A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery.source

Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them.source

If you’re on top of the latest techniques and what’s to come in SEO, PPC, and AI search, submit a pitch to present at SMX Next.source

Only 25.6% source overlap between minimal and high reasoning across 100 prompts and 20 buyer journeys, according to Semrush and Kevin Indig.source

Google’s Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance.source

Google will continue to support the open-source AMPhtml format, the company told me.source

A longtime search leader’s final industry conversation explores AI, content structure and the evolving craft behind ranking well.source

Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presentedsource

GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization.source

TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.source