Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.source

Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.source

OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.source

A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.source

Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.source

Being understood by AI isn’t the same as being recommended by it. New research reveals the gap between the two.source

One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.source

Ever wonder how many sites are using a specific type of structured data element? Now you can know.source

Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.source

Could AI lose a key source of training data? Major publishers want Common Crawl to stop collecting and sharing their content.source