talk to type Easily access voice-to-type with Gboard’s new Voice Toolbar so you can effortlessly type without needing access to the full keyboard on your Pixel phone. Customize your phone to your routine Personalize your Pixel’s modes to adapt to your life. You can easily activate your modes by swiping down from the top of your screen and exploring customizations for situations like Driving, Bedtime and Do Not Disturb. Control your audio content Manage your favorite audio content with new actions on Pixel Watch to fast forward and rewind, adjust playback speed or control playback queue. The March Pixel Drop, as well as new Android features, begins rolling out today and will continue over the next few weeks. Your Pixel will generally receive Pixel Drops during the applicable Android update and support periods for the phone. See g.co/pixel/updates for details. Availability of some Pixel Drops may vary by phone and device model. Phone, earbuds, watch, and tablet sold separately. Available on Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL and Pixel 9 Pro Fold. Available on Pixel 9 phones in English, Japanese, and German only. Not available in all countries. Pixel Screenshots and Pixel Studio available on Pixel 9 phones in English, Japanese, and German only. Not available in all countries. Recorder App AI summaries available in English and Japanese only on Pixel 9 devices and available in English on Pixel 8 Pro. Not available on other Pixel devices or in all countries or languages. English under developer settings on Pixel 8 & Pixel 8a. Available on Pixel 9 phones in the US for calls in English only. Available on Pixel 6 and newer Pixel phones in the US, CA and UK for text messages in English only. Scam Detection is not 100% accurate and scammers constantly change tactics. Always use caution when answering calls from unknown numbers. See g.co/pixel/scam-detection-help for more details. Restrictions apply. No additional setup is required. Service included at no additional charge for the first two years after activation of devices. Available on Pixel 9 Phones only. Service is available in US, Canada, UK and Europe. Connection and response times vary based on location, site conditions, and other factors. See g.co/pixel/satellitesos for details. Available only on Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold in English and Spanish only, in the US. Connection and response times vary based on location, site conditions, and other factors. Does not support voice, video, group messaging, media attachments, emojis, encryption or sender/recipient activity. Satellite connectivity requires select new model phones with updated software. Must be outside with line of sight to satellite; might not work in parts of Alaska. Available only on Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold for eligible T-Mobile users. In English and Spanish in the US. Connection and response times vary based on location, site conditions, and other factors. Does not support voice and video calls. Feature is launching in Beta. Primary cardiac arrest is due to a heart problem (such as arrhythmia, heart failure, etc.). Loss of Pulse Detection may not detect every instance of a loss of pulse and is not intended for users with preexisting heart conditions or those who require cardiac monitoring. It does not diagnose or treat any medical condition or provide follow-up care. Emergency calling is dependent on call functionality such as your phone or watch being charged and having adequate cellular connectivity. Not available in all countries or regions. Results may vary. Not available for all cameras, apps, or modes. Available on Pixel 9 phones only, using Bluetooth and Wi-Fi to connect with Pixel 6 and newer Pixel phone cameras and GoPro HERO10 Black or newer cameras. Compatible apps include Facebook, YouTube, Instagram, TikTok, and Snapchat. See https://support.google.com/pixelcamera?p=connected_cameras for more details. Available on Pixel 6 and newer Pixel phones, Pixel Watches, and Pixel Tablet. 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The Nothing Phone 3a series debuted a so-called Essential Key, which has since been adopted by the Nothing Phone 3. Pressing this button summons the Essential Space app to quickly capture audio notes, photos, and more. Thankfully, this app is getting a welcome update in the wake of the Nothing Phone 3 launch. Nothing announced an Essential Space update on its community forum, and one of the most notable additions is Google Calendar integration. More specifically, to-do items created in Essential Space can now be synchronized to Google Calendar. Essential Space will also let you share text summaries from Essential Recorder with others. These summaries can be sent as an image, a PDF, or markdown text. It doesn’t seem quite on par with Google Recorder, which lets you send a link to the full recording and transcript, but it’s a neat addition nonetheless. Finally, the Essential Space update lets you edit your Memory (i.e., summaries generated from your notes) and Recorder summaries. These are welcome additions as AI is still far from perfect, so being able to correct text output is essential (heh). Nothing says this Essential Space update is already available for the Nothing Phone 3 and is “coming soon” to the Nothing Phone 3a series. Colleague Ryan Haines noted in his Nothing Phone 3a Pro review that Essential Space was the best new software addition he’d used in a long time. So we’re glad that Nothing isn’t resting on its laurels and continues to bring more features and options to the app.
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| Source: FlowchaiFlowchai SAN FRANCISCO, April 03, 2025 (GLOBE NEWSWIRE) — Today marks the official launch of FlowChai, a breakthrough artificial intelligence (AI) content platform that is set to transform how individuals, agencies, and businesses produce high-quality, SEO-optimized written content. Through its proprietary conversational interface and advanced language models, FlowChai empowers users to generate, edit, and publish fully customized content at scale—faster and more efficiently than ever before. FlowChai introduces a new era in content generation by eliminating the traditional barriers of complexity and time. By enabling natural, real-time chat-based collaboration between users and an intelligent AI agent, the platform offers a seamless and personalized way to create engaging articles that are both search-engine friendly and aligned with brand voice. Engineered for Simplicity, Built for Power FlowChai is specifically designed to serve the modern digital ecosystem, where content is essential for visibility, growth, and customer engagement. Unlike rigid, template-based tools, FlowChai functions as an interactive writing assistant. Users can instruct the AI using plain English (or other supported languages), and the AI responds with coherent, compelling content tailored to specific needs. Whether users are crafting blog posts, product descriptions, marketing copy, listicles, or long-form articles, FlowChai delivers polished, SEO-friendly content without the typical friction found in older-generation AI tools. Core Capabilities of FlowChai 1. Conversational Content Creation At the core of FlowChai’s user experience is its natural chat interface. Users communicate with the AI in everyday language, specifying goals, topics, tones, and more. The AI interprets and executes these requests instantly, producing human-like content that aligns with the user’s expectations. This conversational model, unlike standard prompt-based systems, promotes continuous feedback and revision. It allows users to refine content with simple instructions such as “add a call to action,” “reword this for a younger audience,” or “expand on paragraph three.” This approach not only ensures the AI’s understanding of the user’s needs but also enhances the user’s control over the content creation process. 2. Intelligent and Effortless Scalability FlowChai can generate everything from a single article to an entire content library. This makes it ideal for: Content can be batched and requested in large volumes through automated workflows and chat commands—dramatically reducing the time and workforce typically required for high-volume writing. This feature is particularly beneficial for businesses with high content demands, as it allows them to maintain a consistent content output without overburdening their resources. 3. Brand Voice Customization and Control FlowChai learns and adapts to your specific writing style and brand tone over time. Through repeated use, it builds a contextual understanding of your preferences, ensuring that each article sounds consistent and aligned with your audience’s expectations. Users can also manually define brand voice guidelines or request revisions directly during chats, giving them complete control over their brand’s representation in the content. 4. Multilingual Content Support With native support for multiple languages, FlowChai enables users to create localized content for global audiences. This opens doors for companies targeting international markets, translation services, and multilingual blogs—without the need for separate writers or third-party translation tools. 5. Seamless Publishing and Platform Integration To enhance workflow efficiency, FlowChai integrates directly with WordPress and other content management systems. Users can instruct the AI to publish drafts, schedule posts, or push live content—all through the same conversational interface. This end-to-end publishing capability saves time and ensures a smooth content pipeline from idea to publication, making the process as seamless as possible for our users. Subscription Plans Designed for Every User FlowChai offers transparent and affordable pricing models designed to accommodate freelancers, startups, agencies, and corporations. All subscription plans include access to FlowChai’s advanced conversational agent and full platform capabilities, ensuring that quality content creation is within reach for all. Basic Plan – $9/month Ideal for individuals or bloggers. Includes up to 100 articles per month using standard quality models. Personal Plan – $49/month Designed for active content creators. Provides up to 500 articles monthly with standard model output. Professional Plan – $149/month Built for agencies and businesses. Supports up to 1,500 high-quality articles generated with premium models per month. All plans begin with a 14-day free trial, offering unrestricted access to all features. Users can cancel anytime. A 30-day money-back guarantee further ensures a risk-free experience for new subscribers. Built for Modern Creators FlowChai is not just a content tool—it is a fully responsive assistant that works with users to help them scale their ideas into impact. Whether managing SEO campaigns, building a brand, educating audiences, or launching products, FlowChai adapts to every content demand with speed and quality. With the explosion of content marketing in digital spaces, companies often struggle to maintain consistency, tone, and production speed. FlowChai solves this challenge by offering an AI-powered partner that responds instantly, learns over time, and continuously improves its ability to deliver publication-ready material. Getting Started with FlowChai To experience the full potential of conversational AI-driven content creation, users can visit www.flowch.ai and begin a free 14-day trial today. A credit card is required to start the trial, but no charges will be made unless the user continues after the trial ends. Users may cancel at any time by simply visiting their account settings and selecting the cancellation option. No questions asked. FlowChai is committed to transparency, innovation, and empowering users to take control of their digital voice with speed, accuracy, and confidence. We believe in providing our users with the most advanced tools and information to help them succeed in the digital landscape. About FlowChai FlowChai is a next-generation content automation platform powered by advanced artificial intelligence. By combining large language models with natural language processing and intuitive user interaction, FlowChai simplifies content creation for individuals, marketing professionals, and businesses. FlowChai’s mission is to eliminate creative bottlenecks and democratize content generation—so that everyone, regardless of technical skill, can build and scale their ideas into successful outcomes. For Media Inquiries or Partnership Opportunities, Contact: FlowChai Media Relations Email: hello@flowch.ai Website: https://flowch.ai Frequently Asked Questions (FAQs) about FlowChai 1. What is FlowChai? FlowChai is an AI-powered content creation platform that enables users to generate SEO-optimized, high-quality articles through simple, natural conversations with an intelligent agent. It’s designed to simplify and scale content production for individuals, agencies, and businesses. 