Google officially announced its June 2025 core update yesterday while search tracking tools detect major ranking fluctuations.
According to the Google Search Status Dashboard, the June 2025 core update began rolling out on June 30, 2025, at 07:30 US Pacific time. The announcement followed widespread speculation within the search engine optimization community about unusual ranking volatility observed throughout the weekend of June 28-29.
Barry Schwartz from Search Engine Roundtable first reported significant search ranking volatility on Saturday, June 28th, noting that “another significant Google Search ranking update occurred” despite lacking official confirmation. Multiple industry tracking tools including Semrush, Advanced Web Rankings, Mozcast, Sistrix, Cognitive SEO, SimilarWeb, Accuranker, Mangools, Wincher, Data For SEO, SERPstat, and Algoroo detected substantial fluctuations.
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Who: Google implemented the June 2025 core update affecting website owners, SEO professionals, and digital marketers globally.
What: The June 2025 core update represents Google’s second confirmed major algorithm adjustment of 2025, causing significant ranking volatility across websites and industries.
When: The update began rolling out on June 30, 2025, at 07:30 US Pacific time, with completion expected within three weeks.
Where: The algorithmic changes affect search results globally, with tracking tools detecting impacts across multiple languages and geographic regions.
Why: According to Google’s standard position, core updates aim to improve search result quality and better surface relevant content, though specific technical details remain undisclosed.
The official Google Search Status Dashboard states that the update “may take up to 3 weeks to complete.” This represents the second confirmed core update of 2025, following the March 2025 core update that concluded on March 27 after a two-week deployment period.
Search community forums reveal widespread frustration among website owners experiencing traffic declines. According to comments on Search Engine Roundtable, numerous site operators report dramatic drops in organic visibility and earnings.
“My business, like many others, died after May 2022 update,” one commenter stated. “It will probably make it worse.” Another forum participant described their experience: “My site has dropped to the second page, and even some pages that were ranking in the zero position have fallen.”
The volatility extends beyond individual complaints. Several tracking services document measurable changes across broad sectors. Wiredboard’s aggregator tool compiles data from multiple monitoring platforms, showing coordinated ranking movements that indicate algorithmic adjustments rather than isolated incidents.
Community discussions on WebmasterWorld echo similar concerns. Users report hourly ranking changes affecting their websites, with some describing complete disappearance from search results for previously well-performing queries.
The June 2025 core update demonstrates substantial reach across different content categories and geographic regions. According to industry monitoring tools, the changes affect both English-language and international search results.
Multiple tracking platforms record synchronized spikes in ranking volatility beginning June 28. Algoroo’s chart shows significant movement continuing through June 30. SimilarWeb data indicates global impact across various industries.
Temperature readings from ranking tracking services suggest this update may have broader scope than recent algorithmic adjustments. Sistrix and Cognitive SEO tools both register elevated volatility scores compared to typical daily fluctuations.
Several website owners report experiencing what one forum user described as “traffic spikes until Monday, then drops off a cliff.” This pattern suggests the update implementation occurred in phases, affecting different website categories at different times.
The June 2025 core update arrives just three months after Google’s previous confirmed algorithm adjustment. This timing represents an acceleration from historical patterns where core updates typically occurred every four to six months.
According to PPC Land’s analysis of recent algorithm changes, the March 2025 update lasted 14 days and demonstrated “mixed impacts on websites across industries.” The frequency of major updates has increased notably since 2024.
Search Engine Roundtable data shows numerous unconfirmed ranking fluctuations between official announcements. Schwartz documented potential updates on June 25-26, June 18, June 9, June 4, May 29, May 21, May 16, and May 12-13, suggesting continuous algorithmic refinements.
Historical data from affected websites suggests recovery from core updates remains challenging for many publishers. According to PPC Land’s documentation of publisher experiences, sites experiencing significant traffic losses often struggle to regain previous visibility levels.
Research from multiple case studies indicates that even extensive optimization efforts may prove insufficient for ranking recovery. One Australian lifestyle publication documented spending over $200,000 attempting to recover from algorithm changes without achieving meaningful traffic restoration.
The pattern extends internationally. Spanish automotive website Test Coches lost approximately 3 million monthly users following Google’s Helpful Content Update implementation, according to founder statements made in December 2024.
Small publishers face particular challenges during core updates. GGRecon, a UK gaming publisher, permanently closed operations in October 2024 after experiencing sustained traffic declines attributed to algorithm modifications.
The June 2025 core update occurs amid broader shifts in search result presentation that impact website traffic potential. According to forum discussions, AI Overviews and enhanced SERP features increasingly answer user queries without requiring clicks to source websites.
“AI Overviews and AI Mode are the final nails to the coffin,” one Search Engine Roundtable commenter observed. “Google is effectively diverting all our traffic. Even if you rank first now, your traffic will still be horrible.”
These presentation changes compound traditional ranking volatility effects. Publishers report that maintaining high positions no longer guarantees proportional traffic levels, as search features provide information directly within results pages.
The economic impact extends beyond individual websites. According to industry discussions, the changing search landscape affects content creation economics across multiple sectors, from news publishing to specialized technical resources.
Google continues providing standard recommendations for websites experiencing ranking changes during core updates. The company’s official guidance emphasizes creating “helpful, reliable, people-first content” rather than attempting to optimize for specific ranking factors.
According to Google’s established positions, core updates aim to improve search result quality rather than penalize specific websites. The company maintains that ranking decreases following core updates don’t indicate spam issues but may suggest content evaluation changes.
Website owners seeking recovery guidance receive consistent messaging directing them toward content quality improvement rather than technical optimization. Google representatives regularly state that there are “no specific fixes” for sites experiencing negative core update impacts.
The search company’s public communications emphasize long-term content strategy over short-term ranking recovery tactics. This approach reflects Google’s stated priority of serving searcher needs rather than publisher business requirements.
The June 2025 core update reinforces existing trends toward search traffic unpredictability that affect digital marketing strategy development. According to PPC Land’s coverage of recent volatility patterns, frequent algorithmic adjustments create challenges for performance analysis and campaign planning.
Marketing professionals must adapt strategies to account for organic search traffic variability. The compressed timeline between major updates means traditional recovery periods may no longer apply, requiring more agile approach to digital channel management.
Performance tracking becomes more complex when algorithmic changes occur monthly rather than quarterly. Marketing teams need systems capable of distinguishing between campaign performance issues and algorithmic impacts on organic visibility.
Budget allocation decisions require consideration of organic search reliability concerns. As core update frequency increases and recovery rates remain limited, diversified digital marketing strategies become essential for sustainable traffic generation.

