13 Brands Using AI for Social Media Marketing, Advertising & Content Creation – Metricool
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If you’re a marketer, creator, or brand owner not making the most of AI for social media, you’re lagging behind your competitors. AI is the future, but it’s also the present, with many huge brands and companies effectively using AI technology for content creation, marketing, and advertising.
From generating eye-catching visuals to personalizing the customer journey, AI is actively reshaping the digital marketing workflow. However, it’s important to remember that AI isn’t a substitute for human ingenuity (for now); it is an indispensable partner that can amplify your creative ideas and refine your strategies. So keep reading to learn about the brands thriving on Social Media with the help of AI.
Social media advertising is an arena where AI’s power shines brightest. Brands are utilizing machine learning to move beyond simple AI-generated images, creating advertising that feels less like a school computer science project and more like a futuristic production.
The time-consuming task of creating multiple ad variations is being dramatically accelerated by generative AI tools. Brands using AI for content creation are seeing incredible efficiency gains.
One of the most innovative uses of AI in social media marketing is the emergence of virtual personalities and digital models. These computer-generated figures are becoming genuine influencers and brand ambassadors.
Brands using AI influencers are tapping into a new kind of celebrity that offers consistency, infinite availability, and total creative control.
A post shared by Miquela (@lilmiquela)
A post shared by noonoouri (@noonoouri)
The fashion world is rapidly adopting AI to streamline content production and push creative boundaries. Fashion brands using AI models are finding ways to quickly adapt to fast-changing trends without the logistical hurdles of traditional photoshoots.
AI’s impact isn’t limited to the big, splashy campaigns. It’s also about brands using AI for content creation daily, optimizing the content machine that powers social media success.
AI tools are invaluable for helping content creators break through creative blocks and scale their ideas.
You can use AI to help create content for your brand, from caption ideas to entire posts. Metricool’s AI Social Media assistant is the perfect colleague, helping you automate your content with minimal input. SIgn up with the button below to try our AI Assistant for free.
For those of you who don’t like reading, here’s a quick rundown of the brands using AI on social media:
The common thread in all these examples is that AI is a tool, not a replacement. The most successful brands using AI are those that maintain a high degree of human oversight and strategic direction.
AI handles the mechanical tasks: analysis, personalization at scale, copy generation, and visual iteration. This frees up human creativity to focus on the big ideas, the emotional connection, and the strategic refinement of the brand voice.
For anyone working in social media, the takeaway is clear: AI is no longer optional. It’s the critical ingredient for efficiency and impactful outreach.
AI is the opportunity to make your social media marketing faster, smarter, and more personal. By integrating these tools into your daily workflow, you can compete with the biggest companies using AI for marketing and build a brand that truly resonates in the digital space. The goal is to maximize your time for strategy and connection, letting AI handle the heavy content creation lifting.
How Content Creators Use AI in 2025
From captions to campaigns
AI now drives content ideas, graphics, captions, and cross-platform adaptation. See how marketers and creators are making it part of their workflow.
Optimize Your Content Marketing Strategy with Metricool
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With the right data and tools, nail your content strategy using Metricool. Create, schedule, and analyze your content’s performance and your competitors to continue growing.
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