2. How does FlowChai work? FlowChai works through a conversational interface. You chat with the AI agent just like you would with a human writer—giving it instructions, feedback, or revisions in plain language. The AI understands your input and creates content tailored to your goals, tone, and audience. 3. Who is FlowChai for? FlowChai is ideal for: 4. What types of content can I create with FlowChai? You can generate a wide variety of content formats, including: 5. Does FlowChai create SEO-optimized content? Yes. FlowChai uses AI models trained to follow best practices for search engine optimization. The content it generates includes relevant keywords, clear structure, meta-friendly formatting, and natural readability—all essential for ranking well on search engines. 6. Can I control the tone and style of the content? Absolutely. FlowChai gives you complete control over your brand voice. You can tell the AI to write in a formal, conversational, persuasive, or technical tone—or provide your brand guidelines. Over time, the AI learns your style and maintains consistency across all outputs. 7. Is FlowChai capable of writing in multiple languages? Yes. FlowChai supports content creation in multiple languages, making it suitable for businesses targeting international or multilingual audiences. 8. Can I publish directly to WordPress or other platforms? Yes. FlowChai integrates seamlessly with WordPress and similar CMS platforms. You can instruct the AI to publish content directly, schedule posts, or export drafts easily—straight from the chat interface. 9. How many articles can I generate per month? FlowChai offers different subscription plans based on your needs: 10. Is there a free trial available? Yes. All plans include a 14-day free trial with full access to FlowChai’s features. No charges will be made unless you continue after the trial. A valid credit card is required to activate the trial, but you can cancel anytime. 11. What happens if I’m not satisfied? FlowChai offers a 30-day money-back guarantee on all subscription plans. If you’re not satisfied with the results, you can cancel and request a full refund—no questions asked. 12. Is my content private and secure? Yes. FlowChai uses secure cloud infrastructure and encryption protocols to ensure that your data and content are private and protected. Your content is never shared or repurposed. 13. Does FlowChai require any technical skills to use? No technical knowledge is needed. If you can use a messaging app, you can use FlowChai. Everything is done through natural conversation, making it incredibly beginner-friendly. 14. Can I use FlowChai for bulk content projects? Yes. FlowChai is designed for scalability. Whether you need 10 articles or 10,000, the platform can handle bulk requests, helping agencies and enterprises meet demanding content schedules efficiently. 15. How does FlowChai differ from other AI writing tools? Unlike traditional AI tools that rely on prompts or templates, FlowChai uses an intelligent conversational model. You engage in real-time dialogue, make edits on the fly, and get personalized content that evolves as you provide feedback. It’s not just a tool—it’s a virtual content team.
This report describes and explains the generative artificial intelligence (AI) in digital marketing market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global generative artificial intelligence (AI) in digital marketing market reached a value of nearly $2.48 billion in 2024, having grown at a compound annual growth rate (CAGR) of 30.83% since 2019. The market is expected to grow from $2.48 billion in 2024 to $9.46 billion in 2029 at a rate of 30.69%. The market is then expected to grow at a CAGR of 29.98% from 2029 and reach $35.12 billion in 2034.
Growth in the historic period resulted from the increased adoption of digital channels, rise in e-commerce, rise in internet and smartphone penetration and advancements in AI technology. Factors that negatively affected growth in the historic period was data privacy and security concerns and dependence on high-quality data for accuracy. Going forward, demand for cost-effective marketing solutions, demand for personalization, growing prominence of video content and growing volume of consumer data will drive the growth. Factor that could hinder the growth of the generative artificial intelligence (AI) in digital marketing market in the future include risk of misinformation and deepfake content and technical complexity. The global generative artificial intelligence (AI) in digital marketing market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 15.2% of the total market in 2023. International Business Machines Corporation (IBM) was the largest competitor with a 3.48% share of the market, followed by Google LLC with 2.03%, Microsoft Corporation with 1.53%, Meta Platforms Inc. with 1.39%, Amazon.com Inc. with 1.32%, Interpublic Group of Companies Inc. with 1.17%, Salesforce Inc. with 1.15%, HubSpot Inc. with 1.15%, DataRobot Inc. with 1.06% and NVIDIA Corporation with 0.94%.
North America was the largest region in the generative artificial intelligence (AI) in digital marketing market, accounting for 33.66% or $836.05 million of the total in 2024. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the generative artificial intelligence (AI) in digital marketing market will be Asia-Pacific and Middle East where growth will be at CAGRs of 36.09% and 33.70% respectively. These will be followed by Africa and South America where the markets are expected to grow at CAGRs of 32.43% and 31.63% respectively.
The generative artificial intelligence (AI) in digital marketing market is segmented by component into software and services. The software market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by component, accounting for 63.56% or $1.57 billion of the total in 2024. Going forward, the services segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by component, at a CAGR of 33.47% during 2024-2029.
The generative artificial intelligence (AI) in digital marketing market is segmented by application into personalization, content generation, social media management, advertising optimization, predictive analysis and other applications. The content generation market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by application, accounting for 32.93% or $817.81 million of the total in 2024. Going forward, the content generation segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by application, at a CAGR of 35.79% during 2024-2029.
The generative artificial intelligence (AI) in digital marketing market is segmented by channel into search engine marketing, email marketing, social media marketing, mobile marketing and other channels s. The search engine marketing market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by channel, accounting for 47.88% or $1.18 billion of the total in 2024. Going forward, the mobile marketing segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by channel, at a CAGR of 38.02% during 2024-2029.
The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by component will arise in the software segment, which will gain $4.05 billion of global annual sales by 2029. The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by channel will arise in the search engine marketing segment, which will gain $3.18 billion of global annual sales by 2029. The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by application will arise in the content generation segment, which will gain $2.95 billion of global annual sales by 2029. The generative artificial intelligence (AI) in digital marketing market size will gain the most in the USA at $1.67 billion.
Market-trend-based strategies for the generative artificial intelligence (AI) in digital marketing market include focus on developing innovative solutions such as the AI-powered advertising suite, focus on developing innovative tools such as an generative AI Video Advertising Tools, focus on prioritizing the development of innovative solutions, such as AI-driven advertising creative tools and focus on developing strategic collaborations to enhance digital advertising efficiency and creativity. Player-adopted strategies in the generative artificial intelligence (AI) in digital marketing market include focus on expanding its manufacturing capabilities through strategic partnership.
To take advantage of the opportunities, the analyst recommends the generative artificial intelligence (AI) in digital marketing to focus on developing and deploying ai-powered advertising tools, focus on ai-driven video advertising tools to scale content production and improve roi, focus on accelerating content creation with ai-driven creative tools, focus on generative ai content suites to accelerate multichannel marketing efficiency, focus on capturing growth in the ai services segment, focus on scaling through mobile marketing integration, expand in emerging markets, focus on strategic collaborations to enhance creative efficiency and content scalability, focus on dynamic and value-based pricing to capture market potential, prioritize data-driven personalization across channels, strengthen thought leadership through strategic content deployment, focus on expanding ai-driven content generation capabilities.
Major Market Trends Key Mergers and Acquisitions Recent Developments in the Generative Artificial Intelligence (AI) in Digital Marketing Market Key Companies Profiled: Markets Covered: Key Attributes:
Companies Featured For more information about this report visit https://www.researchandmarkets.com/r/179dst About ResearchAndMarkets.com ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Dublin, July 18, 2025 (GLOBE NEWSWIRE) — The "Market for Photonic Quantum Computers" report has been added to ResearchAndMarkets.com's offering. Photonic Quantum Computers are quickly emerging… Dublin, July 18, 2025 (GLOBE NEWSWIRE) — The "Manufacturing Execution System – Company Evaluation Report, 2025" report has been added to ResearchAndMarkets.com's offering.The Manufacturing…
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If you’re a Chrome user still running macOS Big Sur, you’ll soon have to decide which of the two you’ll want to update, as Google just confirmed it’s dropping support for macOS 11. Here is the timeline. In its Chrome Platform Status page, Google has confirmed that Chrome 138 will be the last version to support macOS 11, with Chrome 139, scheduled to ship on July 30, requiring macOS 12 or newer. Here’s the full announcement from Google: Chrome 138 will be the last release to support macOS 11; Chrome 139+ will no longer support macOS 11, which is outside of its support window with Apple. Running on a supported operating system is essential to maintaining security. On Macs running macOS 11, Chrome will continue to work, showing a warning infobar, but will not update any further. If a user wishes to have their Chrome be updated, they need to update their computer to a support version of macOS. For new installations of Chrome 139+, macOS 12+ will be required. In essence, this means that the browser will continue to work on unsupported systems, but it will display a warning and no longer receive new features or updates. For new installations of Chrome, macOS 12 or later will be required outright. If you’ve been holding off on updating macOS but want to keep getting the latest Chrome features and security fixes, now might be the time to make the jump. However, if you’re stuck on Big Sur due to older hardware, it might be worth exploring other browsers (while they still support older macOS versions, too). FTC: We use income earning auto affiliate links.More. Check out 9to5Mac on YouTube for more Apple news: Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s. He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.
