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SEO (Search Engine Optimization) requires a multifaceted strategy that includes researching competition, analyzing what keywords are capable of driving traffic, creating an external and internal link building strategy, and optimizing page loading speed.
Below we feature the best SEO tools to increase your odds of ranking high in Google.
Many recognize Jasper as the best overall AI writing assistant, leading the market with its impressive features and quality. You first provide it with seed words, which Jasper then analyzes before creating phrases, paragraphs, or documents based on the subject matter and tone of voice. It is capable of instantly producing a 1,500-word article.
The platform has more than 50 AI content generation templates, including blog posts, emails, marketing copy, Facebook ad generator, Google ad generator, meta title and description, press release, and much more.
Here is a look at some of the best features of Jasper:
We also Compare Jasper Vs. Copy AI & Jasper Vs. Scalenut.
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Surfer is primarily a tool for generating SEO content, some of the core functionalities include:
Outline Builder – Use the built-in Outline Builder to structure your content into a detailed outline complete with unique potential headings and questions.
Topic Discovery – Discover dozens of relevant topic clusters in a matter of minutes, this enables a strategy to target different keywords.
Keywords Volume & Search Intent – Check search intent for your target audience and evaluate monthly search volume and keyword difficulty at a glance. While Google does offer this functionality for free via the Google Keyword Planner, this tool is easier and less frustrating to use.
Internal content structure – This is seamlessly optimized by using real-time metrics for structure, and word count.
AI Writing – Utilize the full power of Surfer to write well-researched and high-quality articles.
AI Content & Plagiarism – While some affiliates may choose to rely on AI generated content, this could result in a Google penalty, this is why the built-in plagiarism and AI content checker is an important tool if you want to avoid penalties.
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The platform uses a combination of AI-driven data aggregation and expert human analysis to ensure both accuracy and depth in its trend predictions. By scouring numerous online sources such as social media, search engines, and news sites, Exploding Topics collects and analyzes data using advanced algorithms and natural language processing techniques to identify and predict emerging trends. Its user-friendly interface allows users to explore and track trends effortlessly, enhancing the ease of trend analysis and forecasting.
The tool can also be used for keyword research, and offers more comprehensive and up-to-date data than competing tools.
Exploding Topics is a crucial tool for anyone looking to stay ahead in their field, offering early access to emerging trends and actionable insights that inform strategic business decisions. Its focus on uncovering under-the-radar trends with high growth potential makes it an invaluable resource for optimizing SEO efforts and staying informed about what to write and report on in various industries.
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Rank Math is a comprehensive SEO plugin for WordPress that simplifies the process of optimizing content according to best practices. It offers built-in suggestions, customizable SEO settings, and control over which pages are indexable. Rank Math integrates with both the Gutenberg and Classic Editors and supports over 20 schema types, including FAQ and HowTo, to help users win rich snippets.
One of the standout features of Rank Math is its AI capabilities, which significantly enhance the content creation and optimization process. The plugin includes over 40 AI-powered tools designed to streamline SEO and content creation. Rank Math’s Content AI can generate SEO-optimized articles with just one click, offering a variety of high-converting templates. The AI tools can perform keyword research, generate new topic ideas, outline posts, and write substantial content in minutes, drastically reducing the time and effort required compared to traditional methods.
Content AI also provides personalized content recommendations and ensures a consistent brand voice, supporting multiple languages and integrating seamlessly with the WordPress Block Editor, Elementor, and Divi. With features like bulk generation of SEO titles and descriptions, advanced snippet previews, and robust AI-powered SEO meta and OpenGraph tags, Rank Math enables users to create content that ranks well on search engines. The AI Command Center and RankBot further enhance productivity by offering tailored SEO advice and managing multiple content projects simultaneously.
Overall, Rank Math leverages AI to provide a powerful and user-friendly SEO solution that helps WordPress users optimize their sites efficiently and effectively.
