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Written by Leigh McKenzie
SEO is moving fast in 2025.
AI’s exploding. Organic clicks are down. Google changes the rules weekly.
But the best ideas, breakthroughs, and career-defining connections still happen the old-school way:
In person.
When you’re in the room with smart marketers, you don’t just hear what’s working — you see how it works. You swap strategies, get unstuck, and leave with ideas that can reshape your entire roadmap.
Of course, not every event is worth the flight, hotel, and time away from home.
That’s why I narrowed it down to 7 SEO conferences that actually move the needle. Events with real opportunities to learn, connect, and level up.
The ones with real opportunities to learn, connect, and level up.
(For a full list of events this year, jump to the end of the article.)
TL;DR:
Date: April 3, 2025
Location: Portland, Oregon
Price: From $499 ($599 from March 3)
The Women in Tech SEO Festival (WTSFest) is a full-day conference. It features 10 expert speakers who will share their knowledge and insights on topics designed to help you analyze, advance, innovate, and empower your SEO strategies.
Note: The event is open to women and people of marginalized genders as attendees only.
WTSFest features a lineup of 10 expert speakers, including:
The speakers at WTSFest Portland will cover topics like:
There are three coffee and lunch breaks throughout the day, where you can network with people in the industry.
At the end of the main event, there’s an after-party to further connect with your peers and talk shop about everything you’ve learned at the conference.
Standard WTSFest tickets cost $499. If you’re buying two, it’s $449 each, and for 3+ tickets it’s $399 each.
Final call tickets from March 3 cost $599. It’s $549 per ticket if you’re buying two, and purchases of 3+ tickets are discounted to $499 each.
Date: April 10-11, 2025
Location: Brighton, UK
Price: From £390 + VAT (early bird pricing)
BrightonSEO is a search marketing conference that brings together industry experts to share their knowledge and insights through focused 20-minute talks.
Some of the notable speakers you’ll see at BrightonSEO include:
Some of the key talks at BrightonSEO will cover:
BrightonSEO offers multiple networking events and activities:
BrightonSEO offers five ticket tiers:
Date: April 28 – May 1, 2025
Location: New York, New York
Price: Single-day pass: $499; Full-event pass: $1,199
SEO Week in New York City offers four days of insightful talks and networking with SEO and marketing leaders, focusing on AI in search, technical SEO, impactful content creation, and the business side of SEO. It’s an opportunity to connect with peers, learn from experts, and apply new strategies to your work.
Speakers at SMX Advanced 2025 include:
For the full list of speakers, visit the SEO Week website.
SEO Week’s agenda is structured around key themes, each day focusing on a specific aspect of SEO and digital marketing:
SEO Week offers numerous opportunities to connect with peers and industry leaders:
Attendees can choose between:
Date: June 11-13, 2025
Location: Boston, Massachusetts
Price: $1,295 (early bird pricing)
SMX Advanced is dubbed “the summer camp for search marketers.” It’s a 3-day event offering talks, exclusive networking events, Q&As with SEO experts, and more.
Speakers at SMX Advanced 2025 include:
The full agenda for SMX Advanced hasn’t been released yet. But talks will cover a wide range of SEO and digital marketing topics, meaning there’ll be something (or many things) for every kind of marketer.
More information about the networking opportunities at SMX Advanced will be released soon. But there are likely to be lots of opportunities to build connections and learn from the best in the SEO world.
There are four phases of pricing for SMX Advanced, and the earlier you book, the more you’ll save:
Discount: Use BKO15 code to get a 15% discount on your SMX Advanced ticket.
Date: October 29, 2025
Location: Amsterdam, Netherlands
Price: Sale prices from €99, usually from €290
Spotlight by Semrush is a full-day conference focused on learning, inspiration, and networking. Spotlight offers exclusive workshops led by industry experts, where you can deepen your expertise.
There are 25+ keynote presentations, a lineup of 85+ speakers, and 15o+ mastermind sessions.
Some of the notable speakers you’ll see at Spotlight include:
Speakers at Spotlight will cover topics like:
There are plenty of opportunities to grow your network with marketing professionals at Spotlight, including:
There are three ticket options for Spotlight:
Date: November 10-14, 2025
Location: Chiang Mai, Thailand
Price: From $847
The Chiang Mai SEO Conference is an annual gathering of 800 SEO professionals, entrepreneurs, agency owners, and affiliate marketers dominating the search rankings in different niches.
This five-day event features presentations, workshops, and networking events focused on sharing innovative SEO strategies and tactics.
The lineup of speakers at the Chiang Mai SEO Conference for 2025 hasn’t been announced yet. But past speakers include:
The detailed CMSEO 2025 agenda is still unknown. But the conference covers everything from the best white-hat SEO strategies to lesser-known aspects of marketing that are driving real results for businesses.
Chiang Mai SEO is renowned for its networking opportunities. You can connect with fellow attendees and speakers during coffee and lunch breaks.
But there are also various meetups and community events hosted at popular spots around Chiang Mai throughout the week.
Note: Tickets for Chiang Mai SEO sold out within one day. But you can join a waitlist to be notified when refunded tickets drop.
Date: November 13, 2025
Location: Barcelona, Spain
Price: Super early bird rate from €155
The International Search Summit (ISS) is an event dedicated to international search marketing topics.
It’s a full-day event with three tracks packed with talks providing tips, tactics, and insights on how to improve your online visibility in international markets. And how to effectively engage your target audience across the world.
There’s also an international SEO workshop available on November 12 if you want more than just the conference. It’s a one-day training course to improve various aspects of your international SEO skills.
The ISS doesn’t have a list of speakers for 2025 yet. But here are a few notable speakers who were at the 2024 summit:
The ISS doesn’t have a list of topics for 2025 yet, but here are the tracks from the 2024 event (which are likely to be similar):
International Search Summit offers two ticketing options:
While the list above contains some of the top SEO events to attend this year, there are lots of others on the calendar too.
Here’s a list of all the SEO conferences in 2025 from across the globe:
Attending SEO conferences is an incredible way to learn and network.
But the journey doesn’t stop there.
To continue growing your knowledge, connections, and accountability, consider joining online communities.
For example, a premium community like Traffic Think Tank offers a wealth of resources like Slack channels, live Q&A sessions, and an academy for $119 per month.
Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.
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