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Connect with execs from The New York Times, TIME, Dotdash Meredith and many more Anyone waiting for Google to drop a game-changing cookie update can go ahead and breathe — it’s not coming with this one. If anything, the latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers — par for the course at this point. Speaking yesterday (Jan. 27) at the IAB’s Annual Leadership Meeting in Palm Springs, California, Anthony Chavez, Google’s vp of Privacy Sandbox, explained that the choice will come via a “one-time global prompt,” with the industry getting several months to prepare before it goes live. It’s hardly groundbreaking information, but it does signal the direction things are heading: Web advertising is inching closer to the mobile app model, where consent-based prompts from Google and Apple already dictate privacy settings. And this shift isn’t stopping at third-party cookies — it’s reaching into IP addresses too. At the same event, Chavez revealed plans for a new Chrome feature that lets users hide their IP addresses. When it launches, the protection will be limited to those using “incognito mode” — the browser’s private browsing option designed for discretion. So far, the industry’s response to these latest updates has been a collective shrug. For some, the global prompt news was deja vu, echoing earlier cookie-related updates. And as for the IP address crackdown? It barely made a ripple among those who see it as a niche move, particularly since privacy-conscious users already rely on VPNs or third-party vendors like NextDNS. “I figured something like this would happen — where it [the consent choice] is sent back to users to decide,” said Ravi Patel, CEO and co-founder of media platform SWYM.ai. “I am not even sure why they didn’t do this from the beginning.” But beneath the frustration lies a deeper worry: Google’s slow trickle of updates on cookie consent could be setting up a choice so opaque that users won’t have the information they need to make informed choices. As cynical as it may sound, it’s a valid worry. Remember, Google hasn’t clarified how — or even if — it plans to educate users on what these cookies actually do. After all, if people are asked to opt in or out of something they don’t understand, the default response is likely to be no. And for Google, that might just be the point. “A fake consent mechanism which leads to opt out only or mostly is potentially unfair to vendors and other players who rely on it and expect this to be a pot life saver for their business,” said an ad tech vendor who exchanged anonymity for candor. It’s a concern that has simmered since Google announced it would give Chrome users this choice. Perhaps it wouldn’t feel so fraught if Google had made a stronger effort to involve the industry in shaping this feature — or so it seems. As of the publishing of this article, Digiday hasn’t spoken to any vendors, or any other partners for that matter, who were consulted during the development of this so-called choice. “If Google sticks to this attitude then there are always going to be concerns over whether this whole push against third-party cookies in Chrome is actually fair,” said Davide Rosamilia, vp of product at alternative identity provider ID5. “On this current trajectory, Google’s own crackdown on those cookies will have a similar impact to the one Apple did on mobile IDs.” When that happened in 2021, around 2 in 10 Apple users agreed to being tracked by that identifier before stabilizing at roughly 50%. Given Google’s latest updates, ad execs are bracing for a similar slump whenever Chrome makes its global choice available to users. “There are still so many questions and an unknown timeline here,” said Rosamilia. “The industry has been ready for a full timeline (deprecation) of third-party cookies for a while and depriving them of firm dates is unfair to all of the industry hard work.” The bottom line? After five years of investment into Google’s promised cookie overhaul, ad execs are fed up with delays and half measures. Beneath it all, skepticism lingers: If consent collection drives the majority of Chrome users to opt out of third-party tracking, Google will still have access to user data at the transactional level — thanks to its own walled garden. For many in the industry, that feels less like privacy reform and more like a power grab. “It is a step forward in giving users more control over their data, but it also highlights the ongoing complexity of the advertising ecosystem,” said Patel. “I believe transparency and choice are essential, but these changes underline the need for advertisers and agencies to rethink their strategies.” Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies. The holdco is positioning AI as core infrastructure for ad production not just media buys. The 26-page document aims to make the whole process quick and painless. Get access to tools and analysis to stay ahead of the trends transforming media and marketing Visit your account page to make changes and renew. Get Digiday's top stories every morning in your email inbox. Follow @Digiday for the latest news, insider access to events and more.
Marketing Hub Industry Trends By Colin Graves 12 Minutes read The digital marketing landscape is always evolving, but in 2025, the pace of change appears to be accelerating faster than ever, thanks to rapid technological advances and shifting consumer behaviors. From the rise of artificial intelligence (AI)-powered tools to the dominance of short-form video and the increasing reliance on first-party data, advertisers must continually adapt if they want to stay ahead. In this article, I’ll examine the key digital marketing trends shaping the industry today and provide insights on how to focus your efforts to maximize results. Social media platforms remain critical to digital advertisers, but it’s important to note that the way users engage with social media is shifting. According to Hubspot, marketers say that short-form video delivers the highest return on investment (ROI), which means that advertisers need to adapt their strategies. Major trends include a shift toward short-form video on platforms like TikTok, Instagram Reels, and YouTube Shorts — even Threads is emerging as a promising platform for short-form content. As advertisers continue to shift towards social media advertising, increasing CPMs and diminishing returns on popular platforms like TikTok, Meta, and YouTube are requiring them to increase their social ad spend. To lower costs, consider diversifying via efforts on the open web, where a mix of native and display ads, alongside content recommendations, can drive strong performance. Channel diversification also prevents advertisers from becoming dependent on closed platforms that can change dramatically with little notice, e.g., Twitter/X and Meta making changes to their content moderation policies. In 2025, brands are using AI more than ever to create, test, deliver, and optimize their ad campaigns. Take content creation, for example: AI tools now allow you to generate multiple headlines and ad copy variations tailored for different campaign goals, audience segments, and platforms. This speeds up the creative process for advertisers, allowing them to experiment more quickly than in the past — and free up their time for more strategic work. Major ad networks, such as Google, Meta, and Realize, are also now utilizing AI-powered bidding strategies that analyze user behavior, enabling them to adjust bids in real time, helping to optimize spend.
Discover What Your Audience is Interested In Some brands are also experimenting with features like AI-generated voices, synthetic media (sometimes referred to as “deepfake” tech when used for more nefarious purposes) for virtual influencers, and lifelike AI avatars, making digital content far more interactive. Ultimately, all of this will continue to change the way marketers work. In the past, marketers relied on finding high-volume, low-competition keywords that matched what people were typing into search engines. In Google Ads or other pay-per-click (PPC) platforms, this meant bidding on specific keywords. Theoretically, the better the keyword targeting, the more likely a campaign would convert. However, this method is less effective in 2025, as Google’s AI Overviews and Microsoft Copilot often provide direct answers instead of webpage links. This means that marketers need to consider AEO (answer engine optimization) as well as traditional SEO, and ensure their content clearly answers questions and covers topics in depth. They also need to optimize for new formats, such as voice and visual search. Perhaps the most significant trend in content for 2025 is that AI-powered content has become the new norm. AI tools such as ChatGPT, Jasper, Synthesia, and Descript are transforming how written and video content is created and edited, and how quickly. Additionally, the combination of first-party data and AI is allowing advertisers to create highly personalized content based on real-time behavior, instead of relying simply on audience demographics.
Realize leverages Taboola's extensive first-party data from powering publisher editorial and ad units, providing unmatched insights and targeting capabilities.
