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Looking for some robot assistance? The top 30 AI marketing tools can make social media management (and marketing in general!) so much easier.
AI marketing tools are like a super suit that levels the playing field for all marketing teams. So, it’s no surprise that when we surveyed over 4,000 marketers, most predicted they’ll use AI more often for just about every job on their plate.
The problem is there are so many AI tools for marketers to choose from! The paradox of choice makes the search for the right tool overwhelming.
But don’t fret, we’re here to help. We’ve curated a list of the best AI marketing tools, organized them by the tasks they tackle, and included a few key data points (like price) so you can find the right ones to trial, quickly.
To make this list even more helpful, we’ve enlisted some advice from a couple of pros. Anna Burgess Yang is a freelance marketer and self-described productivity nerd who helps solopreneurs improve their business operations, and Colby Flood, Founder of Brighter Click who has experience in developing and promoting AI marketing tools.
AI marketing tools are software that use artificial intelligence to help make marketing tasks easier, faster, and more effective.
The addition of AI technologies, like natural language processing and machine learning, lets this new class of software analyze huge piles of data, make logical predictions, and produce everything from a sonnet to computer code with relatively simple prompts.
There are dozens of uses for AI in marketing. Some of the most popular include:
Many AI marketing tools are fantastic point solutions, meaning they solve one particular challenge, like turning an audio interview into a written brief. We’re proud to present Hootsuite as a comprehensive AI marketing tool that takes on many of the biggest challenges a digital marketer faces.
Read on, and we think you’ll agree.
Anyone who’s been in charge of brand management, advertising, and digital marketing knows that those are each a dozen jobs in one. On any given day, you may need to create content, offer customer support, do audience research, organize a team, report on analytics, and much more.
It’s a lot.
Hootsuite can help you do all that (and more) from one user-friendly dashboard that works with Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, Pinterest, and YouTube.
As for AI tools, OwlyWriter is a generative copywriting tool that creates captions in your voice and tone. It’s built on ChatGPT’s pioneering language model and bolstered by our own content formulas. Use it to write posts based on a topic, keyword, or a link. Then, identify and repurpose your top-performing posts.
Hootsuite Inbox, the hub for managing all of your social media messages, is also powered by AI. It’ll automate message routing, auto-respond, and has AI chatbot features to improve follower and customer experience.
And if you’re on the hunt for free AI marketing tools, Hootsuite has those to offer, too. Here are a few to try for yourself.
Hootsuite’s AI-powered caption generator is optimized for social media and custom-creates your caption for your chosen platform. The username idea generator solves your identity crisis with a new username in seconds. The about/bio writer automatically summarizes the special sauce of your life or brand. And the AI hashtag generator makes short work of thinking up the perfect hashtag.
OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.
Social media marketing needs so much creative input and constant management (you already know that!). These AI tools are social media game changers. They act like ideation sparring partners, creative collaborators, and virtual assistants helping to wrangle all the moving parts.
Later is a social media scheduling tool geared towards organic social management (see this comparison of Hootsuite and Later). The platform has a drag-and-drop interface that lets you see how your feed will look to visitors. Later uses AI to help you generate content ideas, captions, and hashtags.
Source: Later
Buffer is another social media scheduling and management tool (yep, we have a Hootsuite vs. Buffer comparison guide). While it doesn’t let you manage or track paid social media ads, it does have many features for creating, posting, and tracking non-paid posts.
Buffer’s built-in AI assistant helps you generate ideas and repurpose content much faster than with a manual workflow.
Source: Buffer
Brandwatch is a social listening and intelligence tool. With Brandwatch, you can see what people say about your brand on just about any social media platform and react to it quickly.
AI boosts the tool’s sentiment analysis ability to spot changing trends about your products and business.
Source: Brandwatch
Influencity is a one-stop shop for managing your social media influencer marketing program. Find influencers and manage campaigns from a single AI-enabled marketing tool. Influencity uses AI to crunch influencer data (like engagement, demographics, and relevance) to surface the perfect partnerships for your brand.
Source: Influencity
Remember when we all used ChatGPT to write funny songs and Shakespeare-like odes to our pets? We quickly uncovered a core competency of generative AI — that it can write just about anything in almost any voice (as long as you edit it).
These AI copywriting tools lean into that strength to produce outlines, briefs, ad copy, and more.
Jasper has evolved from an AI-powered copywriting tool to a comprehensive content marketing platform. But its core value still lies in its ability to tick copywriting tasks off your to-do list quickly.
OpenAI’s ChatGPT powers Jasper AI, but it also uses other AI models to wax poetic on your marketing messages.
Source: Jasper
Claude is a straightforward conversational AI assistant that’s a direct alternative to ChatGPT. It’s a perfect copywriting sparring partner without a lot of bells and whistles to slow you down.
Claude’s AI is considered more private since it has more strict and user-approval-focused data handling guidelines.
