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Google introduced 35 policy updates in 2025 as it expanded enforcement across its advertising ecosystem, with violations spanning copyright, financial services and scam-linked ads emerging as key focus areas.
The company’s latest Ads Safety Report shows that more than 8.3 billion ads were blocked or removed during the year, while 4.8 billion ads were restricted and 24.9 million advertiser accounts were suspended. Over 99% of policy-violating ads were intercepted before they were served to users.
Among violation categories, “abusing the ad network” accounted for the highest volume at 1.29 billion ads blocked or removed. This was followed by personalisation violations (755 million), legal requirements (646.7 million), and misrepresentation (421.5 million). Financial services (327.8 million), sexual content (321 million), and copyright violations (123 million) also featured among the top enforcement areas.
On the restriction side, legal requirements led with 504.4 million ads restricted, followed by financial services at 273.4 million and online gambling and games at 123.9 million.
Scam-related enforcement remained a significant part of the crackdown, with over 602 million ads removed for violations associated with scams. The company also suspended more than 4 million advertiser accounts linked to scam-related activity.
Enforcement extended to the publisher ecosystem as well, with action taken on more than 480 million web pages and 245,000 publisher sites. Sexual content accounted for the largest share of violations at over 409 million pages, followed by “dangerous and derogatory” content (20.5 million) and “shocking content” (15 million).
The report highlights the role of AI-led systems in scaling enforcement, with tools contributing to action on more than 467 million web pages and enabling the company to process four times as many user reports compared to the previous year. It also said improvements in detection reduced incorrect advertiser suspensions by 80%.
As the creator economy explodes, influencer marketing agencies are emerging as the real power brokers reshaping how corporate India spends its advertising money.
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