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Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It seems as of July 2nd, we are starting to see the first signs of it actually starting to cause ranking volatility. It is early and I suspect you will all see this more visibly in the next day or so, but it does seem the core update ranking fluctuations have begun.
Most core updates are not felt the day it is announced but they are felt within the first few days. And most SEOs don’t seem to be seeing the impact of this core update yet, but the tools are 100% picking up on it.
Glenn Gabe picked up on the changes early and posted on X, and some SEOs did notice some fluctuations. I’ll sum it all up below.
Google said this core update will take three weeks to roll out, not the typical two weeks rollout timeframe. So again, if you are not seeing anything yet, you might soon. Plus, there are many seeing the volatility from the Saturday update – but that would not be related to this core update – so be careful when looking at your data.
So what are we seeing?

Google Tracking Tools On June 2025 Core Update

Some of the tools are already picking up on the core update volatility as of this morning. Not all of the tools but some. So if you are using any of these tools, you can probably dig into your specific site with that tool and see what volatility you are experiencing with your specific site.
Semrush:

Advanced Web Rankings:

SimilarWeb:

SERPstat:

Mozcast:

Sistrix:

Cognitive SEO:

Accuranker:

Mangools:

Wincher:

Data For SEO:

Algoroo:

Wiredboard’s Aggregator of Tools – this report shows the aggregate of the tools above and plots them on one chart:

SEO Chatter on the June 2025 Core Update

Glenn Gabe spotted the ranking volatility early and posted about it on X – he wrote, “I’m seeing surges and drops beginning based on running the visibility reporting for ~4K sites across verticals this morning (and digging into the largest surges/drops). I am also seeing movement for several clients that I can already see changes in their reporting…”
He added:

I’m also seeing some sites bounce back with the update after dropping with the recent volatility I covered yesterday (and over the past few weeks). On that note, Google has been clear that core updates start when they announce the update and not prior to that. Anything prior would be something else they pushed, which they can do (including updating specific core systems). Personally, I think we might have seen a reviews update over the past week or so… I saw a number of sites previously impacted by reviews updates drop or surge.
Back to the core update. I think we’ll see much more movement by tomorrow and Friday. Stay tuned.

