Ahrefs Alternatives: Top 10 Tools For SEO Needs In 2025 – SitePoint
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Ahrefs is one of the mighty SEO tools for backlink analysis, keyword research, competitor tracking, and site audits. It has attained a reputation as a solution for digital marketers, agencies, and businesses looking to improve their search engine rankings.
But with all these powerful features, Ahrefs is not the best fit for everyone. For some, the price is too high, especially for small businesses and freelancers. Others may be looking for an SEO tool that offers a different interface, specialized features, or deeper integrations with their existing marketing stack.
If you’re seeking an Ahrefs alternative that will better suit your needs and not break your wallet, then you’ve come to the right place. In this article, we present the top Ahrefs competitors and analyze their features, prices, and strengths to help you choose the perfect SEO tool for your business.
If you’ve used Ahrefs and found that it doesn’t fully meet your needs, exploring the best Ahrefs alternatives is the next logical step. However, with so many SEO tools available, researching and comparing them can be overwhelming. That’s why we’ve tested, compared, and rated the best alternatives to Ahrefs for you.
So, how did we evaluate those options? Well, here’s a glimpse of the key criterion we used to identify the best Ahrefs alternatives:
With these criteria, we’ve identified the best Ahrefs alternatives to suit agencies, freelancers, and businesses of all sizes. Keep reading to find the perfect alternative to Ahrefs for your SEO needs.
After carefully researching and comparing the available tools, we’ve hand-picked the top Ahrefs alternatives that deserve your attention. Here’s our top list for a quick look:
Every Ahrefs competitor on this list has demonstrated a good combination of features, usability, pricing, value, and other benefits to make them worthwhile. Now, let’s look at every option in detail to help you find the best match.
SE Ranking is an all-in-one SEO platform that provides a wide range of tools for website optimization, competitor analysis, and digital marketing. It includes features such as:
With these capabilities, SE Ranking is the best Ahrefs alternative, especially for businesses looking for an affordable yet comprehensive SEO toolkit.
Strengths:
Weaknesses:
SE Ranking is the best option for:
SE Ranking has flexible pricing based on the number of keywords tracked, pages for site audits, etc.:
SE Ranking is a top Ahrefs alternative for those who need a cost-effective, flexible, and agency-friendly SEO platform. It excels in rank tracking, white-label reporting, and local SEO. For businesses and agencies looking for a well-rounded SEO tool without the premium price tag, SE Ranking is a compelling choice among the best Ahrefs alternatives.
SEMrush is one of the most comprehensive Ahrefs alternatives. It goes beyond SEO by offering PPC, content marketing, and social media management tools.
Key features include:
SEMrush is often seen as a full digital marketing suite, not just an SEO tool.
Strengths:
Weaknesses:
SEMrush is ideal for:
SEMrush offers three main pricing tiers:
Unlike Ahrefs, SEMrush offers a 7-day free trial, allowing users to explore its features before committing.
SEMrush is a powerful digital marketing platform that outshines Ahrefs in PPC, content marketing, and site auditing. However, Ahrefs remains superior in backlink analysis and offers a simpler pricing structure.
Majestic SEO is a backlink-focused SEO tool designed for deep link analysis, competitor research, and domain trust evaluation. Key features include:
Unlike all-in-one SEO platforms like Ahrefs or SEMrush, Majestic specializes in analyzing backlink profiles.
Strengths:
Weaknesses:
Majestic is ideally suitable for:
Majestic offers three pricing tiers:
Majestic does not offer a free trial but provides limited free searches for new users.
Majestic SEO is a top-tier backlink analysis tool focusing on historical link data, Trust Flow metrics, and link context analysis. While it lacks Ahrefs’ all-in-one SEO capabilities, it’s a great alternative for users who prioritize backlink analysis over keyword tracking or site audits.
Moz Pro may not have the same breadth of data as Ahrefs, but it remains a strong Ahrefs competitor, particularly for domain authority tracking and on-page SEO optimization. Key features include:
Moz Pro is well-regarded for its user-friendly interface and clear SEO insights.
Strengths:
Weaknesses:
Moz Pro is the best option for:
Moz Pro offers four pricing plans:
Moz Pro offers a 30-day free trial, which is significantly more generous than Ahrefs or SEMrush.
Moz Pro excels in domain authority tracking and on-page optimization. While it lacks Ahrefs’ deep backlink data and daily rank tracking possibility, it provides strong keyword research, site audits, and a beginner-friendly interface.
