Content generation outpaces other applications of AI for marketers – MarTech
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
mt logo
MarTech » MarTechCharts »
Chat with MarTechBot
Please note that your conversations will be recorded.
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.
Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation.
The AI+ABM Inflection Point report (registration required) from Demandbase and ForgeX found two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts. Fewer than half of the marketers surveyed used AI for its analysis and predictive capabilities.
The Demandbase report also found the the greatest barrier to AI in ABM today is not a lack of interest, but a lack of readiness among marketing teams.
While the report found 91% of B2B marketers say their companies have adopted AI in some form to support their ABM efforts, only 52% are satisfied with their progress and just 19% have a formal AI roadmap.
The 2025 State of Your Stack Survey (no registration required) came to a similar conclusion about AI usage among marketers. It found AI-powered content generation was the top AI use case over the next 12–24 months among marketers and marketing operations professionals.
The State of Your Stack Survey found higher rates of AI use for analytics and personalization, perhaps because it looks ahead up to two years and marketers think they’ll expand their use of AI in that time.
Email:
See terms.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Related stories
New on MarTech
About the author
Related topics
Fuel up with free marketing insights.
See terms.
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Now available: MarTech spring
Online Sept. 17-18, 2025: MarTech fall
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
Start training now:: SMX Advanced
November 14-15, 2022: SMX Next
March 8-9, 2022: Master Classes
Free 14 day Semrush trial
Get 55+ tools to gain insights and grow your audience.
Build Rankings, Authority, and AI Search Visibility with Hyperlocal PR
Turn Real-Time Data into Smarter Customer Journeys
Google Ads Masterclass: New Rules for Maximizing Conversion Rates
Generative AI for Content Creation: A Marketer’s Guide
Email Marketing Platforms: A Marketer’s Guide
Customer Data Platforms: A Marketer’s Guide
A Practical Guide to Agentic AI for Customer Experience
Meet your new AI-powered marketing assistant!
Fuel up with free marketing insights.
Topics
Our events
About
Follow us
© 2025 MarTech.org is a Trademark of Semrush Inc.
Third Door Media, Inc. is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.