Realize leverages Taboola's extensive first-party data from powering publisher editorial and ad units, providing unmatched insights and targeting capabilities. Video remains a critical medium for advertisers in 2025, but other, highly interactive mediums, such as quizzes and polls, augmented and virtual reality (AR/VR), and audio (podcasts and voice content) are also performing very well. Regarding audio, consider this: There are more than 584 million podcast listeners worldwide, and the number is growing. (Source: Hubspot Blog) But, that doesn’t mean marketers should shift all their focus away from video, since, as mentioned, short-form video in particular continues to perform very well. AI-powered tools, such as Google Lens, Apple’s Siri, and Amazon’s Alexa, are changing how people interact with brands, as consumers rely on these voice assistants and visual discovery tools more than ever to search and shop. Google reports that commercial intent is detected in one out of every five Google Lens searches, and 80% of Gen Z rely on Google for all aspects of their shopping. Augmented reality (AR) and Virtual Reality (VR) technologies are starting to change the shopping experience for consumers. AR works by adding digital elements, such as images or text, to your real-world view through your mobile device or tablet. VR takes it a step further by creating a fully immersive digital environment that you can experience through a headset, such as the Quest 3, from Meta. In a recent blog post, Artlabs, an AI-powered 3D company, highlighted the following real-world examples of how AR is being used in retail shopping: This AR-powered virtual try-on technology offers many benefits for advertisers, including personalizing the shopping experience, reducing return rates, and increasing conversions. Influencer marketing has been around for a while, but it’s maturing and even fragmenting somewhat, with marketers increasingly leaning toward micro- or nano-influencers (those with fewer than 100,000 followers): 68% of marketers reported working with a niche influencer during the past year, while only 32% worked with larger influencers. Advertisers can benefit from working with smaller influencers because, alongside their increased relevance, they’ve established a high degree of loyalty with their audience, and as such, can generate higher engagement and conversions. Gone are the days when advertisers could only target large groups of users by demographics or location. Using AI-powered ad networks, you can now adjust your ad creative in real time based on user behavior for a highly personalized experience. In a recent article on its website, Upspring.ai noted this example: “Starbucks uses predictive analytics in its app to tailor offers based on behavior. A morning commuter might get a coffee coupon, while someone else sees a cold drink promo during a heatwave.” What’s even more impressive is that this personalization is happening at scale. Ad platforms can make millions of tweaks to ad creative, including text, images, calls to action (CTAs), colors, times, and more. Multiple viewers streaming the same video, e.g., might all see different ads from the same brand, based on their individual preferences. One of the most significant trends in targeting is the shift away from third-party cookies and toward first-party data. Increasing consumer privacy expectations and stricter regulations, like the GDPR and CCPA, are raising the bar for how personal data can be collected and used. At the same time, major browsers including Google Chrome, Safari, and Firefox, are phasing out third-party cookies or exploring alternatives to protect user privacy. This makes it more challenging for advertisers to use traditional cross-site tracking and targeting methods. The good news is that first-party data, which can be collected by platforms with log-in and purchase data, email sign-ups, and surveys on your own website, tends to be of higher quality anyway. Ad creative is no longer just about good design — you need to build your ads based on previous campaign performance and predictive AI models. You also need to constantly A/B test, measure performance, and make real-time adjustments to boost engagement and conversions. In 2025, marketers are creating more content tailored to each platform, in an effort to make each format feel native and attention-grabbing. While short-form video remains popular, motion in general is playing a bigger role — think subtle animations and dynamic elements in display ads or social posts. These help capture viewers’ attention and improve click-through rates. In the past, multi-touch attribution (MTA) assigned value to each touchpoint in the customer journey. But, with third-party cookie loss and the increased prominence of walled gardens like Meta, Google, and Amazon, complete funnel visibility has become more difficult. In 2025, MTA continues to be replaced by media mix modeling (MMM), which relies on historical data to predict how different marketing channels, such as paid search or email marketing, contribute to outcomes (e.g., conversion, sales). With MMM, you don’t need to track individuals across devices or platforms, so it’s unaffected by the loss of third-party cookies. Data-driven marketing has been around for a long time, but the expectations on marketers to use the data to make smarter decisions, optimize in real-time, and increase personalization are higher in 2025. You can achieve this by focusing on first-party data, using the correct attribution in your customer touchpoints, and improving how you leverage data tools, such as customer relationship management (CRM) platforms and Google Analytics. You should also take advantage of advertising platforms that offer real-time AI-powered A/B testing. In 2025, consumers want a seamless experience when interacting with brands, whether they’re clicking on a display ad, browsing a website, or walking into a store. To deliver, advertisers need to focus on omnichannel marketing, which includes creative messaging, consistent branding, and connected journeys. What does that look like in practice, though? Let’s say someone sees a display ad for a new pair of headphones while reading an article online. They’re interested, but they don’t buy right away. Later, they see a sponsored content recommendation for a blog post reviewing the same headphones. They still don’t buy. The next day, they get a personalized email with a special offer. They click on the link and finally purchase the product. This is an example of a connected customer journey and the omnichannel experience at work. I’ve mentioned first-party data several times throughout this article, and for good reason. With fewer cookies and more privacy rules, first-party data has become incredibly valuable to advertisers. The beauty of first-party data is that it is owned, permission-based, and highly accurate. Here are some ways advertisers can collect first-party data in 2025: Gone are the days of static form lead generation. Today’s best lead magnets are interactive and helpful, blending seamlessly into the user’s journey. For example, tools like quizzes and assessments provide users with immediate value through insights or recommendations, and give marketers much more specific data than just a name and email. Online calculators help users make decisions, and chatbots gather valuable information while providing users with friendly conversations. These all work because they’re highly interactive, personalized, and, if implemented correctly, seamless for the user.
Learn more about the best creative strategies for performance marketing in our playbook
Learn more about the best creative strategies for performance marketing in our playbook In 2025, the majority of consumers use mobile devices to consume content and shop online. As a result, ads need to look great on smaller screens. There are several things advertisers need to ensure for this to happen: Brands that can nail these attributes on mobile in 2025 will boost user attention, loyalty, and conversions. As you can see, the most effective digital advertising strategies for 2025 are highly customized, data-driven, and built to withstand increased privacy regulations. Marketers are seeing the highest ROI from short-form video, personalized ad creative, and omnichannel experiences that blend seamlessly with the customer journey. As third-party cookies continue to be phased out, expect to see a continued reliance on first-party data and highly interactive lead generation tools. AI can now drive a significant portion of content creation, as well as optimize ad campaigns. This enables advertisers to create content at scale, gather valuable data, and use that data to make real-time adjustments and boost ad performance. Laws like GDPR and the CCPA are making it more difficult for marketers to obtain and use personal information. Coupled with this, more users are opting out of cookie consent banners, and ad blockers and private browsing are on the rise. These trends mean that marketers are being forced to shift from third-party targeting to using first-party data. When you use first-party data as an advertiser, always get clear, informed consent from users. Tell them what data you’re collecting, why you’re collecting it, and how you will use it. Remember to use first-party data to refine your targeting when running ads on platforms like Meta, Google Ads, LinkedIn, TikTok, and Realize. Related Articles Industry Trends The financial services sector has long been challenged to balance consumer privacy with the need … By Stephanie Faris 12 Minutes read E-commerce In the first part of our e-commerce interview series, Xevio co-founder and CEO Nadim Kuttab … By Nadim Batista-Kuttab And Others 6 Minutes read SEO When you have a doctor’s appointment, what are the first things the physician checks out? … By Steven John 6 Minutes read Create your first campaign with Realize
Google I/O revealed more updates for Wallet, Wear OS, Google Play, and more – theverge.com
/in website SEO, Website Traffic/by Team ZYTGoogle I/O revealed more updates for Wallet, Wear OS, Google Play, and more theverge.com
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The Rise of AI-Driven Content Creation: A New Era for Digital Marketing and Media Companies – AInvest
/in website SEO, Website Traffic/by Team ZYTThe Rise of AI-Driven Content Creation: A New Era for Digital Marketing and Media Companies AInvest
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March Pixel Drop: Updates for Gemini Live, Scam Detection and more – The Keyword
/in website SEO, Website Traffic/by Team ZYTMar 04, 2025
Our first Pixel Drop of the year is here, bringing more helpful features and updates to your devices. These features start rolling out today and will continue over the next few weeks. 1
Use Gemini Live in new ways
Gemini Live is getting an upgrade. With the power of 2.0 Flash, we’ve made improvements in understanding and multilingual conversation. Now, you can speak to Gemini Live in any combination of over 45 languages without having to change your language setting. Just start talking and Gemini Live will take it from there.
Also, multimodal capabilities in Gemini Live, which we announced in January and launched for Pixel 9 users, are now rolling out to all Pixel 6 and newer and Pixel Fold devices. You’ll be able to add images, files and YouTube videos to your conversations to provide more context about what exactly you’re looking for or trying to understand.
And in the coming weeks, you’ll be able to interact with Gemini Live through live video and screen sharing with Gemini Advanced.
Organize screenshots with ease
Want to get more organized? The new suggestions feature in Pixel Screenshots 2 takes the mental load off you by automatically suggesting screenshots to add to your collections.
You can also now use the Pixel Screenshots app with your work profile, so you can easily organize receipts from client dinners, expense reports and more.
Create images with people in Pixel Studio
Create unique images of people to share with your friends and family in Pixel Studio. 3 All you have to do is type a description of a person or scene you’d like to see and watch as Pixel Studio brings your imagination to life.
Try AI features: New for Japan and Germany
Pixel users in Japan and Germany will get an extra boost of help from Pixel Screenshots, Pixel Studio, Pixel AI weather reports and Pollen tracker in the Weather app. 4
Japanese speakers will also get AI-powered summaries in the Recorder app, 5 great for summarizing class notes or meeting minutes.
Strengthen Scam Detection with the power of on-device AI
Scam Detection for phone calls, powered by Gemini Nano, protects you from fraud with on-device AI while keeping your conversations private to you. This Pixel-exclusive feature detects conversation patterns in calls commonly used by scammers in real time and will notify you if it senses anything suspicious.
And Scam Detection is now available in Google Messages, too. It uses on-device AI to flag conversational text patterns commonly associated with scams, so it can identify messages that seem harmless, but turn dangerous over time. You’ll receive a real-time warning so you can easily block and report the conversation. 6
Stay safe, even when you’re off the grid
We’re expanding Satellite SOS to Hawaii, Alaska, Europe and Canada so you can stay connected to emergency services, even if you don’t have cellular or Wi-Fi. 7
If you’re a Verizon 8 user, and you’re somewhere without cellular or Wi-Fi, you can use your Pixel to text message your family and friends, or it can even connect you to emergency services via satellite to get help.
