Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) – MarTech
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Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper transformation—especially in customer experience.
Unlike traditional AI, AI agents don’t just respond—they act. These systems plan, reason, and execute tasks across departments, pulling from structured and unstructured data to deliver real results.
From reducing time-to-resolution in support, to enabling real-time personalization in marketing, AI agents are helping brands move faster, serve smarter, and scale customer impact—without scaling headcount.
In A Practical Guide to Agentic AI for Customer Experience from Snowflake, you’ll learn:
If you’re serious about putting AI to work—not just experimenting with it—this guide is a must-read. Get your copy here.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
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