Cost-Effective Marketing Through Mobile

As business owners, we’re constantly looking for ways to promote our businesses while still keeping a strict eye on the bottom line. Traditional media advertising is not cheap and, depending on your target market, not all that effective anyway.

But what do you use instead? You have a plethora of options available to you – promotion via social media, email marketing, PPC advertising, content marketing, and so on. The list goes on and on. And while a diversified marketing strategy is a good idea, it’s hard to know which method you should start with.

That’s where mobile marketing comes in. Think about it – what things do people carry around with them all the time? Their wallets, keys, and most importantly for our purposes, their phones. And that’s awesome news if you want to promote your business because it opens a wide range of options.

We’ll go through those in a moment. When you’re finished reading about the different forms of mobile marketing, check out the infographic that we’ve got for you below. It draws on case studies of large organizations so that you can learn more about successful campaigns that they’ve run.

It’s a great place to start if you’re looking for some inspiration. But let’s get back to the basic mobile marketing methods, shall we?

SMS Marketing
It’s not winning any awards for being the newest tool marketers have, but it is a cost-effective way to get your message across.

App-Based Marketing
This is the modern evolution of smartphone marketing–the app. It can be approached in a number of different ways–adverts in the app, clever product placement shots inserted into useful articles or tutorials, and so on.

Push Notifications
These might offer a viable option for marketers. The notifications would have to be managed carefully, though, so as not to irritate your audience.

Email Marketing
This is not strictly a mobile-only option, but considering how many of your clients will read their emails on mobiles, it makes sense to include it here. What you need to do is to make sure that the email reads well on whatever device it is being read on.

Want to Learn More? There are other forms that your campaigns can take. Read about these alternatives in the info graphic.

Do let us know your thoughts on which are effective online marketing media’s for your business. Write to us in comments.

Credit: Max Chekalov, Content Developer, AppGeeks