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Three marketing leaders share practical lessons on using AI as a tactical assistant so humans can focus on being the strategic planner
In today's fast-paced business environment, the biggest headache for business leaders often isn't about "not doing enough." It’s about time being consumed by a multitude of trivial tasks: reviewing data, fine-tuning ads, responding to performance fluctuations, and brainstorming creative directions.
This makes it difficult for teams to focus on higher-level strategic planning.
But with the appearance of AI, marketing’s evolution is much like the journey from driving a stick shift to cruising in a self-driving car: we’re shifting gears from hands-on control to a new era powered by AI automation, where intelligence and efficiency take the wheel.
Meta invited three business leaders from Hong Kong to explore this shift and share their insights.
Over a short car ride, these industry leaders explain how leveraging Meta’s AI tools helps them maintain marketing excellence, accelerate implementation, and free up their team for strategic work.
The Automated Mindset: Goodbye Guesswork, Hello Precision
Traditional marketing operations often resemble "manual driving"—constantly monitoring campaign performance and making repetitive adjustments. Stella Cheung, Chief Executive Officer, New iMedia Solutions notes that Meta's AI tools come together like an auto-pilot system: once you define the "destination" (your marketing goal), the system automatically adjusts the route to arrive at the most efficient result.
Balancing Brand and Conversion: AI-Assisted Decision Making
In a challenging retail landscape, many brands lean heavily on conversion, using frequent promotions to drive short-term sales. However, Athena Cheung, Marketing Director, Brand Shiseido, Shiseido Hong Kong Limited warns that ignoring “branding” ultimately diminishes conversion effectiveness and sustainable growth. She emphasizes that branding and conversion must complement each other, with AI-enabled full-funnel marketing being key to success.
Capturing Gen Z with Diverse Content Strategies
Recognizing that Gen Z has broad and shifting interests, Joey Li, Marketing Director, PrimeCredit and his team utilized Threads as a key touchpoint to bring together audiences with similar interests and ignite discussions. This was a critical success driver of the WeWa credit card campaign.
Enterprise Essentials: Three Meta Tools for Growth
Here are three AI-powered tools from Meta that businesses of all sizes can apply today:
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