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Scalenut is essentially an all in one marketing tool and is designed to scale. It enables you to quickly and get the entire keyword plan for your niche and to generate a content management strategy to dominate these terms. The software is divided into 4 sections:
Research – Uncover insights and build a strategy that works by getting all the insights and semantic key terms you need to outpace your competition.
Create – Write SEO content that ranks by using the most advanced versions of NLP and NLU (Natural Language Processing & Natural Language Understanding). It offers real-time optimization based on SERP statistics, and offers content that can deliver.
Optimize – Get real-time feedback on where your content stands with a dynamic SEO score. Improve on the go, no more revisions!
Marketing Copy – Write persuasive copy that brings conversions with 40+ AI copywriting templates. This includes the following:
Claim a 20% discount off the monthly subscription fee. Discount Code: FOREVER20
We also Compare Scalenut Vs. Jasper.
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If you want to generate high-quality website copy and marketing text and you need to optimizing SEO in highly competitive industries, Writesonic’s AI-powered content generation technology is the way to go. The tool enables you to generate blog posts, product descriptions, and marketing headlines automatically. Writesonic also allows you to create many variations of Google and Facebook ads in just seconds.
Here is a look at some of Writesonic’s top features:
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This powerful platform offers a range of tools that replaces the functionality of other products that includes Google Trends, MOZ, Hootsuite and SimilarWeb.
Some of the tools that are offered include:
Traffic Analysis – Benchmark your website traffic against competitors to see where you stand. See their estimated total traffic, top traffic sources, bounce rate, time on page, and more to inform your next strategy.
Keyword Research – When it comes to SEO, researching keywords should be at the top of your list. Discover your organic search competitors and find opportunities to compete against them. Learn the value of the exact keywords they’re ranking for and highlight the gaps that even your rivals overlook.
Keyword GAP – It can be difficult to compete for the most obvious keywords, the best strategy for new websites is to chase after long-tail keywords. These are search terms that are often neglected by legacy market leaders. This tool enables you to compare up to five competitors side by side and find the gaps in keyword strategies that you can start to target.
Backlinks Analytics – Backlinks is still one of the most important elements to rank websites highly. This tool enables the sourcing of new backlink opportunities for your own site. Simply enter your competitor’s site to see all of their backlinks. Then, find their top referring domains, apply filters to find specific sites, and even pinpoint their most recently acquired and lost backlinks. With this information you can then discover how your competition is sourcing backlinks, the types of articles that get these links, and you can formulate a strategy to do the same.
Position Tracking – It used to be that you needed dedicated software simply to track your current ranking for multiple keywords in Google. This time saving tool is included in this platform, with this information it is recommended that you focus on pages that are ranking anywhere from position #6 to #20, and work on improving the pages for those keywords. Improvements include optimizing the content on the website to maximize user conversion and retention rate.
Writing Assistant – While you should always write content that is generated with a user first mindset, these tools can help to ensure that the content is Google friendly. This can be integrated directly into your Google Docs or WordPress account.
Content Audit – This is one of the most under appreciated features of this platform, audit your content assets and automatically break them down into sets for further improvement. Find pieces that need to be updated, rewritten or deleted using Google Analytics, Search Console and SEM Rush data.
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Content Raptor is an advanced SEO optimization tool designed to help websites maximize their organic traffic by identifying high-potential pages, providing actionable keyword suggestions, and automating content improvements. By integrating with Google Search Console, it quickly analyzes existing rankings and pinpoints opportunities to boost visibility. The tool streamlines content optimization through a built-in AI Rewrite feature, allowing users to seamlessly add missing keywords and entities without over-optimization. Users can track the impact of their changes with built-in A/B testing, rank tracking, and historical performance analysis.
Designed for agencies and portfolio owners, Content Raptor simplifies SEO workflows by automating content recommendations and syncing changes directly to WordPress. Its affordability makes it a competitive alternative to premium SEO tools like SurferSEO and SEOTesting. With unlimited keyword suggestions, AI-driven rewriters, and detailed analytics, Content Raptor empowers users to optimize their content at scale, improve rankings efficiently, and achieve measurable traffic growth—all with an intuitive, beginner-friendly interface.
