Semrush vs Raven Tools (2025): Which One To Choose? – DemandSage
The series of comparisons of the top SEO tools has allowed me to evaluate another set of great tools for beginners and experts. This Semrush vs Raven Tools comparison will allow you to find the right SEO tool and how to make the most of it.
Before we begin this post, it must be clear that this is not a side-by-side comparison of two equals. They are certainly not. Raven Tools is suitable for a beginner, but Semrush should be chosen after putting a lot of thought into it.
In this guide, I have explained the key necessities to consider while buying an SEO tool subscription. As we elaborate on each aspect, it will be clear which tool can handle your requirements perfectly.
Semrush is better in terms of value, as I’ve experienced it being a great asset for many beginners, including me, when I started using the tool.
Raven tools are affordable but lack the intuitive data sharing and visualization that Semrush provides.
With the above picture painting a summary of the differences, read on to find out how you will experience these differences as a user.
Semrush is an excellent choice of an SEO tool if you are in it for a longer term. If you are an intermediate or expert-level SEO professional or a business owner, Semrush should be your ideal choice.
Even though beginners might feel the entry price to using Semrush is a bit high, there are a few ways to save on subscription costs that I’ll be sharing further in the post.
As a beginner who has recently learned the basics of SEO, who wants to apply their knowledge to practical use, a small to medium-sized business or agency, or a freelance SEO professional who does not need advanced data visualization.
Someone specifically looking for a tool for client reporting, link building, website auditing, rank tracking, and competitor research and does not want to spend over $100 per month can benefit from a Raven tools subscription the most.
Semrush was one of the first tools introduced to me when I first started knowing SEO a bit better. While I was not a complete beginner, I had tried several SEO tools that I wasted my time on.
While using Semrush, I realized how the complexity of keyword research, link building, and auditing can be simplified while being practical. Semrush was not as great at data visualization as it is now, but it was indeed a better option than the rest.
Semrush has taken its offerings to a new level with its AI assistance, data visualization, team collaboration features, content management, and social media management tools.
Read this Semrush review to read my take on Semrush and how it helped me grow.
Pros:
Cons:
In retrospect, Raven tools fit ideally for a beginner who has budget constraints and needs more users to share the subscription with.
When in the budding stage, where investments go into advertising, content, hosting, domains, and whatnot, having a reliable and affordable SEO tool is vital. Raven tools can be that tool for you.
Raven Tools is primarily based on the essentials, which is why many small and medium businesses prefer it.
Another thing to note about Raven Tools is that every tool/feature offered by Raven Tools can be used in every plan with a few limits. It does not happen that a feature is inaccessible to a particular plan.
Raven Tools Pros
Raven Tools Cons
Coming to describe how each tool works for a few of the essential tools that every SEO needs, this is not a side-by-side comparison and only a way to check differences.
Here we go!
Semrush’s interface feels fresh and easy to operate. It takes no time for someone using another SEO tool or even an SEO tool for the first time to navigate Semrush. Analyzing data and results is also very unique to Semrush’s work.
Raven Tools is also easy to use but takes a while to get used to. Basic functionalities need some trial and error to find, which can be a bother for a beginner using teh tool.
One of the crown jewels of the Semrush toolkit is its elaborate keyword database of over 26.4 billion keywords, with the USA having the most significant number, 3.5 billion. The more keywords available, the better the research for a project.
The keyword database for Raven Tools is sourced from Moz, which is over 1.25 billion. While this is also a great number for the price you pay, it is significantly less than Semrush.
In terms of research, the keyword Raven tools offer up to 1,000 results for any keyword-related suggestions but without a difficulty source or intent guide.
In terms of understanding the overall keyword statistics, Raven tools offer an intuitive dashboard that you can move according to your viewing preference.
Semrush has a nifty domain research tool that lets you peek behind the scenes at what your competitors are doing and how it is working for them. The representation of information in terms of graphs and visualizations allows you to interpret the data better and form a strategy accordingly.
Competitor research for Raven Tools is quite impressive, too, but is pretty basic, unlike Semrush.
While the Raven tools domain research feature will provide you data like external followed links, juice passing links, domain authority, page authority, and more, it might leave you a little confused about what to make of this data and use for your project.
Semrush is one of the very few tools that can run a full-fledged website audit within a few minutes (depending on the size of the website). After the audit, Semrush makes sure that the criticalities are well addressed and offers reasons for and possible solutions to the issues.
Raven tools take some time to come up with the results of an audit, but once it’s done, the results displayed are more than enough to understand the issues your website faces and where you need to improve.
Semrush has grown into an elaborate tool that now offers services beyond SEO. With new features and updates, you can even manage and market content. What’s more, Semrush also helps with social media management, CRM features, and AI assistance.
However, using each feature has some limitations, with lower plans offering no or low limits of usage for certain features.
Not as elaborate as Semrush, Raven Tools also offers a content management platform, social media management, and reporting. However, it also comes with more significant limits to utilize the most out of every feature.
Raven Tools is generous in that aspect, where it allows access to each of its features in every available plan.
Semrush gets its data from machine learning algorithms, crawlers, information from search engines, and clickstream data to source its data. It also has a live update algorithm in place that refreshes data daily and weekly.
This allows for the Semrush data to be accurate accuracy of Semrush you to work on fresh data, and lets you analyze the most updated rankings. Check out how accurate Semrush is here.
Raven Tools takes its data from Moz, Majestic, Google Analytics, and Google Search Console. If you are someone who is already using Moz or Majestic, you won’t find a difference in the data provided.
However, even if you find redundant data or less data to work with on Raven tools, there’s nothing wrong with the data.
Bonus: Check out this comparison of Semrush vs Moz to understand how both the data sources differ.
Regarding the cost of using the tool, Semrush is more expensive than Raven tools, with its base plan of starting its subscription at $139.95/mo without any discount.
Figuring out the correct plan that suits your needs is essential, and hence, this 14-day Semrush free trial will help you test the waters before committing to a subscription.
Raven Tools offers a subscription plan for 5 types of users with different requirements. The Raven Tools pricing starts from $49/mo for 2 users.
To use the plan of your choice for free, you can opt for the 7-day Raven Tool free as a new user.
Good tools and affordable pricing amount to nothing if customer support does not help you out during times of trouble.
Semrush is known for its swift and proactive support, offering help right from how to use a tool to expert SEO consultancy. This ensures that you do not face a roadblock while working on your project and campaigns.
Raven Tools also has a rich resource center, which shares video guides on how each tool works. They also offer an on-page SEO dictionary for you to learn about key SEO metrics and how to fix an issue related to them.
There are two reasons why you might be reading this Semrush vs Raven Tool comparison:
But are you really ready to move up for a Semrush subscription? If you are a small to medium-sized business, here is a quick guide for you to evaluate if it’s the right time for a Semrush subscription.
Consider your current project status and what you want to make of it, and carefully choose to opt for a premium subscription with Semrush.
But let’s say you still need more options to consider; here are the top alternatives to Semrush that you may consider along with Raven Tools.
Revisiting the key aspects of both the tools that we looked at, Semrush surely pops up to be a better choice in terms of the information it provides and how it does it.
As a beginner, if I had a budget to use a Semrush subscription, I would have started my journey with Semrush rather than ineffective SEO tools.
With that being said, Raven Tools is a good option to consider when you’re a small team and growing your business. It helps you with the critical information you need while keeping your expenditure low.
Understand your business needs at the moment, and think upon deciding on a tool. To make things easier, try both these tools with their free trials, and decide on the one that suits you the best!
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