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Dublin, May 07, 2025 (GLOBE NEWSWIRE) — The “AI for Sales and Marketing Market by Offering (CRM, Chatbots, AI Agents, Digital Marketing, CDP), Application (Content Marketing, Sentiment Analysis, Predictive Analytics, CX), Technology (ML, NLP, Generative AI) and End User – Global Forecast to 2030” has been added to ResearchAndMarkets.com’s offering.
The AI for sales and marketing market is poised for significant growth, with projections estimating an increase from USD 57.99 billion in 2025 to USD 240.58 billion by 2030, reflecting a compound annual growth rate (CAGR) of 32.9% during this peri
This expansion is driven by a surge in demand for automation, personalized customer engagement, and data-driven insights. These elements enhance lead generation, customer segmentation, and predictive analytics, optimizing sales strategies and improving marketing ROI. The integration of NLP and machine learning advancements has enabled the deployment of intelligent chatbots, recommendation systems, and sentiment analysis. However, challenges such as high implementation costs, data privacy issues, and integration problems with legacy systems pose barriers to adoption. Concerns about job displacement and ethical implications of AI usage also hinder market growth.
Sales agents software type is expected to hold the largest market share during the forecast period
The AI-driven sales agent software segment is expected to witness the fastest growth, owing to the increasing utilization of AI tools that enhance productivity, automate repetitive tasks, and improve customer interactions. With AI-powered sales assistants using machine learning and predictive analytics, businesses can access real-time insights, optimize lead scoring, and personalize outreach, which ultimately boosts conversion rates. Businesses are investing in AI-enabled CRM and virtual assistants to streamline their sales processes and decision-making. Furthermore, the growing demand for AI-driven chatbots, automated follow-ups, and sales forecasting solutions cements the prominence of AI-powered sales agents as a growth catalyst in the market.
Chatbots & conversational marketing tools software type will have the fastest growth rate during the forecast period
Chatbots and conversational marketing tools are anticipated to claim substantial market share due to their widespread implementation in enhancing customer engagement, automating interactions, and improving lead conversion. Industries utilize AI-driven chatbots for round-the-clock customer support, personalized recommendations, and smooth communication across multiple channels. The integration of NLP and machine learning empowers chatbots to deliver human-like responses, thereby enhancing customer experience and loyalty. Moreover, the rise of messaging platforms, voice assistants, and self-service solutions have amplified demand. Their cost-effectiveness and scalability, combined with their ability to streamline marketing and sales workflows, secure their dominant market position.
Asia Pacific’s to witness rapid AI for sales and marketing growth fueled by innovation and emerging technologies, while North America leads in market size
The Asia Pacific is set to experience the fastest growth in the AI for sales and marketing sector, driven by rapid digital transformation, increasing AI investments, and widespread automation adoption across industries. Expanding e-commerce, augmented smartphone penetration, and increased government support for AI initiatives further stimulate market growth. Conversely, North America is slated to maintain the largest market share due to the presence of significant AI technology providers, high adoption rates of AI-driven CRM and marketing tools, and robust investments in AI R&D. The region’s advanced infrastructure and early adoption of emerging technologies reinforce its market dominance.
Key Attributes:
Market Dynamics
Drivers
Restraints
Opportunities
Challenges
Case Studies
Company Profiles
For more information about this report visit https://www.researchandmarkets.com/r/m2prik
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