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With 68% of online experiences starting with a search engine, SEO is the key to online visibility. Google leads the pack, processing over 16.4 billion searches daily, or about 190,000 per second.
Ranking on the first page has never been more critical, with 73% of clicks going to organic results and 63% of traffic from mobile devices.
This article covers the latest SEO statistics and the current state of SEO and offers insights to help businesses optimize strategies and stay ahead in the visibility race.
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Here are further details about the marketer’s view on the release of Google’s AIO and its impact on their organic traffic, visibility, or rankings:
Google has 90.48% of the global search engine market. Almost all search engine SEO campaigns are crafted keeping Google in mind. In this section, I will take you through some of Google’s top statistics that will help you rank your website on Google’s first page.
Sources: Semrush, Ahrefs, Backlinko, Demandsage, Think With Google, Zero Web Limit, SEO Tribunal, 99signals.
Source: Ahrefs.
You need an SEO tool to analyze the backlink profile of any website, and tools like Semrush are expensive. However, Semrush does offer the best deals every year during Black Friday, and currently, those deals are live. You can check our Semrush Black Friday page to claim them.
Sources: Backlinko, FirstSiteGuide, SEO clarity, Gartner, 99firms, social media today, Statista, Think With Google, Hubspot, Semrush.
Sources: Statista, Hubspot, Semrush, Ahrefs, Webfx, Backlino, Search Engine Roundtable, Google.
Read our take on the best SEO tools in the market.
Sources: Statista, Terakeet, Think With Google, Backlinko, Hubspot, WordStream, Hitwise, SEOClarity, Search Engine Land, 99 firms.
Source: Siteefy, Ibisworld, BuiltWith, TandFonline, CXL.
Sources: Forrester Research, eMarketer, Charitable, WordStream, Insivia, Search Engine People, PR Newswire.
Here is a table showing the top challenges faced by SEO Professionals globally:
We at Demandsage also deal with SEO every day. We continuously refine our website’s architecture for seamless crawling and implement structured data for enhanced visibility. However, we do encounter challenges such as evolving search engine algorithms and increasing competition, compelling us to stay agile in our tactics.
Here are some challenges that we face at Demandsage while doing SEO:
You can tackle these challenges with the help of multiple SEO tools, just like we did. But buying tools like Semrush, SE Ranking, Grammarly, and others can go out of your budget. But right now, you can buy them at a discount since they are having a Black Friday sale. Check our Black Friday SEO deals page to know which tool is offering the best discount.
AI has made its way into our lives in different ways to make things easier. The most common example is the use of voice assistants like Google Assistant and Siri in our day-to-day activities. Even using Grammarly to proofread your content is a very common example of AI in SEO.
You can check our recent study on AI SEO Statistics and adoption rates for more in-depth information.
AI for SEO works to increase performance and, to some extent, make large-scale and complex data analysis accessible to everyone. Many people are already using ChatGPT and Google Bard for SEO in the current times.
Here is a list of some amazing facts about AI in the SEO Sector!
Here are the top ways in which marketers are using this chatbot:
Google Bard is also being used to improve SEO. Here are the top ways in which marketers are using Google’s own chatbot for SEO.
Sources: Search Engine Land, LinkedIn, Medium, Meetanshi.
You might like: ChatGPT ranking guide for your website.
Sources: Oberlo, Backlinko, Google, Internet Live Stats, StatCounter, Semrush, WordStream, Search Engine Journal, Stan Ventures, Hubspot.
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