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Cumbrian small businesses are being encouraged to get ahead of the artificial intelligence (AI) curve with the launch of a new online course.
Virtual Bell Creative, a Cumbria-based social media consultancy, has launched Smart Social which aims to help businesses build confidence in using AI tools to improve their digital marketing.
The two-hour course takes place on September 8 and is designed for sole traders and small business owners.
Bekah Fowler Bell, founder of Virtual Bell Creative, said: “AI is an amazing time-saving tool, but it’s not a replacement for strategy, personality or local insight.
“Small businesses need more than just tips and tricks – they need confidence, creativity and the ability to adapt to get ahead of the technological curve.
“That’s what this course is all about.”
The session is delivered online in groups of no more than 10, “ensuring sessions are interactive, tailored and supportive.”
Participants will learn how to use tools like Canva and ChatGPT, plan and schedule content that aligns with their brand, and stay on top of digital trends.
The course also covers how to avoid common social media mistakes that can damage engagement.
Each session will have real examples, group discussions, and ‘one-on-one’ time with Ms Fowler Bell.
The course is priced at £50 and is already proving popular, with two previous sessions fully booked and only four places remaining for the upcoming September course.
Feedback from past participants has been positive.
Jackie, a shop owner from Ambleside, said: “It was one of the best short courses I’ve ever done – full of insight but easy to follow, and Bekah made everyone feel welcome no matter their level.”
Ms Fowler Bell has more than 30 years of media experience, having worked as both a radio presenter and writer.
She began Virtual Bell in 2020 with the aim of supporting businesses in the area who needed help during lockdown.
The business has since evolved to the point where she now works exclusively with Cumbrian businesses.
She became an advisor for Cumbria Chamber of Commerce this year.
Ms Fowler Bell currently presents the weekday breakfast show for CRFM, Carlisle’s community radio station on a voluntary basis, on top of running her own business.
To book a place on the September 8 course, or to find out more, visit www.virtualbell.co.uk or email bekah@virtualbell.co.uk.
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