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Designed for SEO, and for websites that need to scale content, the generative AI model is designed to generate humanlike content and passes even the strongest and most accurate AI detectors.
Users can create long-form blog posts in minutes from a keyword, YouTube video, podcast, existing blog, PDF or document, or custom audio file – all with your own unique voice and writing style. For SEO-focused content publishers who need long-form content, and with the ability to product content quickly it is a solid option.
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Trends Critical is an innovative trend analysis platform that revolutionizes how niche trends are discovered. It streamlines trend research using AI to personalize actions on trends before they reach mainstream awareness. The platform enables rapid trend analysis in under 90 seconds and supports over 50 languages. With over 40 AI templates and a Doc Generator, Trends Critical offers a comprehensive solution for identifying and acting on trends across various industries.
At its core, Trends Critical uses a unique trend categorization method based on novelty, amplitude, and velocity. Trends are classified into ‘At Birth’ (new and emerging), ‘Rising’ (gaining regional popularity), ‘Popular’ (highly popular), ‘Mainstream’ (widely accepted), and ‘Fading’ (losing popularity). This helps users understand the lifecycle stage of each trend. The platform also encourages user participation in trend spotting, offering rewards and exclusive networking opportunities, enriching the trend database.
Key Features for Enhanced SEO:
Ideal for businesses, startups, and individuals, Trends Critical blends AI-driven analysis, user engagement, and comprehensive trend categorization. By leveraging its features, users can enhance their SEO strategies and ensure their content stays relevant and competitive in today’s fast-paced market.
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As I discussed extensively in my SEO optimization guide, one of the most overlooked aspects of ranking high in Google is how how fast your page loads, this has been a ranking factor since at least 2017, and is extremely important especially for mobile users.
This free tool is provided by Google for website owners to analyze how Google assesses their page loading speed. If your website is Green and you pass then you will be not be excluded from the search results:
The first contentful paint is the above the fold content that is first seen when a page loads – How many microseconds does it take until it is finished loading?
The largest contentful Paint marks the time at which the largest text or image is painted. This is when optimizing image size takes priority.
Cumulative Layout Shift measures the movement of visible elements within the viewport as the page loads. You may have personally encountered this when you begin reading content on a page to then have the content on the screen shift, this can cause frustration amongst users.
Every business owner must ensure that they are familiar with this tool. If you see a red FAILED notification then you need to rectify the situation, as it increases the odds that you will not be able to rank highly.
Knowing the importance of optimizing page loading speed is important, especially to pass Google PageSpeed Insights – Nitro Pack is the tool that enables the optimization of this speed. It provides everything you need for a fast website, in one place. Features like caching, image optimization, and a CDN are ready to go out of the box.
Image Optimization
Code Optimization
Loading Optimization
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In conclusion, SEO is a comprehensive strategy involving competition research, keyword analysis, link building, and page speed optimization. Utilizing advanced tools can significantly enhance your chances of achieving high rankings on Google. These tools offer features such as AI-generated content, keyword research, topic and trend analysis discovery, SEO content creation, video generation, and performance analytics. By leveraging these technologies, you can streamline your SEO efforts, produce high-quality content, and improve your website’s visibility and user experience. Implementing a well-rounded SEO strategy with the right tools can drive traffic, increase engagement, and ultimately lead to better business outcomes.
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Antoine is a visionary leader and founding partner of Unite.AI, driven by an unwavering passion for shaping and promoting the future of AI and robotics. A serial entrepreneur, he believes that AI will be as disruptive to society as electricity, and is often caught raving about the potential of disruptive technologies and AGI.
As a futurist, he is dedicated to exploring how these innovations will shape our world. In addition, he is the founder of Securities.io, a platform focused on investing in cutting-edge technologies that are redefining the future and reshaping entire sectors.
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