Source: Claude
Writer bills itself as “The full-stack generative AI platform.” It’s a fair description since it can do so many things. But for us marketers, Writer’s value comes from its ability to digest competitive intelligence, understand your brand voice, and produce mountains of marketing copy in minutes.
Source: Writer
Some of the earliest uses for AI in marketing were focused on creating content assets. So it’s no surprise to see such a high concentration of tools in the content marketing category. The AI tools on this list help create voice, visual, and video content plus solutions to manage it all.
Designs.ai is a generative AI image creator. Use the tool to make logos, videos, face swaps, and a bunch more visual asset types. The chatbot interface makes it easy to ask for and edit whatever fanciful image your brain can conjure.
Source: Designs.ai
Who it’s for: Non-designers who need custom images for their marketing collateral.
Pricing: Get started with 10 free design credits, then paid plans start at $8/month.
Best feature: Flood says, “I like that you can instantly generate high-quality images, quickly change backgrounds, and even create AI drawings; no design experience required.”
Canva is an incredibly versatile design tool. It has a seemingly endless supply of stock images and templates, plus it’s built for collaboration between team members.
Canva’s AI-powered Magic Design feature lets you build pro-level social media posts by typing in a few words.
Source: Canva
Infographics help readers digest large amounts of information quickly, but they take a lot of time to design by hand. Infography uses AI to read and understand a blog post, then generate an infographic to support it.
You can customize your new visual asset with branded colors, text, and more.
Source: Infography
ElevenLabs is a text-to-voice AI tool that comes in very handy when you want to make an e-book more accessible or add voice overs to a video.
Enter your copy, pick a voice, choose a language, and you’ll get a complete voice-over ready to share. You can even personalize it by cloning your own voice.
Source: ElevenLabs
Advertising requires two things that AI is great at handling: big data and precision. These advertising AI tools will help you keep track of and optimize all the moving parts and budgets in your ad campaigns (leading to a nice lift in ROI!)
Foreplay is an ad creative management platform. It has a swipe-file organizer, a feature for creating ad briefs and storyboards, and a built-in library of 10 million ads you can use for inspiration.
Foreplay’s AI features speed up creative production and add some very cool capabilities to its competitor analysis function.
Source: Foreplay
Particl uses AI to automate competitor intelligence for e-commerce brands. The platform pulls data from over 10,000 e-commerce websites across several industries to surface micro data points and macro changes in the industry. You can use this data to benchmark your products against the overall market, jump on trends, and see what your competitors are up to.
Source: Particl
Arcads is an AI-enabled marketing tool that generates ads with super-realistic AI “actors” based on a text script you provide. Some of the actors are completely AI-generated, but you can also choose an AI actor based on an actual influencer.
With Arcads, you can make a single-actor video or, even better, make a mashup of several AI influencers talking about your products or message.
Source: Arcads
Email is still one of the best bangs for your marketing efforts. It’s cost-efficient, effective, and easy to track results.
These AI email marketing tools exponentially scale your ability to send super relevant and personalized emails to highly segmented audiences — boosting your results many times over.
ZeroBounce helps make sure your email campaigns make it to actual inboxes.
Its AI-powered tools include an email address finder and verifier, plus email scoring, testing, and sender reputation monitoring. It all adds up to a huge boost in your successful send rate.
Source: ZeroBounce
Seventh Sense is a popular email optimization tool. It uses AI to do things like choosing the right time to send an email and increasing email engagement. There are also tools to create A/B tests and improve email nurture and drip campaigns.
Source: Seventh Sense
Kit, which recently rebranded from Convert Kit, is a full-scale email marketing platform specifically built for creators. It’ll help you grow your subscriber list, personalize emails, and track everything from clicks to conversion rates.
Kit uses AI to automate sending sequences for hyper-personalized emails.
Source: Kit
Search engine optimization (SEO) gets ever more challenging with constant algorithm updates and changes to results pages.
But search engines are still a fundamental channel for website traffic growth. These AI tools help you understand what it takes to rank your website pages, from identifying keywords to out-maneuvering the competition.
Semrush is a powerful, do-it-all SEO platform with dozens of built-in tools for every job related to attracting traffic via search engines.
With Semrush, you can find local SEO opportunities, mine competitors’ keywords for new ideas, do incredibly in-depth keyword research, and much more. AI now powers several features of Semrush, both in the platform and through third-party integrations.
Source: Semrush
Ahrefs is also a comprehensive SEO tool and Semrush’s main competitor. Where Semrush is highly detailed and more technical, I find Ahrefs to be a little easier to navigate.
Ahrefs has also added AI functionality in several places, including using it to surface topics your target audience is looking for.
Source: Ahrefs
Surfer is an on-page optimization tool that helps you set your web pages up for search engine success. Use Surfer to optimize your content, audit your website for SEO, and generate new outlines and copy.
The tool makes good use of AI to speed up all of these processes and even uses AI to detect if other content was written by AI (how meta!).