And T-Mobile 9 users are now able to text 911 during an emergency without cellular or Wi-Fi, as well as text message your loved ones over satellite.
Find your friends and family
You can now use Find My Device 10 to share your live location with your friends and family, so they can rest easy knowing you got to your destination safely. You can share your location with someone in the app’s settings, and they’ll be able to see you on the move. And your friends and family can share their location with you, too!
Enable Loss of Pulse Detection, now available in the U.S.
Loss of Pulse Detection on Pixel Watch 3 recently received U.S. FDA clearance, expanding this first-of-its-kind feature to people in the U.S. beginning at the end of this month. It can detect when someone’s heart suddenly stops beating from an event like primary cardiac arrest, 11 respiratory or circulatory failure, overdose or poisoning, and automatically prompt a call to emergency services for potentially life-saving care if you are unresponsive. 12
Track menstrual health from your wrist
Pixel Watch 3 has added on-device menstrual tracking so you can conveniently log periods, view cycle status or predict your next period in the Fitbit app straight from your wrist.
Step with even better accuracy
Your Pixel Watch now tracks your steps with greater precision and accuracy by better recognizing when you deviate from a typical walking pattern, like pushing a shopping cart or wheelchair, jogging with a stroller or hiking with poles. The improved algorithm ensures that not only are your steps accurately counted toward your daily goal, but that you’ll get reliable insights into your daily activities.
Sleep peacefully with Auto-bedtime Mode
Auto-bedtime Mode (launched with Pixel Watch 3) is now expanding to Pixel Watch 2 to automatically detect when you fall asleep and turn off your watch face and disable notifications to minimize distractions. Auto-bedtime Mode helps conserve your battery overnight, so you don’t miss out on your valuable sleep tracking, and it senses when you wake up and turns Bedtime Mode off.
Capture memories the right way
Great news, Pixel Fold users! Dual Screen Preview 13 now supports video recording, so you can capture the perfect memory. And Pixel 9 Pro Fold users can now use Add Me with Dual Screen Preview so everyone’s included in the moment.
Stream like a pro
We’re making streaming even easier for creators: With Connected Cameras, you can connect your Pixel to another camera — like a GoPro or another Pixel phone — and use the cameras on all these devices to stream to social media platforms from different angles. 14
Switch to Pixel and keep your recordings
You might have a few old lecture or conference recordings you want to hang on to when switching to a new phone. Now, if there are any recordings on your older phone or Pixel Watch, you can transfer them to your current Pixel phone and they'll be transcribed automatically in the Recorder app. 15
Talk to type
Easily access voice-to-type with Gboard’s new Voice Toolbar so you can effortlessly type without needing access to the full keyboard on your Pixel phone.
Customize your phone to your routine
Personalize your Pixel’s modes to adapt to your life. You can easily activate your modes by swiping down from the top of your screen and exploring customizations for situations like Driving, Bedtime and Do Not Disturb.
Control your audio content
Manage your favorite audio content with new actions on Pixel Watch to fast forward and rewind, adjust playback speed or control playback queue.
The March Pixel Drop, as well as new Android features, begins rolling out today and will continue over the next few weeks.
Your Pixel will generally receive Pixel Drops during the applicable Android update and support periods for the phone. See g.co/pixel/updates for details. Availability of some Pixel Drops may vary by phone and device model. Phone, earbuds, watch, and tablet sold separately.
Available on Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL and Pixel 9 Pro Fold.
Available on Pixel 9 phones in English, Japanese, and German only. Not available in all countries.
Pixel Screenshots and Pixel Studio available on Pixel 9 phones in English, Japanese, and German only. Not available in all countries.
Recorder App AI summaries available in English and Japanese only on Pixel 9 devices and available in English on Pixel 8 Pro. Not available on other Pixel devices or in all countries or languages. English under developer settings on Pixel 8 & Pixel 8a.
Available on Pixel 9 phones in the US for calls in English only. Available on Pixel 6 and newer Pixel phones in the US, CA and UK for text messages in English only. Scam Detection is not 100% accurate and scammers constantly change tactics. Always use caution when answering calls from unknown numbers. See g.co/pixel/scam-detection-help for more details.
Restrictions apply. No additional setup is required. Service included at no additional charge for the first two years after activation of devices. Available on Pixel 9 Phones only. Service is available in US, Canada, UK and Europe. Connection and response times vary based on location, site conditions, and other factors. See g.co/pixel/satellitesos for details.
Available only on Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold in English and Spanish only, in the US. Connection and response times vary based on location, site conditions, and other factors. Does not support voice, video, group messaging, media attachments, emojis, encryption or sender/recipient activity. Satellite connectivity requires select new model phones with updated software. Must be outside with line of sight to satellite; might not work in parts of Alaska.
Available only on Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold for eligible T-Mobile users. In English and Spanish in the US. Connection and response times vary based on location, site conditions, and other factors. Does not support voice and video calls.
Feature is launching in Beta.
Primary cardiac arrest is due to a heart problem (such as arrhythmia, heart failure, etc.).
Loss of Pulse Detection may not detect every instance of a loss of pulse and is not intended for users with preexisting heart conditions or those who require cardiac monitoring. It does not diagnose or treat any medical condition or provide follow-up care. Emergency calling is dependent on call functionality such as your phone or watch being charged and having adequate cellular connectivity. Not available in all countries or regions.
Results may vary. Not available for all cameras, apps, or modes.
Available on Pixel 9 phones only, using Bluetooth and Wi-Fi to connect with Pixel 6 and newer Pixel phone cameras and GoPro HERO10 Black or newer cameras. Compatible apps include Facebook, YouTube, Instagram, TikTok, and Snapchat. See https://support.google.com/pixelcamera?p=connected_cameras for more details.
Available on Pixel 6 and newer Pixel phones, Pixel Watches, and Pixel Tablet.
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Nothing updates Essential Space with Google Calendar integration and more: Know what's changing – MSN
/in website SEO, Website Traffic/by Team ZYTsource
Nothing's Essential Space can now talk to your Google Calendar – Android Authority
/in website SEO, Website Traffic/by Team ZYTAffiliate links on Android Authority may earn us a commission. Learn more.
July 18, 2025
The Nothing Phone 3a series debuted a so-called Essential Key, which has since been adopted by the Nothing Phone 3. Pressing this button summons the Essential Space app to quickly capture audio notes, photos, and more. Thankfully, this app is getting a welcome update in the wake of the Nothing Phone 3 launch.
Nothing announced an Essential Space update on its community forum, and one of the most notable additions is Google Calendar integration. More specifically, to-do items created in Essential Space can now be synchronized to Google Calendar.
Essential Space will also let you share text summaries from Essential Recorder with others. These summaries can be sent as an image, a PDF, or markdown text. It doesn’t seem quite on par with Google Recorder, which lets you send a link to the full recording and transcript, but it’s a neat addition nonetheless.
Finally, the Essential Space update lets you edit your Memory (i.e., summaries generated from your notes) and Recorder summaries. These are welcome additions as AI is still far from perfect, so being able to correct text output is essential (heh).
Nothing says this Essential Space update is already available for the Nothing Phone 3 and is “coming soon” to the Nothing Phone 3a series.
Colleague Ryan Haines noted in his Nothing Phone 3a Pro review that Essential Space was the best new software addition he’d used in a long time. So we’re glad that Nothing isn’t resting on its laurels and continues to bring more features and options to the app.
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FlowChai Launches Advanced AI-Powered Platform to Upends – globenewswire.com
/in website SEO, Website Traffic/by Team ZYT| Source: Flowchai Flowchai
SAN FRANCISCO, April 03, 2025 (GLOBE NEWSWIRE) — Today marks the official launch of FlowChai, a breakthrough artificial intelligence (AI) content platform that is set to transform how individuals, agencies, and businesses produce high-quality, SEO-optimized written content. Through its proprietary conversational interface and advanced language models, FlowChai empowers users to generate, edit, and publish fully customized content at scale—faster and more efficiently than ever before.
FlowChai introduces a new era in content generation by eliminating the traditional barriers of complexity and time. By enabling natural, real-time chat-based collaboration between users and an intelligent AI agent, the platform offers a seamless and personalized way to create engaging articles that are both search-engine friendly and aligned with brand voice.
Engineered for Simplicity, Built for Power
FlowChai is specifically designed to serve the modern digital ecosystem, where content is essential for visibility, growth, and customer engagement. Unlike rigid, template-based tools, FlowChai functions as an interactive writing assistant. Users can instruct the AI using plain English (or other supported languages), and the AI responds with coherent, compelling content tailored to specific needs.
Whether users are crafting blog posts, product descriptions, marketing copy, listicles, or long-form articles, FlowChai delivers polished, SEO-friendly content without the typical friction found in older-generation AI tools.
Core Capabilities of FlowChai
1. Conversational Content Creation
At the core of FlowChai’s user experience is its natural chat interface. Users communicate with the AI in everyday language, specifying goals, topics, tones, and more. The AI interprets and executes these requests instantly, producing human-like content that aligns with the user’s expectations.
This conversational model, unlike standard prompt-based systems, promotes continuous feedback and revision. It allows users to refine content with simple instructions such as “add a call to action,” “reword this for a younger audience,” or “expand on paragraph three.” This approach not only ensures the AI’s understanding of the user’s needs but also enhances the user’s control over the content creation process.
