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For more than a decade, we’ve rounded up the top Halloween Search trends each year on our website, Google Frightgeist.
Check out some of 2025’s top (and most surprising) trends:
- Top costumes: Labubus and the characters from “KPop Demon Hunters” are dominating searches.
- Top decor: The 12-foot skeleton continues to be a top trending search ever since it went viral in 2020.
- Surprising food: “Dill pickle candy corn” is a breakout search.
- Top destination: Las Vegas is this year’s top trending Halloween city.
- Top Halloween party theme: Enchanted Forest moves to a magical and mystical vibe instead of traditional horror.
Check out the Frightgeist site to learn more.