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Press Release – Conversion Marketing
From AI-driven search campaigns to the evolving role of social media, these predictions highlight the key trends marketers need to watch and adapt to to stay competitive in 2025.
As we gear up for another year, our team have shared their insights into what could lie ahead in the world of digital marketing. From AI-driven search campaigns to the evolving role of social media, these predictions highlight the key trends marketers need to watch and adapt to to stay competitive in 2025. Let’s dive in.
We predict Google Ad’s Search campaigns are set for major shifts:
These features, along with the change in how search results appear, suggest big changes for search ads in the year ahead. Watch this space!
ChatGPT’s Search features may begin to challenge some of Google’s share of search more in 2025.
One of our most exciting predictions? Advertising via ChatGPT.
We can imagine a near future where paid suggestions fit smoothly into ChatGPT responses. This would create a new, conversational ad platform. This could expand to a ChatGPT-powered search engine, embedding sponsored content directly into results.
It’s important to note that Google is using more in-platform AI. This change will require better data inputs and less control for advertisers. Advertisers must use their first-party data effectively and should integrate customer lists into their ad platforms. This will help improve performance.
SEO isn’t slowing down—it’s transforming:
We see Meta and other platforms leaning heavily into AI over the next 12 months.
We see Meta and other platforms leaning heavily into AI:
Got a new Smart TV in the Boxing Day sales? It’s likely to begin showing more targeted ads to you and your household in 2025.
CTV advertising will likely continue to expand as more consumers adopt streaming platforms. Expect interactive, shoppable content that blends entertainment and commerce, making it easier for viewers to engage and purchase directly from their screens.
Google might start “One-Click” ad campaigns. This will let advertisers enter a domain and create a fully optimised campaign across platforms. While convenient, this change may spark controversy, especially if it leads to the sunsetting of traditional campaign types.
This ties into the trend towards less control of Google Ads campaigns. However, we want to highlight that features like this aren’t always successful, and may not be the best way to get value from your paid digital advertising.
We’re likely to see a lot more locally-based and relevant business advertising on digital billboards in the years ahead.
You might have noticed that more and more billboards and street-level ad signage are going digital. It makes sense – with digital screens, publishers and screen networks can sell the same billboard multiple times per minute, rather than just leasing out their signage in one-week or longer blocks. And advertising on these outdoor screens is becoming easier and easier. In the past year alone we’ve seen the launch of two new locally-based programmatic DOOH platforms, both targeting businesses directly and making buying ad space and creating ads very easy via their online platforms.
In 2025, we predict the continued growth of DOOH around New Zealand. You’ll likely see more billboards convert to become digital versions of the same size, and you’ll see more local, and small or medium-sized businesses begin to utilise signage local to their locations.
These predictions paint a clear picture: adaptability will be critical in 2025. Whether it’s (cautiously) embracing AI-driven campaigns or navigating shifts in SEO strategy, marketers must stay agile and up-to-date to thrive in this evolving landscape.
We also recommend being careful when using AI tools for marketing. Advertising platforms can hide data and reduce your control over keywords, placements, or ad bids. Or, on the creative side of things, shoehorn in unwanted AI adaptations to existing creative assets. Use with caution.
For more insights and updates, contact or follow us as we track these changes throughout the year ahead!
Content Sourced from scoop.co.nz
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