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Boost SEO results with powerful keyword research
Written by Leigh McKenzie
Feeling lost in the vast sea of SEO service providers?
You’re not alone. With over 180,000 SEO agencies in the US, finding the right one can feel like searching for a needle in a digital haystack.
But here’s the good news: I’ve done the heavy lifting for you.
After a lot research, analysis, and vetting, I’ve distilled the essence of what makes an SEO service truly exceptional. In this comprehensive guide, you’ll discover the 13 best SEO services that are dominating the landscape.
These aren’t just random picks or paid promotions. They’re battle-tested agencies with proven track records, stellar reputations, and the ability to deliver real results in today’s ever-changing SEO environment.
TL;DR: Top SEO Services by Category
Pressed for time? Here’s a quick rundown of the best SEO services by category:
But don’t stop here! In the following sections, we’ll dive deep into:
Let’s dive in!
SEO services are the secret sauce that can propel your website to the top of search engine results. But what exactly do they include? Here’s a quick breakdown:
A top-tier SEO provider can:
Be wary of the following SEO services:
Avoid working with SEO service providers that guarantee top rankings or a significant boost in organic search traffic in less than four months.
According to Google, it takes 4-12 months for a professional to implement changes to get results.
So, it’s best to avoid services with claims like this:
No SEO service can change search results at will. When it comes to SEO, there are multiple factors at play, including:
Despite applying all the right tactics and strategies, your website is not guaranteed to rank in the top 10 search engine results for your desired keywords.
So, it’s best to steer clear of SEO service providers that guarantee results confidently.
On their “Do You Need an SEO?” page, Google clearly states that “no one can guarantee a #1 ranking on Google.”
Stay away from cheap SEO services.
What’s considered cheap when it comes to SEO?
Anything below $500 (or even $1,000 nowadays) per month.
Because doing SEO right costs time and money.
So, anyone offering to do it for less than $500 or $1,000 per month is likely doing something wrong.
Service providers offering this kind of pricing rely on automated software or implement outdated tactics, which might not work for you. And it’s likely to end up doing more harm than good for your website.
These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Which means they might not have the time to focus specifically on your business’ unique needs and goals.
Stay clear of SEO services that implement shady SEO practices, such as:
As mentioned in Google’s Search Essentials (formerly Webmaster Guidelines), Google uses automated systems and, when necessary, human review to identify content and behaviors that violate its policies.
If a site is found to be in breach of these policies, it may be demoted in search rankings or entirely removed from search results.
Avoid SEO service providers that can’t prove the results they’ve generated for their clients.
They don’t necessarily need to disclose everything (as they may have non-disclosure agreements in place), but they should be able to provide some form of evidence.
Here are a few things you can ask a provider for to verify the results they’re claiming to have helped their clients achieve:
Vanity metrics are metrics that look good on paper but don’t necessarily correlate with your business’s success in meaningful ways. For example, organic search traffic, page views, clicks, and impressions.
Just think about it: What if your website is getting 100,000 organic search visits per month, yet you’re not generating any sales? What’s the point?
Some SEO services focus solely on vanity metrics. When asked how these metrics contributed to their client’s revenue goals, they don’t have an answer.
Look for SEO services that go beyond these metrics and can prove a tangible impact on business revenue.
In this section, we’ve put together a list of the top SEO services across the following categories:
These are just a small sampling of the many reputable SEO service providers out there.
Consider this list a jumping-off point as you begin your search for the right SEO partner.
Remember, the right provider will vary based on your specific circumstances, so carefully evaluate your options to find the optimal fit.
Note: Need help getting matched with the perfect agency for your needs? Check out Semrush’s Agency Partners platform.
On-page SEO is the practice of optimizing web pages for search engines. It involves modifying elements such as the page title, meta description, URL, and more.
Here are our top on-page SEO service picks:
Digital Commerce Partners (DCP) is a content marketing and SEO agency founded by Jonny Nastor and content marketing pioneer Copyblogger. DCP excels in tactical on-page SEO that drives organic growth in competitive markets.