2. Intelligent and Effortless Scalability
FlowChai can generate everything from a single article to an entire content library. This makes it ideal for:
Content can be batched and requested in large volumes through automated workflows and chat commands—dramatically reducing the time and workforce typically required for high-volume writing. This feature is particularly beneficial for businesses with high content demands, as it allows them to maintain a consistent content output without overburdening their resources.
3. Brand Voice Customization and Control
FlowChai learns and adapts to your specific writing style and brand tone over time. Through repeated use, it builds a contextual understanding of your preferences, ensuring that each article sounds consistent and aligned with your audience’s expectations. Users can also manually define brand voice guidelines or request revisions directly during chats, giving them complete control over their brand’s representation in the content.
4. Multilingual Content Support
With native support for multiple languages, FlowChai enables users to create localized content for global audiences. This opens doors for companies targeting international markets, translation services, and multilingual blogs—without the need for separate writers or third-party translation tools.
5. Seamless Publishing and Platform Integration
To enhance workflow efficiency, FlowChai integrates directly with WordPress and other content management systems. Users can instruct the AI to publish drafts, schedule posts, or push live content—all through the same conversational interface. This end-to-end publishing capability saves time and ensures a smooth content pipeline from idea to publication, making the process as seamless as possible for our users.
Subscription Plans Designed for Every User
FlowChai offers transparent and affordable pricing models designed to accommodate freelancers, startups, agencies, and corporations. All subscription plans include access to FlowChai’s advanced conversational agent and full platform capabilities, ensuring that quality content creation is within reach for all.
Basic Plan – $9/month
Ideal for individuals or bloggers. Includes up to 100 articles per month using standard quality models.
Personal Plan – $49/month
Designed for active content creators. Provides up to 500 articles monthly with standard model output.
Professional Plan – $149/month
Built for agencies and businesses. Supports up to 1,500 high-quality articles generated with premium models per month.
All plans begin with a 14-day free trial, offering unrestricted access to all features. Users can cancel anytime. A 30-day money-back guarantee further ensures a risk-free experience for new subscribers.
Built for Modern Creators
FlowChai is not just a content tool—it is a fully responsive assistant that works with users to help them scale their ideas into impact. Whether managing SEO campaigns, building a brand, educating audiences, or launching products, FlowChai adapts to every content demand with speed and quality.
With the explosion of content marketing in digital spaces, companies often struggle to maintain consistency, tone, and production speed. FlowChai solves this challenge by offering an AI-powered partner that responds instantly, learns over time, and continuously improves its ability to deliver publication-ready material.
Getting Started with FlowChai
To experience the full potential of conversational AI-driven content creation, users can visit www.flowch.ai and begin a free 14-day trial today. A credit card is required to start the trial, but no charges will be made unless the user continues after the trial ends. Users may cancel at any time by simply visiting their account settings and selecting the cancellation option. No questions asked.
FlowChai is committed to transparency, innovation, and empowering users to take control of their digital voice with speed, accuracy, and confidence. We believe in providing our users with the most advanced tools and information to help them succeed in the digital landscape.
About FlowChai
FlowChai is a next-generation content automation platform powered by advanced artificial intelligence. By combining large language models with natural language processing and intuitive user interaction, FlowChai simplifies content creation for individuals, marketing professionals, and businesses. FlowChai’s mission is to eliminate creative bottlenecks and democratize content generation—so that everyone, regardless of technical skill, can build and scale their ideas into successful outcomes.
For Media Inquiries or Partnership Opportunities, Contact:
FlowChai Media Relations
Email: hello@flowch.ai
Website: https://flowch.ai
Frequently Asked Questions (FAQs) about FlowChai
1. What is FlowChai?
FlowChai is an AI-powered content creation platform that enables users to generate SEO-optimized, high-quality articles through simple, natural conversations with an intelligent agent. It’s designed to simplify and scale content production for individuals, agencies, and businesses.
2. How does FlowChai work?
FlowChai works through a conversational interface. You chat with the AI agent just like you would with a human writer—giving it instructions, feedback, or revisions in plain language. The AI understands your input and creates content tailored to your goals, tone, and audience.
3. Who is FlowChai for?
FlowChai is ideal for:
4. What types of content can I create with FlowChai?
You can generate a wide variety of content formats, including:
5. Does FlowChai create SEO-optimized content?
Yes. FlowChai uses AI models trained to follow best practices for search engine optimization. The content it generates includes relevant keywords, clear structure, meta-friendly formatting, and natural readability—all essential for ranking well on search engines.
6. Can I control the tone and style of the content?
Absolutely. FlowChai gives you complete control over your brand voice. You can tell the AI to write in a formal, conversational, persuasive, or technical tone—or provide your brand guidelines. Over time, the AI learns your style and maintains consistency across all outputs.
7. Is FlowChai capable of writing in multiple languages?
Yes. FlowChai supports content creation in multiple languages, making it suitable for businesses targeting international or multilingual audiences.
8. Can I publish directly to WordPress or other platforms?
Yes. FlowChai integrates seamlessly with WordPress and similar CMS platforms. You can instruct the AI to publish content directly, schedule posts, or export drafts easily—straight from the chat interface.
9. How many articles can I generate per month?
FlowChai offers different subscription plans based on your needs:
10. Is there a free trial available?
Yes. All plans include a 14-day free trial with full access to FlowChai’s features. No charges will be made unless you continue after the trial. A valid credit card is required to activate the trial, but you can cancel anytime.
11. What happens if I’m not satisfied?
FlowChai offers a 30-day money-back guarantee on all subscription plans. If you’re not satisfied with the results, you can cancel and request a full refund—no questions asked.
12. Is my content private and secure?
Yes. FlowChai uses secure cloud infrastructure and encryption protocols to ensure that your data and content are private and protected. Your content is never shared or repurposed.
13. Does FlowChai require any technical skills to use?
No technical knowledge is needed. If you can use a messaging app, you can use FlowChai. Everything is done through natural conversation, making it incredibly beginner-friendly.
14. Can I use FlowChai for bulk content projects?
Yes. FlowChai is designed for scalability. Whether you need 10 articles or 10,000, the platform can handle bulk requests, helping agencies and enterprises meet demanding content schedules efficiently.
15. How does FlowChai differ from other AI writing tools?
Unlike traditional AI tools that rely on prompts or templates, FlowChai uses an intelligent conversational model. You engage in real-time dialogue, make edits on the fly, and get personalized content that evolves as you provide feedback. It’s not just a tool—it’s a virtual content team.
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Generative Artificial Intelligence (AI) in Digital Marketing Market Opportunities and Strategies Report 2025-2034: Top 10 Players Control Just 15.2%, with IBM Leading at 3.48% Share – globenewswire.com
/in website SEO, Website Traffic/by Team ZYT| Source: Research and Markets Research and Markets
Dublin, June 18, 2025 (GLOBE NEWSWIRE) — The “Generative Artificial Intelligence (AI) in Digital Marketing Market Opportunities and Strategies to 2034” report has been added to ResearchAndMarkets.com’s offering.
This report describes and explains the generative artificial intelligence (AI) in digital marketing market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global generative artificial intelligence (AI) in digital marketing market reached a value of nearly $2.48 billion in 2024, having grown at a compound annual growth rate (CAGR) of 30.83% since 2019. The market is expected to grow from $2.48 billion in 2024 to $9.46 billion in 2029 at a rate of 30.69%. The market is then expected to grow at a CAGR of 29.98% from 2029 and reach $35.12 billion in 2034.
Growth in the historic period resulted from the increased adoption of digital channels, rise in e-commerce, rise in internet and smartphone penetration and advancements in AI technology. Factors that negatively affected growth in the historic period was data privacy and security concerns and dependence on high-quality data for accuracy. Going forward, demand for cost-effective marketing solutions, demand for personalization, growing prominence of video content and growing volume of consumer data will drive the growth. Factor that could hinder the growth of the generative artificial intelligence (AI) in digital marketing market in the future include risk of misinformation and deepfake content and technical complexity.
The global generative artificial intelligence (AI) in digital marketing market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 15.2% of the total market in 2023. International Business Machines Corporation (IBM) was the largest competitor with a 3.48% share of the market, followed by Google LLC with 2.03%, Microsoft Corporation with 1.53%, Meta Platforms Inc. with 1.39%, Amazon.com Inc. with 1.32%, Interpublic Group of Companies Inc. with 1.17%, Salesforce Inc. with 1.15%, HubSpot Inc. with 1.15%, DataRobot Inc. with 1.06% and NVIDIA Corporation with 0.94%.
North America was the largest region in the generative artificial intelligence (AI) in digital marketing market, accounting for 33.66% or $836.05 million of the total in 2024. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the generative artificial intelligence (AI) in digital marketing market will be Asia-Pacific and Middle East where growth will be at CAGRs of 36.09% and 33.70% respectively. These will be followed by Africa and South America where the markets are expected to grow at CAGRs of 32.43% and 31.63% respectively.
The generative artificial intelligence (AI) in digital marketing market is segmented by component into software and services. The software market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by component, accounting for 63.56% or $1.57 billion of the total in 2024. Going forward, the services segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by component, at a CAGR of 33.47% during 2024-2029.
