AI Searchwebsite SEOWebsite Traffic
👉 TikTok, Reels, or Shorts: Who wins? New State of Short Form Video in 2025 Report
Analytics
The data that matters
Competitors
Analyze your competition
Reports
Network reports at the click of a button
Looker Studio
Looker Studio conector
Hashtag tracker
Measure and follow your hashtags
Planner
Plan your social networks
Approval System
Allow your clients to review your content
SmartLinks
The definitive link in bio
Artificial Intelligence Assistant
Your AI social media assistant
Inbox
Comments and messages management
Ads
Manage and measure your advertising
Integrations
Google Drive, Canva, Adobe… all in one place
Product Updates
Discover Metricool’s new features
Instagram
Analyze your Instagram account
TikTok
Growing on TikTok
YouTube
Measure, programme and move forward
Threads
Schedule and analyze Threads
Twitter
Measure and publish tweets
Twitch
Analyse your channel and competitors
Google Business Profile
Schedule and answer reviews
Bluesky
Schedule and plan
Facebook
Manage Facebook like a pro
Pinterest
Get growing on Pinterest
LinkedIn
Analyze and schedule your personal or company profile
Blog
Strategies and trends to level up your social media
Tutorials
How to use Metricool
YouTube Ads Bootcamp
3 sessions to become an Ads Expert
Newsletter
Find out all the news of social networks in one click
Masterclass
Learn with social media professionals
Social Media School
The Self-Paced Course for Aspiring Social Media Managers
TikTokSchool
Free course to shine on TikTok
Resources
Templates and downloadables to manage social networks
MetriLAB AI
The future of social media is here
Instagram Expert School
Build, Grow & Analyze Your Instagram Like a Pro
Marketing Guides
Online Advertising Guides
Instagram
TikTok
YouTube
Threads
Twitter
Twitch
Google Business Profile
Bluesky
Facebook
Pinterest
LinkedIn
Analytics
Influencer Marketing
Content Marketing
AI Marketing
Email Marketing
Online Advertising
Home / 13 Brands Using AI for Social Media Marketing, Advertising & Content Creation
If you’re a marketer, creator, or brand owner not making the most of AI for social media, you’re lagging behind your competitors. AI is the future, but it’s also the present, with many huge brands and companies effectively using AI technology for content creation, marketing, and advertising.
From generating eye-catching visuals to personalizing the customer journey, AI is actively reshaping the digital marketing workflow. However, it’s important to remember that AI isn’t a substitute for human ingenuity (for now); it is an indispensable partner that can amplify your creative ideas and refine your strategies. So keep reading to learn about the brands thriving on Social Media with the help of AI.
Social media advertising is an arena where AI’s power shines brightest. Brands are utilizing machine learning to move beyond simple AI-generated images, creating advertising that feels less like a school computer science project and more like a futuristic production.
The time-consuming task of creating multiple ad variations is being dramatically accelerated by generative AI tools. Brands using AI for content creation are seeing incredible efficiency gains.
One of the most innovative uses of AI in social media marketing is the emergence of virtual personalities and digital models. These computer-generated figures are becoming genuine influencers and brand ambassadors.
Brands using AI influencers are tapping into a new kind of celebrity that offers consistency, infinite availability, and total creative control.
A post shared by Miquela (@lilmiquela)
A post shared by noonoouri (@noonoouri)
The fashion world is rapidly adopting AI to streamline content production and push creative boundaries. Fashion brands using AI models are finding ways to quickly adapt to fast-changing trends without the logistical hurdles of traditional photoshoots.
AI’s impact isn’t limited to the big, splashy campaigns. It’s also about brands using AI for content creation daily, optimizing the content machine that powers social media success.
AI tools are invaluable for helping content creators break through creative blocks and scale their ideas.
You can use AI to help create content for your brand, from caption ideas to entire posts. Metricool’s AI Social Media assistant is the perfect colleague, helping you automate your content with minimal input. SIgn up with the button below to try our AI Assistant for free.
For those of you who don’t like reading, here’s a quick rundown of the brands using AI on social media:
The common thread in all these examples is that AI is a tool, not a replacement. The most successful brands using AI are those that maintain a high degree of human oversight and strategic direction.
AI handles the mechanical tasks: analysis, personalization at scale, copy generation, and visual iteration. This frees up human creativity to focus on the big ideas, the emotional connection, and the strategic refinement of the brand voice.
For anyone working in social media, the takeaway is clear: AI is no longer optional. It’s the critical ingredient for efficiency and impactful outreach.
AI is the opportunity to make your social media marketing faster, smarter, and more personal. By integrating these tools into your daily workflow, you can compete with the biggest companies using AI for marketing and build a brand that truly resonates in the digital space. The goal is to maximize your time for strategy and connection, letting AI handle the heavy content creation lifting.
How Content Creators Use AI in 2025
From captions to campaigns
AI now drives content ideas, graphics, captions, and cross-platform adaptation. See how marketers and creators are making it part of their workflow.
Optimize Your Content Marketing Strategy with Metricool
Boost visibility, rankings, and engagement
With the right data and tools, nail your content strategy using Metricool. Create, schedule, and analyze your content’s performance and your competitors to continue growing.
Related articles
Google Local Guides. Everything you need to know
Free Stock Images
Chat GPT for Social Media Marketing: Complete Guide
How to Become a LinkedIn Influencer in 2025
Company
Product
Resources
Studies
Copyright © 2025 Metricool