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December 23, 2024
by Lauren Pope
In a world where new businesses are popping up every day, brand visibility is everything.
Digital marketing is the answer to getting your brand in front of thousands of new potential customers using social media, mobile marketing, and all that good stuff.
But where do you start? Which platform should you focus on? Do you engage digital marketing services, and which strategies are worth your time? There are plenty of questions to answer.
That’s why we’ve put together the top digital marketing statistics for 2025. These insights into content and email marketing, search engine optimization (SEO), video marketing, and artificial intelligence (AI) will help refine your strategies and keep you ahead of the curve.
Whether your company is business-to-business (B2B) or business-to-consumer (B2C), digital marketing is the most effective tactic to gain more visibility, customers, and revenue for your company. Here are some general statistics to give you an idea of the digital marketing landscape.
the number of ads the average person sees per day.
Source: Siteefy
Content marketing is a strategy in which marketing teams post relevant and engaging content to boost the value and visibility of their products or services. A great example of this is when marketing teams create informative blogs that establish their brand as a thought leader in their respective field. Here are some statistics about how real marketers are using content marketing in their larger digital marketing strategy.
of B2B marketers experienced growth in sales and revenue in 2023 due to content marketing.
Source: Content Marketing Institute
Websites are an excellent approach to increasing your digital market authority. We’ve reviewed some intriguing website-building statistics and how they influence online user experiences.
of U.S. websites received between 1,001 and 15,000 monthly visitors in 2023.
Source: HubSpot
Email marketing remains the best digital marketing channel for ROI. Although it can be expensive and a bit tedious at times, time and time again, email marketing works. But what are the best ways to ensure your message stands out in a crowded inbox? These email marketing statistics can give you a good idea of where to get started.
of brands consider email marketing crucial to their business success.
Source: Litmus
Lead generation is one of the most essential metrics marketers are judged against. However, getting people to fill out lead forms and sign up for email newsletters is hard. These statistics outline which lead generation strategies will give you the best results and how you can optimize your lead funnel to generate higher quality leads faster than ever.
of marketers spend at least half of their budget on lead generation.
Source: WebFX
PPC is a digital advertising approach in which the advertiser pays a charge each time one of their advertisements is clicked on. PPC advertisements come in various kinds and sizes (literally) and can contain text, graphics, videos, or a combination of the three. They may be found on search engines, web pages, social networking platforms, and other sources. Let us take a look at some interesting figures associated with PPC advertising.
is the projected spend on search advertising globally in 2024.
Source: Statista
Mobile marketing is a digital marketing strategy in which marketing teams attempt to reach their audience on their phones through channels such as text messaging and email. A business with an effective mobile marketing strategy will optimize its web pages for mobile viewing as well as all of its email marketing. Here’s a look at how marketers can make mobile marketing work for them.
is the forecasted value of mobile e-commerce sales by 2027.
Source: Statista
SEO is a popular method for generating traffic to a brand website by ranking for popular search queries. Companies that want to drive traffic through SEO often conduct research on significant keywords that internet users are commonly searching for. They then focus on content optimization by creating targeted pieces around these keywords to drive more traffic to their site.
These statistics show the best SEO strategies in your digital marketing efforts.
is the most searched keyword both in the U.S. and globally.
Source: Ahrefs
Social media is one of the most popular digital marketing channels, and it’s only expected to grow. Marketers have trusted platforms like Facebook, Instagram, and Twitter for a long, long time. But what about new opportunities like TikTok and Snapchat? Are they worth your time and marketing budget? Have a look below.
people interact with Instagram’s story feature every month.
Source: SourcePilot
Video marketing has seen a massive boom in popularity in the last few years. Because videos are often expensive and time-consuming to produce, most marketers are still unaware of the benefits these resources can bring their brand. Here are some of the best video marketing statistics for marketers to keep in mind.
of marketers plan to focus on creating AI-assisted explainer or brand videos this year.
Source: Lemonlight
AI has been around for a long time, but adoption rates skyrocketed with the advent of ChatGPT. Marketers employ AI for various functions, including image production, podcast script authoring, and even video editing. Marketers are also adjusting to this transition by investing in AI marketing solutions. Take a look at these fascinating statistics regarding the use of AI in marketing.
marketers turn to generative AI tools for creating content.
Source: G2
Sources:
With all of the different ways that businesses can market their product, it is clear that we are living in the golden age of digital marketing. By leveraging the power of data-driven insights, creative content, and strategic online platforms, businesses can unlock the full potential of digital marketing to drive growth, build brand recognition, and connect with customers in previously unimaginable ways.
Whether you’re an SMB looking to get your brand off the ground or an enterprise brand hoping to reach even more customers, digital marketing can provide a wealth of information and tools to choose from.
Troubled by SEO? Check out how to do an SEO Audit with a free checklist.
Lauren Pope is a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)
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