Their on-page SEO services include:
They helped ADD.org reach 114,548 more people per month. This led to a 233% surge in organic traffic, and 254 featured snippets won within ten months.
Greenlane Marketing is a data-driven marketing agency that offers a wide range of digital marketing services, such as SEO, paid search, paid social, and analytics.
Bill Sebald, the founder of Greenlane Marketing, has nearly three decades of SEO experience under his belt. His agency’s client roster includes companies like Cytiva, Optimizely, Zazzle, and Urban Outfitters.
Their on-page SEO services include:
After collaborating with Greenlane Marketing, an Australian-based local florist saw a 125% increase in their year-over-year (YoY) revenue.
Technical SEO is the process of optimizing your website so that search engines can effectively crawl and index it.
It involves working on the following:
iPullRank adopts a unique approach for each project. They don’t stick to an outdated playbook. Instead, they have a diverse team that keeps an eye on the latest trends and collaborates with industry experts to help their clients achieve their desired results.
They work exclusively with enterprise brands, helping them fix their website’s technical issues after performing a thorough site audit.
Michael King, the founder of iPullRank, was featured in USA Today’s “The 10 Most Influential SEO Experts of 2022” article. He has a strong online presence and has worked with a lot of enterprise brands.
The results of iPullRank’s collaboration with an anonymous enterprise client in the music service industry are something to aspire to. After fixing the website’s technical issues, the agency managed to scale their client’s organic search traffic from 4M to 5M visits year-over-year.
Content creation services include ideating, strategizing, and creating high-quality website content.
Content By Peak is a results-focused content marketing agency run by Michael Keenan, a freelance content marketer who has worked with brands like Descript, Shopify, UScreen, and HelpScout.
They offer the following services:
We reached out to Mike to better understand what their unique selling proposition is.
To which he replied:
What makes us different is that we are boutique and work with a maximum of five clients at a time. We source writers with specialty for each account.
For example, if the brand is in finance, we work with finance writers. We never farm writers for cheap. We don’t keep a sales pipeline either. Our small size allows us to pay more for writers, less for admin roles, which results in higher quality articles.
HawkSEM is a holistic digital marketing agency that is well-known for its high-quality content production. They’ve worked with some of the largest brands in the world, including Verizon, Microsoft, Honda, and Nike.
They have a diverse team of professionals with years of experience in their respective roles. They focus on creating engaging, informative, and relevant content to meet the specific needs of their clients’ target audiences.
HawkSEM offers the following content marketing services:
They can create content in a variety of formats, including blog posts, whitepapers, press releases, and case studies.
Here’s what a client said about their services:
Local SEO is the practice of improving search engine visibility for local businesses. This helps local businesses increase their website traffic, drive more calls and in-person visits, and increase brand awareness.
Some common local SEO practices include:
RicketyRoo is an Oregon-based digital marketing agency that has been working with small and medium-sized businesses since 2009. The company is led by Blake Denman, who has more than 17 years of hands-on SEO experience.
Their local SEO process involves thoroughly reviewing the winning strategies of their clients’ competitors to see what has worked for them and what hasn’t. Based on their initial research, the agency puts together an actionable strategy focused on helping their clients’s websites rank high in search results.
After partnering with RicketyRoo, Blue Mountain Plumbing, Heating, and Cooling increased their annual revenue by $200,000.
On The Map Marketing is an award-winning digital marketing agency that has been helping local businesses get noticed online since 2009.
They’re headquartered in Miami but work with clients all over the world.
Their process starts with deep research into what’s working for their clients’ competitors and then continues with crafting a tailored strategy to achieve local SEO success.
The Law Offices of Scott J. Senft Law, a Florida-based personal injury firm, witnessed transformative SEO results after collaborating with On The Map Marketing. Their visibility on Google surged from ranking for only three keywords in the top 10 SERP results to over 20.