Sitechecker is a top Ahrefs competitor designed primarily for website audits. Unlike Ahrefs, which offers a more comprehensive set of SEO tools, Sitechecker focuses on technical SEO health, keyword tracking, and backlink monitoring.
Key features include:
It provides an intuitive, easy-to-use interface that caters to both beginners and experienced marketers.
Strengths:
Weaknesses:
Sitechecker is the best pick for:
Sitechecker offers three pricing tiers:
Sitechecker offers a 14-day free trial, allowing users to test its features before committing.
Sitechecker is among the best Ahrefs competitors for beginners, small businesses, and marketers focused on technical SEO audits and rank tracking. While it lacks Ahrefs’ deep backlink analysis, keyword research, and competitive insights, it offers an affordable, user-friendly platform for monitoring SEO health.
Ubersuggest, developed by Neil Patel, is a beginner-friendly SEO tool that focuses on keyword research, site audits, backlink analysis, and content suggestions.
Key features include:
While it does not offer the same depth of data as Ahrefs, it provides essential SEO insights at a much lower cost.
Strengths:
Weaknesses:
Ubersuggest is the most suitable for:
Ubersuggest offers three pricing plans, with both monthly and lifetime options:
Ubersuggest also has a 7-day free trial for new users.
Ubersuggest is among the cost-effective Ahrefs competitors. While it lacks Ahrefs’ deep backlink data, competitive analysis, and PPC insights, it is a great budget-friendly alternative.
Morningscore is a unique SEO tool that gamifies SEO performance tracking. Unlike Ahrefs, which is data-heavy and technical, Morningscore presents SEO tasks as missions, assigning XP scores and progress points to track improvements.
Key features include:
It’s designed for businesses and marketers who want an easy-to-use tool without complex SEO jargon.
Strengths:
Weaknesses:
Morningscore is ideal for:
Morningscore offers four pricing plans:
A 14-day free trial is available.
Morningscore is an innovative, gamified SEO tool that makes SEO tracking simple and engaging. It’s perfect for beginners, startups, and small businesses looking for an easy-to-use alternative to Ahrefs. However, for advanced SEO professionals needing deep backlink analysis, keyword research, and technical SEO insights, Ahrefs remains the better choice.
Raven Tools is an Ahrefs alternative mainly used for reporting, competitor analysis, and website audits. The focus of Raven Tools is on white-label reporting and integrations with various SEO and PPC platforms.
Key features include:
Strengths:
Weaknesses:
Raven Tools is ideal for:
Raven Tools offers five pricing plans, with all features included in each plan, only varying in usage limits:
A 7-day free trial is available.
Raven Tools is one of those Ahrefs competitors, fitting as a good choice for agencies, freelancers, and businesses with integrated SEO and PPC reporting needs. Still, it is not as advanced as Ahrefs in performing backlink analysis, keyword research, or higher-end SEO features.
Rank Tracker is one of those all-in-one Ahrefs competitors. While Ahrefs leads in the capacity for strong backlink database insights and deep competitive analysis, Ranktracker offers a more affordable, all-in-one solution.
Key features include:
Strengths:
Weaknesses:
Rank Tracker is ideal for:
Rank Tracker offers four pricing plans:
A 7-day free trial is available.
RankTracker has everything to position itself as the best Ahrefs alternative if keyword rank tracking, SERP analysis, and technical SEO are a priority for someone. Regarding the level of service offered, this tool is more oriented toward smaller-scale businesses, individual freelancers, and web agency projects.
Linkody is dedicated to backlink monitoring, with the ability to easily track, analyze, and manage backlinks.
Key features include:
Strengths:
Weaknesses:
Linkody is ideal for:
Linkody offers five pricing plans, depending on the number of monitored domains and backlinks:
30-day free trial available in all plans.
Linkody is among Ahrefs alternatives for those focused on pure backlink tracking and competitor analysis for link-building. It provides budget-friendly pricing with real-time monitoring.
Ahrefs is a big name in the world of SEO but not the only player in town. Whether it be price, the focus of their features, or ease of use that you want from the best Ahrefs competitor, there is a pretty strong cast of Ahrefs competitors out there.
If backlink analysis is a priority, then the best options would be Majestic SEO and Linkody. For an overall SEO suite, SE Ranking and SEMrush provide comprehensive features. Meanwhile, Ubersuggest and Sitechecker offer budget-friendly and user-friendly options.
Ultimately, the best Ahrefs competitor for you depends on your specific SEO needs, budget, and workflow. Be sure to use free trials or demos before upgrading to any paid plan. By testing a few tools, you’ll find one that really fits your goals.
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