Source: Surfer
Editing is one of the best applications for AI tools. Even if you prefer to keep every other task in human hands, you can benefit from popping your work in an AI editor like these to find everything from spelling errors to deviations from brand voice.
If Grammarly isn’t the most-used marketing tool, it has to be up there. It’s popular because it’s so easy to get started checking your copy for spelling, grammar, and plagiarism issues.
Grammarly’s AI writing assistant is a generative AI tool that helps you fill in your creativity gaps.
Source: Grammarly
Hemingway does some of the same grammar and spelling checks that Grammarly does, but its big value proposition is making your copy easier and more fun to read. On Hemingway, you’ll get a readability grade level and a breakdown of which sections need some improvement.
Source: Hemingway
Eddie AI takes your raw video interviews and uses AI to help you edit and streamline your end product. The tool is prompt-based, so drop in your video and tell Eddie to “cut from X to Y” or “pick a better hook.” The AI kicks in, completes your request, and you can continue to iterate from there.
Source: Eddie AI
Time-consuming, repetitive tasks like keeping calendars up to date and managing team communication pull marketers away from more creative work. These are the things AI should be doing for us. And these AI marketing automation tools are great at them.
Zapier isn’t so much an AI marketing tool as it is an AI-powered link between the rest of your marketing tools. Essentially, Zapier has over 7,000 integrations that let your individual API applications communicate with each other so you can create connected workflows between them.
Source: Zapier
Airtable is a business operations tool that helps you organize information and visualize processes. It’s sort of a spreadsheet on super steroids.
When you have multiple people and several assets involved in a marketing project, Airtable and its AI tools will let you get them all aligned and working together.
Source: Airtable
Digital First AI uses AI agents to automate the creation and execution of your marketing strategy. Use the tool to quickly build fully customized or templated workflows. Then dig in further, and it’ll help you parse out data, create content, and manage marketing campaigns.
Source: Digital First AI
Most of the current AI buzz started with the free version of ChatGPT. It’s not the only no-cost tool in town, though. These AI marketing tools take on a variety of work and either have a robust free version or are completely gratis.
ChatGPT has many uses in marketing, but one of the most popular is as a copy generator. With the right prompt, it can turn out an LOL LinkedIn post, an all-inclusive blog article, or a targeted tagline.
Source: ChatGPT
Otter.ai is a meeting assistant that’ll take notes, automate summaries, and provide full transcripts of your meetings. The AI does the work in real time, so you can have a list of actionable bullets before a meeting ends. It’ll even capture meeting slides and add them to your notes.
Source: Otter.ai
You either love video editing, or you HATE it. Capsule has features for people in the first category, but it really shines for people in the second one. Even someone who’s never edited a video before can quickly snip and paste clips, improve the appearance of motion graphics, and add extras like captions and soundtracks.
Source: Capsule
Paralysis from analysis is a real problem when you have so many AI marketing tools to choose from. Then, once you add one to your marketing stack, how can you get the most out of it?
These tips from our experts will help you do both!
AI can’t, and shouldn’t, do every marketing job for you. Yang says that when deciding where to get some AI support, look first for low-skill tasks you do repeatedly.
“At a minimum, marketing teams should use AI and automation to reduce tedious and redundant tasks. It’s the best way to free up time for more high-value work.”
Several AI tools can help you take one marketing asset and turn it into many. That’s one of the best use cases for them, “while you can use AI tools for things like brainstorming, my favorite use cases are to transform my ideas into another format,” says Yang.
“I like using ChatGPT to create video scripts from a blog post. By doing this, the content feels authentic, but AI has sped up a lot of the background work to adapt content into various formats and for different platforms.”
Almost every AI marketing tool promises to help speed up your work. Flood says to make sure the tools you choose also help you maintain or improve the quality of your output.
“Remember that an AI tool should help you free up time without compromising the quality of the work. New tools are popping up daily, but not all of them will provide the benefits you need.”
The cost of buying an AI tool isn’t just the money. It’s also the cost of integrating it into your workflow.
Flood says to use an unpaid trial before you make a purchase. “Always look for a free trial. Even if it’s not listed on the tool’s pricing page, you can still ask the vendor for a way to use it for a couple of days before committing to it.”
Some AI marketing tools look great in a demo, but Flood says you have to ask if what it does matters to your business.
“Keep your goals in mind while reviewing any new AI marketing tool, and make sure it’ll help you achieve them. Some software is really fun to play with, but if it’s not providing a payback it may not be the right one for your needs.”
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Rob Glover is a content marketing strategist and writer with a special penchant for making the complex relatable. Armed with a degree in journalism and a previous life in business development, he helps companies grow through compelling content that engages and educates customers. Rob’s written about everything from data security to collectible Mickey Mouse pins, but his specialty is explaining how small and medium-sized businesses can use technology to exceed their goals.
Create. Schedule. Publish. Engage. Measure. Win.
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