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12AM Agency (855-603-5723) has released a new report, examining how Google’s latest AI changes are disrupting SEO and what businesses can do to stay visible in search results.
Dallas, United States, November 7, 2025 — The new report, titled “Google’s Update Is Breaking SEO Tools: How To Win With AEO,“ highlights the growing impact of Google’s Search Generative Experience (SGE) and AI Overviews, tools that answer users’ questions directly on the result page, often without them clicking through to websites.
More details about the report are available at https://12amagency.com/blog/how-to-win-with-aeo/
Industry data shows that 58% of Google searches now end without a click, while pages appearing alongside AI Overviews experience an average 35% drop in click-through rates, a trend the agency notes will only grow as AI search becomes the primary channel for brand and content discovery.
“This is not just another algorithm update, but a complete shift in how search works,” says 12AM Agency. “Google’s AI reads, analyzes, and summarizes your content. If your business is not positioned as the authority, it simply won’t appear in the answer.”
To address these challenges, 12AM Agency developed its Answer Engine Optimization (AEO) framework, a system that helps brands be cited within AI responses rather than buried beneath them. The framework focuses on three key steps: identifying and creating content around customer questions, showcasing credibility through real-world expertise and experience, and deploying structured data to make web pages easier for AI engines to interpret and cite.
The report notes that the shift from keyword-based SEO to AEO favors businesses that demonstrate depth and authenticity in their content. By proving expertise and clarity instead of chasing algorithmic tricks, companies can build brand authority and capture visibility across AI search platforms like Google SGE, ChatGPT, and Perplexity.
12AM Agency’s AEO report is part of its broader effort to prepare brands for the AI-first era of digital marketing. The agency continues to serve clients across Texas and nationwide, helping them adapt their SEO and content strategies to align with the latest search technology and drive sustained online growth.
About 12AM Agency
For years, 12AM Agency has helped a diverse clientele base, including dentists, lawyers, and other local service businesses, improve their online presence using proven organic search visibility strategies. Its range of services includes reputation management, local service ads management, web design, mobile app development, and GBP optimization.
Businesses interested in reading the full report or scheduling an AEO readiness consultation can visit https://www.12amagency.com/
Contact Info:
Name: Robert Portillo
Email: Send Email
Organization: 12AM Agency
Address: 1919 McKinney Ave Suite 100, Dallas, Texas 75201, United States
Phone: +1-855-603-5723
Website: https://12AMagency.com
Source: PressCable
Release ID: 89175335
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