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Written by Backlinko Team
B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility.
In this post, you’ll find 10 up-to-date B2B SEO statistics.
Let’s dive right in!
66% of B2B buyers turn to internet search results when exploring products they plan to buy, rather than relying on industry publications or relevant trade shows.
Here’s a complete breakdown of the most popular channels for B2B product discovery:
Among surveyed B2B marketers, 49% of respondents claim to implement SEO in their marketing strategy, more than any other tactic. Content marketing and organic social media remain a priority for B2B businesses.
Here’s a complete breakdown of the most implemented marketing tactics among B2B marketers:
B2B organizations spend around 11% of total marketing spend on SEO, that’s more than on market research (9%) or print advertisements (8%)
Here’s a table with the top areas of marketing spend among B2B companies:
Organic search ranks among the most effective revenue-driving marketing channels, behind display advertising (36%) and paid search (32%).
Here’s a complete breakdown of the most effective B2B marketing channels for driving revenue:
When it comes to the most effective marketing tactics for achieving top-of-funnel goals (boosting brand awareness and generating leads), 19% of marketers say that’s SEO, more than podcasts (16%) or converged TV (11%).
Here’s a comprehensive overview of effective tactics for achieving top-of-funnel goals:
17% of B2B marketers consider SEO as a key contributor to achieving bottom-of-funnel goals (Wpromote)
SEO is a key element of the marketing mix in achieving bottom-of-funnel goals, according to 17% of surveyed marketers. Social media and email remain the most effective bottom-funnel channels.
SEO is a key element in the marketing mix for B2B businesses. The first five organic results account for 67.6% of organic online traffic clicks. By securing an organic placement among these top results, a B2B company can enhance its visibility and improve overall marketing performance.
B2B buyers spend nearly one-third of their time on the purchase journey on online research, which may include using at least one search engine.
Marketing teams need to align B2B SEO strategy with the buyer purchase journey. And create relevant content to match buyer needs.
An analysis of 912 million blog posts shows that the vast majority (93%) of B2B content generates no external links. Only 3% of B2B content gets linked to multiple websites.
According to 19% of B2B marketers, organic search is a key sales and marketing lead source, behind referrals (20%) and paid social media (20%).
Here’s a complete breakdown of top lead sources according to B2B marketers:
Conclusion
That’s it for my list of B2B SEO statistics in 2026.
I hope you find them useful.
Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.
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