20 Ai tools for real estate agents to get a competitive edge – RealTrends
It seems like every piece of software now touts its Ai capabilities.
While there are plenty of great tools out there, there may be just as many that are buggy or overpromising what they actually do.
We scoured the landscape of Ai tools — both those made specifically for real estate professionals and general ones — to compile a list of ones we think every real estate agent should check out.
We’ll cover each tool’s key features relevant for agents and pricing so you can quickly decide if it’s worth testing in your business.
We researched real estate-specific Ai tools designed with the unique challenges and opportunities of the property market in mind. From lead generation and client management to property valuation and marketing, these tools leverage Ai to give you a competitive edge.
Here are 12 industry-tailored solutions that can transform your real estate practice, helping you close more deals and make more money while providing unparalleled service to your clients.
CINC is a comprehensive lead generation and nurturing platform designed specifically for real estate professionals. It uses Ai to identify and engage potential clients, improving the lead conversion process.
CINC offers custom pricing based on the size and needs of your real estate business. Contact their sales team for a personalized quote.
Top Producer is an Ai-enhanced CRM system that excels in farming tools, helping agents identify and nurture potential clients in specific geographic areas.
Top Producer offers tiered pricing plans starting at $179/month for individual agents, with team and brokerage plans available.
Lofty is an Ai-enhanced CRM tailored for real estate professionals, focusing on client relationship management and pipeline optimization.
Lofty offers a free demo so you can try it before you buy. Pricing details are available upon request from their sales team.
Saleswise is an Ai-powered tool designed to help streamline tasks like creating CMAs, writing emails, and visualizing room transformations, making it easier to serve clients and close deals.
Saleswise is priced at $39/month after a 7-day free trial.
REimagineHome is a virtual staging and property visualization Ai tool that helps agents showcase properties in their best light.
REimagineHome offers pay-per-use pricing, starting at $14/month for 30 credits. Costs and credit use vary based on the number of rooms and complexity of the staging.
Wise Agent is an Ai-enhanced real estate CRM and marketing automation platform designed to help agents manage their contacts, automate tasks, and streamline their marketing efforts.
Wise Agent offers a 14-day free trial. Their standard plan starts at $49/month, with discounts available for annual subscriptions.
Deal Machine’s Alma is an Ai-powered real estate investment tool that helps agents and investors identify potential off-market properties and analyze investment opportunities.
Deal Machine offers tiered pricing plans starting at $99/month for individual users, with team and enterprise plans available. Discounts are available for annual billing, and you can try it free for 7 days.
Sidekick is an Ai-powered virtual assistant designed specifically for real estate agents, helping them automate routine tasks, manage communications, and streamline their workflow.
Sidekick offers a 14-day free trial. Pricing plans start at $25/month for up to 5 individual agents, with team and brokerage plans available.
Real estate agents use Scout to find and engage with customers, using Ai—which can be up to 10 times faster.
Scout offers a variety of pricing options including subscription-based and pay-per-use. A free trial is available.
RealGrader is Ai-powered social media and reputation management, created specifically for real estate agents.
RealGrader starts at $97 per month for their “Influencer Starter” Package.
Styldod’s Ai Marketing Hub is a comprehensive Ai-powered platform, offering a suite of tools for property marketing, virtual staging, and content creation.
Pricing details are available upon request from their sales team.
Write.homes is an Ai-powered content generation tool. It helps agents create compelling property descriptions, blog posts, and marketing materials quickly and efficiently.
Write.homes offers a tiered pricing structure. Plans start at $8/month, and a free Freemium Plan with 1,500 credits for new users to test the platform.
Now that we’ve explored the real estate-specific Ai tools, let’s shift gears and talk about some general Ai applications that can further revolutionize your business.
These may not be exclusive to real estate. But don’t let that fool you – they could easily become indispensable allies in your daily practice!
Canva is a design platform with Ai-powered features for creating professional-looking graphics, flyers, and social media posts. It’s a great tool for creating promotional images after you become a RealTrends Verified agent, as well.
Canva offers a Free plan for basic use. Paid plans begin at $10/month, with a 16% discount available for annual billing.
Otter is an Ai-powered transcription and note-taking tool that can help agents record and transcribe client meetings and property notes.
Otter.ai offers a free Basic plan, with paid plans starting at $16.99/month per user. Subscribers can save up to 51% with annual billing.
Grammarly is a writing tool that can help with grammar, spelling, and syntax checks. It’s good for writing listing descriptions, blog posts, emails, and more.
Grammarly offers a Free plan for basic writing assistance. The Pro plan is $12/month per member billed annually for advanced writing features, with custom pricing for Enterprise solutions.
One of the most well-known Ai tools on this list, ChatGPT is a conversational Ai model that can assist with writing tasks, including generating listing descriptions, emails, and online ads.
ChatGPT offers a Free plan to use for limited, everyday tasks. Paid plans range from $20/month for enhanced access, to the Pro plan at $200/month for the highest level of access. Team and Enterprise plans are also available.
Xara is a content marketing tool that can help with automating social media posts, print materials, and other content creation tasks.
Xara offers a variety of plans based on your design needs, including a Free plan. Paid plans begin at $9/month per user, with a 40% discount for annual billing.
Tidio is a chatbot platform that can engage potential clients in real-time, providing immediate responses to their questions and scheduling showings.
Tidio offers a tiered pricing structure, with the Starter plan at $29/month for small businesses, up to the Premium plan at $2999/month for complex businesses. Prices vary based on the number of handled conversations per month, ranging from 100 to unlimited, with additional options for Ai chatbot and automation features.
Midjourney is an Ai-powered image generation tool that can assist with editing photos, creating virtual staging, and generating 3D renderings.
Midjourney offers tiered pricing, with plans ranging from $10/month to $120/month, with discounts available for annual subscriptions. Prices vary based on the amount of GPU hours used each month, and whether image generations are public or private.
DALL-E-2 is a text-to-image generation model that can help with creating custom images, such as property visuals or virtual staging.
DALL-E 2 pricing is $0.020 per image at 1024×1024 resolution, with lower costs for smaller resolutions. Users receive 15 free prompts per month and can purchase 115 credit increments (approximately 460 images) for $15. Volume-based discounts are available for larger users.
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