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May 20, 2025
We're introducing new AI features to make it easier to ask any question in Search.
We launched AI Overviews last year at I/O, and since then there’s been a profound shift in how people are using Google Search. People are coming to Google to ask more of their questions, including more complex, longer and multimodal questions.
AI in Search is making it easier to ask Google anything and get a helpful response, with links to the web. That’s why AI Overviews is one of the most successful launches in Search in the past decade. As people use AI Overviews, we see they’re happier with their results, and they search more often. In our biggest markets like the U.S. and India, AI Overviews is driving over 10% increase in usage of Google for the types of queries that show AI Overviews 1 . This means that once people use AI Overviews, they’re coming to do more of these types of queries, and what’s particularly exciting is how this growth increases over time. And we’re delivering this at the speed people expect of Google Search — AI Overviews delivers the fastest AI responses in the industry.
We’re continuing to advance Search with AI, and today at I/O, we showed the latest in how we’re building the future of Search, as we go beyond information to intelligence. Here’s a look at everything we announced.
As we’ve rolled out AI Overviews, we’ve heard from power users who want an end-to-end AI Search experience. So earlier this year we began testing AI Mode in Search in Labs, and starting today we’re rolling out AI Mode in the U.S. — no Labs sign-up required. AI Mode is our most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web. Over the coming weeks, you’ll see a new tab for AI Mode appear in Search and in the search bar in the Google app.
Results for illustrative purposes and may vary.
Under the hood, AI Mode uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf. This enables Search to dive deeper into the web than a traditional search on Google, helping you discover even more of what the web has to offer and find incredible, hyper-relevant content that matches your question.
AI Mode is where we’ll first bring Gemini’s frontier capabilities, and it’s also a glimpse of what’s to come. As we get feedback, we’ll graduate many features and capabilities from AI Mode right into the core Search experience. Starting this week, we’re bringing a custom version of Gemini 2.5, our most intelligent model, into Search for both AI Mode and AI Overviews in the U.S.
We also showed new advanced capabilities coming to AI Mode, which will be launching first in Labs in the coming months, to get feedback and input from power users. Read on for more.
For questions where you want an even more thorough response, we’re bringing deep research capabilities into AI Mode with Deep Search. Deep Search uses the same query fan-out technique but taken to the next level. It can issue hundreds of searches, reason across disparate pieces of information, and create an expert-level fully-cited report in just minutes, saving you hours of research.
Results are for illustrative purposes and may vary. Product in development, final details may differ.
We’ve continued to push the boundaries of visual search with Google Lens, which more than 1.5 billion people are using to search what they see every month. Now, we’re taking the next step in multimodality by bringing Project Astra’s live capabilities into Search. With Search Live, you can talk back-and-forth with Search about what you see in real-time, using your camera.
AI results may vary. Product in development, final details may differ.
For example, if you’re feeling stumped on a project and need some help, simply tap the “Live” icon in AI Mode or in Lens, point your camera, and ask your question. Just like that, Search becomes a learning partner that can see what you see — explaining tricky concepts and offering suggestions along the way, as well as links to different resources that you can explore — like websites, videos, forums and more.
Often you come to Search to get something done, and now we’re bringing the agentic capabilities of Project Mariner into AI Mode, to help save you time with tasks like purchasing tickets. Just ask, “Find 2 affordable tickets for this Saturday’s Reds game in the lower level” and AI Mode will kick off a query fan-out, looking across sites to analyze hundreds of potential ticket options with real-time pricing and inventory, and handle the tedious work of filling in forms. AI Mode will present ticket options that meet your exact criteria, and you can complete the purchase on whichever site you prefer — saving you time while keeping you in control.
Results reflect information from a prior date, and may vary.
This will start with event tickets, restaurant reservations and local appointments. And we’ll be working with companies like Ticketmaster, StubHub, Resy and Vagaro to create a seamless and helpful experience.
The new AI Mode shopping experience brings together Gemini model capabilities with our Shopping Graph to help you browse for inspiration, think through considerations, and narrow down products. If you want to see how an outfit looks on you, you can try on billions of apparel listings virtually, just by uploading a single image of yourself. And when you’ve found the perfect item, you can ask our new agentic checkout feature to buy it on your behalf with Google Pay when the price is right, always with your guidance and oversight. Read more in our Shopping post.
For an even more customized experience, soon AI Mode will offer personalized suggestions based on your past searches. You can also opt in to connect other Google apps, starting with Gmail, to bring in more of your personal context. For example, if you’re searching for “things to do in nashville this weekend with friends, we’re big foodies who like music” ahead of an upcoming trip, AI Mode can show you restaurants with outdoor seating based on your past restaurant bookings and searches. And you can get suggestions for events while you’re in town, with many near where you’re staying, based on your flight and hotel confirmations.
You’ll see when AI Mode is bringing in your personal context to help. This is always under your control, and you can choose to connect or disconnect it at any time.
When you need some extra help crunching numbers or visualizing data, AI Mode will analyze complex datasets and create graphics that bring them to life, all custom built for your query. Perhaps you want to compare the home field advantage for two different baseball teams. Search will provide an analysis and generate an interactive graph to address your specific question, using Google’s real-time sports information. We’ll bring this for sports and finance queries.
Results reflect information from a prior date, and may vary.
AI Mode will start to roll out for everyone in the U.S. today. All of the new features we showed at I/O will be coming to Labs users for AI Mode in the coming weeks and months. If you want to be first in line to test them out, turn on the AI Mode experiment in Labs.
Your information will be used in accordance with Google’s privacy policy.
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Methodology: Internal Data from September 2024 to end of April 2025. Percent increase is measured by an experiment that compares two cohorts over time — one that is shown AI Overviews and one that is not. The numbers shown compare query volumes between the two cohorts, for the subset of queries that would show AI Overviews.
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