The generative artificial intelligence (AI) in digital marketing market is segmented by application into personalization, content generation, social media management, advertising optimization, predictive analysis and other applications. The content generation market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by application, accounting for 32.93% or $817.81 million of the total in 2024. Going forward, the content generation segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by application, at a CAGR of 35.79% during 2024-2029.
The generative artificial intelligence (AI) in digital marketing market is segmented by channel into search engine marketing, email marketing, social media marketing, mobile marketing and other channels s. The search engine marketing market was the largest segment of the generative artificial intelligence (AI) in digital marketing market segmented by channel, accounting for 47.88% or $1.18 billion of the total in 2024. Going forward, the mobile marketing segment is expected to be the fastest growing segment in the generative artificial intelligence (AI) in digital marketing market segmented by channel, at a CAGR of 38.02% during 2024-2029.
The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by component will arise in the software segment, which will gain $4.05 billion of global annual sales by 2029. The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by channel will arise in the search engine marketing segment, which will gain $3.18 billion of global annual sales by 2029. The top opportunities in the generative artificial intelligence (AI) in digital marketing market segmented by application will arise in the content generation segment, which will gain $2.95 billion of global annual sales by 2029. The generative artificial intelligence (AI) in digital marketing market size will gain the most in the USA at $1.67 billion.
Market-trend-based strategies for the generative artificial intelligence (AI) in digital marketing market include focus on developing innovative solutions such as the AI-powered advertising suite, focus on developing innovative tools such as an generative AI Video Advertising Tools, focus on prioritizing the development of innovative solutions, such as AI-driven advertising creative tools and focus on developing strategic collaborations to enhance digital advertising efficiency and creativity. Player-adopted strategies in the generative artificial intelligence (AI) in digital marketing market include focus on expanding its manufacturing capabilities through strategic partnership.
To take advantage of the opportunities, the analyst recommends the generative artificial intelligence (AI) in digital marketing to focus on developing and deploying ai-powered advertising tools, focus on ai-driven video advertising tools to scale content production and improve roi, focus on accelerating content creation with ai-driven creative tools, focus on generative ai content suites to accelerate multichannel marketing efficiency, focus on capturing growth in the ai services segment, focus on scaling through mobile marketing integration, expand in emerging markets, focus on strategic collaborations to enhance creative efficiency and content scalability, focus on dynamic and value-based pricing to capture market potential, prioritize data-driven personalization across channels, strengthen thought leadership through strategic content deployment, focus on expanding ai-driven content generation capabilities.
Major Market Trends
Key Mergers and Acquisitions
Recent Developments in the Generative Artificial Intelligence (AI) in Digital Marketing Market
Key Companies Profiled:
Markets Covered:
Key Attributes:
Companies Featured
For more information about this report visit https://www.researchandmarkets.com/r/179dst
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
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PSA: Google Chrome to soon drop support for macOS Big Sur – 9to5Mac
/in website SEO, Website Traffic/by Team ZYTIf you’re a Chrome user still running macOS Big Sur, you’ll soon have to decide which of the two you’ll want to update, as Google just confirmed it’s dropping support for macOS 11. Here is the timeline.
In its Chrome Platform Status page, Google has confirmed that Chrome 138 will be the last version to support macOS 11, with Chrome 139, scheduled to ship on July 30, requiring macOS 12 or newer.
Here’s the full announcement from Google:
Chrome 138 will be the last release to support macOS 11; Chrome 139+ will no longer support macOS 11, which is outside of its support window with Apple. Running on a supported operating system is essential to maintaining security.
On Macs running macOS 11, Chrome will continue to work, showing a warning infobar, but will not update any further. If a user wishes to have their Chrome be updated, they need to update their computer to a support version of macOS.
For new installations of Chrome 139+, macOS 12+ will be required.
In essence, this means that the browser will continue to work on unsupported systems, but it will display a warning and no longer receive new features or updates. For new installations of Chrome, macOS 12 or later will be required outright.
If you’ve been holding off on updating macOS but want to keep getting the latest Chrome features and security fixes, now might be the time to make the jump. However, if you’re stuck on Big Sur due to older hardware, it might be worth exploring other browsers (while they still support older macOS versions, too).
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Check out 9to5Mac on YouTube for more Apple news:
Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.
He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.
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Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever – Digiday
/in website SEO, Website Traffic/by Team ZYTConnect with execs from The New York Times, TIME, Dotdash Meredith and many more
Anyone waiting for Google to drop a game-changing cookie update can go ahead and breathe — it’s not coming with this one.
If anything, the latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers — par for the course at this point.
Speaking yesterday (Jan. 27) at the IAB’s Annual Leadership Meeting in Palm Springs, California, Anthony Chavez, Google’s vp of Privacy Sandbox, explained that the choice will come via a “one-time global prompt,” with the industry getting several months to prepare before it goes live.
It’s hardly groundbreaking information, but it does signal the direction things are heading: Web advertising is inching closer to the mobile app model, where consent-based prompts from Google and Apple already dictate privacy settings.
And this shift isn’t stopping at third-party cookies — it’s reaching into IP addresses too.
At the same event, Chavez revealed plans for a new Chrome feature that lets users hide their IP addresses. When it launches, the protection will be limited to those using “incognito mode” — the browser’s private browsing option designed for discretion.
So far, the industry’s response to these latest updates has been a collective shrug.
For some, the global prompt news was deja vu, echoing earlier cookie-related updates. And as for the IP address crackdown? It barely made a ripple among those who see it as a niche move, particularly since privacy-conscious users already rely on VPNs or third-party vendors like NextDNS.
“I figured something like this would happen — where it [the consent choice] is sent back to users to decide,” said Ravi Patel, CEO and co-founder of media platform SWYM.ai. “I am not even sure why they didn’t do this from the beginning.”
But beneath the frustration lies a deeper worry: Google’s slow trickle of updates on cookie consent could be setting up a choice so opaque that users won’t have the information they need to make informed choices. As cynical as it may sound, it’s a valid worry. Remember, Google hasn’t clarified how — or even if — it plans to educate users on what these cookies actually do. After all, if people are asked to opt in or out of something they don’t understand, the default response is likely to be no. And for Google, that might just be the point.
“A fake consent mechanism which leads to opt out only or mostly is potentially unfair to vendors and other players who rely on it and expect this to be a pot life saver for their business,” said an ad tech vendor who exchanged anonymity for candor.
It’s a concern that has simmered since Google announced it would give Chrome users this choice. Perhaps it wouldn’t feel so fraught if Google had made a stronger effort to involve the industry in shaping this feature — or so it seems. As of the publishing of this article, Digiday hasn’t spoken to any vendors, or any other partners for that matter, who were consulted during the development of this so-called choice.
“If Google sticks to this attitude then there are always going to be concerns over whether this whole push against third-party cookies in Chrome is actually fair,” said Davide Rosamilia, vp of product at alternative identity provider ID5. “On this current trajectory, Google’s own crackdown on those cookies will have a similar impact to the one Apple did on mobile IDs.”
When that happened in 2021, around 2 in 10 Apple users agreed to being tracked by that identifier before stabilizing at roughly 50%. Given Google’s latest updates, ad execs are bracing for a similar slump whenever Chrome makes its global choice available to users.
“There are still so many questions and an unknown timeline here,” said Rosamilia. “The industry has been ready for a full timeline (deprecation) of third-party cookies for a while and depriving them of firm dates is unfair to all of the industry hard work.”
The bottom line? After five years of investment into Google’s promised cookie overhaul, ad execs are fed up with delays and half measures. Beneath it all, skepticism lingers: If consent collection drives the majority of Chrome users to opt out of third-party tracking, Google will still have access to user data at the transactional level — thanks to its own walled garden.
For many in the industry, that feels less like privacy reform and more like a power grab.
“It is a step forward in giving users more control over their data, but it also highlights the ongoing complexity of the advertising ecosystem,” said Patel. “I believe transparency and choice are essential, but these changes underline the need for advertisers and agencies to rethink their strategies.”
Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.
The holdco is positioning AI as core infrastructure for ad production not just media buys.
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Digital Advertising Trends – Taboola.com
/in website SEO, Website Traffic/by Team ZYTMarketing Hub
Industry Trends
By Colin Graves 12 Minutes read
The digital marketing landscape is always evolving, but in 2025, the pace of change appears to be accelerating faster than ever, thanks to rapid technological advances and shifting consumer behaviors.
From the rise of artificial intelligence (AI)-powered tools to the dominance of short-form video and the increasing reliance on first-party data, advertisers must continually adapt if they want to stay ahead. In this article, I’ll examine the key digital marketing trends shaping the industry today and provide insights on how to focus your efforts to maximize results.
Social media platforms remain critical to digital advertisers, but it’s important to note that the way users engage with social media is shifting. According to Hubspot, marketers say that short-form video delivers the highest return on investment (ROI), which means that advertisers need to adapt their strategies. Major trends include a shift toward short-form video on platforms like TikTok, Instagram Reels, and YouTube Shorts — even Threads is emerging as a promising platform for short-form content.
