Microsoft Advertising now adds conversion and spend data to PMax placement reports, giving clearer insight into performance.source

Google Ads API v20 will stop working on June 10, requiring advertisers to upgrade or risk disruptions.source

Most AI SEO “skills” are just prompts. Learn the system behind reliable agents: tools, memory, templates, and a built-in review layer.source

Learn how to guide AI, improve lead quality, and use signals, creative, and reporting to get better results from Performance Max for B2B.source

Learn how to map authority, embed brand context into AI, and build a semantic linking system that scales without orphan pages.source

Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here’s what full rollout means for your campaigns.source

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.source

Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.source

Analysis of SaaS brands reveals what actually works on Reddit and how AI search is reshaping visibility, discovery, and trust.source

AI may not see your brand the way you think it does, according to Scott Stouffer, co-founder and CTO at Market Brew. Brands still publish content, optimize pages, build authority, and follow SEO best practices. But that may not be enough anymore. Search has moved away from a simple...