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Social media and SEO have always been seen as separate branches of the marketing tree, but in 2025, the best social media marketers and creators have realised they go hand in hand. This is certainly true on Facebook, where you need to optimize your content in order for the algorithm to get more eyes on it. This practice is known as Facebook SEO (search engine optimization), and it’s a fruitful avenue for your visibility on the platform.
This Facebook SEO guide will help you optimize your pages, posts, and overall presence to rank higher in internal Facebook searches. We’ll explain the nuances of SEO for Facebook, suggest actionable strategies, and consider valuable Facebook SEO tools. Yes, while it may come as news to some, ads aren’t the only way to expand your reach, and I’m here to prove it, as well as answer the question bothering many social media marketers and business owners: Is SEO better than Facebook Ads?
Think about how many times you, or someone you know, uses Facebook’s search bar. It’s not just for finding friends; people search for businesses, groups, events, products, local services, and information. If your page isn’t optimized, you’re missing out on a significant segment of your potential audience.
Here’s why dedicating time to Facebook search engine optimization is so important:
Facebook’s search algorithm is complex, taking into account hundreds of signals to deliver personalized and relevant results. While it’s not identical to Google’s, many underlying principles are similar. Key factors include:
Understanding these factors is the first step towards an effective Facebook search engine optimization strategy.
Let’s break down the practical steps you can take to optimize your Facebook presence.
This is perhaps the most fundamental aspect of Facebook SEO.
Your “About” section is a goldmine for Facebook SEO. Treat it like a mini-website landing page.
Your regular content plays a significant role in Facebook SEO.
Search engine optimization expert Neil Patel says, “If you’re not regularly monitoring and responding to reviews on your Facebook page, you’re missing out on a valuable opportunity to improve your SEO.”, and he’s right. Reviews are incredibly powerful, both for user trust and Facebook SEO.
Even though we’re talking Facebook SEO, external links still matter.
Beyond keywords, genuine interaction fuels visibility.
While Facebook’s native insights offer some data, integrating with a powerful platform like Metricool provides a much more comprehensive view and actionable insights for Facebook search engine optimization. The best approach is to combine the resources at your disposal to extract the best data available.
While primarily for Google SEO, tools like Google Keyword Planner, Ahrefs, SEMrush, or Moz can still provide valuable insights into terms people are searching for related to your industry. These terms can then be integrated into your Facebook content.
Look at the “People Also Ask” sections on Google for your industry – these questions can become great Facebook post topics.
As well as being the perfect companion for managing multiple social media profiles across different platforms, Metricool is also a great tool for Facebook SEO. Here are some of the ways you can use it to improve your optimization efforts:
Don’t forget the simplest tool! Use Facebook’s own search bar to see what results appear for your target keywords. Observe what types of pages and content are ranking.
This is a common question, and the answer is not an either/or. Is SEO better than Facebook Ads? Not necessarily “better,” but different and complementary. Let’s compare the benefits of each, and understand how they can complement each other:
The most powerful strategy for social media managers is to use both Facebook SEO and Facebook Ads in tandem.
For example, a UK Facebook search for a specific product might lead a user to your organically optimized page. From there, your paid ads can retarget them with a special offer, moving them further down the sales funnel.
Thinking about Facebook SEO as a distinct discipline within your social media strategy is no longer a niche concept; it’s a mainstream requirement. By systematically optimizing your Facebook Page and content using the strategies outlined, and by regularly analyzing your performance with tools like Metricool, you can significantly enhance your brand’s visibility and connect with more of your target audience.
Forget asking “Is SEO better than Facebook Ads?”. Instead, start making them work together with the tips above to boost your brand visibility. Start applying these Facebook search engine optimization principles today, and watch your organic presence flourish, driving real results for your business.
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