Here is what he shared:

Good Morning Google Land! This is the July 2nd edition of “Core Update Notes”. It looks like the update is just starting to land… I’m seeing surges and drops beginning based on running the visibility reporting for ~4K sites across verticals this morning (and digging into the… pic.twitter.com/aV98simA0G

— Glenn Gabe (@glenngabe) July 2, 2025

Good Morning Google Land! This is the July 2nd edition of “Core Update Notes”. It looks like the update is just starting to land… I’m seeing surges and drops beginning based on running the visibility reporting for ~4K sites across verticals this morning (and digging into the… pic.twitter.com/aV98simA0G
The forums and chatter are generally pretty slow but here is what I found on this site, on WebmasterWorld and on social media:

Traffic on one of my newest websites. The number of visits from Google speaks for itself. Google = Evil, lol

Today traffic is -30%. remaining traffic is 100% zombies.
This must be 100% a serps quality update for poeple to find 100% what they are looking for.

My traffic continues its downward SLOPE trend day by day, slow and steady from 5k clicks before AIO (AIO stands for Artificial *Infringement* Overviews right?) to 500 ish, impressions and positions remain unchanged just the decouple in effect!

This update is really a total scam.
On the first day it was rolled out, I noticed my SERP rankings (still have 2 weeks before my subscription ends) shows that I dropped for quite a number of keywords.
The second day (yesterday), they went back to its position.
Today, some of the keywords went up a bit… But none of them went to the first page at all. Then after I refresh to check the SERP rankings again, they’re now all down again.

Since the start of the update traffic has died. News does not get visibility in either Discover or search. Something similar happened throughout June, but now it has become even worse!

Same, my website deleted from Discover and News. Traffic – 0.

I’m in the same boat: traffic has dropped on my sites. And then I find one of my articles copied 1:1 by Google’s AI search, which is a clear copyright violation. But as a small publisher, you know there’s nothing you can really do about it. I’m honestly fed up today …

The new update increased traffic by ca. 10-20% vs. last week, but it’s still about 30-40% lower than this year last time. As is often the case, I can’t see a pattern in the traffic increase; some categories and pages won, some (but fewer) lost.

It doesn’t look good here. The update seems to be boosting large publishers in Germany and sweeping away small ones. Rankings have completely collapsed, Discover is dead, and our “leading media” are dominating my niche with repeated news (and complete nonsense at that); you can’t see anything else anymore. If this continues until the end, well, bon appétit…

Many sites are up 40 to 50% compared to last week.

— Mark (@kwebeman) July 2, 2025

Many sites are up 40 to 50% compared to last week.

MY WEBSITE RANKS GOES DOWN FROM FIRST PAGE TO SECOND PAGE AND THIRD PAGE

— Sanket (@mastersanket) July 2, 2025

MY WEBSITE RANKS GOES DOWN FROM FIRST PAGE TO SECOND PAGE AND THIRD PAGE

There’s been a slight improvement in keyword rankings and website traffic 🤗🤗 It’s a bit late to decide, but let’s see if this positive trend continues over the next few days.

PS: Here are screenshots of the websites of four different clients of mine 👇🏻👇🏻 pic.twitter.com/rA9w7L9KWb

— SEO Gҽҽƙ🗿 🆇 (@spseotweets) July 2, 2025

There’s been a slight improvement in keyword rankings and website traffic 🤗🤗 It’s a bit late to decide, but let’s see if this positive trend continues over the next few days.

PS: Here are screenshots of the websites of four different clients of mine 👇🏻👇🏻 pic.twitter.com/rA9w7L9KWb

Yes, the HCU-hit site seems a bit positive, and the new site that was growing before the update is also doing well, but it’s too early to say anything definitive.

— Deepak Yadav (@deepaksgt) July 2, 2025

Yes, the HCU-hit site seems a bit positive, and the new site that was growing before the update is also doing well, but it’s too early to say anything definitive.

Yes, overall most sites seem to be up, but there’s one that’s showing a slight dip.