As advertisers continue to shift towards social media advertising, increasing CPMs and diminishing returns on popular platforms like TikTok, Meta, and YouTube are requiring them to increase their social ad spend. To lower costs, consider diversifying via efforts on the open web, where a mix of native and display ads, alongside content recommendations, can drive strong performance. Channel diversification also prevents advertisers from becoming dependent on closed platforms that can change dramatically with little notice, e.g., Twitter/X and Meta making changes to their content moderation policies.
In 2025, brands are using AI more than ever to create, test, deliver, and optimize their ad campaigns. Take content creation, for example: AI tools now allow you to generate multiple headlines and ad copy variations tailored for different campaign goals, audience segments, and platforms. This speeds up the creative process for advertisers, allowing them to experiment more quickly than in the past — and free up their time for more strategic work. Major ad networks, such as Google, Meta, and Realize, are also now utilizing AI-powered bidding strategies that analyze user behavior, enabling them to adjust bids in real time, helping to optimize spend.
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Some brands are also experimenting with features like AI-generated voices, synthetic media (sometimes referred to as “deepfake” tech when used for more nefarious purposes) for virtual influencers, and lifelike AI avatars, making digital content far more interactive. Ultimately, all of this will continue to change the way marketers work.
In the past, marketers relied on finding high-volume, low-competition keywords that matched what people were typing into search engines. In Google Ads or other pay-per-click (PPC) platforms, this meant bidding on specific keywords. Theoretically, the better the keyword targeting, the more likely a campaign would convert.
However, this method is less effective in 2025, as Google’s AI Overviews and Microsoft Copilot often provide direct answers instead of webpage links. This means that marketers need to consider AEO (answer engine optimization) as well as traditional SEO, and ensure their content clearly answers questions and covers topics in depth. They also need to optimize for new formats, such as voice and visual search.
Perhaps the most significant trend in content for 2025 is that AI-powered content has become the new norm. AI tools such as ChatGPT, Jasper, Synthesia, and Descript are transforming how written and video content is created and edited, and how quickly. Additionally, the combination of first-party data and AI is allowing advertisers to create highly personalized content based on real-time behavior, instead of relying simply on audience demographics.
Realize leverages Taboola's extensive first-party data from powering publisher editorial and ad units, providing unmatched insights and targeting capabilities.
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Realize leverages Taboola's extensive first-party data from powering publisher editorial and ad units, providing unmatched insights and targeting capabilities.
Video remains a critical medium for advertisers in 2025, but other, highly interactive mediums, such as quizzes and polls, augmented and virtual reality (AR/VR), and audio (podcasts and voice content) are also performing very well. Regarding audio, consider this: There are more than 584 million podcast listeners worldwide, and the number is growing.
(Source: Hubspot Blog)
But, that doesn’t mean marketers should shift all their focus away from video, since, as mentioned, short-form video in particular continues to perform very well.
AI-powered tools, such as Google Lens, Apple’s Siri, and Amazon’s Alexa, are changing how people interact with brands, as consumers rely on these voice assistants and visual discovery tools more than ever to search and shop. Google reports that commercial intent is detected in one out of every five Google Lens searches, and 80% of Gen Z rely on Google for all aspects of their shopping.
Augmented reality (AR) and Virtual Reality (VR) technologies are starting to change the shopping experience for consumers. AR works by adding digital elements, such as images or text, to your real-world view through your mobile device or tablet. VR takes it a step further by creating a fully immersive digital environment that you can experience through a headset, such as the Quest 3, from Meta.
In a recent blog post, Artlabs, an AI-powered 3D company, highlighted the following real-world examples of how AR is being used in retail shopping:
This AR-powered virtual try-on technology offers many benefits for advertisers, including personalizing the shopping experience, reducing return rates, and increasing conversions.
Influencer marketing has been around for a while, but it’s maturing and even fragmenting somewhat, with marketers increasingly leaning toward micro- or nano-influencers (those with fewer than 100,000 followers): 68% of marketers reported working with a niche influencer during the past year, while only 32% worked with larger influencers. Advertisers can benefit from working with smaller influencers because, alongside their increased relevance, they’ve established a high degree of loyalty with their audience, and as such, can generate higher engagement and conversions.
Gone are the days when advertisers could only target large groups of users by demographics or location. Using AI-powered ad networks, you can now adjust your ad creative in real time based on user behavior for a highly personalized experience. In a recent article on its website, Upspring.ai noted this example: “Starbucks uses predictive analytics in its app to tailor offers based on behavior. A morning commuter might get a coffee coupon, while someone else sees a cold drink promo during a heatwave.”
What’s even more impressive is that this personalization is happening at scale. Ad platforms can make millions of tweaks to ad creative, including text, images, calls to action (CTAs), colors, times, and more. Multiple viewers streaming the same video, e.g., might all see different ads from the same brand, based on their individual preferences.
One of the most significant trends in targeting is the shift away from third-party cookies and toward first-party data. Increasing consumer privacy expectations and stricter regulations, like the GDPR and CCPA, are raising the bar for how personal data can be collected and used. At the same time, major browsers including Google Chrome, Safari, and Firefox, are phasing out third-party cookies or exploring alternatives to protect user privacy.
This makes it more challenging for advertisers to use traditional cross-site tracking and targeting methods. The good news is that first-party data, which can be collected by platforms with log-in and purchase data, email sign-ups, and surveys on your own website, tends to be of higher quality anyway.
Ad creative is no longer just about good design — you need to build your ads based on previous campaign performance and predictive AI models. You also need to constantly A/B test, measure performance, and make real-time adjustments to boost engagement and conversions.
In 2025, marketers are creating more content tailored to each platform, in an effort to make each format feel native and attention-grabbing. While short-form video remains popular, motion in general is playing a bigger role — think subtle animations and dynamic elements in display ads or social posts. These help capture viewers’ attention and improve click-through rates.
In the past, multi-touch attribution (MTA) assigned value to each touchpoint in the customer journey. But, with third-party cookie loss and the increased prominence of walled gardens like Meta, Google, and Amazon, complete funnel visibility has become more difficult.
In 2025, MTA continues to be replaced by media mix modeling (MMM), which relies on historical data to predict how different marketing channels, such as paid search or email marketing, contribute to outcomes (e.g., conversion, sales). With MMM, you don’t need to track individuals across devices or platforms, so it’s unaffected by the loss of third-party cookies.
Data-driven marketing has been around for a long time, but the expectations on marketers to use the data to make smarter decisions, optimize in real-time, and increase personalization are higher in 2025. You can achieve this by focusing on first-party data, using the correct attribution in your customer touchpoints, and improving how you leverage data tools, such as customer relationship management (CRM) platforms and Google Analytics. You should also take advantage of advertising platforms that offer real-time AI-powered A/B testing.
In 2025, consumers want a seamless experience when interacting with brands, whether they’re clicking on a display ad, browsing a website, or walking into a store. To deliver, advertisers need to focus on omnichannel marketing, which includes creative messaging, consistent branding, and connected journeys.
What does that look like in practice, though? Let’s say someone sees a display ad for a new pair of headphones while reading an article online. They’re interested, but they don’t buy right away. Later, they see a sponsored content recommendation for a blog post reviewing the same headphones. They still don’t buy. The next day, they get a personalized email with a special offer. They click on the link and finally purchase the product. This is an example of a connected customer journey and the omnichannel experience at work.
I’ve mentioned first-party data several times throughout this article, and for good reason. With fewer cookies and more privacy rules, first-party data has become incredibly valuable to advertisers. The beauty of first-party data is that it is owned, permission-based, and highly accurate. Here are some ways advertisers can collect first-party data in 2025:
Gone are the days of static form lead generation. Today’s best lead magnets are interactive and helpful, blending seamlessly into the user’s journey. For example, tools like quizzes and assessments provide users with immediate value through insights or recommendations, and give marketers much more specific data than just a name and email.
Online calculators help users make decisions, and chatbots gather valuable information while providing users with friendly conversations. These all work because they’re highly interactive, personalized, and, if implemented correctly, seamless for the user.
Learn more about the best creative strategies for performance marketing in our playbook
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Learn more about the best creative strategies for performance marketing in our playbook
In 2025, the majority of consumers use mobile devices to consume content and shop online. As a result, ads need to look great on smaller screens. There are several things advertisers need to ensure for this to happen:
Brands that can nail these attributes on mobile in 2025 will boost user attention, loyalty, and conversions.
As you can see, the most effective digital advertising strategies for 2025 are highly customized, data-driven, and built to withstand increased privacy regulations. Marketers are seeing the highest ROI from short-form video, personalized ad creative, and omnichannel experiences that blend seamlessly with the customer journey. As third-party cookies continue to be phased out, expect to see a continued reliance on first-party data and highly interactive lead generation tools.
AI can now drive a significant portion of content creation, as well as optimize ad campaigns. This enables advertisers to create content at scale, gather valuable data, and use that data to make real-time adjustments and boost ad performance.
Laws like GDPR and the CCPA are making it more difficult for marketers to obtain and use personal information. Coupled with this, more users are opting out of cookie consent banners, and ad blockers and private browsing are on the rise. These trends mean that marketers are being forced to shift from third-party targeting to using first-party data.
When you use first-party data as an advertiser, always get clear, informed consent from users. Tell them what data you’re collecting, why you’re collecting it, and how you will use it. Remember to use first-party data to refine your targeting when running ads on platforms like Meta, Google Ads, LinkedIn, TikTok, and Realize.
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