Here’s what one client said about On The Map Marketing:
Link building is the practice of building backlinks to a website. And backlinks are links that one website gets from another.
The top link building services we recommend include:
Digitaloft is an SEO and PR agency that specializes in building high-quality editorial backlinks.
Through their collaboration with Digitaloft, Finn, a car subscription service company, achieved remarkable results that showed the effectiveness of a well-executed digital PR strategy.
The campaign centered around a comprehensive study of car insurance costs across the US, a topic of broad interest and relevance.
This campaign helped Finn get 116 high-quality backlinks from 72 referring domains. And coverage by top-tier publications like USA Today, Fox Business, and Consumer Reports.
Jolly SEO is an SEO and digital PR agency known for its expertise in securing high-quality editorial backlinks through its Journalist Outreach program.
They collaborate with journalists and writers looking for quotes and pitches on their clients’ behalf.
Their clients have been featured in top publications like Forbes, Business Insider, and HuffPost.
Jolly SEO ran a link-building campaign for a client that helped build more than 85 backlinks from top publications. Which resulted in a 1,200% increase in organic search traffic.
Ecommerce SEO service providers specialize in helping ecommerce businesses improve their search engine rankings as part of the overall ecommerce marketing strategy.
Our top recommendations for ecommerce SEO services include:
Searchbloom is a digital marketing agency for small-to-medium-sized businesses. They work with ecommerce brands like Nordstrom, Shirtspace, and Nature’s Seed.
Their ecommerce SEO services include keyword research, competitive SEO analysis, on-page optimization, and link building.
Within two years of partnering with Searchbloom, one brand experienced a significant increase in its organic search performance, achieving a 429% improvement in the number of keywords ranking in the top three positions in search engine results.
This growth saw their rankings jump from 73 keywords in December 2020 to an impressive 309 keywords by December 2022. Which contributed to an 189% increase in revenue.
Here’s what one client said about their experience with Searchbloom:
SaaS SEO is the practice of optimizing a Software-as-a-Service website for search engines.
Here are our recommendations for SEO services that specialize in SaaS:
Omniscient Digital is a high-growth B2B marketing agency that works with top SaaS companies like Adobe, Hotjar, Loom, and Jasper.
The company was founded by Allie Decker (ex-Shopify), Alex Birkett (ex-HubSpot), and David Ly Khim (ex-HubSpot).
Their collaboration with Jasper, a generative AI platform for enterprise marketing teams, resulted in an 810% increase in organic traffic and a 400x improvement in blog-attributed product signups.
Growth Plays is a B2B marketing agency that focuses on building a comprehensive full-funnel strategy.
This helps them make sure that every aspect of marketing efforts is aligned with the overarching goal of driving business growth.
Their service includes building an SEO and content strategy that focuses heavily on how their clients can rank for important customer, brand, and product-related search terms.
Growth Plays’ client roster includes brands like Calendly, Heap, Cortex, and Podia.
International SEO services are aimed at optimizing a business’s website for global audiences and search engines across different countries and languages.
This approach helps businesses expand their reach beyond their domestic market and tap into new international markets.
Webify is a NYC-based boutique SEO agency specializing in international expansion for US companies.
Led by Igal Stolpner, former VP of Growth at Investing.com, Webify focuses on true localization beyond mere translation.
They offer comprehensive services including multilingual keyword research, content strategy, and technical SEO roadmaps.
Webify’s process helps English-first companies identify and prioritize international opportunities quickly. They serve global brands across SaaS, eCommerce, Sports, Marketplace, and Finance industries.
Pick an SEO service that specializes in your niche and has worked with brands similar to yours.
Pay special attention to their client roster and how they’ve helped their clients reach their revenue goals.
Most importantly, look for an SEO service that aligns with your specific needs and budget.
Read our comprehensive guide on SEO pricing to better understand how much you can expect to pay for SEO services.
Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.
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