— Param Chahal (@ParamChahals) July 2, 2025

Yes, overall most sites seem to be up, but there’s one that’s showing a slight dip.
But it is super early, and I suspect throughout today and by tomorrow, more of you should notice changes on some of the sites you manage.
Forum discussion at WebmasterWorld and X.
Update: Seems like the tools have been calming since this spike on July 2nd:

Most of the Google tracking tools have been calming since the July 2nd Google core update volatility spike reported here https://t.co/1as7sYRl3M pic.twitter.com/hbxIvHUHN8

— Barry Schwartz (@rustybrick) July 7, 2025

Most of the Google tracking tools have been calming since the July 2nd Google core update volatility spike reported here https://t.co/1as7sYRl3M pic.twitter.com/hbxIvHUHN8
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Today marks the two-week mark of the start of the Google June 2025 core update. This update seems pretty significant thus far, with Google announcing the update on June 30th at about 10:30 am, then the volatility kicking off on July 2nd and seeing some partial recoveries from the helpful content update.
And while we reported on the partial recoveries on July 10th, which started actually around the 7th of July, we are seeing the Google search ranking volatility to continue to stay heated through this weekend.
Plus, we are seeing some of those partial recoveries lead to those sites showing up more often in Google search features like AI Overviews, top stories, gain rich results and many other search features.
Here is some of what I am seeing with the tools and the chatter within the industry from over the weekend.

Google Tracking Tools On June 2025 Core Update

Just look how heated many of the tools have been since Thursday, July 10th:
Semrush:

Advanced Web Rankings:

SimilarWeb:

Wincher:

SERPstat:

Mozcast:

Sistrix:

Cognitive SEO:

Accuranker:

Mangools:

Data For SEO:

Algoroo:

Wiredboard’s Aggregator of Tools – this report shows the aggregate of the tools above and plots them on one chart:

SEO Chatter

The chatter within the community is heated as well. I know many sites are not seeing any recovery, and many are seeing declines in rankings – but there are some that are seeing some level of recoveries, at least for now, with this update. It may be too early for those sites to celebrate, but it is worth reporting.
I covered a lot of the chatter on this in my story on July 10th but here are some of the newer reports. These are from site owners talking on WebmasterWorld and our site – plus some more from social.

The sites I’m checking and they have had an increase in traffic have also had an increase in keywords positioned in the top positions (Some a major increase). If traffic increases but keywords are stable or decreasing, it is likely to be bot traffic, or maybe aio doesn’t show up or paa has been lowered a few positions or they have removed some YouTube videos, so it’s hard to understand. But there could also be other reasons.

My traffic increased a lot bit it’s not Google. We identified some bots, we GeoIP blocked regions. It’s started around 10 days ago, it’s still high but it’s a fight we can’t win as they are too many…

Our Google traffic has been volatile in general for a while now. It went up sharply right when the June Core Update was announced, then dipped over the July 4 holiday weekend in the U.S. before starting to climb again yesterday. Today is looking strong, but who knows what tomorrow will bring?

Daily unique visits began a notable recovery on July 8. It’s continuing through midday today (Sat.), which does not yet show on the graph.

I’m not seeing an improvement with this update. Trends look the same to me. 🤷🏻 Am I the only one?

Same, nothing at all.

It’s not, actually the same things have been happening since April 2025 for me, when Google started to decimate my site.

I’ve seen a 30% recovery with this update so far, but I’m still hoping for a full recovery. I put a lot of work and money into making the site super.

Rankings are back to being a mess. Shuffling all over the place. not that it matters. Honestly hard for me to care about a business that is clearly dead.

Traffic is better but customers are not yet back…

Traffic is awful. Started nosediving on July 7th.

This core update has really been a rollercoaster for my news site. At first, everything was going fine, then things took a nosedive, but since Friday, rankings have clearly improved and visitor numbers have shot up.

