B2B SEO and the Shift to AI-Driven Search – eMarketer
Boost your brand and generate demand with media programs.
Read through guides, explore resource hubs, and sample our coverage.
Register for an upcoming webinar and track which industry events our analysts attend.
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn more about our mission and how EMARKETER came to be.
Key decision-makers share why they find EMARKETER so critical.
Take a look into our corporate culture and view our open roles.
Rigorous proprietary data vetting strips biases and produces superior insights.
See our latest press releases, news articles or download our press kit.
Speak to a member of our team to learn more about EMARKETER.
AI is reshaping how B2B buyers discover brands, turning to tools like ChatGPT and AI Overviews for direct, curated answers. This shift raises the bar for visibility, favoring content that is structured, clearly formatted, and credible. Yet most B2B marketers have not fully adapted. This report explores how SEO strategies must evolve to stay visible in AI-powered search experiences.
Key Question: How should B2B brands adapt their SEO strategies as AI reshapes how buyers search and discover content?
Key Stat: Only 11% of US B2B marketers prioritize SEO spending, creating a major opportunity for brands that act now.
This report can help you:
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
Insights from industry and company leaders.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
1-800-405-0844sales@emarketer.com
