Google Ads Consultation For Indiacom.com

Indiacom.com, a leading business listing portal (over 10 million listings and 75000 searches per day). Their management approached us for two things:

• Consultation to reorganize the site structure and framework for optimization of performance on Google search
• Otimize their Googke Adsense program

We devised a 2 stage plan for their technical team:
Stage A: Organization of Data for efficient query processing
Stage B: Design changes for improve load times and engagement features.

Within 3 months, the following observations were seen:

• Traffic increased by 15%
• User engagement improved on parameters – bounce, time on site, pages per session, user flow
• Google Adsense revenue increased by 20%