“Core update notes” cont’d. And here are some of the largest surges I have seen based on running the visibility numbers this AM. Again, there are some huge swings with the June core update so far across verticals. We are nearly two weeks into the update and I’ll be tracking the… pic.twitter.com/uTyPIpLIe0

— Glenn Gabe (@glenngabe) July 12, 2025

“Core update notes” cont’d. And here are some of the largest surges I have seen based on running the visibility numbers this AM. Again, there are some huge swings with the June core update so far across verticals. We are nearly two weeks into the update and I’ll be tracking the… pic.twitter.com/uTyPIpLIe0

Our graphs look very much identical. Mind blown pic.twitter.com/DAGJW3vDnL

— Eljon (@exploretothrive) July 13, 2025

Our graphs look very much identical. Mind blown pic.twitter.com/DAGJW3vDnL

If it sticks i’m about 50% down but there has been a massive improvement for me. Above March 2024 levels. I haven’t decided if i’ll go back to writing or not yet. pic.twitter.com/ak1b0R68WR

— Kylie – Between England & Everywhere (@betweenengland) July 12, 2025

If it sticks i’m about 50% down but there has been a massive improvement for me. Above March 2024 levels. I haven’t decided if i’ll go back to writing or not yet. pic.twitter.com/ak1b0R68WR

It’s day 3 of “I’ll have whatever Google’s drinking, please” pic.twitter.com/4TkKj7PEGx

— Introverted Geek (@IntrovertGeekUK) July 13, 2025

It’s day 3 of “I’ll have whatever Google’s drinking, please” pic.twitter.com/4TkKj7PEGx
And just a reminder, AI Overviews are impacted by core updates. We covered it before and now Glenn Gabe is documenting it, showing that this is actually confirmed:

AI Overview impact with the June core update: In my post about AI Search driving less than 1% of traffic to most sites, I explained one of the risks of ignoring Google Search was that sites could drop in quality over time, and potentially get hit by a broad core update. And if… pic.twitter.com/Fy3DXDxDkE

— Glenn Gabe (@glenngabe) July 13, 2025

AI Overview impact with the June core update: In my post about AI Search driving less than 1% of traffic to most sites, I explained one of the risks of ignoring Google Search was that sites could drop in quality over time, and potentially get hit by a broad core update. And if… pic.twitter.com/Fy3DXDxDkE
Things seem to be moving with this update.
Forum discussion at WebmasterWorld.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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The AI Summary You Trusted Might Be a Trap  Lifewire
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The update will be introduced to the Ioniq 5, Ioniq 9, Kona, Santa Fe, and Tucson
When was the last time you used a car’s in-built navigation system? Other than for testing purposes, it’s not often that I use one, instead opting for Google Maps, Apple Maps, or Waze, since most new cars now have Android Auto and Apple CarPlay support. However, for those who insist on using native systems, Hyundai has just made it’s a little bit better, and it’s all thanks to Google.
Read: Hyundai’s New Pleos Infotainment System Looks Like A Tesla Knockoff
No, Hyundai hasn’t added Google Maps to the system itself, nor has it started using Android Automotive as the base for its infotainment. Instead, its standard ccNC infotainment system’s navigation feature has been updated to include Google Places.
This means key points of interest around the world will now show the same information you’d get on Google Maps, including images, descriptions, and opening hours. The platform includes more than 250 million places around the globe.
More Useful Local Info, Built Right In
This small but meaningful upgrade adds some extra utility to Hyundai’s in-dash navigation. Whether you’re looking for a nearby coffee shop, department store, or restaurant, having direct access to Google’s place data makes it easier to evaluate where you’re headed. Given that Google Maps processes over 100 million updates daily, Hyundai drivers will soon have a significantly more up-to-date local guide, right from the dashboard.
This new function has been rolled out through a software update for the Hyundai Kona, Santa Fe, Tucson, Ioniq 5, Ioniq 5 N, and Ioniq 9. Hyundai has made no mention of whether other models in its range will also be updated to include Google Places. However, the Hyundai Motor Group did confirm late last year that Kia and Genesis models will also receive Google Places.
Next-Gen System Coming in 2026
Starting next year, Hyundai’s collaboration with Google will deepen as the automaker is gearing up to launch its next-generation infotainment system known as Pleos Connect. This is based on Android Automotive and will operate through a free-standing display on the dash of future Hyundai models.
A new electric SUV is expected to be the first Hyundai to use the system. This vehicle will slot above the Inster in the brand’s range and align closely with the Bayon sold in Europe and will likely share parts with the upcoming Kia EV2.
Google News
MSN Start
Brad Anderson’s lifelong affair and fascination with cars started young. Before even graduating high school,… Read full bio

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